易通行廣告(澳門)有限公司
EC AD ADVERTISING (MACAO) LTD.
T (853) 2842 0101 F (853) 2842 5232
Website : www.ec-ad.com
澳門商業大馬路
251A-301
號友邦廣場
10
樓
1003
室
I n t r odu ct ion
EC AD Advertising (Macao) Ltd. began in 2003 with the aim of “Serving Macau and Reaching the World".
The name "EC" was chosen to reflect the core of our business philosophy: We make Macau advertising
"EASY". EC AD Advertising connects our clients' message with their target audience. We make it easy for our
clients to establish their products and services in a competitive market and strengthen their strategic position.
Over the past four years, through our excellence, professionalism and innovation, EC AD Advertising has
successfully provided high-quality, efficient and diversified services for Macau's various business sectors. Our
clients' needs include Taxi advertising, Taxi TV advertising, Bus advertising, Billboard, Newspaper and
Magazine advertising, CIS design, Product promotion, Marketing strategy, and Production.
With Macau's economic growth and increasing international significance, major international brands and
corporations have stationed themselves in this city. This leads to a increased local business activity and brings
about fierce competition in the marketplace as well. To meet with these growing market needs, EC AD
Advertising has constantly sought efficient channels to deliver results for our clients' marketing
demands. Beginning from last year, on the basis of our existing services, we have extended our range of
solutions to include external advertising, exhibition production, media agents, souvenirs and backdrop
production.
EC a d cov e r s a ll M a ca u ou t door
a dv e r t isin g ch a n n e ls
• Taxi Advertising
• MTTV (Macao Taxi TV-ad)
• Billboard
• Bus Advertising
• Newspaper Advertising
• BQ (Beijing Youth Weekly) Magazine
• Souvenirs
EC ad provides comprehensive advertising properties to maximize Macau’s
ad impact, from taxis exteriors, tops, interiors and LCDs to billboards,
buses, magazine ads, covering in Macau as well as Hong Kong.
Ta x i Adv e r t isin g
EC ad has more than 50% market share of Macau Taxi advertising
(Including Side door, Carriage-Seat Back Panel, Taxi Tap).
Nearly 20 million visitors in Macau every year are presented to the taxi
advertising. Taxis are shuttled 24 hours each day, keeping your ad products
in continuous publicity. Taxi ads are the most efficient way to get your brand
and to penetrate your message in Macau completely. This endless
marketing sales force are your best publicity advertising partner.
Yellow Cab
PRICE LIST
* Rental price depends on markets supply and demand
Pr oj e ct
M on t h ly Re n t
( Ea ch t a x i)
Pr odu ct ion Cost
( Ea ch t a x i)
Re m a r k
Super side ( 4 side door s) + Taxi Tap
$1,300 - $1,800
$650- 750
MOQ: 5 t ax is
Car r iage ( 2 Seat back panels)
$600
$250
MOQ: 5 t ax is
D iscou n t :
5 – 4 9 Ta x i( s)
1 m ont h 2 m ont hs 3 m ont hs > 4 m ont hs $1,800.00 $1,700 $1,600 $1,500
> 5 0 Ta x is
1 m ont h 2 m ont hs 3 m ont hs > 4 m ont hs $1,600.00 $1,500 $1,400 $1,300
Black Taxi
Ta x i Adv e r t isin g
PRICE LIST
* Rental price depends on markets supply and demand
Pr oj e ct
M on t h ly Re n t
( Ea ch Ta x i)
Pr odu ct ion Cost
( Ea ch Ta x i)
Re m a r k
Super side ( 4 side door s)
$1,300 - $1,800
$650 - $750
MOQ: 5 t ax is
Car r iage ( 2 Seat back panels)
$600
$250
MOQ: 5 t ax is
D iscou n t :
5 – 4 9 Ta x i( s)
1 m ont h 2 m ont hs 3 m ont hs > 4 m ont hs $1,800.00 $1,700 $1,600 $1,500
> 5 0 Ta x is
M TTV ( M a ca o Ta x i TV )
Benefits:
1) The Ads playing are the main attraction not mere interruption.
