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リンク構造と共起関係を用いたWeb空間の視覚化

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(1)社団法人 情報処理学会 研究報 告IPSJ SIG Technical Report. 2004−FI−74 (13) 2004−DD−43 (13) 2004/3/26. ࡝ࡦࠢ᭴ㅧߣ౒⿠㑐ଥࠍ↪޿ߚ Web ⓨ㑆ߩⷞⷡൻ  ጊᧄੳᔒ. 1). ⍹↰๺ᚑ. 2). ጟ↰ാ. 3). ᄥ↰ᢅẴ. 1). [email protected] 㔚᳇ㅢାᄢቇᄢቇ㒮 ᖱႎࠪࠬ࠹ࡓቇ⎇ⓥ⑼ ᧲੩ㄘᬺᄢቇ ࿖㓙㘩ᢱᖱႎቇㇱ ഃଔᄢቇ ⚻༡ቇㇱ. 1) 2) 3). ޽ࠄ߹ߒ㧦 ᧄ ⎇ ⓥ ߢ ߪ ‫ ࠢ ࡦ ࡝ޔ‬᭴ ㅧ ߦ ߅ ޿ ߡ ⚿ ߮ ߟ ߈ ߩ ᒝ ޿ ࠨ ࠗ ࠻ ߣ ‫ ⺆ ↪ޔ‬㑆 㑐 ଥ ߦ ߅ ޿ ߡ ⚿ ߮ ߟ ߈ ߩ ᒝ ޿ ࠨ ࠗ ࠻ ࠍ 㧞 ᰴ ర ᐔ 㕙 ਄ ߢ ⷞ ⷡ ൻ ߔ ࠆ ߎ ߣ ߢ ᖱ ႎ ᬌ ⚝ ࠍ ᡰ េ ߔ ࠆ ‫ޕ‬Web ߢ ᖱ ႎ ᬌ ⚝ ࠍ ߔ ࠆ 㓙 ߦ ߪ ‫ޔ‬ᬌ ⚝ ኻ ⽎ ߦ ኻ ߔ ࠆ ࠕ ࡦ ࠞ ࡯ ߣ ߥ ࠆ ࠨ ࠗ ࠻ ࠍ ⷗ ߟ ߌ ߚ ࠄ ‫ ߩ ߘޔ‬๟ ㄝ ߦ ߤ ߩ ࠃ ߁ ߥ ᖱ ႎ ߇ ޽ ࠆ ߩ ߆ ࠍ ㄡ ࠆ ߎ ߣ ߇ ᄙ ޿ ‫ ࠍ ࠢ ࡦ ࡝ޔ ߒ ߆ ߒޕ‬ㄡ ࠆ ߛ ߌ ߢ ߪ ‫ ⋥ޔ‬ធ ߩ ࡝ ࡦ ࠢ 㑐 ଥ ߪ ߥ ޿ ߇ ‫ޔ‬㑐 ㅪ ߔ ࠆ ᖱ ႎ ࠍ ⷗ ߟ ߌ ࠆ ߎ ߣ ߇ ߢ ߈ ߥ ޿ ‫ޕ‬ᬌ ⚝ ࠛ ࡦ ࠫ ࡦ ߛ ߌ ߢ ߪ ‫࡯ ࠞ ࡦ ࠕޔ‬ ࠨ ࠗ ࠻ ߩ ๟ ㄝ ᖱ ႎ ࠍ 㓸 ߼ ࠆ ߎ ߣ ߇ ࿎ 㔍 ߢ ޽ ࠆ ‫ޔ ߦ ᦝޕ‬ห ߓ ࡂ ࠗ ࡄ ࡯ ࡝ ࡦ ࠢ ߢ ߽ ‫࡯ ࠞ ࡦ ࠕޔ‬ ࠨࠗ࠻ߣ㑐ㅪߩᷓ޿ࠨࠗ࠻߳ߩ࡝ࡦࠢߣࡐ࡯࠲࡞ߥߤ߳ߩ࡝ࡦࠢߢߪ㊀ߺ߇㆑߁ߣ⠨߃ ࠄ ࠇ ࠆ ‫ ࠢ ࡦ ࡝ޕ‬᭴ ㅧ ߣ ౒ ⿠ 㑐 ଥ ߩ ᐔ 㕙 ਄ ߦ ⷞ ⷡ ⊛ ߦ ⴫ ␜ ߔ ࠆ ߎ ߣ ߢ ‫ޔ‬ᖱ ႎ ᬌ ⚝ ᡰ េ ߇ น ⢻ ߦ ߥ ࠆ ߣ ᦼ ᓙ ߐ ࠇ ࠆ ‫ ⎇ ᧄ ޕ‬ⓥ ߢ ឭ ᩺ ߔ ࠆ ᚻ ᴺ ߦ ࠃ ࠅ ಽ ᨆ ߒ ߚ ⚿ ᨐ ‫ ޟޔ‬㑐 ㅪ ߩ ᷓ ޿ ࠨ ࠗ ࠻ ‫ޠ‬ ‫ ޟ‬㑐 ㅪ ߇ ޽ ࠆ ߣ ⠨ ߃ ࠄ ࠇ ࠆ ࠨ ࠗ ࠻ ‫ ޟޠ‬ή 㑐 ଥ ߥ ࠨ ࠗ ࠻ ‫ ߁ ޿ ߣ ޠ‬ಽ 㘃 ߇ น ⢻ ߦ ߥ ߞ ߚ ‫ޕ‬. Analysis of Web Space using Link Structure and CTR Hitoshi YAMAMOTO 1) , Kazunari ISHIDA 2) Isamu OKADAand 3) and Toshizumi OHTA 1) University of Electro-Communication 1) Tokyo University of Agriculture 2) Soka University 3) Abstract: We have analyzed internal relations among web sites using link structure and click through rate (CTR). Information retrieval tends to begin with an anchor and related information is searched for using hyperlinks. On the one hand, it is difficult to find related information simply by tracing a link. On the other hand, it is difficult to collect information associated with an anchor simply by using a search engine. Furthermore, even with the same hyperlink from the anchor, the weight of the link is different from that to a related site in a link to a portal. Based on this analysis, we propose a two-dimensional map that has two axes (link structure and CTR) to support information retrieval. Using this map, we can classify web sites into "closely related to anchor", "related to anchor", and "not-related to anchor".. 1. ߪߓ߼ߦ ࡂࠗࡄ࡯࠹ࠠࠬ࠻ߩ࡝ࡦࠢ᭴ㅧࠍಽᨆ ߔ ࠆ ߎ ߣ ߢ ‫ޔ‬Web ਄ ߩ ࠨ ࠗ ࠻ ߩ ㊀ ⷐ ᐲ ࠍ. −95−. ቯ⟵ߒ‫ޔ‬ᖱႎᬌ⚝ࠍᡰេߔࠆ⹜ߺߪᄙߊ ߩ ⎇ ⓥ ⠪ ߦ ࠃ ߞ ߡ ߥ ߐ ࠇ ߡ ޿ ࠆ (Kleinberg,1998), (Brin and Page,1998)‫ޕ‬㜞.

