株式会社ビーラインに対する景品表示法に基づく措置命令について景品表示法｜消費者庁

(1)

ᖹᡂ㸰㸷ᖺ㸴᭶㸰㸶᪥

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ࡟ᑐࡍࡿᬒရ⾲♧ἲ࡟ᇶ࡙ࡃᥐ⨨࿨௧࡟ࡘ࠸࡚

ᾘ㈝⪅ᗇࡣࠊᮏ᪥ࠊᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ࡟ᑐࡋࠊྠ♫ࡀ౪⤥ࡍࡿ⮬ື㌴⏝ࢱ࢖ࣖ

࡟ಀࡿ⾲♧࡟ࡘ࠸࡚ࠊᾘ㈝⪅ᗇཬࡧබṇྲྀᘬጤဨ఍㸦බṇྲྀᘬጤဨ఍஦ົ⥲ᒁ஑ᕞ

஦ົᡤ㸧ࡢㄪᰝࡢ⤖ᯝࢆ㋃ࡲ࠼ࠊᬒရ⾲♧ἲ➨㸵᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡁࠊᥐ⨨࿨

௧㸦 ูῧ ཧ↷㸧ࢆ⾜࠸ࡲࡋࡓ㸦᭷฼ㄗㄆ⾲♧㸧ࠋ

㸯

㐪཯⾜Ⅽ⪅ࡢᴫせ

ྡ

⛠

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ㸦ἲே␒ྕ㸧

ᡤ

ᅾ

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ᐑᓮᕷబᅵཎ⏫ୗ㑣⌃㸵㸴㸵㸯␒ᆅ㸯

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⪅

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᪥㧗

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ᖹᡂ㸯㸯ᖺ㸱᭶

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㸯㸮㸮㸮୓෇㸦ᖹᡂ㸰㸷ᖺ㸴᭶⌧ᅾ㸧

㸰

ᥐ⨨࿨௧ࡢᴫせ

օ

ᑐ㇟ၟရ

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥࡀ㐠Ⴀࡍࡿᐑᓮ┴࡟ᡤᅾࡍࡿᗑ⯒࡟࠾࠸࡚㈍኎ࡍࡿ ู⾲

㸯 ཬࡧ ู⾲㸰 ୰ࡢ

ࠕၟရࠖ

ḍグ㍕ࡢ⮬ື㌴⏝ࢱ࢖ࣖ୪ࡧ࡟⇃ᮏ┴࡟ᡤᅾࡍࡿᗑ⯒

࡟࠾࠸࡚㈍኎ࡍࡿ ู⾲㸱 ཬࡧ ู⾲㸲 ୰ࡢࠕၟရࠖḍグ㍕ࡢ⮬ື㌴⏝ࢱ࢖ࣖ

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ᑐ㇟⾲♧

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⾲♧ࡢᴫせ

㺏⾲♧፹య

ᐑ ᓮ ᪥ ᪥ ᪂ ⪺ ࡢ ᪂ ⪺ ᗈ ࿌ ཬ ࡧ ู ๅ ᗈ ࿌ ୪ ࡧ ࡟ ⇃ ᮏ ᪥ ᪥ ᪂ ⪺ ࡢ ᪂ ⪺ ᗈ ࿌ ཬ

ࡧูๅᗈ࿌

㺐⾲♧ᮇ㛫

ู⾲㸯 ࡞࠸ࡋ ู⾲㸲 ୰ࡢࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧

ࠖḍグ㍕ࡢ᪥

㺑⾲♧ෆᐜ

ࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗ᪂⪺ぢࡲࡋࡓ࡛࠘᭱኱༙㢠㸟ࠖ➼࡜グ㍕ࡋࡓୖ࡛ࠊ

ࡑࢀࡒࢀࠊ ู⾲㸯 ࡞࠸ࡋ ู⾲㸲 ୰ࡢࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊ

ࠕ㸯ᮏ౯

᱁ࠖ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻

ᖖࠖ࡜⛠ࡍࡿ౯㢠ࢆేグࡍࡿࡇ࡜࡟ࡼࡾࠊ࠶ࡓ࠿ࡶࠊ

ࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣ

ࠕ㏻ᖖࠖ

࡜⛠ࡍࡿ౯㢠ࡣࠊ

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥࡀ㐠Ⴀࡍࡿᐑᓮ┴ཬࡧ⇃ᮏ┴

࡟ᡤ ᅾࡍ ࡿ ᗑ⯒ ࡟ ࠾ ࠸࡚ ᑐ㇟ ၟ ရ࡟ ࡘ ࠸ ࡚㏻ ᖖ㈍ ኎ ࡋ࡚ ࠸ ࡿ ౯᱁ ࡛࠶ ࡾࠊ

ࠕ㸯ᮏ౯᱁ࠖ

࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁ࡀᙜヱ㏻ᖖ㈍኎ࡋ࡚࠸ࡿ౯᱁࡟ẚࡋ࡚

(2)

⾲♧౛ ᖹᡂ㸰㸶ᖺ㸲᭶㸶᪥㓄ᕸࡢᐑᓮ᪥᪥᪂⪺ࡢ᪂⪺ᗈ࿌

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ࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ౯㢠ࡣࠊᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥࡀ௵ព

࡟タᐃࡋࡓࡶࡢ࡛࠶ࡗ࡚ࠊྠ♫ࡀ㐠Ⴀࡍࡿᐑᓮ┴ཬࡧ⇃ᮏ┴࡟ᡤᅾࡍࡿᗑ⯒࡟

࠾࠸࡚㈍኎ࡉࢀࡓᐇ⦼ࡢ࡞࠸౯᱁࡛࠶ࡗࡓࠋ

և

࿨௧ࡢᴫせ

࢔

๓グ࢔ࡢ⾲♧ࡣࠊ๓グ࢖ࡢ࡜࠾ࡾ࡛࠶ࡗ࡚ࠊᑐ㇟ၟရࡢྲྀᘬ᮲௳࡟ࡘ

࠸࡚ࠊࡑࢀࡒࢀࠊᐇ㝿ࡢࡶࡢࡼࡾࡶྲྀᘬࡢ┦ᡭ᪉࡟ⴭࡋࡃ᭷฼࡛࠶ࡿ࡜୍⯡ᾘ

㈝⪅࡟ㄗㄆࡉࢀࡿ⾲♧࡛࠶ࡾࠊᬒရ⾲♧ἲ࡟㐪཯ࡍࡿࡶࡢ࡛࠶ࡿ᪨ࢆ୍⯡ᾘ㈝

⪅࡟࿘▱ᚭᗏࡍࡿࡇ࡜ࠋ

࢖

෌Ⓨ㜵Ṇ⟇ࢆㅮࡌ࡚ࠊࡇࢀࢆᙺဨཬࡧᚑᴗဨ࡟࿘▱ᚭᗏࡍࡿࡇ࡜ࠋ

࢘

௒ᚋࠊྠᵝࡢ⾲♧ࢆ⾜ࢃ࡞࠸ࡇ࡜ࠋ

(3)

࠙ᮏ௳࡟ᑐࡍࡿၥྜࡏඛࠚ ᾘ㈝⪅ᗇ⾲♧ᑐ⟇ㄢ

㟁ヰ㸮㸱㸫㸱㸳㸮㸵㸫㸷㸰㸱㸷

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බṇྲྀᘬጤဨ఍஦ົ⥲ᒁ஑ᕞ஦ົᡤྲྀᘬㄢ

㟁ヰ㸮㸷㸰㸫㸲㸱㸯㸫㸴㸮㸱㸯

(4)

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'81/236363257/0 5

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᖹᡂ ᖺ㸯᭶㸱᪥ 㸦ᖹᡂᖺ㸯᭶㸱᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