2) Deliver customized, high quality graphics, text and streaming video.
3) Target your audience and retain their attention.
4) No printing costs: unlike banner.
5) No ad load time: Ads run like TV commercials.
Macao Taxi TV (MTTV) is an individually controlled flat screen available for playing very
targeted advertisements in public venues. MTTV is placed at the headrest inside the taxi
cabs. Looping up to 24 hours a day for 4 consecutive weeks, your 5 seconds ad will receive
constant exposure to your target audience.
As low a s $ 1 0 0 @ 5 se con ds
PRICE LIST
* MOQ: 10 taxis
* One month period
Gr ou p A
No. of Tax i ( s) 1 10 50
Tim e ( sec) Pr ice ( MOP) Pr ice ( MOP) Pr ice ( MOP) 5 $100 $1,000 $5,000 10 $200 $2,000 $10,000 30 $600 $6,000 $30,000 60 $1,200 $12,000 $60,000
Gr ou p B
No. of Tax i ( s) 1 Tim e ( sec) Pr ice ( MOP) 180 $1,500
•
Group A:
-
Flexible rental period – definitely flexible, all depends on your requirements!
-
Short promotion period
-
Special price of movie production and finishing
•
Group B:
-
Corporate clients
-
Large advertising budget
-
Special price of movie production including photography, interview, etc.
•
Discount:
•
Agency offers 20% discount.
Am ou n t of a dv e r t isin g fe e s:
D iscou n t Ra t e :
$300,001 and up
5- 10%
Find out what EC AD's Billboard Advertising Ideas can do for Your Business.
Catch people's attention and make a memorable impression in seconds with creative
billboard advertising ideas from EC AD. Choose EC AD to manage your billboard
advertising campaign and we'll handle all aspects of marketing, design, and production.
So Why Billboard Advertising?
-
Billboard Advertising is available 24 hours a day, 7 days a week, and 365 days a year
which generates repeated exposure to your potential customers.
-
Billboard Advertising captures your consumers on their way to the buy.
-
Billboard Advertising is perfect for reaching mass audiences and is also great for
targeting specific groups and ages.
-
In terms of getting the best exposure for your advertising dollar, Billboard Advertising
is second to none.
Where is the best location?
To determine the best location for your billboard, EC AD researches and scouts out
areas that have the highest traffic demographic. For companies that want their billboards
to serve as a travel guide, EC AD can help devise a strategic plan to get potential
customers to your facility quickly and easily. At EC AD, our marketing specialists compile
a list of potential locations and offer photos of the best ones for clients to gain a better
perspective of their potential investment.
Billboa r d
Price List and Rent Period
Remarks:
1 ) Above prices included tariff, 3th party insurance and government taxes. 2 ) Price is not included banner printing and production costs.
3 ) Prices valid until to May 31th, 2008
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A 16.23m x 8.19m $200,000 – 230,000 St ar t fr om 2008 / 03 / 01
Billboa r d
in Downtown
A
Location:
Av. Alm. Ribeiro (San Ma Lo), Nam Van, Macao
Price List and Rent Period
Remarks:
1) Above prices included tariff (except Neon), 3th party insurance and government taxes. 2) Price is not included banner printing and production costs.
3) Advertising period at least 3 months.
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A1 19m x 6m ( hanging banner ) 24m x 6m ( Light ing, Neon)
$300,000 St ar t fr om 2008 / 02 / 10 A2 18m x 6.2m $100,000 St ar t fr om 2008 / 03 / 01
Billboa r d
in Border Gate
A1
A2
Location:
Portas do Cerco (Border Gate)
Price List and Rent Period
Remarks:
1) Above prices included tariff (except Neon), 3th party insurance and government taxes. 2) Price is not included banner printing and production costs.
3) Advertising period at least 3 months.