(2) ᯅ ࡮ ⿒ ၳ (1999)ߪ ‫ ޔ‬ᖱ ႎ ᬌ ⚝ ᡰ េ ߩ ߚ ߼ ߦ‫⋧ޔ‬੕ߦ⚿߮ߟ޿ߚ࡝ࡦࠢࠍ⟲ߣߒߡ ᝒ߃ࠆᚻᴺࠍឭ᩺ߒߡ޿ࠆ‫ޕ‬ ᧄⓂߩឭ᩺ߢߪ‫⋧ޔ‬੕ߩ࡝ࡦࠢߦ߽⚿ ߮ߟ߈ߩᒝ޿࡝ࡦࠢߣᒙ޿࡝ࡦࠢ߇޽ࠆ ߣ⠨߃‫ߩ߈ߟ߮⚿ޔ‬ᒝᒙࠍឭ␜ߔࠆߎߣ ߢ‫ࠅࠃޔ‬ല₸⊛ߥᖱႎᬌ⚝߇߅ߎߥ߃ࠆ ߣ⠨߃ߚ‫ࠢࡦ࡝ߦᦝޕ‬᭴ㅧߛߌߢߥߊᗧ ๧⊛ߦㄭ޿ࠨࠗ࠻ࠍឭ␜ߔࠆߎߣ߇ᖱႎ ᬌ⚝ᡰេߦലᨐ߇޽ࠆߣ⠨߃ߚ‫ᧄޕ‬Ⓜߢ ߪ‫ޔ‬ᖱႎᬌ⚝ⴕേߩਛߢ‫ޔ‬ᬌ⚝⠪߇ᵈ⋡ ߒߚࠨࠗ࠻㧔ࠕࡦࠞ࡯ࠨࠗ࠻㧕ߩ๟ㄝߦ ߤߩࠃ߁ߥࠨࠗ࠻߇ሽ࿷ߒߡ޿ࠆߩ߆ࠍ ␜ߔߎߣߢᖱႎᬌ⚝ࠍᡰេߔࠆߎߣࠍ⹜ ߺࠆ‫߁޿ߢߎߎޕ‬๟ㄝߣߪ‫ࠨ࡯ࠞࡦࠕޔ‬ ࠗ࠻ߣᛒߞߡ޿ࠆᖱႎ߇ᗧ๧⊛ߦㄭ޿ࠨ ࠗ࠻߿‫ߢࠢࡦ࡝࡯ࡄࠗࡂޔ‬ㄡࠇࠆ࡝ࡦࠢ ᭴ ㅧ ߦ ߅ ޿ ߡ ㄭ ޿ ࠨ ࠗ ࠻ ࠍ ᜰ ߔ ‫ޔ ߫ ߃ ଀ޕ‬ ቇⴚ⊛ߥᖱႎࠍᬌ⚝ߒߡ޿ࠆ႐ว‫ࡦࠕޔ‬ ࠞ࡯ࠨࠗ࠻ߣᗧ๧⊛ߦㄭ޿ࠨࠗ࠻ߪ‫ޔ‬ห ᭽ߩ⎇ⓥ࠹࡯ࡑࠍᛒߞߡ޿ࠆࠨࠗ࠻ߣ⠨ ߃ࠄࠇࠆ‫ࠢࡦ࡝ޔߚ߹ޕ‬᭴ㅧߦ߅޿ߡㄭ ޿ࠨࠗ࠻ߪ‫ߩ࠻ࠗࠨߩߘޔ‬ㆇ༡⠪ߣቇળ ߿ᄢቇߦ߅޿ߡㄭ޿㑐ଥߦ޽ࠆ⎇ⓥ⠪ߢ ޽ࠆߣ⠨߃ࠄࠇࠆ‫ߚߒ߁ߎޕ‬๟ㄝᖱႎࠍ ല₸⊛ߦត⚝ߔࠆߎߣߢ‫ޔ‬ᬌ⚝⠪ߪᬌ⚝ ኻ⽎ߣߔࠆᖱႎࠍ✂⟜⊛ߦᬌ⚝ߔࠆߎߣ ߇ߢ߈ࠆߣ⠨߃ࠄࠇࠆ‫ᧄޕ‬Ⓜߢߪ‫ࡦࠗޔ‬ ࠲࡯ࡀ࠶࠻਄ߩᖱႎᬌ⚝ⴕേࠍᡰេߔࠆ ߚ ߼ ߦ ‫ ޔ‬Web ⓨ 㑆 ࠍ ‫ ࠢ ࡦ ࡝ ޟ‬᭴ ㅧ ‫ࠃ ߅ ޠ‬ ߮‫⿠౒ޟ‬㑐ଥ‫ߩޠ‬ᐔ㕙ߢⷞⷡൻߔࠆಽᨆ ᚻᴺࠍឭ᩺ߔࠆ‫ޕ‬. એਅߦ‫ࠢࡦ࡝ޔ‬᭴ㅧߣ౒⿠㑐ଥߦࠃࠆⷞ ⷡൻࠪࠬ࠹ࡓߩ᭎ⷐࠍㅀߴࠆ‫ޕ‬ ࡂࠗࡄ࡯࠹ࠠࠬ࠻ߩ࡝ࡦࠢ᭴ㅧߪ᦭ะ ࠣ࡜ࡈߣߒߡᝒ߃ࠆߎߣ߇ߢ߈ࠆ‫ࠗࠨޕ‬ ࠻㑆ߦ߅ߌࠆࡂࠗࡄ࡯࡝ࡦࠢߩ᦭ήࠍ㓞 ធ ⴕ ೉ ߣ ߒ ߡ ⴫ ⃻ ߔ ࠆ ‫ ߡ ߒ ߣ ଀ޕ‬࿑ 1ߦ ‫ޔ‬ ࡝ࡦࠢ᭴ㅧߣߘࠇߦኻᔕߒߚ㓞ធⴕ೉ߩ ଀ࠍ␜ߔ‫ࠍࠇߎޕ‬ᱜⷙൻߔࠆߎߣߢ‫ޔ‬ផ ⒖ ⏕ ₸ ⴕ ೉ A ߇ ᓧ ࠄ ࠇ ࠆ ‫ޔ ߡ ޿ ↪ ࠍ ࠇ ߎޕ‬ ࠕࡦࠞ࡯ࠨࠗ࠻ i ߆ࠄߩ࡝ࡦࠢㄭធᐲ. Dist i ࠍ ᑼ 㧔 㧝 㧕 ߩ ࠃ ߁ ߦ ቯ ⟵ ߔ ࠆ ‫ޕ‬ 䉰䉟䊃B. §0 1 0· ¨ ¸ ¨1 0 1¸ ¨1 0 0¸ © ¹. 䉝䊮䉦䊷䉰䉟䊃A 䉝䊮䉦. 䉰䉟䊃C. ࿑ 1㧦 ࡝ ࡦ ࠢ ᭴ ㅧ ߣ 㓞 ធ ⴕ ೉. ࿑ 1ߩ ⴕ ೉ ߩ ฦ ⴕ ࠍ ᱜ ⷙ ൻ ߔ ࠆ ߎ ߣ ߢ ‫ޔ‬ ᱜ ⷙ ൻ ߐ ࠇ ߚ 㓞 ធ ⴕ ೉ A ߇ ᓧ ࠄ ࠇ ࠆ ‫ߎޕ‬ ࠇߪ‫ࠍࠢࡦ࡝࡯ࡄࠗࡂࠄ߆࠻ࠗࠨࠆ޽ޔ‬ ߭ߣߟㄡߞߚߣ߈ߦઁߩࠨࠗ࠻ߦ೔㆐ߔ ࠆផ⒖⏕₸ࠍ⃻ߒߡ޿ࠆ‫ⴕߩߎޔߚ߹ޕ‬ ೉ࠍ⚥ਸ਼ߔࠆߎߣߢ‫ޔ‬n ࠢ࡝࠶ࠢᓟߦ೔ ㆐ߒߡ޿ࠆ⏕₸ߣߥࠆ‫ߩޔߚ߹ޕ‬ォ⟎ⴕ ೉ ߪ ‫ ޔ‬࿑ 1ߩ ォ ⟎ ⴕ ೉ ࠍ ᱜ ⷙ ൻ ߔ ࠆ ߎ ߣ ߢ‫ࠍࠢࡦ࡝࡯ࡄࠗࡂߩߟߣ߭ޔ‬ㄡߞߚߣ ߈ߦ⥄ࠨࠗ࠻ߦ೔㆐ߔࠆⵍផ⒖⏕₸ߣߥ ࠆ‫ઁࠄ߆࠻ࠗࠨࠆ޽ޔߡ޿↪ࠍࠄࠇߎޕ‬ ߩࠨࠗ࠻߳ߩ࡝ࡦࠢ᭴ㅧߦ߅ߌࠆㄭធᐲ 㧔 ࡝ ࡦ ࠢ ㄭ ធ ᐲ 㧕ࠍ Dist i ߣ ߒ ߡ ቯ ⟵ ߔ ࠆ ‫ޕ‬. 