%5,'*(6721(1(;75< (&23,$5

*22'<($5/6+\EULG 5

+DQNRRN'\QDSUR+3 5

%5,'*(6721(1(;75< (&23,$5

'81/23637285,1* 5

(16)

㸦ᗈ࿌᭷ຠᮇ㛫㸧

ၟရ ⾲♧ෆᐜ

%5,'*(6721((3(5 5

'81/23637285,1* 5

0,&+(/,1(1(5*<6$9(5 5

'81/23637285,1* 5

*22'<($5*7(&26WDJH 5

'81/236363257/0 5

'81/2363632570$;;77 5

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

3,5(//,&LQWX5DWR3 5

'81/236363257/0 5

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

㏻ᖖ ෇ࡀ 㸣2)) 㸯ᮏ౯᱁?㸩ᾘ㈝⛯

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

(17)

ู

ู⾲㸱

⇃ᮏ᪥᪥᪂⪺ࡢ᪂⪺ᗈ࿌ ␒

ྕ

ၟရ ⾲♧ෆᐜ

ᖹᡂ ᖺ㸲᭶ ᪥ 㸦ᖹᡂ ᖺ㸲᭶ ᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

%5,'*(6721(%5,'*(6721( .53

%5,'*(6721(1(;75< (&23,$5

'81/23(&/5

%5,'*(6721(1(;75< (&23,$5

'81/23(&/5

%5,'*(6721((&23,$ 039(35

%5,'*(6721((&23,$ (35

0,&+(/,1(1(5*<6$9(5 5

'81/23(&/5

0,&+(/,135,0$&</& 5

3,5(//,&LQWX5DWR3 5

%5,'*(6721('8(/(5+7 '5

ᖹᡂ ᖺ㸳᭶ ᪥ 㸦ᖹᡂ ᖺ㸳᭶ ᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

%5,'*(6721(%5,'*(6721( .53

%5,'*(6721(1(;75< (&23,$5

'81/23(&/5

%5,'*(6721(1(;75< (&23,$5

+DQNRRNYHQWXV956 +5

'81/23(&/5

%5,'*(6721((&23,$ 039(35

(18)

%5,'*(6721((&23,$ (35

0,&+(/,1(1(5*<6$9(5 5

'81/23(&/5

0,&+(/,1(1(5*<6$9(5 5

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

ᖹᡂ ᖺ㸴᭶㸷᪥ 㸦ᖹᡂᖺ㸴᭶㸷᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

'81/23(&/5

%5,'*(6721(1(;75< (&23,$5

+DQNRRNYHQWXV956 +5

'81/23(&/5

%5,'*(6721((&23,$ 039(35

%5,'*(6721((&23,$ (35

0,&+(/,1(1(5*<6$9(5 5

'81/23(&/5

0,&+(/,1(1(5*<6$9(5 5

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

ᖹᡂ ᖺ㸶᭶ ᪥ 㸦ᖹᡂ ᖺ㸶᭶ ᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

(19)

␒ ྕ

ၟရ ⾲♧ෆᐜ

'81/23(&5

%5,'*(6721(1(;75< (&23,$5

3,5(//,'5$*21 5

'81/23(&5

%5,'*(6721(1(;75< (&23,$5

'81/23(&5

0,&+(/,1(1(5*<6$9(5 5

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

ᖹᡂ ᖺ㸷᭶㸷᪥ 㸦ᖹᡂᖺ㸷᭶㸷᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

'81/23(&5

%5,'*(6721(1(;75< (&23,$5

<2.2+$0$(&26(6 5

'81/23(&5

%5,'*(6721((&23,$ 039(35

%5,'*(6721(785$1=$ (55

0,&+(/,1(1(5*<6$9(5 5

(20)

'81/23(&5

3,5(//,&LQWX5DWR3 5

0,&+(/,1(1(5*<6$9(5 5

ᖹᡂ ᖺ ᭶㸴᪥ 㸦ᖹᡂ ᖺ ᭶㸴 ᪥ ࠿ ࡽ ྠ ᭶ ᪥ ࡲ ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

'81/23(&5

%5,'*(6721(1(;75< (&23,$5

<2.2+$0$(&26(6 5

'81/23(&5

%5,'*(6721((&23,$ 039(35

%5,'*(6721(785$1=$ (55

'81/23(&5

3,5(//,&LQWX5DWR3 5

0,&+(/,1(1(5*<6$9(5 5

'81/236363257/0 5

'81/23*5$1'75(.67 5

ᖹᡂ ᖺ ᭶ ᪥ 㸦ᖹᡂᖺ᭶ ᪥ ࠿ ࡽ ྠ ᭶ ᪥ ࡲ ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

'81/23(&5

%5,'*(6721(1(;75< (&23,$5

(21)

␒ ྕ

ၟရ ⾲♧ෆᐜ

<2.2+$0$(&26(6 5

'81/23(&5

%5,'*(6721(785$1=$ (55

'81/23(&5

3,5(//,&LQWX5DWR3 5

0,&+(/,1(1(5*<6$9(5 5

'81/236363257/0 5

'81/23*5$1'75(.67 5

ᖹᡂ ᖺ ᭶ ᪥ 㸦ᖹᡂᖺ᭶ ᪥ ࠿ ࡽ ྠ ᭶ ᪥ ࡲ ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

%5,'*(6721(1(;75< (&23,$5

<2.2+$0$(&26(6 5

'81/23637285,1* 5

%5,'*(6721((3(5 5

'81/23637285,1* 5

3,5(//,&LQWX5DWR3 5

0,&+(/,1(1(5*<6$9(5 5

(22)

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

(23)

ู

ู⾲㸲

⇃ᮏ᪥᪥᪂⪺ࡢูๅᗈ࿌ ␒

ྕ

ၟရ ⾲♧ෆᐜ

ᖹᡂ ᖺ㸵᭶ ᪥ 㸦ᖹᡂ ᖺ㸵᭶ ᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

'81/23(&/5

%5,'*(6721(1(;75< (&23,$5

<2.2+$0$(&26(6 5

'81/23(&/5

%5,'*(6721(1(;75< (&23,$5

'81/23(&/5

0,&+(/,1(1(5*<6$9(5 5

%5,'*(6721((&23,$ 039(35

%5,'*(6721((&23,$ (35

'81/23(&/5

0,&+(/,1(1(5*<6$9(5 5

'81/23(&/5

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

'81/236363257/0 5

(24)

ᖹᡂ ᖺ㸯᭶㸯᪥ 㸦ᖹᡂᖺ㸯᭶㸱᪥ ࠿ࡽྠ᭶ ᪥ࡲ࡛㸧

ᅜෆ୍ὶ࣓࣮࣮࢝ 53

ᅜෆ୍ὶ࣓࣮࣮࢝ 5

%5,'*(6721(1(;75< (&23,$5

<2.2+$0$(&26(6 5

+DQNRRN'\QDSUR+3 5

%5,'*(6721(1(;75< (&23,$5

'81/23637285,1* 5

%5,'*(6721((&23,$ (30395

'81/23637285,1* 5

0,&+(/,1(1(5*<6$9(5 5

%5,'*(6721((&23,$ (3(55

'81/23637285,1* 5

0,&+(/,1(1(5*<6$9(5 5

'81/23637285,1* 5

(25)

␒ ྕ

ၟရ ⾲♧ෆᐜ

3,5(//,&LQWX5DWR3 5

'81/236363257/0 5

%5,'*(6721(0< 5

'81/236363257/0 5

%5,'*(6721('8(/(5+7 '5

3,5(//,&LQWX5DWR3 5

'81/236363257/0 5

(26)

