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裏表紙

journal or

publication title

Journal of business administration

volume

93

year

2019-03

URL

http://id.nii.ac.jp/1060/00010549/

Creative Commons : 表示 - 非営利 - 改変禁止 http://creativecommons.org/licenses/by-nc-nd/3.0/deed.ja

(2)

Articles

Junichi TOMITA

Naoki NAGASHIMA

Tomoko TSUKADA Kyung Tae LEE

Zhen LI Minoru ISHIDA Kota NAGASHIMA Kiyotaka SATOYOSHI Kenichiro MIYAMURA Yoichi SATO Cara PHILLIPS

KEIEI

KEIEI RONSH

RONSHU

(Journal of Business Administration)

N

o

.93

.93

2019

2019

■A Solution Pattern of Division of Labor for Industrial Product Development:  The Case of the Material Industry

■A Thought on Customer Segmentation in Emerging Markets:  From Customers of Vietnamese Food Chains

■Global Fashion Business and Hedonic Consumption

■Consumer Materialism: A Literature Review of Its Antecedents and Consequences

■Sales Effects of Online Product Reviews:  
A Comparison of Two Different Types of Sellers

■Word-of-Mouth Reviews of Motion Picture Series:  Review Survival Bias

■Letter to the Editor as Word of Mouth:

 Case Study on Letters to the Editor of Newspapers Concerning Direct Marketing

■An Empirical Study of Stock Price Data Using Mixture Models

■P2P Lending and SME Finance

■Exploring the Possibility of Using Authentic English Materials in  Requisite English Classes in the Faculty of Business Administration

■The Most Popular and Effective English-Learning Apps

Published by

Toyo Daigaku Keieigakubu

The Faculty of Business Administration, Toyo University 28-20, 5-Chome, Hakusan, Bunkyo-ku, Tokyo 112-8606, Japan

CONTENTS

CONTENTS

( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) 1 13 29 45 65 81 93 107 123 139 151

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