日本型MOTの上位概念としての戦略--戦略論の理論
的系譜からの再検討 (研究領域 弾力的な経営組織
関連とテクノロジーからの競争力創成領域)
著者
關 智一
雑誌名
経営力創成研究
号
5
ページ
31-40
発行年
2009-03
URL
http://id.nii.ac.jp/1060/00003326/
ུ߿ ŎŐŕ ͈ષպٽැ̱͈͂̀ၞġ
̸ಘᅹᇫѣᅬᇫษपрѾѣग़ກ̸!
Strategy as the Generic Concept of Japanese MOT Model:
Reexamination from the Theoretical Studies of Corporate Strategy
ᄽൌफ۫ᆜೖय़ࢅҮӦҲ̷! य़ࢅۀ! ᷛ! ඕڵ! !
ါক!
рљћѣ໙ႏࠬࣅᄇకѣ༓थѠѤ̝໙ႏລѣಘᅹѣഝсફลъҁє̞ႏᇫဍќѤ̝ ಘᅹᇫѣᅬᇫษဦಲ҇ఁѿါѿџсѾ̝ރѶћ໙ႏࠬࣅѣಘᅹѣඩఓѠљйћग़ກ҇৫ л̞шльєࣅрѾѾяѷბѾрѠъҁєшѝѝѤ̝рљћѣ໙ႏࠬࣅсޱঀєҀಘ ᅹ҇ಷดѝьє໙ႏच MOT ҇࠼Ѡඞьћйє̝ѝйлૉќзјє̞ђьћ̝шль єા฿рѾਘ໙ѣݫсਈѠпцҀ MOT Ӊ̷ӓ҇ැѶҀѝ̝ђшѠѤ໙ႏच MOT ѣڕ ޘѝьћѣಘᅹѣഝсၭҁࢍѾҁ̝ရਈच MOT ѣຐѠႎюҀѕцѣॶࢴ̝ѝй лჵ൏฿с࿙рѨсҀ̞! ! Ҡ̷Ӣ̷ҼͅKeywords͆;!फ۫ಘᅹᇫͅcorporate strategy̝͆ҰҾ̷ͅSONY̝͆໙ႏच MOTѣ࠱ͅa base of Japanese MOT model̝͆ႵᅗѣєѶ ѣࢢ೯ͅcompeting for the future̝͆ڕޘѝьћѣಘᅹͅa strategy as generic concept͆!!
Abstract
We will reconfirm a shortcoming of the Japanese MOT model through the reexamination of the theoretical studies of corporate strategy. About 20 years ago, Akio Morita who is one of founders of SONY suggested a basic thinking and the new problems facing the Japanese MOT model. He said that new technology will change the fundamental structure of Japanese companies in MADE IN JAPAN. We will argue that he predicted a rise of MOT in Japan and stressed the importance of “strategy”. Porter (1985) overlooked this point, but Mintzberg (1994) was interested in its strategy. And Hamel and Prahalad (1994) theorized about the details of strategizing in Competing for the Future. Thus, a source of success for SONY and the other high performing Japanese companies is their management of technology in order to create a new market and secure future business. We will need to reconsider the Japanese "strategy" as a generic concept of the Japanese MOT model before considering the Japanese MOT model itself. A shortcoming of the Japanese MOT model is its narrow focus.
͉̲͛ͅ!
໙ႏࠬࣅѣಘᅹͅstrategy͆࿋сࢨѥҁћࡶьй̞ьрь̝Porterͅ2:96͆ѣ๏ ѝѝѷѠৄфඑѾҁҀѠઽјєफ۫ಘᅹᇫͅcorporate strategy̝ړ݁ಘᅹᇫ͆ѣ్ މѠпйћ̝ђѣࡣᇫѣඩѠѤޱрѠ̝рљћѣ໙ႏࠬࣅѣলಘᅹсഝьћй є̞ђьћ̝шльє໙ႏࠬࣅѣলಘᅹѠവюҀੴ҇ఇѶћйфѝ̝ђшѠѤ໙ ႏລѣ࡚ୠफ۫ͅmanagement of technology̢MOT̝ړ݁ MOT͆ѣ࠱ͅbase͆ ҇।љцୟюшѝсќтҀ̞! ႏᇫဍќѤ̝шльєჵ൏ڞૢрѾ̝ѳяѤಘᅹᇫѣᅬᇫษप҇ྪݷфшѝќ̝ рљћഝьєѝъҁҀ໙ႏࠬࣅѣলಘᅹѣഃѠ༲Ҁ̞ѳє̝ђѣ࣮ളษџᄵ ѠљйћѤ̝໙ႏ҇ൊྴюҀқҢҮӟӦһ̡ҞӦӄҾ̷ќзҀҰҾ̷ͅSONY̝ړ݁ SONY͆ѣೖࣅଅѣѧѝѿ̝ౢใன࿎ѣර҇અѝьє̞ѠђльћბѾрѠ ъҁє໙ႏच MOT ѣ࠱ѭѣੴрѾ਼̝ହษѠ໙ႏच MOT ѣჵ൏฿҇࿙тѿ ѠюҀшѝ҇ჭફьєй̞! !
2/!ၞაܑུ͙ͥͅު଼͈ၞ!