ۑ

୙ᙜᬒရ㢮ཬࡧ୙ᙜ⾲♧㜵Ṇἲ㸦ᢤ⢋㸧

㸦┠ⓗ㸧

➨୍᮲

ࡇࡢἲᚊࡣࠊၟရཬࡧᙺົࡢྲྀᘬ࡟㛵㐃ࡍࡿ୙ᙜ࡞ᬒရ㢮ཬࡧ⾲♧࡟ࡼࡿ㢳ᐈࡢ

ㄏᘬࢆ㜵Ṇࡍࡿࡓࡵࠊ୍⯡ᾘ㈝⪅࡟ࡼࡿ⮬୺ⓗ࠿ࡘྜ⌮ⓗ࡞㑅ᢥࢆ㜼ᐖࡍࡿ࠾ࡑࢀࡢ࠶

ࡿ⾜Ⅽࡢไ㝈ཬࡧ⚗Ṇ࡟ࡘ࠸࡚ᐃࡵࡿࡇ࡜࡟ࡼࡾࠊ୍⯡ᾘ㈝⪅ࡢ฼┈ࢆಖㆤࡍࡿࡇ࡜ࢆ

┠ⓗ࡜ࡍࡿࠋ

㸦୙ᙜ࡞⾲♧ࡢ⚗Ṇ㸧

➨஬᮲

஦ᴗ⪅ࡣࠊ⮬ᕫࡢ౪⤥ࡍࡿၟရཪࡣᙺົࡢྲྀᘬ࡟ࡘ࠸࡚ࠊḟࡢྛྕࡢ࠸ࡎࢀ࠿࡟

ヱᙜࡍࡿ⾲♧ࢆࡋ࡚ࡣ࡞ࡽ࡞࠸ࠋ

୍

ၟရཪࡣᙺົࡢရ㉁ࠊ

つ᱁ࡑࡢ௚ࡢෆᐜ࡟ࡘ࠸࡚ࠊ

୍⯡ᾘ㈝⪅࡟ᑐࡋࠊ

ᐇ㝿ࡢࡶࡢࡼ

ࡾࡶⴭࡋࡃඃⰋ࡛࠶ࡿ࡜♧ࡋࠊཪࡣ஦ᐇ࡟┦㐪ࡋ࡚ᙜヱ஦ᴗ⪅࡜ྠ✀ⱝࡋࡃࡣ㢮ఝࡢ

ၟရⱝࡋࡃࡣᙺົࢆ౪⤥ࡋ࡚࠸ࡿ௚ࡢ஦ᴗ⪅࡟ಀࡿࡶࡢࡼࡾࡶⴭࡋࡃඃⰋ࡛࠶ࡿ࡜♧

ࡍ⾲♧࡛࠶ࡘ࡚ࠊ୙ᙜ࡟㢳ᐈࢆㄏᘬࡋࠊ୍⯡ᾘ㈝⪅࡟ࡼࡿ⮬୺ⓗ࠿ࡘྜ⌮ⓗ࡞㑅ᢥࢆ

㜼ᐖࡍࡿ࠾ࡑࢀࡀ࠶ࡿ࡜ㄆࡵࡽࢀࡿࡶࡢ

஧

ၟရཪࡣᙺົࡢ౯᱁ࡑࡢ௚ࡢྲྀᘬ᮲௳࡟ࡘ࠸࡚ࠊᐇ㝿ࡢࡶࡢཪࡣᙜヱ஦ᴗ⪅࡜ྠ✀

ⱝࡋࡃࡣ㢮ఝࡢၟရⱝࡋࡃࡣᙺົࢆ౪⤥ࡋ࡚࠸ࡿ௚ࡢ஦ᴗ⪅࡟ಀࡿࡶࡢࡼࡾࡶྲྀᘬࡢ

┦ᡭ᪉࡟ⴭࡋࡃ᭷฼࡛࠶ࡿ࡜୍⯡ᾘ㈝⪅࡟ㄗㄆࡉࢀࡿ⾲♧࡛࠶ࡘ࡚ࠊ୙ᙜ࡟㢳ᐈࢆㄏ

ᘬࡋࠊ୍⯡ᾘ㈝⪅࡟ࡼࡿ⮬୺ⓗ࠿ࡘྜ⌮ⓗ࡞㑅ᢥࢆ㜼ᐖࡍࡿ࠾ࡑࢀࡀ࠶ࡿ࡜ㄆࡵࡽࢀ

ࡿࡶࡢ

୕

๓஧ྕ࡟ᥖࡆࡿࡶࡢࡢ࡯࠿ࠊၟရཪࡣᙺົࡢྲྀᘬ࡟㛵ࡍࡿ஦㡯࡟ࡘ࠸୍࡚⯡ᾘ㈝⪅

࡟ㄗㄆࡉࢀࡿ࠾ࡑࢀࡀ࠶ࡿ⾲♧࡛࠶ࡘ࡚ࠊ୙ᙜ࡟㢳ᐈࢆㄏᘬࡋࠊ୍⯡ᾘ㈝⪅࡟ࡼࡿ⮬

୺ⓗ࠿ࡘྜ⌮ⓗ࡞㑅ᢥࢆ㜼ᐖࡍࡿ࠾ࡑࢀࡀ࠶ࡿ࡜ㄆࡵ࡚ෆ㛶⥲⌮኱⮧ࡀᣦᐃࡍࡿࡶࡢ

㸦ᥐ⨨࿨௧㸧

➨୐᮲

ෆ㛶⥲⌮኱⮧ࡣࠊ➨ᅄ᮲ࡢつᐃ࡟ࡼࡿไ㝈ⱝࡋࡃࡣ⚗Ṇཪࡣ➨஬᮲ࡢつᐃ࡟㐪཯

ࡍࡿ⾜Ⅽࡀ࠶ࡿ࡜ࡁࡣࠊᙜヱ஦ᴗ⪅࡟ᑐࡋࠊࡑࡢ⾜ⅭࡢᕪṆࡵⱝࡋࡃࡣࡑࡢ⾜Ⅽࡀ෌ࡧ

⾜ࢃࢀࡿࡇ࡜ࢆ㜵Ṇࡍࡿࡓࡵ࡟ᚲせ࡞஦㡯ཪࡣࡇࢀࡽࡢᐇ᪋࡟㛵㐃ࡍࡿබ♧ࡑࡢ௚ᚲせ

࡞஦㡯ࢆ࿨ࡎࡿࡇ࡜ࡀ࡛ࡁࡿࠋࡑࡢ࿨௧ࡣࠊᙜヱ㐪཯⾜Ⅽࡀ᪤࡟࡞ࡃ࡞ࡘ࡚࠸ࡿሙྜ࡟

࠾࠸࡚ࡶࠊḟ࡟ᥖࡆࡿ⪅࡟ᑐࡋࠊࡍࡿࡇ࡜ࡀ࡛ࡁࡿࠋ

୍

ᙜヱ㐪཯⾜Ⅽࢆࡋࡓ஦ᴗ⪅

஧

ᙜヱ㐪཯⾜Ⅽࢆࡋࡓ஦ᴗ⪅ࡀἲே࡛࠶ࡿሙྜ࡟࠾࠸࡚ࠊᙜヱἲேࡀྜే࡟ࡼࡾᾘ⁛

ࡋࡓ࡜ࡁ࡟࠾ࡅࡿྜేᚋᏑ⥆ࡋࠊཪࡣྜే࡟ࡼࡾタ❧ࡉࢀࡓἲே

୕

ᙜヱ㐪཯⾜Ⅽࢆࡋࡓ஦ᴗ⪅ࡀἲே࡛࠶ࡿሙྜ࡟࠾࠸࡚ࠊᙜヱἲே࠿ࡽศ๭࡟ࡼࡾᙜ

ヱ㐪཯⾜Ⅽ࡟ಀࡿ஦ᴗࡢ඲㒊ཪࡣ୍㒊ࢆᢎ⥅ࡋࡓἲே

ᅄ

ᙜヱ㐪཯⾜Ⅽࢆࡋࡓ஦ᴗ⪅࠿ࡽᙜヱ㐪཯⾜Ⅽ࡟ಀࡿ஦ᴗࡢ඲㒊ཪࡣ୍㒊ࢆㆡࡾཷࡅ

ࡓ஦ᴗ⪅

㸰

㸦┬␎㸧

㸦ሗ࿌ࡢᚩ཰ཬࡧ❧ධ᳨ᰝ➼㸧

(27)