2. ⷞⷡൻࠪࠬ࠹ࡓߩ㐿⊒. k. ᧄ▵ߢߪ‫ࠢࡦ࡝ޔ‬᭴ㅧߣ౒⿠㑐ଥߦࠃ ࠆⷞⷡൻࠪࠬ࠹ࡓߩ᭎ⷐࠍㅀߴࠆ‫ࠗࠨޕ‬ ࠻㑆ߩ㑐ㅪᕈࠍ⼏⺰ߔࠆߚ߼ߦߪ‫ߣ߭ޔ‬ ߟߩࠨࠗ࠻ߩ▸࿐ࠍⷙቯߔࠆᔅⷐ߇޽ࠆ‫ޕ‬ ᧄ⎇ⓥߢߪ‫ޔ‬એਅߩⷙೣߦߒߚ߇ߞߡࠨ ࠗ ࠻ ߩ ▸ ࿐ ࠍ ⷙ ቯ ߒ ߡ ޿ ࠆ ‫ޕ‬URL ߇ ࠴ ࡞ ࠳ 㧔 ~㧕 ࠃ ࠅ ਅ ጀ ߩ ࠺ ࠖ ࡟ ࠢ ࠻ ࡝ ߪ ৻ ੱ ߩ࡙࡯ࠩߦࠃߞߡ▤ℂߐࠇߡ޿ࠆߎߣ߇ ᄙ޿ߣ⠨߃ࠄࠇࠆߚ߼‫࠳࡞࠴ޔ‬એਅߪ߭ ߣߟߩࠨࠗ࠻ߣߔࠆ‫૶߇࠳࡞࠴ޔߚ߹ޕ‬ ࠊࠇߡ޿ߥ޿႐ว‫ᦨޔ‬ਅጀߩ࠺ࠖ࡟ࠢ࠻ ࡝ࠍ߭ߣߟߩࠨࠗ࠻ߣߔࠆߎߣߣߒߚ‫ޕ‬. −96−. Dist i.  log G i (¦ w j ( A j  A' j )  (1) j 1. Dist i 㧦 ࠨ ࠗ ࠻ i ࠍ ⿠ ὐ ߣ ߒ ߚ ‫ ߩ ઁ ޔ‬ฦ ࠨ ࠗ࠻ߩ i ߣߩ࡝ࡦࠢ〒㔌. G i 㧦 i ⇟ ⋡ ߩ ⷐ ⚛ ߩ ߺ 1‫ ࠇ ߘ ޔ‬એ ᄖ ߩ ⷐ ⚛ߪ 0 ߩ㧔 1u n 㧕ࡌࠢ࠻࡞. k㧦ផ ⒖ ⏕ ₸ ⸘ ▚ ਄ ߩ ផ ⒖ ࿁ ᢙ ߩ ਄ 㒢㧔 ⃻ ࿷ ߪ k=9 ࠍ ೑ ↪ 㧔 ⚻ 㛎 ⊛ ߥ ෼ ᧤ ୯ 㧕㧕. A 㧦ᱜⷙൻߐࠇߚ㓞ធⴕ೉. A' 㧦 ᱜ ⷙ ൻ ߐ ࠇ ߚ 㓞 ធ ⴕ ೉ ߩ ォ ⟎ ⴕ ೉ wj 㧦㊀ߺଥᢙ‫ᧄޕ‬Ⓜߢߪ wj. 2 j.

(3) ߹ ߚ ‫ ࠻ ࠗ ࠨޔ‬㑆 ߩ ᗧ ๧ ⊛ ߥ ㄭ ធ 㑐 ଥ ߪ ‫ޔ‬ ↪⺆㑆ߩ౒⿠㑐ଥࠍ↪޿ߡቯ⟵ߔࠆ‫ޕ‬ᢥ ᦠ 㑆 ߩ ᗧ ๧ ⊛ ߥ 㑐 ଥ ࠍ CTR ߦ ࠃ ߞ ߡ ⷞ ⷡ ൻ ߔ ࠆ ⎇ ⓥ ߦ ߪ ‫ ޔ‬Ishia and Ohta(2002) ߇ ޽ ࠆ ‫ ࠻ ࠗ ࠨ ࡯ ࠞ ࡦ ࠕޕ‬i ߣ ઁ ߩ ࠨ ࠗ ࠻ j 㑆 ߩ ↪ ⺆ ㄭ ធ ᐲ ߪ ‫ޔ‬CTR ࠍ ↪ ޿ ߡ ቯ ⟵ ߔ ࠆ ‫ޕ‬CTR ⴕ ೉ T ߩ ⷐ ⚛ t ij ߪ ᰴ ߩ ࠃ ߁ ߦ ޽ ࠄࠊߖࠆ‫ޕ‬. t ij. § CTR (i, j ) 1 ¨¨ © TR (i ) ‰ TR ( j ). · ¸ ¸ ¹. (2). ࠕࡦࠞ࡯ࠨࠗ࠻߆ࠄ‫ࠢࡦ࡝ޔ‬᭴ㅧ‫↪ޔ‬ ⺆㑆㑐ଥ‫ߩޔ‬ᐔ㕙ߦዷ㐿ߒߚࡑ࠶ࡊࠍ૞ ᚑ ߒ ᐔ 㕙 ࠍ ࿑ 2ߩ ࠃ ߁ ߦ 㧠 ߟ ߦ ಽ 㘃 ߔ ࠆ ߎߣ߇ߢ߈ࠆ‫࠻ࠗࠨ࡯ࠞࡦࠕޟߪ৻╙ޕ‬ ๟ㄝ߆ߟ㑐ㅪ㗔ၞ‫╙ޕࠆ޽ߢޠ‬ੑߪ‫ࠕޟ‬ ࡦࠞ࡯ࠨࠗ࠻ߣߪ❬߇ࠅ߇ߥ޿߇㑐ㅪ㗔 ၞ ‫ ╙ޔޠ‬ਃ ߪ‫ ߦ ․ޔ ߇ ࠆ ޽ ߪ ࠅ ߇ ❬ ޟ‬㑐 ㅪ ߢ ߪ ߥ ޿ ‫ ᦨ ߡ ߒ ߘޔޠ‬ᓟ ߦ‫ ߽ ࠅ ߇ ߥ ߟ ޟ‬㑐 ㅪ߽⭯޿‫ޕࠆ޽ߢޠ‬਄⸥ߩಽ㘃ߦࠃߞߡ 㧝㧘㧞ࠍ㊀ὐ⊛ߦᬌ⚝ߔࠇ߫ࠃ޿ߣ޿߁ ᜰ㊎߇ᓧࠄࠇࠆߣᦼᓙߐࠇࠆ‫ޕ‬. ߮⚻༡ᖱႎࠍኾ㐷ߣߔࠆ⎇ⓥ⠪ߩࡍ࡯ࠫ [2]ࠍ ↪ ޿ ߚ ‫ ╩ޔ ߪ ࠻ ࠗ ࠨ ࡯ ࠞ ࡦ ࠕޕ‬⠪ ࠄ ߇ಽᨆ⚿ᨐࠍⷰኤߒߡ‫࠻ࠗࠨ࡯ࠞࡦࠕޔ‬ ߣߩ㑐ㅪࠍ⠨ኤߔࠆߚ߼ߦ‫╩ޔ‬⠪ࠄߩኾ 㐷㗔ၞߣ㑐ㅪ޽ࠆࠨࠗ࠻ࠍㆬᛯߒߚ‫ޕ‬ ࿑ 3ߪ ‫[ޔ‬1]ࠍ ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ ߦ ಽ ᨆ ߒ ߚ⚿ᨐߢ޽ࠆ‫⚿ߩߎޕ‬ᨐ߆ࠄ㑐ㅪࠨࠗ࠻ ߪ A,B,C ߩ 㧟 㗔 ၞ ߦ ಽ 㘃 ߢ ߈ ࠆ ‫ ޕ‬A ߩ 㗔 ၞߪ‫ߩ࠻ࠗࠨ࡯ࠞࡦࠕޔ‬ᚲዻߔࠆቇ⑼ߩ ౏ᑼࠨࠗ࠻ߣ‫ࠍ࠴࡯ࠨ࡝࠼࡞࡯ࠖࡈޔ‬ኾ 