謝辞
本論文を作成するにあたり、終始暖かく見守ってくださり、丁寧に指導してくださった武井寿教 授には深く感謝いたします。学部三年生の時に、武井先生の「流通論」という授業を受講し、大変 勉強になりました。武井先生は、学問の造詣が深いのに加え、穏やかで高い教養のある紳士的な先 生であると感じました。そのため、大学院に進学する時に、躊躇なく武井先生の研究室を志望しま した。武井先生は優秀なマーケティング専門家でありながら、中国の古代思想や古典文学などにも 通暁しています。子供の頃から中国の伝統楽器と水墨画を習い、そして、漢詩作りが好きな私にと って、武井先生のような素晴らしい恩師と出会い、中国古典に関して自由に話し合うことができた のは、非常に有難いと思うことです。
副審査を引き受けてくださった嶋村和恵教授と田口尚志教授には心より感謝申し上げます。嶋村 先生の学部の授業「広告論」と大学院の授業「広告研究」を両方とも履修したことがあり、非常に 面白く、豊かな感性を育てられる授業であると実感し、心に残りました。田口先生と出会ったのは、
学部の「国際商務論」という授業でした。学生たちをある話題を中心に積極的に議論させる授業風 景は、ほかの講義であまり見かけないものであり、非常に有意義な勉強になりました。田口先生が 励ましてくださった優しい言葉は、一生忘れられないと思います。
論文作成と研究に関して、多くのアドバイスを下さった神奈川大学経済学部の八ッ橋治郎准教授 には深く感謝いたします。八ッ橋先生はご多忙の中に、私の研究内容のチェック、アンケート調査 票の修正についてたくさんのご指導を賜りました。また、研究の調査設計について貴重なご意見を くださった恩藏直人先生、モデルの実証分析を助けてくださった駒澤大学経営学部の武谷慧悟先生 には深い感謝の意を表します。
最後に、元木達也さん、劉サンサンさんを始めた先輩の皆様、キ佳佳さんを始めた同窓生の皆様、
アンケート調査を協力してくださった皆様にはお礼を申し上げます。そして、暖かい励ましをいつ も送り続けてくださり、学部を含めて五年間の留学生活を辛抱強く支援してくださった両親には心 を込めて感謝いたします。本当にありがとうございました。
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