ࡢ⪅࡜ࡑࡢ஦ᴗ࡟㛵ࡋ࡚㛵ಀࡢ࠶ࡿ஦ᴗ⪅࡟ᑐࡋࠊࡑࡢᴗົⱝࡋࡃࡣ㈈⏘࡟㛵ࡋ࡚ሗ࿌

ࢆࡉࡏࠊⱝࡋࡃࡣᖒ⡙᭩㢮ࡑࡢ௚ࡢ≀௳ࡢᥦฟࢆ࿨ࡌࠊཪࡣࡑࡢ⫋ဨ࡟ࠊᙜヱ஦ᴗ⪅ⱝ

ࡋࡃࡣࡑࡢ⪅࡜ࡑࡢ஦ᴗ࡟㛵ࡋ࡚㛵ಀࡢ࠶ࡿ஦ᴗ⪅ࡢ஦ົᡤࠊ஦ᴗᡤࡑࡢ௚ࡑࡢ஦ᴗࢆ

⾜࠺ሙᡤ࡟❧ࡕධࡾࠊᖒ⡙᭩㢮ࡑࡢ௚ࡢ≀௳ࢆ᳨ᰝࡉࡏࠊⱝࡋࡃࡣ㛵ಀ⪅࡟㉁ၥࡉࡏࡿ

ࡇ࡜ࡀ࡛ࡁࡿࠋ

㸰㹼㸱

㸦┬␎㸧

㸦ᶒ㝈ࡢጤ௵➼㸧

➨୕༑୕᮲

ෆ㛶⥲⌮኱⮧ࡣࠊࡇࡢἲᚊ࡟ࡼࡿᶒ㝈㸦ᨻ௧࡛ᐃࡵࡿࡶࡢࢆ㝖ࡃࠋ㸧ࢆᾘ㈝

⪅ᗇ㛗ᐁ࡟ጤ௵ࡍࡿࠋ

㸰

ᾘ㈝⪅ᗇ㛗ᐁࡣࠊᨻ௧࡛ᐃࡵࡿ࡜ࡇࢁ࡟ࡼࡾࠊ๓㡯ࡢつᐃ࡟ࡼࡾጤ௵ࡉࢀࡓᶒ㝈ࡢ୍

㒊ࢆබṇྲྀᘬጤဨ఍࡟ጤ௵ࡍࡿࡇ࡜ࡀ࡛ࡁࡿࠋ

㸱

㸦┬␎㸧

㸲

බṇྲྀᘬጤဨ఍ࠊ஦ᴗ⪅ࡢ஦ᴗࢆᡤ⟶ࡍࡿ኱⮧ཪࡣ㔠⼥ᗇ㛗ᐁࡣࠊ๓஧㡯ࡢつᐃ࡟ࡼ

ࡾጤ௵ࡉࢀࡓᶒ㝈ࢆ⾜౑ࡋࡓ࡜ࡁࡣࠊᨻ௧࡛ᐃࡵࡿ࡜ࡇࢁ࡟ࡼࡾࠊࡑࡢ⤖ᯝ࡟ࡘ࠸࡚ᾘ

㈝⪅ᗇ㛗ᐁ࡟ሗ࿌ࡍࡿࡶࡢ࡜ࡍࡿࠋ

㸳㹼㸯㸯

㸦┬␎㸧

ۑ

୙ᙜᬒရ㢮ཬࡧ୙ᙜ⾲♧㜵Ṇἲ᪋⾜௧㸦ᢤ⢋㸧

㸦ᾘ㈝⪅ᗇ㛗ᐁ࡟ጤ௵ࡉࢀ࡞࠸ᶒ㝈㸧

➨༑ᅄ᮲

ἲ➨୕༑୕᮲➨୍㡯ࡢᨻ௧࡛ᐃࡵࡿᶒ㝈ࡣࠊἲ➨஧᮲➨୕㡯ཬࡧ➨ᅄ㡯ࠊ➨୕

᮲➨୍㡯㸦ᾘ㈝⪅ጤဨ఍࠿ࡽࡢពぢࡢ⫈ྲྀ࡟ಀࡿ㒊ศ࡟㝈ࡿࠋ㸧ཬࡧ➨஧㡯ࠊ➨ᅄ᮲ࠊ

➨஬᮲➨୕ྕࠊ➨භ᮲➨୍㡯㸦ᾘ㈝⪅ጤဨ఍࠿ࡽࡢពぢࡢ⫈ྲྀ࡟ಀࡿ㒊ศ࡟㝈ࡿࠋ㸧ཬ

ࡧ➨஧㡯ࠊ➨஧༑භ᮲➨஧㡯୪ࡧ࡟ྠ᮲➨୕㡯ཬࡧ➨ᅄ㡯㸦ࡇࢀࡽࡢつᐃࢆྠ᮲➨஬㡯

࡟࠾࠸࡚‽⏝ࡍࡿሙྜࢆྵࡴࠋ㸧ࡢつᐃ࡟ࡼࡿᶒ㝈࡜ࡍࡿࠋ

㸦බṇྲྀᘬጤဨ఍࡬ࡢᶒ㝈ࡢጤ௵㸧

➨༑஬᮲

ἲ➨୕༑୕᮲➨୍㡯ࡢつᐃ࡟ࡼࡾᾘ㈝⪅ᗇ㛗ᐁ࡟ጤ௵ࡉࢀࡓᶒ㝈ࡢ࠺ࡕࠊἲ➨

஧༑஑᮲➨୍㡯ࡢつᐃ࡟ࡼࡿᶒ㝈ࡣࠊබṇྲྀᘬጤဨ఍࡟ጤ௵ࡍࡿࠋࡓࡔࡋࠊᾘ㈝⪅ᗇ㛗

ᐁࡀ⮬ࡽࡑࡢᶒ㝈ࢆ⾜౑ࡍࡿࡇ࡜ࢆጉࡆ࡞࠸ࠋ

(28)