2/2!Porter ͈ࢋຑ! ॶൊࠬࣅ҇ခ౸വொѝьєಘᅹᇫѣ͑ᅬᇫษप͒҇থҀќ̝Porter ѣഝ҇ू рюшѝѤќтџй̟ᷛͅ3117̞͆Porter ѣ๏Ѥ̝ђҁѳќڵѣૢଅѠѕцඑѾ ҁєഝќзјєಘᅹᇫѝйлჵခჿ̝҇ৄф్ࠗѠඑѾьѶҀшѝѠলьєѝ ъҁҀ̞џёџѾѥ̝ђѣѤѳъѠ̓ಘᅹѣൊ̈́ќзѿ̝൲ѷсђѣຐᄃѣ ๏҇ഹіழсҁћйєрѾќзҀ̞! Porterѣಘᅹᇫсോຉьє2:91ൊѝѤ̝ရਈफࡹѨရਈࠬࣅѠѝјћѳъѠଦ ໎ѣൊѝѷॹлѮтࢴѠзјє̞2:81ൊړ৶̝ӉӟһӦҙҶҭളѣ၍ݺѠѽ ѿਈफѣതࣈ݂сకѵѝ̝ရਈफࡹѨရਈࠬࣅѣᅝѤڵඍѝఇਆъ҇ഄьћ йјє̞ရਈफѤႰౖษџၺڠͅफ͆౿્̡ౘ౿્͜ͅથѣ౿્͆ѠࣩьѴ ഘц̝ѳєရਈࠬࣅѣਈࢢ೯ᆜѣೱവษค݁ѷђѣૈલѶстрџйࢴѠзјє̞! шльєရਈଦ໎ѣൊѠཿьћ̝ࡴѠਈݍफѝђҁ҇બнҀൌࠬࣅऍѣᆁౢѠ ᄞйћйєѣс໙ႏќзјє̞рљћရਈ҇ൊྴюҀઍࣅခჿќзјєำ৴̡ഉಬѹ ຍଇ̝қӟҢһӠҾҢҬѠпйћ̝ঞѣ໙ႏࠬࣅѤ̴ѝရਈࠬࣅѣધҪҚҕ ҇൨й̝ъѾѠѤབྷຐളѝйјєӂҗҹҢઍࣅခჿѠпйћънѷ໙ႏࠬࣅѠѽҀქ ෪্̡Ѥഘйћйјє̞2:91ൊѣ໙ႏफࡹѨ໙ႏࠬࣅѤ̝ঞѠ Japan as No.1 ѝъҁҀோѣॹᅄ҇ࠆ҈эћଦцҁҀѕцѣ௹ѝߋࡃѠႱіڷҁћйє̞! шльєࢴѣџрќ Porter Ѥ̝ѶҀရਈѣ̓ࡾ్ଘ̈́ѝьћђѣ൴୲ბݼџಘ ᅹᇫ҇ѷјћ๏ьєѣќзҀ̞Porter ѣಘᅹᇫѣ๏༓थѠѤ̝ѳъьфшльє ໙̡ရࠬࣅࠗࢢ೯ѣा݂ѝйлൊ༓थѣഝсзјє̝ѝйл҄цќзҀ̞! ᆰнѥ̝Porter ѣಘᅹᇫѣᄵрѾѷ̝ђльєۭࢾ҇ᄵڠѠޱюҀшѝсќт ҀͅPorter̟2:96̞͆Porter ѣಘᅹᇫѠѽҁѥ̝໙ႏࠬࣅѤಘᅹѝйлѷѣ҇ୌခѠ ᅬݷьћпѾя̝ђѣєѶђѣᆁౢѤڵݦౖѣѷѣќзѿ̝ࡴѠရਈࠬࣅсბޱџಘ ᅹ҇ޱᅶьънюҁѥ̝ရਈࠬࣅѣߋѤृьћਙ໎џшѝќѤџй̝ѝьє̞џёџѾѥ̝Porter Ѡѝјћ໙ႏࠬࣅѣಘᅹѝѤ̝͑ඩ๒བྷൿͅstuck in the middle͆͒џ ѷѣѝьћۮјћйєрѾќзҀ̞!
PorterѠѝјћಘᅹѝѤ̝ಘᅹӊӜӦҽ̷ѠѽҀ͑6љѣࢢ೯ᅆہͅfive competitive forces͆͒ѠѽҀધഉခ౸рѾ̝ړ݁ѠчҀ͑4љѣ࠱ႏಘᅹͅthree generic strategies͆͒ѣлі̝ଃѠѝјћ਼หџѷѣ҇ڵљಱൗюҀ৫ڢ̝ѣڞќзјє̞ ͑4љѣ࠱ႏಘᅹ͒ѝѤ̝͑ҦҬһ̡ӝ̷ҳ̷ҪҶӊͅcost readership̝͆͒͑ਮအ݂ ͅdifferentiation̝͆͒͑େඩͅfocusing͆͒ѣ4љќзҀ͑ͅେඩ͒҇ъѾѠ͑ҦҬһେඩ ͅcost focus͆͒ѝ͑ਮအ݂େඩͅdifferentiation focus͆͒ѣ3љѠခцє৾Ѥ̝࠱ႏ ಘᅹѤ৾ल5љѝџҀ̞͆! ѳє̝ђльєಱൗ҇ৡѿਕѵݦนѠྣᅆѝъҁҀѣс̝݆͑ඐೖഉͅvalue chain͆͒ ѝђѣ͑ခခݷͅdisaggregation͆͒ѣнၒќзҀѝъҁє̞љѳѿ̝݄сђѣࠬ ࣅѣࢢ೯ᄔڕќзҀѣр̸ᆰнѥ̝͑৯༞ᅻͅinbound logistics͆͒џѣр̝ђҁ ѝѷ͑Ҩ̷ӆҬͅservice͆͒џѣр̸҇।ࣈѶћ2љѠษ҇ৡҀ̝ѝйлнၒќз Ҁ̞! ଯඑѣ෭ѿ̝шльє Porter ѣಘᅹᇫѤ࠽ഹъҁєݑ҇ရਈࠬࣅѠѷєѾюшѝ Ѥџрјє̞џёџѾѥ̝ӜҗӃӞќзҀ໙ႏࠬࣅѤ̝Porter с࿋݉ѝнћйє ಘᅹ̝юџ҄і͑ҦҬһ̡ӝ̷ҳ̷ҪҶӊ͒ѝ͑ਮအ݂͒ѣ̓ᆋᅶ̈́҇ॶь̝ॆݑ ษѠѾѣӐҫҪӚӦ҇ࢬ݂юҀшѝѠলьћйєрѾќзҀ̞шѣ฿Ѡ࠙ьћѤ̝ Boyett and Boyettͅ2::9͆ѠѽҀફลсࡌܶѠంьй̞!
͑Ӑ̷Ҳ̷ѣҕҗҺҕслѳфйрџрјєଘџᅬᄢѤ̝ڵѣࠬࣅсொݬѣќ нୟъҁєӞ̷ӞѠ୍҄џрјєшѝѠзҀ̞2:91ൊ̝Ӑ̷Ҳ̷сҕҗҺҕѠ႔ т҇рцҀڵၒќ̝ిതфѣ໙ႏࠬࣅѝ̝ҙҜӞӑ̷һ҇ѤэѶѝюҀရਈѣйфљ рѣంࢺࠬࣅѤ̝Ӑ̷Ҳ̷с࿋݉ѝབඊьєಘᅹ҇৫ьћ।ѐє̞คҦҬһѝਮ ڤ݂҇ᆋᅶъѐєѣќзҀ̞шҁѾѣࠬࣅѤӐ̷Ҳ̷ѣйл͓ඩ๒བྷൿ͔џಱൗ҇ь єѠѷрр҄Ѿя̝ࢢ೯Ѡౡтગјєѥрѿр̝ൌтџল҇ମѶєѣѕ̞Ӑ̷Ҳ̷ ѣᅬᇫсҕӔӝҞࠬࣅݶଃѠѝјћ̝ѷѤѹॶษќџйѝйлшѝѤ̝ўл।ћѷ ბѾрѕјєͅBoyett and Boyett̟2::9̟pp/2:3.2:4̟ࣟگ̡ൌಗ̟2:::̟pp/464.465̞͆͒!