㐷ߣߔࠆߩ⎇ⓥ⠪ߩࠨࠗ࠻ߢ޽ࠆ‫ߩߎޕ‬ ߎߣ߆ࠄ‫ࠢࡦ࡝ޔ‬᭴ㅧߦ߅ߌࠆಽᨆߦࠃ ߞߡ㑐ㅪߩᷓ޿ࠨࠗ࠻߇᛽಴ߢ߈ߡ޿ࠆ ߎߣ߇ࠊ߆ࠆ‫ޕ‬B ߩ㗔ၞߦߪ‫⸘⛔ޔ‬ቇ߿ ᢙቇࠍኾ㐷ߣߔࠆ⎇ⓥ⠪ߥߤ㑐ㅪ߇޽ࠆ ߣ⠨߃ࠄࠇࠆࠨࠗ࠻ߩ߶߆ߦ‫ޔ‬ឝ␜᧼ࠨ ࡯ࡆࠬߩ࠻࠶ࡊࡍ࡯ࠫߥߤ߇฽߹ࠇߡ޿ ࠆ‫࠻ࠗࠨޔߪࠇߎޕ‬㓸⚂ߩ㓙ߦᦨਅጀߩ ࠺ࠖ࡟ࠢ࠻࡝ࠍ߭ߣߟߩࠨࠗ࠻ߣߒߚߎ ߣ ߦ ࠃ ࠆ ߽ ߩ ߣ ⠨ ߃ ࠄ ࠇ ࠆ ‫ ޔ ߚ ߹ ޕ‬CTR ߩゲߢߪ‫ޔ‬㕖Ᏹߦㄭធᐲ߇ㄭ޿㗔ၞߦឝ ␜ ᧼ ࠨ ࡯ ࡆ ࠬ ߥ ߤ ߇ ᛽ ಴ ߐ ࠇ ߚ ‫ޔ ߪ ࠇ ߎޕ‬ CTR ߦ ࠃ ࠆ ㄭ ធ ᐲ ࠍ ⸘ ▚ ߔ ࠆ 㓙 ߦ ‫⺆ ↪ޔ‬ ᢙߢᱜⷙൻߒߚᓇ㗀ߢ޽ࠆߣ⠨߃ࠄࠇࠆ‫ޕ‬ 㗔 ၞ C ߦ ߪ ‫ ࠅ ߪ ߿ޔ‬ឝ ␜ ᧼ ࠨ ࡯ ࡆ ࠬ ߿ ࡐ ࡯࠲࡞ࠨࠗ࠻ߥߤ߇᛽಴ߐࠇߡ޿ࠆ‫ߎޕ‬ 㪇㪅㪊㪌. B. 3. C. 㪇㪅㪊. 4. 㪇㪅㪉㪌. 䌃䌔䌒. A 㪚㪫㪩. 㪇㪅㪉. 1. 㪇㪅㪈㪌. 2 㪇㪅㪈. 䉝䊮䉦䊷䉰䉟䊃. 䊥䊮䉪᭴ㅧ. 㪇㪅㪇㪌. ࿑ 2㧦࡝ ࡦ ࠢ ᭴ ㅧ ߣ CTR ߦ ࠃ ࠆ Web ࠨ ࠗ ࠻ߩಽᏓ. 㪇 㪇. 㪌. 㪈㪇. 㪈㪌. 䊥䊮䉪᭴ㅧ. ࠇࠄߪࠕࡦࠞ࡯ࠨࠗ࠻ߣߪ㑐ㅪ߇ߥ޿ߣ ⠨߃ࠄࠇࠆࠨࠗ࠻⟲ߢ޽ࠆ‫ޕ‬. 3. Web ⓨ㑆ߩಽᨆ ᧄⓂߢߪ⹜㛎⊛ߦ޿ߊߟ߆ߩࠕࡦࠞ࡯ ࠨࠗ࠻ࠍ⿠ὐߦಽᨆࠍ߅ߎߥߞߚ‫ࡦࠕޕ‬ ࠞ࡯ࠨࠗ࠻ߪ‫ࡦࠛࠗࠨࠣࡦࠖ࠹ࠤ࡯ࡑޔ‬ ࠬ ࠍ ኾ 㐷 ߣ ߔ ࠆ ⎇ ⓥ ⠪ ߩ ࡍ ࡯ ࠫ [1]‫ࠃ ߅ޔ‬. ࿑ 3㧦ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [1]ߩ ࡝ ࡦ ࠢ -CTR ᐔ 㕙ߦࠃࠆ࿑␜. ᰴߦ㗔ၞ B ߦࠨࠗ࠻߇㓸ਛߒߡ޿ࠆߚ −97−.

(4) ߼ ‫ ߩ ߎ ޔ‬㗔 ၞ ࠍ ᜛ ᄢ ߒ ߚ ߽ ߩ ࠍ ࿑ 4ߦ ␜ ߔ ‫ ޕ‬B-1 ߦ ߪ ‫[ ޔ‬1]ߩ ⎇ ⓥ ⠪ ߩ ࠯ ࡒ ߩ ㅪ ⛊ ឝ␜᧼߿‫⺰ޔ‬ᢥ⸥ㅀߩᚻᴺߦ㑐ߔࠆࠨࠗ ࠻ ߇ ᛽ ಴ ߐ ࠇ ߚ ‫[ޔ ߪ ࠇ ߎޕ‬1]ߩ ࠦ ࡦ ࠹ ࡦ ࠷ߦ‫⺰ޟ‬ᢥ૞ᚑߦᓎ┙ߟ࡝ࡦࠢ㓸‫޽߇ޠ‬ ࠆ ߚ ߼ ߢ ޽ ࠆ ‫ ޕ‬B-2 ߦ ߪ ‫ ޔ‬๟ ㄝ 㗔 ၞ ߩ ⎇ ⓥ⠪ߩࠨࠗ࠻߇ᄙߊⷰኤߐࠇߡ޿ࠆ‫ޕ‬ 㪇㪅㪊㪌 㪇㪅㪊. 㪚㪫㪩. 㪇㪅㪉㪌 㪇㪅㪉 㪇㪅㪈㪌 㪇㪅㪈 㪇㪅㪇㪌 㪇 㪇. 㪌. 㪈㪇. 㪈㪌. 䊥䊮䉪᭴ㅧ. 㪇㪅㪊㪌. B-2 㪇㪅㪊. B-1 㪇㪅㪉㪌. 㪚㪫㪩. 㪇㪅㪉 㪇㪅㪈㪌 㪇㪅㪈 㪇㪅㪇㪌 㪇 㪌㪅㪉. 㪌㪅㪋. 㪌㪅㪍 㪌㪅㪏 䊥䊮䉪᭴ㅧ. 㪍. 㪍㪅㪉. ࿑ 4㧦 ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [1]ߩ 㗔 ၞ B ߩ ᜛ ᄢ. ⴫ 1ߪ ‫[ ࠻ ࠗ ࠨ ࡯ ࠞ ࡦ ࠕ ޔ‬1]ߦ 㑐 ߒ ߡ ‫ޔ‬ 㗔ၞ B ߩࠨࠗ࠻⟲ࠍ࡝ࡦࠢㄭធᐲ߇ㄭ޿ 㗅ߦ߹ߣ߼ߚ߽ߩߢ޽ࠆ‫ߒߛߚޕ‬㑐ㅪᕈ ߩ㗄ߩ‫ޟ‬٤‫߇ੱᧄޔߪޠ‬㑐ㅪߒߡ޿ࠆࠨ ࠗ ࠻ ߢ ޽ ࠅ ‫⺰ ߿ ࠣ ࡦ ࠖ ࠹ ࠤ ࡯ ࡑ ߇ޠ ٌ ޟޔ‬ ᢥ ૞ ᚑ ᚻ ᴺ ߦ 㑐 ߔ ࠆ ࠨ ࠗ ࠻ ‫ ߪޠ˜ ޟޔ‬ή 㑐 ଥ ߣ ᕁ ࠊ ࠇ ࠆ ࠨ ࠗ ࠻ ߢ ޽ ࠆ ‫ ޟޕ‬㧫 ‫࠺ޔ ߪޠ‬ ࠖ ࡟ ࠢ ࠻ ࡝ ߢ 㓸 ⚂ ߒ ߚ ߚ ߼ ߦ ߎ ߩ URL ߢߪ㑛ⷩߢ߈ߥ޿߽ߩߢ޽ࠆ‫ޕ‬ ⴫ 1߆ ࠄ ࠊ ߆ ࠆ ࠃ ߁ ߦ ‫ ࠢ ࡦ ࡝ ޔ‬᭴ ㅧ ߇ ㄭ޿߶ߤᧄੱߦ㑐ㅪߒߚࠨࠗ࠻߇ᄙߊ‫ޔ‬ ㆙ߊߥࠆߦᓥߞߡ㗔ၞ⊛ߦ߽㑐ଥߩߥ޿ ࠨࠗ࠻߇Ⴧ߃ߡ޿ࠆߎߣ߇ࠊ߆ࠆ‫ޕ‬. −98−. ⴫ 1㧦 ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [1]ߩ 㗔 ၞ B ߦ ฽ ߹ ࠇ ࠆ URL 㑐ㅪ 㪬㪩㪣㩷 䂾 㫎㫎㫎㪅㪿㫀㫋㪄㫌㪅㪸㪺㪅㫁㫇㪆㪺㫆㫄㫄㪼㫉㪺㪼㩷 䂾 㪁 㪍㪇㪊㪊㪅㫋㪼㪸㪺㫌㫇㪅㪺㫆㫄㪆㫄㪸㫋㫊㫌㫀㫑㪼㫄㫀㪉㪇㪇㪈㩷 䂦 㪿㫆㫊㫋㪾㫂㪊㪅㪹㫀㫆㫃㫆㪾㫐㪅㫋㫆㪿㫆㫂㫌㪅㪸㪺㪅㫁㫇㪆㫊㪸㫂㪸㫀㩷 䂦 㫊㪺㪈㪅㪺㪺㪅㫂㫆㪺㪿㫀㪄㫌㪅㪸㪺㪅㫁㫇㪆㫕㫐㫆㫊㪿㫀㫂㫌㫉㩷 䂾 㫄㪸㫉㫂㪼㫋㫀㫅㪾㪅㪺㫄㪅㪿㫀㫋㪄㫌㪅㪸㪺㪅㫁㫇㪆㫕㫄㪸㫋㫊㫌㫀㩷 䂾 㪽㫀㫅㫀㫋㫆㪄㫎㪼㪹㪅㪺㫆㫄㪆㪻㫆㪺㫋㫆㫉㫄㪸㫋㫊㫌㫀㩷 䂦 㫎㪼㪹㪅㪺㪺㪅㫆㫊㪸㫂㪸㪄㫂㫐㫆㫀㫂㫌㪅㪸㪺㪅㫁㫇㪆㫕㫊㪿㪸㫂㪸㫀㩷 䂦 㪾㫉㪸㫇㪼㪅㪺㪅㫌㪄㫋㫆㫂㫐㫆㪅㪸㪺㪅㫁㫇㪆㫕㫄㪸㫂㫀㫅㫆㩷 㬍 㫎㫎㫎㪅㫂㪸㫅㫑㪸㫂㫀㪅㪺㫆㫄㩷 䂦 㫎㫎㫎㪅㫊㪸㫃㪅㫋㫆㪿㫆㫂㫌㪅㪸㪺㪅㫁㫇㪆㫕㪾㫆㫋㪿㫀㫋㩷 䂦 㫄㪼㫋㪸㪅㫋㫌㫋㫂㫀㪼㪅㫋㫌㫋㪅㪸㪺㪅㫁㫇㪆㫕㫀㪺㪿㫀㫂㪸㫎㪸㩷 㬍 㪽㪺㪉㪅㪺㫆㫄㩷 䂦 㫎㫎㫎㪉㪅㫋㫆㫂㪸㫀㪅㫆㫉㪅㫁㫇㪆㫂㫀㫄㫀㫁㫀㫄㪸㩷 䂦 㫎㫎㫎㪅㪿㫐㫌㫂㫀㪅㪺㫆㫄㪆㫎㫉㫀㫋㫀㫅㪾㩷 䂦 㫎㫎㫎㪅㪺㪼㫊㪼㫉㪅㪿㫐㫆㪾㫆㪄㫌㪅㪸㪺㪅㫁㫇㪆㫅㪸㫉㫀㫋㪸㫊㩷 䂦 㫎㫎㫎㪅㪾㪸㫂㫌㫊㪿㫌㫀㫅㪅㪸㪺㪅㫁㫇㪆㫕㪏㪏㪈㪎㪐㪈㩷 㬍 㫎㫎㫎㪅㫂㪸㫅㫑㪸㫂㫀㪅㪺㫆㫄㪆㪻㫆㪺㫊㩷 䂦 㫎㫎㫎㪅㪼㪺㫆㫅㪅㫋㪸㫄㪸㪺㪺㪅㪺㪿㫌㫆㪄㫌㪅㪸㪺㪅㫁㫇㩷 䂦 㫎㫎㫎㪅㫀㫋㫆㫁㫌㫅㪅㫆㫉㪾㪆㫇㪸㫇㪼㫉㩷 䂦 㫊㫐㪸㫁㫐㫆㪅㫋㪸㫄㪸㪺㪺㪅㪺㪿㫌㫆㪄㫌㪅㪸㪺㪅㫁㫇㪆㫕㫄㫀㫐㪸㫂㪼㫅㩷 㬍 㫎㫎㫎㪅㪿㫀㫋㪄㫌㪅㪸㪺㪅㫁㫇㩷 䂦 㫎㫎㫎㪅㫅㪸㫉㫌㫋㫆㪄㫌㪅㪸㪺㪅㫁㫇㪆㫕㫉㪺㫊㪼㩷 䂦 㪹㪸㫊㪼㪅㪼㪺㫆㫅㪅㫆㫊㪸㫂㪸㪄㫌㪅㪸㪺㪅㫁㫇㪆㫕㫅㪸㫂㪸㫁㫀㫄㪸㩷 䋿 㫎㫎㫎㪅㫊㪅㫊㫆㫂㪸㪅㪸㪺㪅㫁㫇㪆㫕㫊㪸㫋㫆㫄㪸㪺㩷 䂦 㫆㫉㫀㫆㫅㪅㫄㫋㪅㫋㪸㫄㪸㪅㪿㫆㫊㪼㫀㪅㪸㪺㪅㫁㫇㪆㪿㫀㪻㪼㪸㫂㫀㩷 䋿 㫎㫎㫎㪅㫊㪼㫅㫊㪿㫌㪄㫌㪅㪸㪺㪅㫁㫇㪆㫕㫋㪿㪺㪇㪌㪐㪎㩷 䂦 㫎㫎㫎㪅㪿㫐㫌㫂㫀㪅㪺㫆㫄㪆㫎㫃㩷 䋿 㪈㪊㪊㪅㪋㪍㪅㪉㪉㪈㪅㪈㪍㪎㪆㫊㪼㫉㫍㫃㪼㫋㩷 (*)⴫ ␜ ߪ ߢ ߈ ߥ ߆ ߞ ߚ ߇ ‫ ޔ‬㑐 ㅪ ߩ ࠨ ࠗ ࠻ ߣ ⠨ ߃ࠄࠇࠆ‫ޕ‬. ࿑ 5 ߪ [2] ࠍ ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ ߦ ಽ ᨆ ߒ ߚ⚿ᨐߢ޽ࠆ‫ޕ‬ห᭽ߦߎߩ⚿ᨐ߆ࠄ㑐ㅪ ࠨ ࠗ ࠻ ߪ A,B,C ߩ 㧟 㗔 ၞ ߦ ಽ 㘃 ߢ ߈ ࠆ ‫ޕ‬ A ߩ㗔ၞߦߪ‫ߩ࠻ࠗࠨ࡯ࠞࡦࠕޔ‬ᚲዻߔ ࠆቇ⑼ߩ౏ᑼࠨࠗ࠻ߣ‫ޔ‬ᖱႎቇߦ㑐ߔࠆ ⎇ⓥࡊࡠࠫࠚࠢ࠻ߩࠨࠗ࠻߇฽߹ࠇࠆ‫ޕ‬ ߎ ࠇ ࠄ ߪ [2]ߩ 㗔 ၞ ߣ 㑐 ㅪ ߇ ᷓ ޿ ‫ޕ‬B ߩ 㗔 ၞߦߪ‫ࠅߪ߿ޔ‬㑐ㅪ㗔ၞߢ޽ࠆ⚻༡ቇ߿ ⚻༡ᖱႎቇߩ⎇ⓥ⠪߇ᄙߊ฽߹ࠇߡ޿ࠆ‫ޕ‬ ߹ߚ‫ޔ‬࿑ਛߩ b ߪ‫ޔ‬Ꮏᬺㇱຠߩ⵾ㅧᵹㅢ.