ᬒရ⾲♧ἲ࡟ࡼࡿ⾲♧つไࡢᴫせ

ᬒ

ရ

⾲

♧

ἲ

➨

㸳

᮲ 协

୙

ᙜ

࡞

⾲

♧

ࡢ

⚗

Ṇ

卐

୙

ᙜ

࡞

⾲

♧

ۑඃⰋㄗㄆ⾲♧㸦㸳᮲㸯ྕ㸧

ၟရ࣭ࢧ࣮ࣅࢫࡢရ㉁ࠊつ᱁ࡑࡢ௚ࡢෆᐜ࡟ࡘ࠸࡚ࡢ୙ᙜ⾲♧

ۑ᭷฼ㄗㄆ⾲♧㸦㸳᮲㸰ྕ㸧

ၟရ࣭ࢧ࣮ࣅࢫࡢ౯᱁ࡑࡢ௚ྲྀᘬ᮲௳࡟ࡘ࠸࡚ࡢ୙ᙜ⾲♧

୙ᐇドᗈ࿌つไ㸦㸵᮲㸰㡯㸧

ᾘ㈝⪅ᗇ㛗ᐁࡣࠊᥐ⨨࿨௧࡟㛵ࡋࠊၟရ࣭ࢧ࣮ࣅࢫࡢෆᐜ㸦ຠᯝࠊ

ᛶ⬟㸧࡟㛵ࡍࡿඃⰋㄗㄆ⾲♧࡟ヱᙜࡍࡿ࠿ྰ࠿ࢆุ᩿ࡍࡿᚲせࡀ࠶ࡿ

ሙྜ࡟ࠊᮇ㛫ࢆᐃࡵ࡚ࠊ஦ᴗ⪅࡟⾲♧ࡢ⿬௜ࡅ࡜࡞ࡿྜ⌮ⓗ࡞᰿ᣐࢆ

♧ࡍ㈨ᩱࡢᥦฟࢆồࡵࡿࡇ࡜ࡀ࡛ࡁࡿࠋ

э

஦ ᴗ ⪅ ࡀ ㈨ ᩱ ࢆ ᥦ ฟ ࡋ ࡞ ࠸ ሙ ྜ ཪ ࡣ ᥦ ฟ ࡉ ࢀ ࡓ ㈨ ᩱ ࡀ

⾲♧ࡢ⿬௜ࡅ࡜ ࡞ࡿྜ ⌮ⓗ࡞᰿ᣐࢆ♧ ࡍࡶࡢ ࡜ㄆࡵࡽࢀ

࡞࠸ሙྜࡣࠊᙜヱ⾲♧ࡣ୙ᙜ⾲♧࡜ࡳ࡞ࡉࢀࡿࠋ

ձၟရ࣭ࢧ࣮ࣅࢫࡢෆᐜ࡟ࡘ࠸࡚ࠊ୍⯡ᾘ㈝⪅࡟ᑐࡋࠊᐇ㝿ࡢࡶࡢ

ࡼࡾࡶⴭࡋࡃඃⰋ࡛࠶ࡿ࡜♧ࡍ⾲♧

ձ↓ᯝỒࡢΎᾴ㣧ᩱỈ➼࡟ࡘ࠸࡚ࡢ⾲♧

ղၟရࡢཎ⏘ᅜ࡟㛵ࡍࡿ୙ᙜ࡞⾲♧

ճᾘ㈝⪅ಙ⏝ࡢ⼥㈨㈝⏝࡟㛵ࡍࡿ୙ᙜ࡞⾲♧

մ୙ື⏘ࡢ࠾࡜ࡾᗈ࿌࡟㛵ࡍࡿ⾲♧

յ࠾࡜ࡾᗈ࿌࡟㛵ࡍࡿ⾲♧

ն᭷ᩱ⪁ே࣮࣒࣍࡟㛵ࡍࡿ୙ᙜ࡞⾲♧

ձၟရ࣭ࢧ࣮ࣅࢫࡢྲྀᘬ᮲௳࡟ࡘ࠸࡚ࠊᐇ㝿ࡢࡶࡢࡼࡾࡶྲྀᘬࡢ┦

ᡭ᪉࡟ⴭࡋࡃ᭷฼࡛࠶ࡿ࡜୍⯡ᾘ㈝⪅࡟ㄗㄆࡉࢀࡿ⾲♧

ۑၟရ࣭ࢧ࣮ࣅࢫࡢྲྀᘬ࡟㛵ࡍࡿ஦㡯࡟ࡘ࠸୍࡚⯡ᾘ㈝⪅࡟ㄗㄆࡉࢀࡿ

࠾ࡑࢀࡀ࠶ࡿ࡜ㄆࡵࡽࢀෆ㛶⥲⌮኱⮧ࡀᣦᐃࡍࡿ⾲♧㸦㸳᮲㸱ྕ㸧

ղၟရ࣭ࢧ࣮ࣅࢫࡢෆᐜ࡟ࡘ࠸࡚ࠊ୍⯡ᾘ㈝⪅࡟ᑐࡋࠊ஦ᐇ࡟┦㐪

ࡋ࡚➇த஦ᴗ⪅࡟ಀࡿࡶࡢࡼࡾࡶⴭࡋࡃඃⰋ࡛࠶ࡿ࡜♧ࡍ⾲♧

ղၟရ

࣭

ࢧ࣮ࣅࢫࡢྲྀᘬ᮲௳࡟ࡘ࠸࡚ࠊ

➇த஦ᴗ⪅࡟ಀࡿࡶࡢࡼࡾࡶ

(29)

ᾘ⾲ᑐ ➨㸶㸳㸱 ྕ ᖹ ᡂ 㸰㸷 ᖺ 㸴 ᭶ 㸰㸶 ᪥

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ

௦⾲ྲྀ⥾ᙺ ᪥㧗 ៅ௓ Ẋ

ᾘ㈝⪅ᗇ㛗ᐁ ᒸᮧ࿴⨾ බ༳┬␎

୙ᙜᬒရ㢮ཬࡧ୙ᙜ⾲♧㜵Ṇἲ➨㸵᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡃᥐ⨨࿨௧

㈗♫ࡣࠊ㈗♫ࡀ㐠Ⴀࡍࡿู⾲㸯ࠕᗑ⯒ྡࠖḍグ㍕ࡢᗑ⯒࡟࠾࠸࡚౪⤥ࡍࡿู⾲㸰ཬࡧู⾲㸱୰ࡢࠕၟရࠖḍグ㍕ࡢ⮬ື㌴⏝ࢱ࢖ࣖ୪ࡧ࡟ู⾲㸲ࠕᗑ⯒ྡࠖḍグ㍕ࡢᗑ⯒࡟࠾࠸࡚౪⤥ ࡍࡿู⾲㸳ཬࡧู⾲㸴୰ࡢࠕၟရࠖḍグ㍕ࡢ⮬ື㌴⏝ࢱ࢖ࣖ㸦௨ୗࡇࢀࡽࡢၟရࢆేࡏ࡚ࠕᮏ ௳ၟရࠖ࡜࠸࠺ࠋ㸧ࡢྲྀᘬ࡟ࡘ࠸࡚ࠊࡑࢀࡒࢀࠊ୙ᙜᬒရ㢮ཬࡧ୙ᙜ⾲♧㜵Ṇἲ㸦᫛࿴㸱㸵 ᖺἲᚊ➨㸯㸱㸲ྕࠋ௨ୗࠕᬒရ⾲♧ἲࠖ࡜࠸࠺ࠋ㸧➨㸳᮲ࡢつᐃ࡟ࡼࡾ⚗Ṇࡉࢀ࡚࠸ࡿྠ᮲ ➨㸰ྕ࡟ヱᙜࡍࡿ୙ᙜ࡞⾲♧ࢆ⾜ࡗ࡚࠸ࡓࡢ࡛ࠊྠἲ➨㸵᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡁࠊḟࡢ࡜ ࠾ࡾ࿨௧ࡍࡿࠋ

㸯 ࿨௧ࡢෆᐜ

㈗♫ࡣࠊ㈗♫ࡀ୍⯡ᾘ㈝⪅࡟㈍኎ࡍࡿᮏ௳ၟရ࡟ಀࡿ⾲♧࡟㛵ࡋ࡚ࠊḟ࡟ᥖࡆࡿ஦㡯 ࢆ㏿ࡸ࠿࡟୍⯡ᾘ㈝⪅࡟࿘▱ᚭᗏࡋ࡞ࡅࢀࡤ࡞ࡽ࡞࠸ࠋࡇࡢ࿘▱ᚭᗏࡢ᪉ἲ࡟ࡘ࠸࡚ ࡣࠊ࠶ࡽ࠿ࡌࡵࠊᾘ㈝⪅ᗇ㛗ᐁࡢᢎㄆࢆཷࡅ࡞ࡅࢀࡤ࡞ࡽ࡞࠸ࠋ

࢔㺏㈗♫ࡣࠊᮏ௳ၟရࢆ୍⯡ᾘ㈝⪅࡟㈍኎ࡍࡿ࡟ᙜࡓࡾ 㹟 ᐑᓮ┴ෆ࡟࠾࠸࡚

Dู⾲㸰ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓᐑᓮ᪥᪥᪂ ⪺࡟ᥖ㍕ࡋࡓᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗ᪂⪺ぢࡲࡋࡓ࡛࠘᭱኱༙㢠㸟ࠖ ࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿ౯㢠ࢆ ేグࡍࡿࡇ࡜࡟ࡼࡾ

