ルーラル・アイランド・マーケティングの取組み : マーケティングの移転可能性

全文

(1)

(2)

(3) .

(4)

(5)

(6) ! " ¡¢£¤¢. ¨ . ©. ¥¦¢§. ª. «.

(7)

(8) . !"#$%&'(#')*. +,-.,/0123456789:;<=>?@A)/BCD/ 3E FG+H I J

(9)

(10) :;<=>

(11)

(12) KLMBCD/ N. O. . . .

(13)

(14) PQR>S. . &'(#'TUVWXYZ. .

(15)

(16) [\]^_`. . :;<=>ab. . cde. . . #$%/WXYZ 2L[\]Y^B? !_àB[\bcdB?!,e.

(17) . . fghiN j+!. !"#$. !+0. klm. %&'()*+,-./"#$ !+012334,-.. n&' opq r&s. 56789:;<,-.41=>. t:1+u81vw40x. ?@56789!+1+A-A/,-. yz{ |3@ fS}~&'. .BC+DEFB?!+0GHI4. :BD'9 /. A-A/,-./"#$%. V | ?:z/. JK&'

(18) B 2L. z{z{0 V. MN7OPQROSTU1V'". 4V &:B+. %. .

(19) . . . .

(20) .

(21) . PY²

(22) Ú Û2àb c

(23) ]d>. . e'"fg mnAqrstut. ! "#$%&'(. -ÙÁ%2xy>yTz{. )*+,-./01234"5&6. |QRn}

(24) ~<# u J. 78 /95":;<=>

(25).

(26) . ?@AB<"CD;<2:"EF. ÜÝÞÄ¼ßtàáâI ãä8 ÜÝÞÄ¼ßtàáâI ãä8=>. GHIJK2:EFL'M": NOP' '/QRSTUVWX2. å æ"ç1Uå "è¤8. PYEZ F[\]^_àb c. T¼TÜtÈ .

(27) ]d>e'"fg hiUjAE. =tÞ 2:å_ ². ZGk l :"mnAopqrst. T¼TY2:

(28) ²=. ut -QR vw%2xy>yTz. àb"f±=2:

(29) ²= . {|QRn}

(30) ~<#. àb"-±=]>±. u J

(31) . å æ]z$& "ÜÝÞÄ¼ßt àáâI ãä8 2:±. Q N TU. T.

(32) ãä tÞTUÜtÈ8 w.

(33) &--B< 2:. : :

(34)

(35) ãä%>=±. . 2 ¡>&. :"Z

(36) ãä"2:=ç1. ¢ £ ¤¥¦§¨¦"©ª>&09":.

(37) ãä =±=ÓJ.

(38) «¬® ¯°2ª%&±="²³´. ]1 "N2:7 t. µ¶§¨¦ª© ·¥a¸n=. Þ¼²ä]=>Q ~. ¹º" ±-$%& . ]ç1. »

(39) ¼½¾2¿À

(40) "#$ÁÂ.

(41) . . ÃABX u tÄ":hÅÆÇÈ É":

(42) ÊËÌ ÍÎ]Ï;rÐÑw 2: ÒÓ«ÔÕÖs×"Ø. ±±2 tÞ¼ÜÝÞÄ¼ßtàáâ. ª>. I= 8 GkåZ. NOP ' '/ÙÁSTUVWX2. tÞ¼ÜÝÞÄ¼ßtàáâI. .

(43) B B

(44) '²³´ µ '¶·¸¹Qµ. . -c152=0qr'

(45) IAJ.

(46) . %](ksGHa(8n\o+p. !" #$%&'. tu

(47) ' $v 2=w. ()*+,-.'/-0&12%. p$%xyB8n\o5.-z]'^_5.

(48) '(34. GHa'lm'{|}~~p. 150

(49) %. fg%/D%

(50) . 6' 7'8 9' $:+,. /'2=0. -0&';<='%->. #PQR'!" #. .%?@. 1'%PQR' %%. AB 2=15CDE. %m%%. /-0

(51) FGH. ,-0z%PQR' 5+,%. !

(52) IAJ(KL#MB. 'PQR2=E%R' . B !NO'PQR#MS. /Y(4,'P'~2=0. TU !VB WX/Y#M. p%PQR'5+,%/$. AZ[ Z\9 !]'^. z. _`GHa5':/Y#. %^_/Y2=0PQR'¥¦5. %GH ¡%GH¢ ¡%m£¤.

(53) %1' 7'. -z.'%§ @ 5+,'. $:Ebc152%]5-c9. 2=E%&'¨©5+,' 7'. U(defg15/0&'h%. U8 B$ª«06%m. ij/'%]'^_5](k. 5+,% ¬\U' . GHa'l. DG%®¯°%GH ± o%. m(8n\o+p 2=5. º º.