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A3 ( 9m + 8.5m ) x 6m $90,000 2008/ 03/ 01
Billboa r d
in Border Gate
A3
Location: Portas do Cerco (Border Gate)
Bor de r Ga t e
( St a t ist ica l I n dica t or s)
Data source: DSEC
D e pa r t u r e s of M a ca o Re side n t s a t t h e Bor de r Ga t e
Year Residents' departure at the Border Gate 1998 4,788,700 1999 9,458,300 2000 13,642,500 2001 17,262,800 2002 19,474,000 2003 18,129,300 2004 20,757,500 2005 24,777,200 2006 24,442,900 2007 18,108,100
Departures of Macao Residents at the Border Gate
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000
1998 1999 2000 2001 2002 2003 2004 2005 2006
2007 (Jan -Sep t) Year R es ident s ' de par ture at t he B order Gat
e Residents' departure at the Border
Gate
Bor de r - Cr osse r s a t Gon gbe i Bor de r in Zh u H a i
Year Persons 1991 19,602,000 1992 21,100,000 1993 22,960,000 1994 23,480,000 1995 25,000,000 1996 27,760,000 1997 28,190,000 1998 28,000,000 1999 30,140,000 2000 38,570,000 2001 46,410,000
Border-Crosser at GongBei Border in Zhuhai
0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
Year
P
er
s
Remarks:
1 ) Above prices included tariff, 3th party insurance and government taxes. 2 ) Price is not included banner printing and production costs.
3) Advertising period at least 3 months.
4 ) Prices valid until to December 30th, 2008
Billboa r d
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A 16.5m x 3.2m $60,000 Now B 29m x 3.2m $60,000 Now
A
B
Location:
Avenida de Horta e Costa (beside Red Market)
Avenida de Horta e Costa, stretching from the Red Market to Flora Park, is a shopping
district primarily frequented by the local people of Macau. For a tourist it is a great way to see
Price List and Rent Period
Remarks:
1 ) Above prices included tariff, 3th party insurance and government taxes. 2 ) Price is not included banner printing and production costs.
3) Advertising period at least 3 months. 4 ) Prices valid until to December 30th, 2008
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A 6m x 5m $30,000 Now B 6m x 5m $30,000 Now C 4m x 5m $20,000 Now
Billboa r d
in Taipa
A
B
C
Price List and Rent Period
Remarks:
1 ) Above prices included tariff, 3th party insurance and government taxes. 2 ) Price is not included banner printing and production costs.
3) Advertising period at least 3 months. 4 ) Prices valid until to December 30th, 2008
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A 4.88m x 4.27m $12,000 Now B 6.92m x 4.27m $13,000 Now C 12.85m x 4.27m $23,000 Now D 6.92m x 4.27m $13,000 Now E 4.88m x 4.27m $12,000 Now
in Taipa
Billboa r d
A B
C
D
E
Price List and Rent Period
Remarks:
1 ) Above prices included tariff, 3th party insurance and government taxes. 2 ) Price is not included banner printing and production costs.
3) Advertising period at least 3 months. 4 ) Prices valid until to December 30th, 2007
Posit ion Siz e ( L X H ) Pr ice s ( H K/ m on t h ) Pe r iod
A 16m X 5m $64,000 Now
Billboa r d
in Taipa
A
Location:
RibeiroRua do Regedor, Taipa
Billboa r d
Price List and Rent Period
ZAPE-
Beside Liaison Office of The Central People’s Government in Macau
S.A.R.
A
B
Posit ion Siz e ( L X H ) Re n t a l- St a n d a r d
( m on t h ) Pe r iod
A 12m x 7m HK$100,000 2008 / 04 B 12m x 7m HK$100,000 2008 / 04
Remarks:
1)
Above prices included tariff, 3th party insurance and government taxes.
2)
Advertising period: contact our sales representative for updating.
Billboa r d
Price & Rental period
Kin gs V ille in Ta ipa
A
B
Posit ion Siz e ( L X H ) Re n t a l- St a n d a r d
( m on t h ) Pe r iod
A 8m x 4m HK$20,000 2008 / 04 B 8m x 8m HK$20,000 2008 / 04 Remarks:
1) Above prices included tariff, 3th party insurance and government taxes.
2) Advertising period: contact our sales representative for updating.
Make an Impact with the Ultimate Mass-Reach Media
Have you ever considered outdoor advertising? A bus is a moving billboard advertising your company along the highway
from Macao, Taipa and Coloane, up to 18 hours a day.