Eู⾲㸱ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓᐑᓮ᪥᪥᪂ ⪺ࡢูๅᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗࡇࡢ⣬㠃ᣢཧ࡛࠘᭱኱༙㢠㸟ࠖ ➼࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜ ⛠ࡍࡿ౯㢠ࢆేグࡍࡿࡇ࡜࡟ࡼࡾ

㹠 ⇃ᮏ┴ෆ࡟࠾࠸࡚

(30)

⪺࡟ᥖ㍕ࡋࡓᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗᗈ࿌ぢࡲࡋࡓ࡛࠘᭱኱༙㢠㸟ࠖ ࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿ౯㢠ࢆ ేグࡍࡿࡇ࡜࡟ࡼࡾ

Eู⾲㸴ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓ⇃ᮏ᪥᪥᪂ ⪺ࡢูๅᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗࡇࡢᗈ࿌ࢆぢࡓ࡛࠘᭱኱༙㢠㸟ࠖ ➼࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿ౯㢠ࢆ ేグࡍࡿࡇ࡜࡟ࡼࡾ

࠶ࡓ࠿ࡶࠊࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ౯㢠ࡣࠊ㈗♫ࡀ㐠Ⴀࡍࡿู⾲㸯 ཬࡧู⾲㸲୰ࡢࠕᗑ⯒ྡࠖḍグ㍕ࡢᗑ⯒࡟࠾࠸࡚ᮏ௳ၟရ࡟ࡘ࠸࡚㏻ᖖ㈍኎ࡋ࡚࠸ ࡿ౯᱁࡛࠶ࡾࠊࠕ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁ࡀᙜヱ㏻ᖖ㈍኎ࡋ࡚࠸ࡿ౯᱁ ࡟ẚࡋ࡚Ᏻ࠸࠿ࡢࡼ࠺࡟⾲♧ࡋ࡚࠸ࡓࡇ࡜ࠋ

㺐 ᐇ㝿࡟ࡣࠊࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ౯㢠ࡣࠊ㈗♫ࡀ௵ព࡟タᐃ ࡋࡓࡶࡢ࡛࠶ࡗ࡚ࠊ㈗♫ࡀ㐠Ⴀࡍࡿู⾲㸯ཬࡧู⾲㸲୰ࡢࠕᗑ⯒ྡࠖḍグ㍕ࡢᗑ⯒ ࡟࠾࠸࡚㈍኎ࡉࢀࡓᐇ⦼ࡢ࡞࠸౯᱁࡛࠶ࡗࡓࡇ࡜ࠋ

࢖ ๓グ࢔㺏ࡢ⾲♧ࡣࠊ๓グ࢔㺐ࡢ࡜࠾ࡾ࡛࠶ࡗ࡚ࠊᮏ௳ၟရࡢྲྀᘬ᮲௳࡟ࡘ࠸࡚ࠊ ᐇ㝿ࡢࡶࡢࡼࡾࡶྲྀᘬࡢ┦ᡭ᪉࡟ⴭࡋࡃ᭷฼࡛࠶ࡿ࡜୍⯡ᾘ㈝⪅࡟ㄗㄆࡉࢀࡿ⾲♧ ࡛࠶ࡾࠊᬒရ⾲♧ἲ࡟㐪཯ࡍࡿࡶࡢ࡛࠶ࡿࡇ࡜ࠋ

㈗♫ࡣࠊ௒ᚋࠊᮏ௳ၟရཪࡣࡇࢀࡽ࡜ྠ✀ࡢၟရࡢྲྀᘬ࡟㛵ࡋࠊ๓グ࢔ࡢ⾲♧࡜ ྠᵝࡢ⾲♧ࡀ⾜ࢃࢀࡿࡇ࡜ࢆ㜵Ṇࡍࡿࡓࡵ࡟ᚲせ࡞ᥐ⨨ࢆㅮࡌࠊࡇࢀࢆ㈗♫ࡢᙺဨཬ ࡧᚑᴗဨ࡟࿘▱ᚭᗏࡋ࡞ࡅࢀࡤ࡞ࡽ࡞࠸ࠋ

㈗♫ࡣࠊ௒ᚋࠊᮏ௳ၟရཪࡣࡇࢀࡽ࡜ྠ✀ࡢၟရࡢྲྀᘬ࡟㛵ࡋࠊ๓グ࢔ࡢ⾲♧࡜ ྠᵝࡢ⾲♧ࢆ⾜࠺ࡇ࡜࡟ࡼࡾࠊᙜヱၟရࡢྲྀᘬ᮲௳࡟ࡘ࠸࡚ࠊᐇ㝿ࡢࡶࡢࡼࡾࡶྲྀᘬࡢ ┦ᡭ᪉࡟ⴭࡋࡃ᭷฼࡛࠶ࡿ࡜୍⯡ᾘ㈝⪅࡟ㄗㄆࡉࢀࡿ⾲♧ࢆࡋ࡚ࡣ࡞ࡽ࡞࠸ࠋ ㈗♫ࡣࠊ๓グ࡟ᇶ࡙࠸࡚⾜ࡗࡓ࿘▱ᚭᗏཬࡧ๓グ࡟ᇶ࡙࠸࡚࡜ࡗࡓᥐ⨨࡟ࡘ

࠸࡚ࠊ㏿ࡸ࠿࡟ᩥ᭩ࢆࡶࡗ࡚ᾘ㈝⪅ᗇ㛗ᐁ࡟ሗ࿌ࡋ࡞ࡅࢀࡤ࡞ࡽ࡞࠸ࠋ

㸰 ஦ᐇ

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ㸦௨ୗࠕࣅ࣮ࣛ࢖ࣥࠖ࡜࠸࠺ࠋ㸧ࡣࠊᐑᓮᕷబᅵཎ⏫ୗ㑣⌃㸵㸴㸵㸯␒ᆅ㸯࡟ᮏᗑࢆ⨨ࡁࠊ⮬ື㌴⏝ࢱ࢖ࣖࡢ㈍኎ᴗ➼ࢆႠࡴ஦ᴗ⪅࡛࠶ࡿࠋ

ࣅ࣮ࣛ࢖ࣥࡣࠊ⮬ࡽ㐠Ⴀࡍࡿᗑ⯒࡟࠾࠸࡚ࠊᮏ௳ၟရࢆ୍⯡ᾘ㈝⪅࡟㈍኎ࡋ࡚࠸ࡿࠋ ࣅ࣮ࣛ࢖ࣥࡣࠊᮏ௳ၟရ࡟ಀࡿ᪥ห᪂⪺࡟ᥖ㍕ࡋࡓᗈ࿌ཬࡧูๅᗈ࿌ࡢ⾲♧ෆᐜࢆ

⮬ࡽỴᐃࡋ࡚࠸ࡿࠋ

(31)

㺏ᐑᓮ┴ෆ࡟࠾࠸࡚

㹟 ู⾲㸰ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓᐑᓮ᪥᪥᪂⪺ ࡟ᥖ㍕ࡋࡓᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗ᪂⪺ぢࡲࡋࡓ࡛࠘᭱኱༙㢠㸟ࠖ ࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ࡜ ⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿ౯㢠ࢆే グࡍࡿࡇ࡜࡟ࡼࡾ

㹠 ู⾲㸱ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓᐑᓮ᪥᪥᪂⪺ ࡢูๅᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗࡇࡢ⣬㠃ᣢཧ࡛࠘᭱኱༙㢠㸟ࠖ➼࡜ グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ࡜⛠ ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ ౯㢠ࢆేグࡍࡿࡇ࡜࡟ࡼࡾ

