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Zwischen sonnenuntergang und morgenrote: vom aktuellen umgang deutscher automobilhersteller mit dem Batterie-Elektroantrieb

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(1).  Vol.L No.1 THE RITSUMEIKAN BUSINESS REVIEW May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