Our mission is to create and deliver effective mobile advertising messages, professionally and economically.
Whatever your promotional needs are, let EC AD does the bus advertising work for you. Advertising on bus is the cost-
efficient way to deliver your advertising message to the masses, with larger-than-life messages that people simply can't
ignore.
The benefits are many:
-
Greater reach and frequency: Reach more of the market, and with more frequency.
-
The Right Place at the Right Time: Your ads are seen at the best possible time-when people are out of the house or
office and ready to respond.
-
24/7 Exposure: Reach people all day, every day. Your ads are seen non-stop by people around the clock, seven days per
week.
-
Captive Audience: Your exterior bus ads are seen by motorists behind and beside the bus, often in stopped traffic.
Pedestrians notice your ads, too!
-
Brand Recognition: Bus ads stimulate immediate recognition of who you are, what you have to offer and where to find
you. The larger-than-life impact makes your business appear larger than life, too, and builds exceptional recall when
people are seeking your product or service. Bus ads also complement and reinforce your overall advertising program.
Bu s Adv e r t isin g
EC AD coope r a t e s w it h TCM a n d Tr a n sm a c Bu s a dv e r t ise m e n t s.
Rou t e N o. Bu s Ty p e Rou t e Re n t Pr od u ct ion cost
All Rout es ( 10, 10A, 10B, 12, 17, 18, 19, 23)
10 Lar ge Bus Barr a = > Por t as do Cer co ( Bor der Gat e) $8,500 $7,200 10B Lar ge Bus Por t as do Cer co ( Bor der Gat e) = > Hot el Lisboa $8,500 $7,800
TCM Bus Directory
Macau Peninsula
Taipa and Coloane
Rou t e N o. Bu s Ty p e Rou t e Re n t Pr od u ct ion cost
All Rout es ( 11, 15, 21, 21A, 22, 25, 30, AP1)
11 Lar ge Bus Bar r a ( Cir cular ) $8,500 $7,200 21 Lar ge Bus Barr a = > Av . Alm . Ribeir o = > Hot el Lisboa = >
Univ er sit y of Macao = > Air por t = > Dow nt ow n of Coloane
$8,500 $7,200
Rou t e N o. Bu s Ty p e Rou t e Re n t Pr od u ct ion cost
All Rout es ( 1, 1A, 2, 3, 3A, 4, 5, 6, 7, 8, 8A, 9, 9A, 16, 28B, 28Bx , 28C, 32) 3 Lar ge Bus Por t as do Cer co ( Bor der Gat e) = > Fer r y Ter m inal
( Cir cular )
$7,500 $7,800 3A Lar ge Bus Por t as do Cer co ( Bor der Gat e) = > Hot el Lisboa = >
P. Pont e Hor t a ( Cir cular )
$7,500 $7,800
Transmac Bus Directory
Macau Peninsula
Taipa and Coloane
Rou t e N o. Bu s Ty p e Rou t e Re n t Pr od u ct ion cost
All Rout es ( 26, 26A, 28A, 33, 34, 35, AP1)
28A Lar ge Bus Fer r y Ter m inal = > Macau Jock ey Club ( Cir cular ) $7,500 $7,800 AP1 Lar ge Bus Por t as do Cer co ( Bor der Gat e) = > Air por t ( Cir cular ) $7,500 $7,800
Want To Get More Customers With Your Newspaper Advertising...
Newspapers have enormous potential for influencing customers.
Newspaper advertising will solve one of your most pressing problems - "How can I get more
customers“
"Newspaper advertising is often a double-edged sword. It can provide you with exposure and leads,
but your response rate will probably be less than overwhelming in comparison to other advertising
mediums such as direct mail or broadcast advertising."