(54) u. v. w. x.

(55) . ABC?D[\2]9 -.^XR.

(56) . !. : <4<=>74?@=6ABC. "#$%& '()%*+,. ?DGHIJKL6ABC?D. -.

(57) /012345-.6785. _`%<4<=>74?@S& )Sa. -.9 :. : S&. ;<4<=>74?@=6ABC?D. . *+,EF <4<=>74?@=6ABC?DG.

(58) . ))SLbcdecfghi _. HIJKL*+,MNO2PQ. j2k: lm no ;. R : *+,MNSL*+. ;bc7pq2_ fghir.L sYZS& nNt ;. ,T1UV%WXR YZ6

(59) . y y.

(60) nonpqorpstuv'wxy zstuv'{|}~z.

(61) . GHI 56701

(62)

(63) .

(64) . GH'J 9 GHKL75. . !"# $

(65) %&. 6701 . '()*. !G. HMNOP()*. +,-./ 01 234 56701 83 9 . !:. QR STUVWX()* YZ[\]1 S[\] 1\^V_`Fa=bF!F*. $

(66) %()*. S"# $

(67) %:.

(68) ;< 4= >?. $

(69) %CDEFGHMNOP70. /741

(70) @/ A(B1 . 1* "# $

(71) %cdefg. . hiZ7jkFl

(72) (m1 [. !CDEF()*.

(73) . .

(74).

(75).

(76) . ¤G,=LMNOPQ#-R=STUVW. . !. XY7!KN6 =`k. "#$%&'()*+,-./. 6Y#»¼½¾@AB¿CN=. 0120345670. ÀÁNÂYÃÄ¡Åk!Y©ª. 8#9:;<=>? $HIJK,=LMNOPQ#-R=S.

(77) . . TUVWXY!KNZL. 66-#7«ÆÇ ÈÉ. @AB=CDEF'G. [-\]\^_àbT. ÊËÌ#ÍÎN. U#$cdefgh,-c3?di. Ï#7« #kÐ Ñ-"Y78 ~. j= kYY!#elmno-!5p4 6Yq rsYtc3?uvwxy. K7. ~ÍÒL[-Ó-`Ô. !z{k6Y|}. HÕ`Ö-

(78) #Yµt6Y=L[N. ~%9#k + -"Y78 ~. ×£×Ø<%£'ÙØÚÛÜÝ'mØn. -$ *,. ~$%. ¤G#7«Þßà¤áYNâãäef-. 'n(*,

(79) ~$^k#. åTæ=çèN8. /,

(80) ~6Y. nÛdkÂ YN. $ *,Y'mN. ×&¢ G=

(81) N ×. -$, ~. &¢#N- £8. $Y,. ~. 6Y. 6Y$,YN. J#/=ªK3!6Y. -$48_, ~$U. UTZ

(82) K T!. K, ~ $ _T, ~ . = G#NÞß. $¡ [,. ~6Y. 'YN%&'(#eNF£YN. $¢£n¤G,YNuC . $6,F£¤

(83) $c. ¥¦=§@N. ,YÄFnE

(84) . ~%9#k #.

(85) #» '®¯n. k¨=©ªK«T¬KK. (

(86) ×

(87) . -$ *,$,. ||Kµ=`NuC9%'n. $¢£n¤G,$ *,-. (-ÀÁOPQ6Þßà¤. '®¯n(°±²³´Kµ-*. áÞß'

(88) =>?. N¶ ·¸¹#7« . \LM=N!ª6Yt.

(89) . #»YÀÁOPQ-Å. . Y6Y RX-8t. !. $,-7088. KY6Y. Pº¸Y6708#. "##7« Ñ- "Y78 ~. 9:;<=>? @AB=CDEF'GU#$¢£n. K7. . ~ÍÒL[-Ó-`Ô.

(90) !"#$% &1rst u"#$% &1vwxyzu.

(91)

(92) .

(93)

(94)

(95) .

(96)

(97) . M 89'. F1NO 17. . PQRRSTU VM

(98) =WX YZ S::[M

(99) \

(100) :[89-. !"#$% &'( )* +,-./)0

(101) 123456. .]R^. 71234899:;<=>? 5@A4. b1cdef

(102) g1hiRM 89. BCDE1'. jk;71lm1nop1+:q89. FGHIJ1KL. { {.

(103) 71 _`LX= a.

(104) l. m. . .