ќѤ̝шльє͑ిതфѣ໙ႏࠬࣅ͒сॶѐьѶє̝ॹлџҁѥ̓ૢ༆ѿ̈́џ ಘᅹѝѤ̝ڵളўѣѽлѠьћඞъҁћтєѣќз҂лр̞! ! 2/3!Minztberg ͈อࡉ! Mintzbergͅ2::9͆Ѥ̝шльє໙ႏࠬࣅѣಘᅹѣ९च̝҇Porter ѣಘᅹᇫͅзҀйѤ ͑ӐҫҪӚҾӦң̡ҬҢ̷Ӟ͒͆ѣჵ൏฿ѝᅜѶџсѾ̝ѣ3љѣ࣮ളษૉᆰѝѝѷ ѠிݵьћйҀ̞! ! ͓͑ӎӦҳѣݢ൏͔Ѥ̝ўлവܥюҁѥййѣр̤͒! ̡2:88̝зҀଅс MBA ਼ঞѣુ६ќ̝ӎӦҳ̡ӕ̷Ҳ̷ҨҗҢӞѠ࠙юҀҤ̷ Ҭ҇ୟ൏ьє̞! ̡ђѣჵ൏Ѥ̝͑ӎӦҳѤ్̝މѣຍଇઍࣅѠઅюҀѮтр̝͒ѝйлѷѣќзј
є̞! ̡шҁѤ͑Ҩ̷ӆҬ͒ჵ൏ѕјє̞͑җқҬ͒ѝݷьєଅѤᅝ്฿҇љцѾҁє̞! ̡џёџѾѥ̝،юќѠધѤၣᇭ഻ѕјє̝؍ᄔҁєࢢ೯ೱଛс̝юќѠ໙ႏ̝ ရਈ̝ђьћܩଲѠഝьћйє̝؎ӎӦҳѤ̝ຍଇѠ࠙юҀफ६сފѠь рјє̝؏ӎӦҳѤ̝ຍଇѣᅻ෭ҴӖӀӞ҇ૐјћйџрјє̝рѾќзҀ̞! ̡ьрь̝2:96̝ђѣଅѣਿѤӎӦҳଇ҇ѿݸьћйє̞! ! ͑ࠗڬйрѾѣ͒! ̡۸ਈౘ࿓сӏҬһӦ̡ҦӦҨӞҹҖӦң̡ңӞ̷ӊͅړ̝݁BCG͆Ѡ̝ӎӦҳсရ ਈѣҝ̷һӃҗધѠпйћҗҡӝҬѣࢢ৾҇ᆌݴьєᅬᄢਯ҇ږᅙьєѝш҂̝ BCGѤӎӦҳѣმႺџӑ̷ҤҹҖӦңಘᅹшђсলᅆہќзҀ̝ѝѣݸ҇ดୟ ьћтєѝйл̞! ̡ьрь̝шҁѠ࡞ჵ҇߷эєय़ࢅଅсਯьєѝш҂̝Ѥ361cc ѝ416cc ѣҝ ̷һӃҗѠѤ௹сзјєӎӦҳѕс̝ේᅲ̡৹ҬӇ̷Ҽ҇ಷดѝюҀရਈќѤ ইௐсതь̝ѹѤѿရਈધઅѤඊѐыҀ҇нџйѝપ҄ҁє̞! ̡ьрь̝̝ࣳӎӦҳѣଃۀсєѳєѳӠҨӦүӞҬќᅀѠછјћйє61cc Ӄҗ ҢѠධჭсେѳѿ̝ရਈѣඩઍޏ࢈сшѓјћӎӦҳѣӃҗҢ҇৯ьઢѶєѣѕ ѝйлшѝсბѾрѝџјє̞! ̡ђѣঞ̝ӎӦҳѣ༟чѤࡽഄь̝ڵࡃѠၿရધѠђѣ҇එѾьѶҀॆݑѝџ јє̞! ! шльєૉᆰрѾѤ̝Minzbergͅ2::5̟2::9͆сફลюҀѽлѠ̝໙ႏࠬࣅсࠬࣅ ޓрѾѣ၈ମେѠѽҀૉಷษџ̓ခ౸̈́ѽѿѷ̝ࠬࣅрѾᄞтࡎшҀૉঞษ џ̓̈́҇ાьћйҀ฿҇ᅬݷюҀшѝсќтҀ̞Minzberg Ѥ̝ಷଅ҇͑ चಘᅹͅdeliberate strategy̝͆͒ঞଅ҇͑ೖचಘᅹͅemergent strategy͆ѝॿѨ̝ ಷଅѠകюҀ Porter ѣಘᅹᇫѝѣਮڤ҇ࢬьћйҀ̞! ьрь̝ਘރѶћшльєಘᅹᇫѣᅬᇫษपѣඩѠ๏юҀ໙ႏࠬࣅ҇।љѶෟ юшѝѠѽјћ߷эҀѣѤ̝ڵཥѠ໙ႏࠬࣅѝѤ͑ѷѣњфѿ͒ѹ͑ӊӠҮҬ̡җӁ ӌ̷ҪӚӦ͒ѝйјє̝й҄ѻҀ͑ॶᆜ͒ѹ͑ஓ࿁݂ᆜ͒ѣഋოрѾђѣᄔڕౖс ᇫэѾҁҀࡀݶсതйͅႏ̡આႏ̟3115͆с̝ृьћђҁѕцќѤџф̝рљћѣ ໙ႏࠬࣅѤђльєᄔڕౖ҇ӆҫӀҬѠॆѨ࿌цҀລѣ̓ಘᅹ̈́ѝйлѷѣѷޱр Ѡᄜьћйє̝ѝйлшѝќзҀ̞! !
3/!ུ߿ MOT ͈ܖ!