(5) ડᬺߢ޽ࠅ‫⋥ޔ‬ធ⊛ߥ㑐ଥߪߥ޿ߣ⠨߃ ࠄࠇࠆ߇‫ߩߎޔ‬ડᬺߪ⚻༡ᖱႎቇߩ㗔ၞ ߢ ߪ ‫ ޔ‬ᖱ ႎ ખ ੺ ᬺ 㧔 Hagel, 2001㧕 ߩ ੐ ଀ ߣߒߡ㕖Ᏹߦ⦟ߊขࠅ਄ߍࠄࠇࠆડᬺߢ ޽ࠆ‫ޕ‬b ߩࠨࠗ࠻⥄૕ߪᎿᬺㇱຠߦ㑐ߔ ࠆ ᖱ ႎ ߇ ਥ ૕ ߩ ߚ ߼ ‫ޔ‬CTR ㄭ ធ ᐲ ߢ ㆙ ޿ ૏⟎ߦࡊࡠ࠶࠻ߐࠇߡ޿ࠆ‫ޕ‬C ߩ㗔ၞߦ ߪ ‫[ޔ‬2]ߩ ᚲ ዻ ߔ ࠆ ᄢ ቇ ߩ ✚ ว ᩺ ౝ ߥ ߤ ߇ ᄙ޿‫ߩߎޕ‬ᄢቇߪ✚วᄢቇߢ޽ࠆߚ߼‫ޔ‬ ߎ ߩ 㗔 ၞ ߩ ᖱ ႎ ߪ [2] ߣ ߪ 㑐 ㅪ ߇ ⭯ ޿ ߣ ⠨߃ࠄࠇࠆ‫ޕ‬. 㪇㪅㪊. B. 㪇㪅㪉㪌. C. b. 㪚㪫㪩. 㪇㪅㪉. 㪇㪅㪈㪌. 㪇㪅㪈. A. 㪇㪅㪇㪌. 㪇 㪇. 㪉. 㪋. 㪍 䊥䊮䉪᭴ㅧ. 㪏. 㪈㪇. 㪈㪉. ࿑ 5㧦ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [2]ߩ ࡝ ࡦ ࠢ -CTR ᐔ 㕙ߦࠃࠆ࿑␜. ⴫ 2ߪ ‫[ ࠻ ࠗ ࠨ ࡯ ࠞ ࡦ ࠕ ޔ‬2]ߦ 㑐 ߒ ߡ ‫ޔ‬ 㗔ၞ B ߩࠨࠗ࠻⟲ࠍ࡝ࡦࠢㄭធᐲ߇ㄭ޿ 㗅ߦ߹ߣ߼ߚ߽ߩߢ޽ࠆ‫ޕ‬㑐ㅪᕈߩ㗄ߩ ಠ ଀ ߪ ⴫ 1ߣ ห ᭽ ߦ ࡝ ࡦ ࠢ ㄭ ធ ᐲ ߇ ㄭ ޿ ߽ߩ߶ߤ㑐ㅪߩ޽ࠆࠨࠗ࠻ߢ޽ࠆߎߣ߇ ࠊ߆ࠆ‫ޕ‬㑐ㅪᕈߩߥ޿ࡐ࡯࠲࡞ࠨࠗ࠻߿ ᦠᐫߩࠨࠗ࠻߇ᄙߊ฽߹ࠇߡ޿ࠆ‫ࠇߎޕ‬ ߪ‫⪺ޔ‬૞ߥߤߩ⚫੺࡝ࡦࠢߢᦠᐫ߳ߩ࡝ ࡦ ࠢ ߇ ᄙ ޿ ߚ ߼ ߣ ⠨ ߃ ࠄ ࠇ ࠆ ‫ޔ ߼ ߚ ߩ ߘޕ‬ ᦠᐫ㑐ㅪߩࠨࠗ࠻߽‫⚻ޔ‬༡߿ᖱႎᛛⴚ㑐 ଥߩࠨࠗ࠻߇᛽಴ߐࠇߡ޿ࠆ‫ޔߒ߆ߒޕ‬ 㗔ၞ C ߦࠕࡦࠞ࡯ࠨࠗ࠻ߩ⎇ⓥ⠪߇ᚲዻ ߔࠆᄢቇߩ✚ว᩺ౝࡍ࡯ࠫ߇฽߹ࠇࠆߎ ߣ߆ࠄ‫ߩ࡞࠲࡯ࡐߣࠄࠇߎ᧪ᧄޔ‬૏⟎㑐 ଥߪㅒォߒߡ޿ࠆߴ߈ߢ޽ࠆ‫ߩߎޕ‬ේ࿃ ߩ⸃᣿ߪ‫࡝࠻ࠢ࡟ࠖ࠺ޔ‬㓸⚂ߩ࡞࡯࡞ߣ −99−. ߣ߽ߦ੹ᓟߩ⺖㗴ߢ޽ࠆ‫ޕ‬ ⴫ 2㧦 ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [2]ߩ 㗔 ၞ B ߦ ฽ ߹ ࠇ ࠆ URL 㑐ㅪ 䂾 䂾 䂦 㬍 䋿 䂦 㬍 䂦 㬍 䂦 䂦 䂦 䂦 䋿 㬍 㬍 㬍 㬍 㬍 㬍 㬍 䂦㪁 䂦 䂦 䋿 䋿 㬍 䂦 䂦 䂦 㬍 䋿. 㪬㪩㪣㩷 㫎㫎㫎㪅㫐㫆㫂㫆㪿㪸㫄㪸㪄㫄㫆㫋㪅㫁㫇㩷 㫎㫎㫎㪅㫐㫆㫂㫆㫋㪸㫂㪼㪻㪸㪅㪺㫆㫄㪆㪊㪻㫋㫉㫀㫇㩷 㫎㫎㫎㪅㫆㫊㪺㪸㫉㪅㪾㫉㪅㫁㫇㩷 㫎㫎㫎㪅㫀㫅㪺㫊㪅㪺㫆㪅㫁㫇㪆㫋㫊㫌㫉㪼㫑㫌㫉㪼㩷 㫎㫎㫎㪅㫐㫆㫂㫆㫋㪸㫂㪼㪻㪸㪅㪺㫆㫄㪆㪹㪸㫊㫀㪺㩷 㫎㫎㫎㪅㫃㫀㪹㪅㫐㫅㫌㪅㪸㪺㪅㫁㫇㩷 㫎㫎㫎㪅㫁㪸㫃㪅㪺㫆㪅㫁㫇㩷 㫎㫎㫎㪅㫀㫀㫉㪅㪿㫀㫋㪄㫌㪅㪸㪺㪅㫁㫇㪆㫉㪼㫊㪼㫉㪺㪿㩷 㫎㫎㫎㪅㪻㫀㪸㫄㫆㫅㪻㪅㪹㫆㫆㫂㫇㪸㫉㫂㪅㫅㪼㪅㫁㫇㩷 㫎㫎㫎㪅㫅㪺㪄㫅㪼㫋㪅㫆㫉㪅㫁㫇㩷 㫎㫎㫎㪅㪼㪺㫉㫇㪅㫆㫉㪾㩷 㫎㫎㫎㪅㪹㫆㫆㫂㫇㪸㫉㫂㪅㫅㪼㪅㫁㫇㪆㫊㫆㫊㫀㫂㫀㩷 㫎㫎㫎㪅㫁㫂㫆㫂㫌㫉㫐㫆㪅㪺㫆㫄㩷 㫁㫄㪸㫃㫃㪅㫁㫆㫊㪿㫀㫅㪅㫁㫇㪆㫊㪼㫉㫍㫃㪼㫋㩷 㫎㫎㫎㪅㫄㫐㫋㫉㫀㫇㪅㫅㪼㫋㩷 㫎㫎㫎㪅㫄㪸㫇㫀㫆㫅㪅㪺㫆㪅㫁㫇㩷 㫎㫎㫎㪅㪽㫆㫉㪼㫊㫋㪅㫀㫄㫇㫉㪼㫊㫊㪅㪺㫆㪅㫁㫇㩷 㫎㫎㫎㪅㫄㪸㫇㪽㪸㫅㪅㪺㫆㫄㩷 㫎㫎㫎㪅㪸㫄㪸㫑㫆㫅㪅㪺㫆㪅㫁㫇㩷 㫎㫎㫎㪅㫀㫅㪽㫆㫊㪼㪼㫂㪅㪺㫆㪅㫁㫇㩷 㫎㫎㫎㪅㪾㫆㫆㪅㫅㪼㪅㫁㫇㩷 㫎㫎㫎㪅㫄㫀㫊㫌㫄㫀㪅㪺㫆㪅㫁㫇㩷 㫎㫎㫎㪅㪾㫃㫆㪺㫆㫄㪅㪸㪺㪅㫁㫇㪆㫆㪻㫇㩷 㫎㫎㫎㪅㫉㫀㪼㪹㪅㫂㫆㪹㪼㪄㫌㪅㪸㪺㪅㫁㫇㩷 㫎㫎㫎㪅㫁㫆㪿㫆㪾㪸㫂㫌㪄㪸㪇㪍㪅㫀㫊㫀㪺㫊㪅㫌㪄㫋㫆㫂㫐㫆㪅㪸㪺㪅㫁㫇㩷 㫎㫎㫎㪅㫐㫆㫂㫆㫋㪸㫂㪼㪻㪸㪅㪺㫆㫄㪆㫀㫅㪺㫊㩷 㫎㫎㫎㪅㫄㪹㫅㪅㫆㫉㪅㫁㫇㩷 㫎㫎㫎㪅㪺㫆㫄㫄㪼㫉㪺㪼㪅㫆㫉㪅㫁㫇㩷 㫎㫎㫎㪅㪹㫆㫆㫂㫇㪸㫉㫂㪅㫅㪼㪅㫁㫇㪆㪿㪹㫉㩷 㫎㫎㫎㪅㪼㪅㫌㪄㫋㫆㫂㫐㫆㪅㪸㪺㪅㫁㫇㪆㫀㫋㫄㪼㩷 㫎㫎㫎㪅㫅㫀㪽㫋㫐㪅㪺㫆㫄㩷 㫎㫎㫎㪅㫐㫆㫂㫆㫋㪸㫂㪼㪻㪸㪅㪺㫆㫄㪆㫋㪄㪺㫃㪸㫊㫊㩷. *㧦 ࿑ 5 ߦ ߅ ߌ ࠆ ὐ b ߩ ࠨ ࠗ ࠻. ⛯ ޿ ߡ ‫ ޔ‬࿑ 3߅ ࠃ ߮ ࿑ 5ߦ ߅ ߌ ࠆ 㗔 ၞ A,B,C ߦ ฽ ߹ ࠇ ࠆ ࠨ ࠗ ࠻ ߣ ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ ߩ 㑐 ㅪ ᕈ ࠍ ࿑ 6߅ ࠃ ߮ ࿑ 7ߦ ߹ ߣ ߼ ࠆ ‫ޕ‬ ‫ ޟ‬٤ ‫ ޟޠ˜ ޟޠ ٌ ޟޠ‬㧫 ‫ ⴫ ߪޠ‬1ߣ ห ᭽ ߢ ޽ ࠆ ‫ ޕ‬࿑ 6ߣ ࿑ 7߆ ࠄ ࠊ ߆ ࠆ ࠃ ߁ ߦ ‫ ޔ‬㗔 ၞ A ߦߪ‫ޔ‬㑐ㅪߩᷓ޿ࠨࠗ࠻߇฽߹ࠇߡ޿.