(105) . 25z ×ØÙÚÛ. . ÜGÝA:5ÆÇÈÁ ÞßÒÓÔ à. !"#$. %&'()* +, -.(/0. á. â3 +, -.G0. 12345678 9:;<. P{A:²2ghhÍ3. => +,?@A::BA::CDE. }~:zA|A2NA25 Q{ z{¹1|2ÙÚ. F(3:2GH IJKLMNOPQ. Gã225äÙå|æGQ. R-.(3:A:SPQ25. z{ç»2è 5N ¥. . . . %¨Ô %H Ô %. 25N ( 4 2ÙÚ %25. TUV4W XWYZ[X#\Y] ^_` #aYbcd ef gh ijkN.

(106) d. efNlmnbo. äæ è G%2². W ijL pLqrGH. Y. o. \è.

(107)

(108)

(109) . QsQ tu=vNA3wxy4. NÙ~B·¢G25R. 25zQ{pLqrG:. N:2 [##_[. A|A34{}~Q:| Cz. :LMGy2:C eG2:C. N tuN 2 wxGA. CN225QGä æ. Q2y25H 4N tuN . A{(

(110) Q2NA . 2}~GAQ2G2 25. [W_A:NA25 . ]. N²34A:5±N ". ^_`#a (25. z{ 2 z. #(34:¥. . G«RQ25R4H. lmnbijL Z[ZGA2. Q(2¢£+, G25H. :Z[ZG6;< tu. -¢§³ (AG{ Ń. $N 3 .

(111) y2 ´ G2¯125³. ( ¡N¢£¤¥. tN. tG

(112) :³´. ´ ×. yQ¦¢§ ¨©ªjG«R:G¬®. AÌ25= GQQ¦. G2¯125z°eN. 4 LMGy·¸G256;. N¨©ªjGRN/A|±. < tN±N;<N25. . N;<N²{Q¤JK ³´ IN. . µk(¶|·¸G¹{QA:5 RR.

(113) . ]. ^_`#aYbcd . ¿ÀÁ<ÅÆN2 26;. . !"# }~GDºRQ25S:»34. < [ z{. +¼½N:°¾¿ÀÁG Q:2. H 6 ;<. G =Â¿ÀÁÃÄ<ÅÆÇÈÉÊW. N2]. MËAÌ2SPQ25. (wxy45H. Ðy4ef(. 2ghhÍz. AG{ (Þ345H. 2gh]. ^_`#aYbc. ^_`#aYbcd. äÙå|æGã2GPz3. dN¤B2 ±ÎÏ. 4567

(114) 2 M8N¥. . . !"# Ë½$%AÌ M. 8ÐÑGQ¦H ÒÓÔNÕy}Ö. ¢£+, Gz A:5 N¿ÀÁ<ÅÆÇÈ<ÅÆ¢£. .

(115) dgbcdefg¬®¯e°´ a¬®¯e° a.

(116)

(117)

(118) . !. "#$%&' ()*+,-./0 123456%789,:;<=>?: *@%AB' CDEFGHI?JK LMNOP QRST UVWX YZ[\ ] ^_àbcdefghijk7l: mnaopqrst u*vwxy%z{ :?|D 6};~'J,K>? Y] to u* (:;'J ,K L])sa)de f ao¡¢£ u a ¤¥* )¦§*¨9,©;ª«'J ,K>? ¬®¯e°g±²c* J' a¤¥*ª«'J,K. L³bcdefg¬®¯e° áµ¶·Y¸ : *¹+'aº ] Q R » ¼ ½ ¾ ¿ À Á o

(119)

(120) u Â a ¤¥K >? ³dgbcdefg¬®¯e°aµ ¶·ÃÄ

(121) *¹+'aº]QR »¼ ½¾¿ ÀÁo

(122)

(123) u Â a ¤¥%ÅÆ:K LÇÈÉÊ])%ËÌÍÎ±9,Ï6oÐ. . ÑÒÓ u a¤¥K LÔÕÖ×]Øf ÙÚÛÜoÝ Þßà u ¤¥*áJK gMNOP QRST UVWX YZ[\] ^_àbcdefghijk7l:mn aopqrst uK gâã]äåæç¬±²è ®± o

(124) uK gâã]äåæç¬±²è ®± àÓLo

(125) uK g])sa)def ao¡¢£ uK gY] to uK g¸ YNÊ )e² t g ½

(126) ¦])o ÒÓt uK gÇÈÉÊ])%ËÌÍÎ±9,Ï6oÐÑ ÒÓ uK gN ) B>?I] )à?mnaggt1 :' aoäå¼ ÒÓ uK gT])o ÒÓ t uK H.

(127)