3/2ȶΫΐΥΑ̱͈͂̀ࠫȷ! ౢใͅ2::1͆ѤђѣරќзҀ͓MADE IN JAPAN͔Ѡпйћ̝Ѿѣབྷౡѝѝѷ Ѡ SONY ѣफ۫ฮѹ໙̡ရफ۫પೢѣཿੴ҇ᇫэћйҀшѝѤ̝തфѣఘсඑ Ҁѝш҂ќзҀ̞ђѣᄵѤࢺႴఇф̝തਈ౻ࠬࣅѝьћңӠ̷ӃӞѠߋᄇюҀ SONYѣॴᅻс̝ѹѤѿ໙ႏђѣѷѣѠзҀшѝ҇ૢъѐћфҁҀ̞ьрь̝ਘݸރѶћђѣර҇ѴါьћѴєѝш҂̝ѳъѠ໙ႏच MOT ѣ̓࠱̈́ѝѷॿѫ ѮтᄵѠ௳ҁєݚ̝҇йфљр।юҀшѝсќтє̞! ͑ᆖйҕҗҺҕ҇ຝєѿ̝юѥѾьйბ҇ьћѷ̝џпрљ̝ӃҬѠѿпфҁ ҀшѝѷзҀ୍̞јћ౦࿁ࠬݭ̸ђҁѤзҀ౦࿁ѠവьўѣѽлѠҹҢӁӠҫ̷҇ છлрѝйлшѝџѣѕс̸ѠລೖౖсࢀѶѾҁҀшѝѠџҀ̞ᆖй౦࿁сќтє Ѿ̝Ѥӑ̷ҤҹҖӦңѠѷລೖౖсྣᅆѝџҀ̞ҹҢӁӠҫ̷̝౦࿁ࠬݭ̝ӑ̷Ҥ ҹҖӦңѣઃљѣခჿѠລೖౖс࠹ъҁћѤэѶћ̝ரྊଅѤం࡚ୠѣܽञѠᅐь ຝҀѣќзҀ̞ьрѷђльєީခჿѣࢥຎࣅсᅵษѠ৫҄ҁҀѽлџ௰ളс џйॻѿ̝ӆҫӀҬѝьћѣॆ҇।ҀшѝѤѵярьйͅౢใ̟2::1̟pp/394.395̞͆͒! ͑ષсॹйєйѣѤ̝൴ѠәҾ̷Ңџ౦࿁҇ѿୟюѕцќѤ̝ђьћຠѠђҁќ ѽьѝьћьѳјћѤ̝ႏѣҗӦҳҬһӝ̷ѝьћѣলѤ൦ќтџйѝйлш ѝќзҀ̞ბ।ѤൌಃџѷѣќзҀ̞ьрьၭҁћѤџѾџйшѝѤ̝ђҁ҇ў лӆҫӀҬѠॆѨљцћйфрѝйлшѝѕ̞ђҁѠѤѠ౦࿁҇ආн̝ѽѿ߱џ ѷѣѠьћйфᆜ̝ધѣຍт҇।т҄Ѷћ̝ႏѠหьє౦࿁ࠬݭ҇ഘцћйр џцҁѥџѾџй̡̡̡̞ඩᅹ̡̡̡ьрьਘ̝юѮћѣ໙ႏࠬࣅѤൌџݢ൏Ѡෟო ьћйҀ̞ђҁѤంьйҹҢӁӠҫ̷̝ంьйގ̝ంьй౦࿁ѣӑӀҫӔӦһ҇й рѠююѶћйфрѝйлшѝѕͅౢใ̟2::1̟pp/515.516̞͆͒! ౢใͅ2::1͆Ѡѽҁѥ̝͑ӆҫӀҬ͒ѝѤ͑ҹҢӁӠҫ̷̡౦࿁ࠬݭ̡ӑ̷ҤҹҖӦ ңѣࢥຎࣅ͒ќзѿ̝ђльєީ̴с͑ລೖౖ͒҇࠹ьຝҀ͑௰ള͒шђс͑ݶ ଃ͒ѝйлшѝѠџҀ̞SONY ѷђѣᆰѠᇞҁџй̞!
ᆰнѥ̝ຎѠѤрљћ SONY ѣҬӠ̷ҟӦѣڵљѠ͑Research Makes Difference ͅय़ࢅсڬй҇ౡѵ͆͒ѝйлѷѣсзјєс̝͑ଃۀѤय़ࢅގ̝ީଠӝҨ̷ҴѠᆜ ҇ҁънюҁѥݶଃѤืьഘцҀѝપйਕѵౖ݉сзҀͅౢใ̟2::1̟ pp/513.514͆͒ѝьћ̝ౢใఓсะݸъѐєѝйлқӇҰ̷ҼсிݵъҁћйҀ̞! љѳѿ̝͑ҹҢӁӠҫ̷͒ѕцѣခಘᅹ҇ྸфѕцќѤ࿋ୌခќзѿ̝ђшѠ͑ӆ ҫӀҬ͒ѝьћѣളಘᅹ҇ྸтୟюшѝшђсᅆ̝ѝйлѣсౢใѣॹ҄҈ѝ юҀѝш҂џѣѕ҂л̞! ! 3/3ȶ૧̱̞Ξ·ΦυΐȜȷ͈ȶζΥΐιϋΠȷ! ьрь̝͓MADE IN JAPAN͔с৫ъҁє2::1Ѡѷ̝ౢใсჭѣєѿѠ ьћйє໙ႏࠬࣅѤ̝ਘ໙ຎᄼѠ͑ంьйҹҢӁӠҫ̷͒ѣ͑ӑӀҫӔӦһ͒ѝйл ͑ൌџݢ൏͒Ѡ͑ෟო͒ьћйєѝъҁҀ̞! ᆰнѥຎѠѤ̝ѳъьф MOT ѣᅆౖѣ৹ѳѿѠ࠙҇࠴ѐҀౢใѣࡌୡс ગъҁћйҀ̞юџ҄і̝шѣрѾਘ໙ѣ IT ѹӃҗҝѝйјє͑ంьйҹҢӁ Ӡҫ̷͒ѣോຉсᄬೢъҁ̝ђѣ͑ӑӀҫӔӦһ͒ѣзѿၒѠљйћࡣᇫс࠼Ѡџъ ҁћйєѝйлшѝќзҀ̞! ͑шҁѳќѣൌခѣ໙ႏࠬࣅѣѹѿၒѤ̝ଃۀсႱഒь̝ѳєީჸсളѣӃ ӜӦҬ҇ဲјћйҀॻѿ̝ѽйѝюҀѷѣѕјє̞ьрьਘঞѤ̝ѷјѝໍౖѠ࿐ ҈ѕഉсࢀѶѾҁҀѕ҂л̞зҀҮҢҪӚӦѣ࡚ୠᆜсണѣჸ̝зҀйѤଃษ
џઘૉѠрѾѵѝйјєшѝсьйшѝќѤџфџҀѕ҂л̞ђльєඩќ̝қӦ ҫҾҕ҇ўлᄜѠߋᅀюҀрѝйлшѝс̝ਘঞѣࠬࣅѣ਼ൌѣҞҡѠџҀѕ҂л̞ ഉߺѠпфҁ҇ѝҀѝ̝சᅗѵярьйࣆო҇हнҀѝш҂ѷୟћфҀѕ҂л̞ ॶѥѾѥѾѠџјћйҀჸ҇ڵљѣҪҬҹӓѝьћѴഽн̝৾юҀྣᅆсз ҀѝйлшѝѤ҄рјћйћѷ̝ўлйлѪлѠѝйлшѝѠџҀѝ̝ѳѕ൲ѷݷ ҇ૐјћйџй̞ьрь̝ஜџфѝѷ్މѣйяҁѣࠬࣅѠѝјћѷ̝ҹҢӁӠҫ̷ ѠവюҀӑӀҫӔӦһсਘঞѣஎ༏҇ृซюҀшѝѠџҀѝйјћѷݦॹќѤџй ͅౢใ̟2::1̟pp/516.517̞͆͒! рљћྥଅѤ̝ရਈच MOT ѣೖഉݦนѠಘঞရਈѣ౦ഉࣅవݦนђѣѷѣ҇। ୟьє̞ရਈच MOT ѝѤ̝ѳъьфಘঞရਈѣᆿઞษઍђѣѷѣќзјє̞ђь ћ̝ђльєࠒ฿рѾюҀѝ̝ਘ໙॑เъҁҀ໙ႏच MOT ѣࡣᇫѠѤ̝໙ႏລѣ MOTೖഉѣ̓ྣౖ̈́сूᅝьћйҀѣќѤџйр̝ѝѣફล҇৫јє̟ᷛͅ3118̞͆ ьрьџсѾ̝ਘݸшльєрљћѣౢใѣѠރѶћ҇औцҀѝт̝໙ႏࠬࣅ с໙ႏࠬࣅລѣ̓ྣౖ̈́҇ૐјћ̝໙ႏच MOT ѣೖഉ҇რ੬ьћйєѝйлᆿ ઞษૉѠࡃ࿌ръҁҀ̞ѳъьф̝шшѠ໙ႏच MOT ѣ̓࠱̈́ѣڵൿ҇ޣࠗ। Ҁшѝсќтѽл̞! ѝюҁѥ̝шльє໙ႏच MOT ѣంєџҀೖഉѭѣુѴѠпйћ̝͑ంьйҹҢӁ Ӡҫ̷̝ంьйގ̝ంьй౦࿁ѣӑӀҫӔӦһ͒Ѡڵ໙ѣේсзҀရਈच MOT р Ѿ̝ђѣєѶѣफ۫ଛၔѹ௰फ६ѠљйћѱлѝюҀ৫ڢѤ̝ਘ໙ѣ໙ႏࠬࣅѠ ѝјћृьћറџшѝќѤџйшѝсᅬݷќтҀ̞! ьрь̝ޱрѠ͑ҹҢӁӠҫ̷ѠവюҀӑӀҫӔӦһсਘঞѣஎ༏҇ृซюҀ͒ѝ ъҁћѤйҀс̝рљћѣ SONY ѠൊྴъҁҀ໙ႏࠬࣅѠѤ̝ђѣಷดѠђльє͑ҹ ҢӁӠҫ̷͒҇၆ಆюҀ͑ӆҫӀҬ͒ളѝьћѣೢ̝юџ҄іޱঀєҀ̓ಘᅹ̈́ сഝьћйєшѝ҇ृьћၭҁћѤџѾџйѕ҂л̞! !
