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第95号 2012 年 11 月

論説] 1 馬塲杉夫 戦略経営に関する事例研究(4) ─TOTO 株式会社─ 9 張浩川・李建平 中国民間航空機産業の成長 [書評] 19 高澤十四久 経営学史学会監修 藤井一弘〔編集〕『バーナード』 経営学史学会創立20周年記念 経営学史叢書VI(文眞堂) [博士論文要旨および審査報告] 23 新井範子 ソーシャルメディアを活用したマーケティングに関する研究    No. 95, November 2012 [Articles] 1 Sugio Baba

A Case Study on Strategic Management (4): TOTO Ltd. 9 Haochuan Zhang, Jianping Li

Growth of the Commercial Aircraft Industry in China

[Book Review]

19 Toshihisa Takasawa

Kazuhiro Fujii ed. (2012) Chester Irving Barnard (Library of the Society for the History of Management Theories, Vol. VI)

[Report of Résumé and Comment on Doctoral Dissertation]

23 Noriko Arai

A Study of Marketing Using Social-Media

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