㺐⇃ᮏ┴ෆ࡟࠾࠸࡚

㹟 ู⾲㸳ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓ⇃ᮏ᪥᪥᪂⪺ ࡟ᥖ㍕ࡋࡓᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗᗈ࿌ぢࡲࡋࡓ࡛࠘᭱኱༙㢠㸟ࠖ ࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ࡜ ⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿ౯㢠ࢆే グࡍࡿࡇ࡜࡟ࡼࡾ

㹠 ู⾲㸴ࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧ࠖḍグ㍕ࡢ᪥࡟㓄ᕸࡉࢀࡓ⇃ᮏ᪥᪥᪂⪺ ࡢูๅᗈ࿌࡟࠾࠸࡚ࠊࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗࡇࡢᗈ࿌ࢆぢࡓ࡛࠘᭱኱༙㢠㸟ࠖ➼ ࡜グ㍕ࡋࡓୖ࡛ࠊࡑࢀࡒࢀࠊྠ⾲ࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊࠕ㸯ᮏ౯᱁ࠖ࡜ ⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿ౯㢠ࢆే グࡍࡿࡇ࡜࡟ࡼࡾ

࠶ࡓ࠿ࡶࠊࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ౯㢠ࡣࠊࣅ࣮ࣛ࢖ࣥࡀ㐠Ⴀࡍࡿู ⾲㸯ཬࡧู⾲㸲୰ࡢࠕᗑ⯒ྡࠖḍグ㍕ࡢᗑ⯒࡟࠾࠸࡚ᮏ௳ၟရ࡟ࡘ࠸࡚㏻ᖖ㈍኎ࡋ ࡚࠸ࡿ౯᱁࡛࠶ࡾࠊࠕ㸯ᮏ౯᱁ࠖ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁ࡀᙜヱ㏻ᖖ㈍኎ࡋ࡚࠸ࡿ౯ ᱁࡟ẚࡋ࡚Ᏻ࠸࠿ࡢࡼ࠺࡟⾲♧ࡋ࡚࠸ࡓࠋ

࢖ ᐇ㝿࡟ࡣࠊࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ౯㢠ࡣࠊࣅ࣮ࣛ࢖ࣥࡀ௵ព࡟タ ᐃࡋࡓࡶࡢ࡛࠶ࡗ࡚ࠊࣅ࣮ࣛ࢖ࣥࡀ㐠Ⴀࡍࡿู⾲㸯ཬࡧู⾲㸲୰ࡢࠕᗑ⯒ྡࠖḍグ㍕ ࡢᗑ⯒࡟࠾࠸࡚㈍኎ࡉࢀࡓᐇ⦼ࡢ࡞࠸౯᱁࡛࠶ࡗࡓࠋ

㸱 ἲ௧ࡢ㐺⏝

(32)

㸲 ἲᚊ࡟ᇶ࡙ࡃᩍ♧

⾜ᨻ୙᭹ᑂᰝἲ㸦ᖹᡂ㸰㸴ᖺἲᚊ➨㸴㸶ྕ㸧➨㸶㸰᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡃᩍ♧ ࡇࡢฎศ࡟ࡘ࠸࡚୙᭹ࡀ࠶ࡿሙྜ࡟ࡣࠊ⾜ᨻ୙᭹ᑂᰝἲ➨㸰᮲ࠊ➨㸲᮲ཬࡧ➨㸯㸶᮲ ➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡁࠊṇᙜ࡞⌮⏤ࡀ࠶ࡿ࡜ࡁࢆ㝖ࡁࠊࡇࡢฎศࡀ࠶ࡗࡓࡇ࡜ࢆ▱ࡗࡓ ᪥ࡢ⩣᪥࠿ࡽ㉳⟬ࡋ࡚㸱࠿᭶௨ෆ࡟ࠊ᭩㠃࡟ࡼࡾᾘ㈝⪅ᗇ㛗ᐁ࡟ᑐࡋᑂᰝㄳồࢆࡍࡿ ࡇ࡜ࡀ࡛ࡁࡿࠋ

㸦ὀ㸧⾜ᨻ୙᭹ᑂᰝἲ➨㸯㸶᮲➨㸰㡯ࡢつᐃ࡟ࡼࡾࠊṇᙜ࡞⌮⏤ࡀ࠶ࡿ࡜ࡁࢆ㝖ࡁࠊฎ ศࡀ࠶ࡗࡓࡇ࡜ࢆ▱ࡗࡓ᪥ࡢ⩣᪥࠿ࡽ㉳⟬ࡋ࡚㸱࠿᭶௨ෆ࡛࠶ࡗ࡚ࡶࠊฎศࡢ᪥ ࡢ⩣᪥࠿ࡽ㉳⟬ࡋ࡚㸯ᖺࢆ⤒㐣ࡋࡓ࡜ࡁࡣࠊᑂᰝㄳồࢆࡍࡿࡇ࡜ࡀ࡛ࡁ࡞ࡃ࡞ࡿࠋ ⾜ᨻ஦௳ッゴἲ㸦᫛࿴㸱㸵ᖺἲᚊ➨㸯㸱㸷ྕ㸧➨㸲㸴᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡃᩍ♧

ッゴ࡟ࡼࡾࠊࡇࡢฎศࡢྲྀᾘࡋࢆồࡵࡿሙྜ࡟ࡣࠊ⾜ᨻ஦௳ッゴἲ➨㸯㸯᮲➨㸯㡯ཬ ࡧ➨㸯㸲᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡁࠊࡇࡢฎศࡀ࠶ࡗࡓࡇ࡜ࢆ▱ࡗࡓ᪥ࡢ⩣᪥࠿ࡽ㉳⟬ ࡋ࡚㸴࠿᭶௨ෆ࡟ࠊᅜ㸦௦⾲⪅ἲົ኱⮧㸧ࢆ⿕࿌࡜ࡋ࡚ࠊࡇࡢฎศࡢྲྀᾘࡋࡢッ࠼ࢆᥦ ㉳ࡍࡿࡇ࡜ࡀ࡛ࡁࡿࠋ

㸦ὀ㸯㸧⾜ᨻ஦௳ッゴἲ➨㸯㸲᮲➨㸰㡯ࡢつᐃ࡟ࡼࡾࠊṇᙜ࡞⌮⏤ࡀ࠶ࡿ࡜ࡁࢆ㝖ࡁࠊ ࡇࡢฎศࡀ࠶ࡗࡓࡇ࡜ࢆ▱ࡗࡓ᪥ࡢ⩣᪥࠿ࡽ㉳⟬ࡋ࡚㸴࠿᭶௨ෆ࡛࠶ࡗ࡚ࡶࠊ ࡇࡢฎศࡢ᪥ࡢ⩣᪥࠿ࡽ㉳⟬ࡋ࡚㸯ᖺࢆ⤒㐣ࡍࡿ࡜ࠊࡇࡢฎศࡢྲྀᾘࡋࡢッ࠼ ࢆᥦ㉳ࡍࡿࡇ࡜ࡀ࡛ࡁ࡞ࡃ࡞ࡿࠋ

(33)