4/!ུ߿ MOT ͈࿚ఴത!
4/2!ષպٽැ̱͈͂̀ၞ!Hamel and PrahaladѣCompeting for the futureѤ̝ђѣᄵ҇юҠ̷Ӣ̷Ҽ ѣڵљќзјє͑Ҧҕ̡ҦӦӇҲӦҬͅcore competence͆͒ѝйлᅀথѣھொсࢬᇂ ќзјєєѶ̝ђѷђѷѣ९൏ѣڞႴюҀѝш҂ѤᄭѿඑѾҁћйџй̞!
Hamel and Prahaladͅ2::5͆Ѡѽҁѥ̝͑Ҧҕ̡ҦӦӇҲӦҬ͒ѝѤ͑ࠬࣅѣඩޮ ษџᆜ͒ѣڞќзѿ̝шльє͑ᆜ͒ѝѤ̓ݦࢍ̈́ѣ၈҇෪йрцҀߋຍрѾќѤ ृьћްຝќтџй̝ѝફลюҀ̞џёџѾѥ̝ӜҗӃӞࠬࣅѣলള६рѾ݄р҇ Ѩଙ҂лѝюҀ̝й҄ѻҀ͑ӌӦҴӑ̷ҠӦңѹӌҬһ̡ӊӜҢҹҖҬ͒ߋຍќѤ ̓Ⴕᅗ̈́҇ѵшѝѤќтџй̝ѝݷъҁћйҀрѾќзҀ̞! ͑҄ҁ҄ҁѣᅬᇫѤ൴୲ѕ̞ႵᅗѣєѶѣࢢ೯ѝѤ̝ౡѳҁљљзҀધࡀݶ҇ Ѿೖഉь̝ђҁ҇༁юҀࢢ೯̝юџ҄іంьфౡѳҁҀಘѣબ༖ज़҇ѶхҀࢢ೯ ќзҀͅHamel and Prahalad̟2::5̟p/33̟ڵᙽ̟2::6̟p/52̞͆͒!
the future͆͒ѝѤ̝࠼ഝѣધѣᇳѴѠ̓јє̈́ࢢ೯ќѤџф̝࠼ഝѣધѣᇳ Ѵ҇̓܂нҀ̈́ࢢ೯ѝьћᅬݷюѮтѷѣѝъҁҀ̞шльєࠒ฿рѾ Hamel and Prahalad Ѥ̝шҁѳќѣရਈࠬࣅѣ༏ہѠљйћ̝ѣѽлџခ౸ॆݑ҇ຐтୟь ћйҀ̞юџ҄іђѣ༏ہѝѤ̝ရਈࠬࣅѣಘᅹษપѣഒс̓ݦࢍ̈́ѹ̓ॶ̈́ ѠрҁћйєсєѶѠ̝໙ႏࠬࣅѣઘ߀цҀ̓Ⴕᅗ̈́Ѡഒ҇йєಘᅹѠѽјћ ѠୟьཌྷрҁћтєॆݑќзҀ̝ѝйлѷѣќзҀ̞! ͑ࠬࣅѣᆜѝьћѣҦҕ̡ҦӦӇҲӦҬѤ਼ହษѠ̝ॽ̴ѣଃۀѣҬҠӞ̝Ӂҙӂ ҙѠѳќခݷъҁҀ̞ႏ҇҈ќރѶћ҄рҀѣѤ̝й҄ѥ௰ѠခઉьћйҀ ॽ̴ѣڎწඑษџҬҠӞ̝Ӂҙӂҙ҇ളќࢣᄜьћඑ҇ೖഉь̝ђҁ҇ࠬࣅѣᆜѠ ߺьћйјє฿Ѡ̝ѳъѠ໙ႏࠬࣅѣࢬѴсзјєѝйлшѝќзҀ̞љѳѿ̝Ⴕ ᅗ҇ืၱь̝௰ѣႩൿѣӟӌӞ҇ѷ߭тਕ҈ќລѣࠬࣅᆜ҇ڲћћтє฿Ѡ໙ႏ ࠬࣅႏᅗѣࢬъсзҀͅڵᙽ̟2::6̟p/582̞͆͒! шльєࢢ೯ᆜ҇໙ႏࠬࣅсॶьຝєѝюҀ༓थѠ̝ঞѠჿඩڳᇥѾѠѽј ћ ბ Ѿ р Ѡ ъ ҁ є ໙ ႏ ࠬ ࣅ ລ ѣ ͑ ҽ ӟ Ҷ ҫ ̡ ӑ Ӏ ҫ Ӕ Ӧ һ ͅ knowledge management͆͒ѣഝсફลъҁҀшѝѤଯඑѣ෭ѿќзҀͅNonaka and Takeuchi̟ 2::6̞͆ђьћ̝шльє໙ႏࠬࣅѣ͑එૢೖഉ͒ѣӔҞҾҭӓѣݷბѭѝ̝ђѣঞѣ ಘᅹᇫय़ࢅѣᅬᇫษ࠙ѤൌтфҪӈһьઢѶ̝ޱрѠђшрѾѤതфѣᅬᇫษ। сџъҁћйјєшѝѤૉќзҀ̞ьрь̝ђҁѠཿьћрљћѣ໙ႏࠬࣅѣ̓ಘ ᅹ̈́ѭѣ࠙Ѥ̝ࡽഓѠ૫҄ҁљљзҀ̞! ᆰнѥ̝ჿඩ̡ܚઆͅ3116͆Ѥ໙ႏࠬࣅѣ͑එૢೖഉ͒ѣ༓थѝьћ̝ѣ4љѣ͑ಘ ᅹ͒ѣ͑৾ᆜ͒ѣഝ҇ફลьћйҀс̝ݑєьћॶѷഘф͑SECI ӊӠҮҬ͒ ѝйјє͑එૢೖഉ͒ѣӔҞҾҭӓђѣѷѣѠവюҀ࠙ѣ৹ъѠཿьћ̝шльє рљћѣ໙ႏࠬࣅѣ̓ಘᅹ̈́ѠവюҀѤўҁѕцџъҁћтєѣѕ҂лр̞! ! ،! ૉಷѣलݭᅶڏѽѿѷॶќѣರ҇ાюҀಘᅹ! ͑͜ͅರъҁҀѷѣѝьћѣಘᅹ͒͆! ؍! ࡱࠒౖѹ৾ᅬౖѽѿѷఘࠗѣଘࠒ҇ાюҀಘᅹ! ͑͜ͅఘࠗѣଘࠒѝьћѣಘᅹ͒͆! ؎! ॶќѣᅧ୰਼ൌ݂ѽѿѷႵᅗќѣӆҫӚӦॶ҇ાюҀಘᅹ! ͑͜ͅႵᅗ҇љфҀѷѣѝьћѣಘᅹ͒͆! ! рљћ໙ႏࠬࣅѣ͑ࢬъ͒ѝѤ̝͑ҹҢӁӠҫ̷̡౦࿁ࠬݭ̡ӑ̷ҤҹҖӦңѣࢥຎ ࣅ͒ѠѽјћѾంધ҇ೖഉь̝ђҁ్҇މѠষцє͑ӆҫӀҬ͒ѝьћᅶ ъѐҀѝйл̝ѳъѠ໙ႏລѣ̓ಘᅹ̈́ѠзјєѤяќзҀ̞љѳѿ̝рљћѣ໙ ႏࠬࣅѣলѣ༓थѠѤ̝͑ҹҢӁӠҫ̷ѠവюҀӑӀҫӔӦһ͒ѣ̓ڕޘ ͅgeneric concept͆̈́ѝьћѣ̓ಘᅹ̈́ѣഝсફลќтҀѣќзҀ̞! ђьћ̝ђльєಘᅹษપ̸͑ҹҢӁӠҫ̷͒ѭѣݦௗџપйҁ҇ށѶ͑ӆ ҫӀҬѝьћѣॆ਼͒҇ᅆાюҀ̸Ѥ̝ૉಷѣӝҨ̷ҴѹપйਕѴѠଭ҄ҁя̝ ѵь҂͑ࠗڬй͒ѹ͑ࣳ͒҇ѷᲖᅎѠ͑͒юҀતрѾ్މѠѨ̝ࠗ҇р
цћ໙ႏࠬࣅсຝьєѷѣќзҀсইѠ̝ရਈӆҫӀҬމѣ̓ૢ̈́҇юລ ೢѝьћڤੁ҇ၑљшѝѝџјєѣќѤџйѕ҂лр̞! ! 4/3!ུ߿ MOT ͈ྸ͂࿚ఴത! ྥଅѣଛ८Ѡ̝໙ႏѣय़ࢅଅс૪ྥьєڈҀڵੲѣ MOT ݷಋсзҀ̞ຎѣڞ Ѥ̝ႏᇫဍѝຎэф໙ႏच MOT Ѡ࠙юҀੴќзҀѝъҁҀ̞! လ҇ѶфҀѝ̝ရਈच MOT ѣᅆѣڵљќзҀඑษઍࠊᅬͅړ̝݁එࠊ ᅬ͆ѣᅆౖсફลъҁћйҀݚсзѿ̝ђшќѤຠज़ѣޓཧѹӜҗҮӦҪӦң ќ৫юҀရਈࠬࣅѠཿьћ̝ђльєຍтѠୟගҁє໙ႏࠬࣅѹ໙ႏౘ࿓ѣ੫ѫ ѿсிݵъҁћйҀ̞ရਈच MOT Ѡпйћඑࠊᅬс̝йрѠᅆќзҀрсࢬ ъҁћйҀ̞! ъѾѠလ҇ѶфҀѝ̝ਘ๘Ѥం࡚ୠсຠज़݂ъҁྴͅୟࠫގѷࠟѵ͆ъҁҀ ѝ໐ଛࠬࣅсђѣҦӇ̷ஓ࿁҇Ҁс̝ђльєࠬࣅѤ८̴ѣގࠬࣅрѾѣெ ҇ၔษѠҁҀшѝс݉ќзҀєѶ̝ѵь҂ӉӜҶҢӏҶҢҬ݂ѝйјєྌຠज़ ݂сᆲъҁҀ̝ѝࡌъҁћйҀ̞! ॆᇫрѾѠॹнѥ̝ўіѾѣૉᆰѷရਈच MOT ѣඑࠊᅬଛၔѣқӇҰ̷Ҽѝ ьћ̝ᄵђѣѷѣѠѤ݄Ѿჵ൏Ѥџйѝપ҄ҁҀ̞џёџѾѥ̝ಷଅѣҤ̷ҬѤ̝ ຠज़ѣ౺ࣈษџߋᅀс݉џॊ҇ႱєьћйҀшѝ҇ޱѣќ̝එા҇̓ಘ ᅹ̈́ѝьћബіୟьєရਈࠬࣅѠѽҀ MOT ଛၔ҇ݷಋьєѷѣѝнѾҁҀрѾќ зҀ̞ঞଅѠљйћѷ̝ࡴѠຠज़ѣ౺ࣈษџߋᅀс݉ќѤџйॊ݁ͅᆰнѥૄ ࣟ࿋ഒѹ௰ᆜ̡फ६ѣჵ൏џў͆ѹ̝зҀйѤຠज़݂ђѣѷѣсࣅމഉѹ౦ ࿁ຠౖѝೱౖсٶйѝйјєᅬᄢрѾ̝එા҇̓ಘᅹ̈́ѝьћബіୟьћйџй ࠬࣅѣҤ̷Ҭ̝ъѾѠѤђѷђѷඑษઍज़๘ђѣѷѣсୌခѠࡀьћйџйਈ ͅඩਈѹҗӦҼџў͆ќѣඑࠊᅬѣਙ໎ъ̝҇ѹѹࣈൿѠྴॶьєѷѣѝнѾҁ ҀрѾќзҀ̞! ьрьჵ൏џѣѤ̝໙ႏѣ MOT ݷಋќѤшльєқӇҰ̷Ҽс݄ই̝ђҁѓҁ ѣڤџҀ MOT ଛၔсಱൗъҁє༓थѠзҀ̓ಘᅹ̸̈́юџ҄іႏᇫဍќॹлѝш ҂ѣ MOT ѣڕޘѝьћѣ̓ಘᅹ̸̈́Ѡф௳ҁҀшѝџф̝йтџѿຎဗ ᇀษѠڀ҄ҁிݵъҁҀѣр̝ѝйлшѣڵ฿ѠటтҀ̞ஜџфѝѷ̝ђѣݷಋс ிݵьћйҀಷୟѣ3љѣඑࠊᅬଛၔѤ̝ђѣѳѳଙѿୟьћཿѮҁѥೱམюҀᄵ ќзҀшѝѤڵჭᆓќзҀ̞шльє໙ႏѠпцҀ MOT य़ࢅѣ̓დѫѿ̈́рѾ ѷ̝йрѠਘঞѣ໙ႏच MOT ѣඞѭѣຘนс४ьйѷѣќзҀрсەйඑҁѽ л̞! ܋ܱͅ3117͆Ѡѽҁѥ̝ਘ໙̝࡚͑ୠ̡͒͑কࡱҾ̷ҭ̡͒͑ࢢ೯ࠅࢪ͒ѣ͑࿋ޱౖ͒ ҇ѿ܂н̝͑౦ഉࣅѠпцҀේ࠽ษџ࿌݈݆ඐೖഉѣ਼ൌ਼݂͒҇͑ହษџჭษ͒ѝ юҀရਈच MOT ѣೢс໙ႏࠬࣅ҇߭ьћйҀѣѕѝйл̞ьрь̝͑ѳяѤ̝ࠬ ࣅѝьћўѣѽлџၒষќ࿌݈݆ඐ਼҇ൌ݂ьћйфѣрѝйлफ۫ಘᅹсྣᅆͅ܋ ܱ̟3117̟p/29͆͒ќзѿ̝ђьћђльє̓ಘᅹ̈́҇ޱᅶьєќ͑ҹҢӁӠҫ̷ ѠവюҀӑӀҫӔӦһ͒Ѡষт৾лшѝшђс̝ѹѤѿ MOT ѣႏќзҀшѝѤࠗ