(6) ࠆ ‫ޔ ߒ ߆ ߒޕ‬㗔 ၞ A ߦ ߪ ‫ ߇ ੱ ᧄޔ‬㑐 ㅪ ߔ ࠆࠨࠗ࠻߇฽߹ࠇߡ޿ࠆߚ߼‫⋧ޔ‬ኻ⊛ߦ ઁߩ㑐ㅪߩ޽ࠆࠨࠗ࠻߇㗔ၞ B ߦ฽߹ࠇ ߡ ߒ ߹ ߞ ߚ ߎ ߣ ߇ ⠨ ߃ ࠄ ࠇ ࠆ ‫ޕ‬㗔 ၞ B ߦ ߪ‫ޔ‬㑐ㅪߩ޽ࠆࠨࠗ࠻߇ᄙߊ฽߹ࠇߡ޿ ࠆ‫ߩߎޕ‬㗔ၞߩ࡝ࡦࠢ᭴ㅧ߇㆙޿૏⟎ߦ ߪ‫ޔ‬ή㑐ଥߥࠨࠗ࠻߇ᄙߊ฽߹ࠇࠆߎߣ ߆ ࠄ ‫ޔ‬㗔 ၞ B ߩ ਛ ߢ ࡐ ࡯ ࠲ ࡞ ࠨ ࠗ ࠻ ߿ ឝ ␜᧼ࠨ࡯ࡆࠬࠍࠃࠅ᣿⏕ߦᏅ೎ൻߔࠆࠕ ࡞ࠧ࡝࠭ࡓ߇᳞߼ࠄࠇࠆ‫੹ߪࠇߎޕ‬ᓟߩ ⺖ 㗴 ߢ ޽ ࠆ ‫ޕ‬㗔 ၞ C ߦ ߪ ‫ ߷ ߶ޔ‬ή 㑐 ଥ ߥ ࠨࠗ࠻߇฽߹ࠇߡ޿ࠆ‫ ߒ߆ߒޕ‬4 ▵ߢ⠨ ኤ ߔ ࠆ ࠃ ߁ ߦ ‫ޔ‬CTR ߩ ゲ ߦ ࠃ ࠆ ಽ 㘃 ߪ ੹ ࿁ߩಽᨆߢߪ᦭ᗧߦᓧࠄࠇߥ߆ߞߚ‫ޕ‬. 㪊㪌 㪊㪇 㪉㪌 㪉㪇. 㪘 㪙 㪚. 㪈㪌 㪈㪇 㪌. 㪚 㪙. 㪇 䂾. 䂦. 㬍. 㑐ㅪᕈ. 㗔ၞ. 㪘 䋿. ࿑ 6㧦 ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [1]ߣ ઁ ࠨ ࠗ ࠻ ߩ 㑐 ㅪᕈ. 㪈㪍 㪈㪋 㪈㪉 㪈㪇 㪏 㪍 㪋 㪉 㪇. 㪘 㪙 㪚 㪚 㪙 䂾. 䂦 㑐ㅪᕈ. 㬍. 㗔ၞ. 㪘 䋿. ࿑ 7㧦 ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ [2]ߣ ઁ ࠨ ࠗ ࠻ ߩ 㑐 ㅪᕈ. 4. ⠨ኤ 3 ▵ߩ⚿ᨐ߆ࠄࠊ߆ࠆࠃ߁ߦ‫ࠞࡦࠕޔ‬ ࡯ࠨࠗ࠻ߩ๟ㄝߦሽ࿷ߔࠆᖱႎࠍⷞⷡ⊛ ߦᝒ߃ࠆߎߣ߇ߢ߈ߚ‫⎇ᧄޕ‬ⓥߢឭ᩺ߒ ߚᚻᴺߦࠃࠅ‫ޔ‬ᖱႎᬌ⚝ߩ㓙‫࡯ࠞࡦࠕޔ‬. ࠨࠗ࠻ࠍ⿠ὐߦ๟ㄝߩᖱႎࠍല₸⊛ߦ✂ ⟜⊛ߦត⚝ߔࠆߎߣ߇ߢ߈ࠆ‫ࡦ࡝ߦ․ޕ‬ ࠢ᭴ㅧߩゲߢߪ‫ߊߏߩ࠻ࠗࠨ࡯ࠞࡦࠕޔ‬ ๟ㄝߦ޽ࠆࠨࠗ࠻‫ޔ‬㑐ㅪߩ޽ࠆࠨࠗ࠻‫ޔ‬ ή㑐ଥߥࠨࠗ࠻ߣ޿߁㧟Ბ㓏ߦⷞⷡ⊛ߦ ಽ㘃ߢ߈ࠆߚ߼‫ޔ‬ᖱႎᬌ⚝ߩᡰេߣߒߡ ㆡಾߢ޽ࠆߣ⠨߃ࠄࠇࠆ‫ޔߒ߆ߒޕ‬㗔ၞ B ߦ߅޿ߡ㗼⪺ߥ⚿ᨐߣߒߡ‫ޔ‬㑐ㅪᖱႎ ߩࠨࠗ࠻‫ᦠޔ‬ᐫߩࠨࠗ࠻‫ޔ‬ឝ␜᧼ࠨ࡯ࡆ ࠬ ߩ ࠨ ࠗ ࠻ ߥ ߤ ߇ CTR ߩ ゲ ߢ ᷙ ࿷ ߒ ߡ ޿ ࠆ ‫ ੹ ߚ ߹ޕ‬࿁ ‫ޔ‬CTR ߇ 㧜 ߦ ㄭ ޿㧔 㕖 Ᏹ ߦ↪⺆㑆㑐ଥ߇ㄭ޿㧕ࠨࠗ࠻߇ᄙߊ޽ࠆ ߇‫ߪࠄࠇߎࠈߒ߻ޔ‬ታ㓙ߦߪ㑐ଥߩ⭯޿ ࠨ ࠗ ࠻ ߇ ᄙ ߊ ‫ޔ‬CTR ߇ ਛ ⒟ ᐲ ߩ ߣ ߎ ࠈ ߦ 㑐ଥࠨࠗ࠻߇ࡊࡠ࠶࠻ߐࠇߚ‫ޔߪࠇߎޕ‬ ᦠᐫࠨࠗ࠻߿ឝ␜᧼ࠨࠗ࠻ߢߪ‫߇⺆↪ޔ‬ ᏷ᐢߊ✂⟜⊛ߦ૶↪ߐࠇࠆߣ⠨߃ࠄࠇࠆ ߚ ߼ ߦ ‫ ⚿ޔ‬ᨐ ߣ ߒ ߡ CTR ߇ ᄢ ߈ ߊ ߥ ࠆ ߚ ߼ߢ޽ࠆߣ⠨߃ࠄࠇࠆ‫ߩ࠻ࠗࠨޔߚ߹ޕ‬ ▸࿐ࠍቯ⟵ߔࠆߚ߼ߦ 2 ▵ߢ↪޿ߚ㓸⚂ ࡞࡯࡞ࠍ↪޿ߡ޿ࠆ߇‫࡟ࠖ࠺ߩߟߣ߭ޔ‬ ࠢ࠻࡝ߦᄙߊߩᖱႎ߇ሽ࿷ߔࠆ႐ว‫߿ޔ‬ ߪ ࠅ CTR ㄭ ធ ᐲ ߿ ࡝ ࡦ ࠢ ㄭ ធ ᐲ ߇ ㄭ ߊ ߥࠆߣ⠨߃ࠄࠇࠆ‫ޔߚ߹ޕ‬㕖Ᏹߦ↪⺆㊂ ߇ዋߥߊ߆ߟߘߩ↪⺆߇ࠕࡦࠞ࡯ࠨࠗ࠻ ߢ૶ࠊࠇߡ޿ࠆࠨࠗ࠻ߥߤߪ‫ޔ‬ᱜⷙൻߩ ಣ ℂ ߦ ࠃ ߞ ߡ CTR ㄭ ធ ᐲ ߇ 㕖 Ᏹ ߦ ᄢ ߈ ߊߥࠆߣ⠨߃ࠄࠇࠆ‫ࡍࡊ࠶࠻ޔ߫߃଀ޕ‬ ࡯ࠫߦ߶ߣࠎߤౕ૕⊛ߥᖱႎࠍ⟎߆ߕߦ‫ޔ‬ ౖဳ⊛ߥࡎ࡯ࡓࡍ࡯ࠫߩ↪⺆ߛߌ߇ሽ࿷ ߒߡ޿ࠆ႐วߥߤߢ޽ࠆ‫ߦࠇߎޕ‬ኻߔࠆ ኻ ╷ ߣ ߒ ߡ ߪ ‫ޔ‬ᱜ ⷙ ൻ ࠍ ߖ ߕ ߦ CTR ߩ ㊂ ߛߌߦࠃߞߡಽᨆࠍ⹜ߺ‫⚿ޔ‬ᨐࠍᲧセߔ ࠆ ߎ ߣ ߇ ⠨ ߃ ࠄ ࠇ ࠆ ‫ޔ ߚ ߹ޕ‬㗔 ၞ B ߦ ࠨ ࠗ࠻߇㓸ਛߒߡ޿ࠆ߇‫࠻ࠗࠨߩࠄࠇߎޔ‬ ߩਛߢᬌ⚝ߩఝవᐲࠍ␜ߔߚ߼ߦ‫ޔ‬ PageRank(Brin and Page,1998)ߥ ߤ ߩ ࠕ ࡞ ࠧ࡝࠭ࡓࠍ૬↪ߒ‫ޔ‬ฦὐߩࠞ࡜࡯࡝ࡦࠣ ߥߤߢ␜ߔߎߣߢࠃࠅ᦭↪ߦߥࠆߣ⠨߃ ࠄࠇࠆ‫ޕ‬ ᧄ⎇ⓥߢឭ᩺ߒߚ㓞ធⴕ೉ࠍ↪޿ߡࡀ ࠶࠻ࡢ࡯ࠢࠍಽᨆߔࠆᚻᴺߪᄙߊߩᔕ↪ ߇น⢻ߢ޽ࠆ‫ࡒࠦࡦࠗ࡜ࡦࠝޔ߫߃଀ޕ‬ ࡘ࠾࠹ࠖߦ߅ߌࠆ⊒⸒࠴ࡖࡀ࡞ࠍ࡝ࡦࠢ ߣߒߡᝒ߃ࠆߎߣߢ‫ߩࠖ࠹࠾ࡘࡒࠦޔ‬᭴ ㅧࠍℂ⸃ߔࠆഥߌߦߥࠆߣ⠨߃ࠄࠇࠆ‫ޕ‬. −100−.

(7) 5. ߹ߣ߼ ᧄ Ⓜ ߢ ߪ ‫ ࠢ ࡦ ࡝ޔ‬᭴ ㅧ ߣ CTR ࠍ ↪ ޿ ߡ Web ⓨ 㑆 ࠍ ⷞ ⷡ ⊛ ߦ ⴫ ␜ ߔ ࠆ ᚻ ᴺ ࠍ ឭ ᩺ ߒߚ‫ޔࠅࠃߦࠇߎޕ‬ᖱႎᬌ⚝⠪߇㊀ⷐߣ ⠨߃ߡᵈ⋡ߒߚࠕࡦࠞ࡯ࠨࠗ࠻ߩ๟ㄝߩ ᖱႎࠍല₸⊛ߦត⚝ߔࠆߎߣ߇น⢻ߦߥ ࠆ‫⎇ᧄޕ‬ⓥߩ⚿ᨐ‫ࠢࡦ࡝ޔ‬᭴ㅧߦࠃࠆ⴫ ␜ ߪ ࠨ ࠗ ࠻ ࠍ‫ ߊ ߏ ޟ‬๟ ㄝ ߩ ࠨ ࠗ ࠻ ‫ ޟޠ‬㑐 ㅪ ࠨ ࠗ ࠻ ‫ ޟޠ‬ή 㑐 ㅪ ࠨ ࠗ ࠻ ‫ ߦޠ‬ಽ 㘃 น ⢻ ߢ ޽ ߞ ߚ ߇ ‫ޔ‬CTR ߦ ࠃ ࠆ ⴫ ␜ ߪ ᡷ ༀ ߩ ૛ ࿾ ߇ ޽ ࠆ ߎ ߣ ߇ ࠊ ߆ ߞ ߚ ‫ ੹ޕ‬ᓟ ߩ ⺖ 㗴 ߪ ‫ޔ‬CTR ߦࠃࠆࠨࠗ࠻ಽ㘃ߩᡷ⦟ࠍ߅ߎߥ߁ߎߣ ߢ޽ࠆ‫ޕ‬ ࠕ ࡦ ࠞ ࡯ ࠨ ࠗ ࠻ URL [1] marketing.misc.hit-u.ac.jp/~matsui/ [2] www.yokotakeda.com/ ෳ⠨ᢥ₂ (Brin,1998) Brin, S., L. Page,"The anatomy of a large-scale hypertextual web search engine", Comput. Networks ISDN Systems 30(1-7)107-117. 1998. (Hagel,2001) Hagel,J.,"Net Worth : ࡀ ࠶ ࠻ ߩ ⌀ ଔ ̆ ࠗ ࡦ ࡈ ࠜ ࡒ ࠺ ࠖ ࠕ ࡝ ߇ Ꮢ ႐ ࠍ ೙ ߔ ࠆ ", ᧲ ᵗ ⚻ ᷣ ᣂ ႎ ␠ ,2001. (Ishida and Ohta,2002) Ishida K. and T. Ohta, “An approach for organizing knowledge according to terminology and represen ting it visually”IEEE Transactions on Systems, Man, and Cybernetics, Part C, Vol 32, No. 4,pp.366 - 373,2002. (Kleinberg,1998) Kleinberg,J.,"Authoritative sources in a hyperlinked environment",Proc. 9th ACM-SIAM Symposium on Discrete Algorithms, 1998. (㜞 ᯅ ࡮ ⿒ ၳ ,1999) 㜞 ᯅ ᒄ ⴕ ,⿒ ၳ ૹ ม ,"ᬌ ⚝ ല ₸ࠍᡰេߔࠆࠨ࡯࠴ࠛࡦࠫࡦߩࠗࡦ࠲࡯ ࡈ ࠚ ࡯ ࠬ ߩ ⹏ ଔ ", 㔚 ሶ ᖱ ႎ ㅢ ା ቇ ળ ᛛ ⴚ ⎇ ⓥ ႎ ๔ Vol.98,No.643,1999.. −101−.

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