ู⾲㸯

␒ྕ ᗑ⯒ྡ ᡤᅾᆅ బᅵཎᮏᗑ ᐑᓮᕷబᅵཎ⏫ୗ㑣⌃㸵㸴㸵㸯㸫㸯

⏕┠ࡢᮭ๓ᗑ ᐑᓮᕷ㊧Ụ㞛⏣㸰㸵㸰㸶

ᑠᯘᗑ ᐑᓮ┴ᑠᯘᕷỈὶ㏕㸰㸱㸯㸫㸯

᪂ᐩᗑ ᐑᓮ┴ඣ‮㒆᪂ᐩ⏫኱Ꮠୖᐩ⏣㸱㸰㸲㸰㸫㸰 ✵ ༡ᗑ ᐑᓮᕷᮏ㒓༡᪉ᴮ⏣㸰㸳㸯㸴㸫㸯

ᐑᓮᮾᗑ ᐑᓮᕷ㜿Ἴᒱཎ⏫஌ᗈ㸰㸶㸰㸵㸫㸯

᪂ྡ∎ᗑ ᐑᓮᕷ᪂ྡ∎Ꮠᐑ⏣㸯㸴㸯㸫㸯

㒔ᇛ㒔໭ᗑ ᐑᓮ┴㒔ᇛᕷ㒔໭⏫㸴㸮㸮㸯㸫㸯 ᪥༡ᗑ ᐑᓮ┴᪥༡ᕷ࿃⏣す㸯୎┠㸴㸫㸰㸳

㒔ᇛ᪩㕥ᗑ ᐑᓮ┴㒔ᇛᕷ᪩㕥⏫㸯㸲㸴㸱㸫㸯

株式会社ビーラインに対する景品表示法に基づく措置命令について 景品表示法｜消費者庁

ᖹᡂ㸰㸷ᖺ㸴᭶㸰㸶᪥

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ࡟ᑐࡍࡿᬒရ⾲♧ἲ࡟ᇶ࡙ࡃᥐ⨨࿨௧࡟ࡘ࠸࡚

ᾘ㈝⪅ᗇࡣࠊᮏ᪥ࠊᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ࡟ᑐࡋࠊྠ♫ࡀ౪⤥ࡍࡿ⮬ື㌴⏝ࢱ࢖ࣖ

࡟ಀࡿ⾲♧࡟ࡘ࠸࡚ࠊᾘ㈝⪅ᗇཬࡧබṇྲྀᘬጤဨ఍㸦බṇྲྀᘬጤဨ఍஦ົ⥲ᒁ஑ᕞ

஦ົᡤ㸧ࡢㄪᰝࡢ⤖ᯝࢆ㋃ࡲ࠼ࠊᬒရ⾲♧ἲ➨㸵᮲➨㸯㡯ࡢつᐃ࡟ᇶ࡙ࡁࠊᥐ⨨࿨

௧㸦 ูῧ ཧ↷㸧ࢆ⾜࠸ࡲࡋࡓ㸦᭷฼ㄗㄆ⾲♧㸧ࠋ

㸯

㐪཯⾜Ⅽ⪅ࡢᴫせ

ྡ

⛠

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥ㸦ἲே␒ྕ㸧

ᡤ

ᅾ

ᆅ

ᐑᓮᕷబᅵཎ⏫ୗ㑣⌃㸵㸴㸵㸯␒ᆅ㸯

௦

⾲

⪅

௦⾲ྲྀ⥾ᙺ

᪥㧗

ៅ௓

タ❧ᖺ᭶

ᖹᡂ㸯㸯ᖺ㸱᭶

㈨

ᮏ

㔠

㸯㸮㸮㸮୓෇㸦ᖹᡂ㸰㸷ᖺ㸴᭶⌧ᅾ㸧

㸰

ᥐ⨨࿨௧ࡢᴫせ

օ

ᑐ㇟ၟရ

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥࡀ㐠Ⴀࡍࡿᐑᓮ┴࡟ᡤᅾࡍࡿᗑ⯒࡟࠾࠸࡚㈍኎ࡍࡿ ู⾲

㸯 ཬࡧ ู⾲㸰 ୰ࡢ

ࠕၟရࠖ

ḍグ㍕ࡢ⮬ື㌴⏝ࢱ࢖ࣖ୪ࡧ࡟⇃ᮏ┴࡟ᡤᅾࡍࡿᗑ⯒

࡟࠾࠸࡚㈍኎ࡍࡿ ู⾲㸱 ཬࡧ ู⾲㸲 ୰ࡢࠕၟရࠖḍグ㍕ࡢ⮬ື㌴⏝ࢱ࢖ࣖ

ֆ

ᑐ㇟⾲♧

࢔

⾲♧ࡢᴫせ

㺏⾲♧፹య

ᐑ ᓮ ᪥ ᪥ ᪂ ⪺ ࡢ ᪂ ⪺ ᗈ ࿌ ཬ ࡧ ู ๅ ᗈ ࿌ ୪ ࡧ ࡟ ⇃ ᮏ ᪥ ᪥ ᪂ ⪺ ࡢ ᪂ ⪺ ᗈ ࿌ ཬ

ࡧูๅᗈ࿌

㺐⾲♧ᮇ㛫

ู⾲㸯 ࡞࠸ࡋ ู⾲㸲 ୰ࡢࠕ㓄ᕸᖺ᭶᪥㸦ᗈ࿌᭷ຠᮇ㛫㸧

ࠖḍグ㍕ࡢ᪥

㺑⾲♧ෆᐜ

ࠕᙜᗑ㏻ᖖ౯᱁ࡼࡾࠗ᪂⪺ぢࡲࡋࡓ࡛࠘᭱኱༙㢠㸟ࠖ➼࡜グ㍕ࡋࡓୖ࡛ࠊ

ࡑࢀࡒࢀࠊ ู⾲㸯 ࡞࠸ࡋ ู⾲㸲 ୰ࡢࠕ⾲♧ෆᐜࠖḍグ㍕ࡢ࡜࠾ࡾࠊ

ࠕ㸯ᮏ౯

᱁ࠖ࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁࡟ᙜヱ౯᱁ࢆୖᅇࡿࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻

ᖖࠖ࡜⛠ࡍࡿ౯㢠ࢆేグࡍࡿࡇ࡜࡟ࡼࡾࠊ࠶ࡓ࠿ࡶࠊ

ࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣ

ࠕ㏻ᖖࠖ

࡜⛠ࡍࡿ౯㢠ࡣࠊ

ᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥࡀ㐠Ⴀࡍࡿᐑᓮ┴ཬࡧ⇃ᮏ┴

࡟ᡤ ᅾࡍ ࡿ ᗑ⯒ ࡟ ࠾ ࠸࡚ ᑐ㇟ ၟ ရ࡟ ࡘ ࠸ ࡚㏻ ᖖ㈍ ኎ ࡋ࡚ ࠸ ࡿ ౯᱁ ࡛࠶ ࡾࠊ

ࠕ㸯ᮏ౯᱁ࠖ

࡜⛠ࡍࡿᐇ㝿ࡢ㈍኎౯᱁ࡀᙜヱ㏻ᖖ㈍኎ࡋ࡚࠸ࡿ౯᱁࡟ẚࡋ࡚

⾲♧౛ ᖹᡂ㸰㸶ᖺ㸲᭶㸶᪥㓄ᕸࡢᐑᓮ᪥᪥᪂⪺ࡢ᪂⪺ᗈ࿌

࢖

ᐇ㝿

ࠕ㏻ᖖ㸯ᮏ౯᱁ࠖཪࡣࠕ㏻ᖖࠖ࡜⛠ࡍࡿ౯㢠ࡣࠊᰴᘧ఍♫ࣅ࣮ࣛ࢖ࣥࡀ௵ព

࡟タᐃࡋࡓࡶࡢ࡛࠶ࡗ࡚ࠊྠ♫ࡀ㐠Ⴀࡍࡿᐑᓮ┴ཬࡧ⇃ᮏ┴࡟ᡤᅾࡍࡿᗑ⯒࡟

࠾࠸࡚㈍኎ࡉࢀࡓᐇ⦼ࡢ࡞࠸౯᱁࡛࠶ࡗࡓࠋ

և

࿨௧ࡢᴫせ

࢔

๓グ࢔ࡢ⾲♧ࡣࠊ๓グ࢖ࡢ࡜࠾ࡾ࡛࠶ࡗ࡚ࠊᑐ㇟ၟရࡢྲྀᘬ᮲௳࡟ࡘ

࠸࡚ࠊࡑࢀࡒࢀࠊᐇ㝿ࡢࡶࡢࡼࡾࡶྲྀᘬࡢ┦ᡭ᪉࡟ⴭࡋࡃ᭷฼࡛࠶ࡿ࡜୍⯡ᾘ

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