ڬйџй̞! шшќѨౢใѣॹᅄѠᅶіါҁѥ̝ޱрѠຎѤਘ໙ѣ͑ҹҢӁӠҫ̷Ѡവю ҀӑӀҫӔӦһ͒ѣᅆౖ҇ಋйћйєс̝ђѣಷѠѠ͑ӆҫӀҬѝьћѣॆ͒ ѣᅆౖ҇ફลьћйєшѝсપйୟъҁҀ̞ђѣڞႴќॹнѥ̝໙ႏच MOT ѣෟ ࣞѣݢ൏ѝѤ̝݄ѽѿѷ໙ႏच MOT ѣ̓ڕޘ̈́ѝьћѣ໙ႏࠬࣅລѣ̓ಘᅹ̈́ ѣќз҂л̞ђьћ໙ႏच MOT ѣჵ൏฿ѝѤ̝ѳъьфђльє̓ಘᅹ̈́҇ޱ ᅶьєঞѠ̝ђҁหьє͑ంьйҹҢӁӠҫ̷̝ంьйގ̝ంьй౦࿁ѣӑӀҫӔ Ӧһ͒ѣзѿၒ҇რ੬юҀѝйлଛ୶ђѣѷѣ҇ᅩтڬнєѳѳ̝єѕڐۧѠရਈच MOTѣଛၔ҇ଙѿҁѽлѝьћйҀॶѠзҀ̝ѝѤйнџйѕ҂лр̞! !
̤ͩͤͅ!
рљћѣ໙ႏࠬࣅѣൊྴษџ̓ಘᅹ̈́҇ьє̝͑ᄔҁєѷѣ҇คҦҬһќގ̡ ౦ഉюҁѥ̝ࠬࣅѣࣅ౼ѠॆѨљфͅ܋ܱ̟3117̟p/22͆͒ѝйл͑ૡ͒ѤѷѤѹ ॶќѤ෭ᅀьџй̝ѝݷъҁћйҀ̞ᆰнѥ̝Porter ѠᄢᅗюҀ͑Ӑ̷Ҳ̷ோ͒ѣ ҨҗһͅURL http://www.porterprize.org/͆ќѤ̝шѣ฿Ѡ࠙ьћѣѽлџ।ݷ҇ ྴьћйҀ̞! ͑໙ႏࠬࣅѤ81ൊѝ91ൊѠпцҀଃษ࿁ࠊᅬͅTQC͆ѹबഘษރಸͅҞҗ үӦ͆ۦຍ҇ઢѶѝьћ్̝މѠпцҀࣅჄѣᅵ݂ࢢ೯Ѡпйћ̝ේѠ҄єѿҦ Ҭһѝ࿁ოѠпцҀᄔڕ҇࢜ଦьћтѳьє̞ьрь̝̝ࣞшѣࢢ೯ӕҺӞѠѤ ॻމсзҀшѝс̝ѽѿڵბѾрѠџѿљљзѿѳю̞໙ႏࠬࣅѤ̝࿁ѠѽҀࢢ ೯ѠᅾѳҀѣќџф̝ಘᅹѝҗӁӌ̷ҪӚӦѠѽҀࢢ೯Ѡڥ৫юҀѮтќю̞໙ႏࠬ ࣅсࢢ೯ᆜ҇ଙѿჲюєѶѠѤ̝ఊѣମ۾ౖ҇ѷєѾюѽлџລౖѣзҀಘᅹ҇ ѿчҀѮтџѣќю̞͒! ޱрѠ̝੧ਘѣ్މษџ࿋ࢴѝңӠ̷Ӄӝү̷ҪӚӦѣకืѠзјћѤ̝໙ႏࠬࣅ ѷࡌѠзҀѽлџရਈࠬࣅсຝڞѝюҀ͑ಘᅹѝҗӁӌ̷ҪӚӦѠѽҀࢢ೯͒҇ ાьઢѶ̝ђльє͑ࢢ೯͒҇ॶѐьѶҀရਈच MOT Ѡѷ̝ѳюѳюධჭсେѳ ҀшѝѠџҀ̞ѝюҁѥ̝ਘшђ໙ႏѣफ۫ଅѤ̓ಘᅹӊӜӦҽ̷̈́ѝьћଃѣ̓ಘ ᅹ̈́҇।ࣈѶєќ̝ఢഓѠ MOT ѭѣଙѿѴ҇৫лྣᅆсзҀѣрѷьҁџй̞ ђѣڞႴќѤ̝рљћ̓ಘᅹӊӜӦҽ̷̈́ѣᅆౖ҇ಋйє Poter ᅬᇫѠ̝ރѶћ໙ ႏࠬࣅсѫѮтஃ฿ѷ̝ѤిതфગъҁћйҀѣрѷඑҁџй̞! ьрьџсѾ̝܋ܱѹ Porter сફลюҀѽлѠ̝͑ᄔҁєѷѣ҇คҦҬһќގ̡ ౦ഉ͒ѹ͑࿁ѠѽҀࢢ೯͒ѝйјєஃ฿Ѥ̝ݑєьћ໙ႏࠬࣅѣ̓ಘᅹ̈́ѝьћႏ ѠൊගҁѣѷѣѠџјћьѳјєѣќз҂лр̞ѷѤѹ͑ҦҬһ̡ӝ̷ҳ̷ҪҶ ӊ͒ѝ͑ਮအ݂͒ѣ̓ᆋᅶ̈́Ѥ̝໙ႏࠬࣅѣᄔڕౖѝѤџѿຝџйѣѕ҂лр̞ђҁ ѝѷ̝шльє୍ᅗѣ໙ႏࠬࣅѣল҇બнћтє̓ಘᅹ̈́҇ࠋ൴Ѡ૿ћࢍҀшѝџ ф̝͑ంьйҹҢӁӠҫ̷̝ంьйގ̝ంьй౦࿁ѣӑӀҫӔӦһ͒Ѡষт৾лѮт џѣќз҂лр̞ђѣн҇൸ҀѠѤ̝ႏᇫဍѣੴќѤ၈сᄭѿѠѷ࿋ഒьݦу ћпѿ̝шѣ฿Ѡљйћѣ࣮ളษџॹࡹѠљйћѤണ໙҇࠽ьєй̞! йяҁѠѐѽ̝ႏᇫဍѠпцҀੴѠѽјћ̝ྥଅс͑MOT ѣڕޘѝьћѣಘᅹ͒ѣഝ҇ޱќтєшѝѤ̝໙ႏच MOT ѭѣ൸ࢀၒၔѠڵљѣຘࣗ҇љц Ҁшѝсќтєѝйл฿ќྌѠڞࡠఇйѷѣќзјєѝ߷эћйҀ̞џёџѾѥ̝ ݫсਈѠпйћ॑เъҁћйҀ MOT Ѡ࠙юҀതџ၈ѣඩрѾ̝ႏѠྣᅆѝъ ҁҀ݆ඐзҀ၈҇තୟюҀѣ̓བඊ࠱୯̈́҇ஜџфѝѷڵљѤଛѠҁѾҁє̝ ѝѣપй҇ࢬфюҀшѝсќтєрѾќзҀ̞! ! ଆ! ႏय़ࢅѤ̝န2:๘ᄽൌއޓফߺय़ࢅۀ༄२๘ѣय़ࢅݑѣڵќ зҀ̞! ! Ⱥ४ࣉࡃȻ! ౢใன࿎̡݁ഡႱથ̡E̡ӜҗӦҧ̷ӞҼ݁ͅഡႱથᄆ͆ͅ2::1͓͆MADE IN JAPAN҄͘сള६ษ ਈಘᅹ͔໙ంဎଃ/! ჿඩڳᇥ̡ܚઆᆉથͅ3116͆͑ӈӠҪӀҬѝьћѣಘᅹ͓͒ڵࢳӆҫӀҬӟӆӘ̷͔WIN/64߭4৽-ᄽफం၈ଃ-!pp/99.214/! ܋्ܱഥᇥͅ3117͓͆MOT͉࡚ୠफ۫͊ჸ͔໙ႏफంဎଃ/! ᷛඕڵͅ3117͆͑ಘᅹᇫѣᅬᇫษपѝོབษग़ກ͒ᆠቴઞ̡ᷛඕڵ̡ਖ਼ႏࡠᇭဩර̺ᅶࢲൌӆҫ ӀҬҺҩҗӦय़ࢅݏර͓फ۫ಘᅹѝࢢ೯ᄔڕ͘ᅬᇫѝҤ̷Ҭ͔Ⴤफᅬࢥݶ-!pp/4.39/! ᷛඕڵͅ3118͆͑ရਈѠпцҀ MOT ೖഉѣᆿઞษྣౖ͘ӄҶҢҬ̡ҕӔӝҞ̷ҽ၍ݺݦนрѾѣ ग़ே͓͒फ۫ᆜೖय़ࢅ്͔4৽-!ᄽൌफ۫ᆜೖय़ࢅҮӦҲ̷-!pp/4.25/! ႏࡠჺ̡આႏᅧͅ3115͓࡚͆ୠफ۫ѣ්ಘ͔ඡ႓ၯ/!
Boyett,J., and J.Boyettͅ2::9͆The Guru Guide: the best ideas of the top management thinkers,
John Wiley & Sons.ࣟͅگᏩিࠇᄆ0ൌಗଳ໐ᄆͅ2:::͓͆फ۫აൌ్͘މ҇ӝ̷ҼюҀ8: ఘѣӆҫӀҬપೢ͔໙ႏफంဎଃ͆/!
Hamel,G., and C.K.Prahaladͅ2::5͆Competing for the future, Harvard Business School.ͅڵᙽ ᇭౡᄆͅ2::6͓͆Ҧҕ̡ҦӦӇҲӦҬफ۫͘Ⴕᅗѭѣࢢ೯ಘᅹ͔໙ႏफంဎଃ͆/!
Minzberg,H.ͅ1994͆The Rise and Fall of Strategic Planning, Prentice Hall.ͅඩഡ८ڵࠇᄆ0ใ ฮྞ¦ᒀൌᆃ¦৹வඎᄆͅ2::8͓͆͑ಘᅹलݭ͒ೖഉษ༆ݺѣൊ͔ઍࣅᅵൌୟའ͆/! Mintzberg,H., Ahlstrand, B., and J.Lampelͅ1998͆Strategy Safari: a guided tour through the
wilds of strategic management, New York: Free Press.੍݊ͅഌࠇᄆ̺ܣ൙ၓྗ̡ძഡୋ̡ આশзцѷᄆͅ2:::͓͆ಘᅹҨӈҔӝ͘ಘᅹӑӀҫӔӦһ̡ҟҗҼӉҶҢ͔ᄽफం၈ଃ͆/! Nonaka,I., and H.Takeuchiͅ1995͆The Knowledge-Creating Company: how Japanese companies create the dynamic innovation, Oxford University Press.ͅ༚ႏஎ༩ᄆͅ2::7͓͆එૢೖഉࠬࣅ͔ ᄽफం၈ଃ͆/!
Poter,M.E.ͅ1985͆Competitive Advantage: creating and sustaining superior performance, The Free Press.ͅ๙࠵ਚ¦ඩᬸ¦ჿ࿎ᄆͅ2:96͓͆ࢢ೯ᄔڕѣಘᅹ͘йрѠ৹ࣅ౼҇ૐഘъ ѐҀр͔ҳҗӗӕӦҼଃ͆/!