Benefit from:
-
Increased numbers of enquiries
-
Significantly more sales leads
-
Increased repeat purchases
-
Cheap advertising costs
-
Better customer loyalty and long-term competitive advantage
-
A happy finance director
N e w spa pe r Adv e r t isin g
EC AD coope r a t e s w it h H on g Kon g D a ily N e w s – M a ca u Toda y
Hot spot:
27 locations
Circulation
Volume (Macao):
40,000 pieces
*Issue on every Friday
N e w spa pe r Adv e r t isin g
Ad v e r t isin g Posit ion Ru n of p a g e( Fu ll- p a g e )
Ru n of p a g e ( 1 / 2 pa g e )
Ru n of p a g e ( 1 / 4 pa g e )
Ru n of p a g e ( 1 / 8 pa g e )
Full- color $12,000 $6,000 $3,000 $1,800 Full- color ( w it h int er v iew
and phot ogr aphy )
$15,000 $9,000 $6,000 N/A
Locations:
• Avenida de Almeida Ribeiro (Edf. Tai Fung Bank – Bus station)
• Avenida de Almeida Ribeiro (Edf. Banco Weng Hang)
• Travessa dos Santos
• Travessa dos Santos (Edf. Administração Pública – Bus station)
• Avenida de Horta e Costa (Close to McDonald)
• Avenida de Horta e Costa (Mercado Municipal Almirante Lacerda)
• Rotunda de Carlos da Maia
• Posto Fronteiriço Das Portas Do Cerco 1 (Border Gate)
• Hotel New Century And Casino (Bus station)
• Edf. Nam San (Bus station)
• Flower City (Close to Park Shop)
• China Civil Plaza
•Praça Kin Heng Long
•Edf. Comercial I Tak
•Macau Square (Bus station)
•Macau Square (1st floor – restaurant)
•Dynasty Plaza
•Edf. Walorly
•Tong Nam Ah Central Comércio
•International Finance Center
•China Construction Commercial Building
•Centro Comercial Praia Grande
Beijing Youth Weekly is a weekly-published people magazine which is affiliated to
Beijing Youth Daily. It is also a classical metropolitan people magazine which
comprehensively introduces up-to-date culture.
Beijing Youth Weekly is a three-version metropolitan pictorial. One focuses on “news, viewpoint, wealth and
culture” while another specializes in “fashion, entertainment and life”, and the third one collects all useful
entertainment information of city life. All of the versions use octavo art papers, which is unique in Chinese
media market. Beijing Youth Weekly was first published in 1996 and after a version improvement in May
2002; it has been rising in a strong and rapid way and has became an authoritative magazine in Beijing
media market. In the year 2006, the national circulation has reached more than 400,000 copies. At present,
the circulation in Beijing is reaching 150,000 copies, which is the largest among all weekly magazines in
Beijing subway. Meanwhile, we have a broad publication in big and middle-sized cities such as Shanghai,
Tianjin, Guangzhou, as well as North and Northeast District of China. In the survey of CBES conducted by
CTR in 2006, Beijing Youth Weekly was the topped 1 on the list of the most concerned magazines.
BQ “Be ij in g You t h ” M a ga z in e
BQ m a ga z in e is a t op 5 n a t ion w ide sa le s m a ga z in e in Ch in a .
Circulation
Beijing: 150,000pcs
Shanghai: 60,000pcs
Guangzhou: 20,000pcs
Tranjin: 20,000pcs
Heilongjiang: 10,500pcs
Dalian: 10,000pcs
Shenyang: 12,000pcs
Nanjing: 8,000pcs
Shenzhen: 12,000pcs
And more
Total circulation: 400,000pcs
Price List:
Posit ion Spe cifica t ion: W x H ( m m ) [ n on - ble e d / Tr im Siz e / Ble e d Siz e ] Adv e r t isin g Ra t e ( US$ )
Full- page 236 x 344 260 x 375 266 x 381 $12,000 1/ 2 Page Horizont al 236 x 712 - - $6,400 1/ 2 Page Vert ical 118 x 344 - - $6,400 Junior Page 155 x 236 - - $7,800 2/ 3 Page Vert ical 155 x 344 - - $8,000 1/ 3 Page Horizont al 236 x 120 - - $4,600 1/ 3 Page Vert ical 75 x 344 - - $4,600 1/ 4 Page Horizont al 236 x 86 - - $4,000 1/ 4 Page 118 x 172 - - $4,000 Double Page Spr ead - 520 x 375 526 x 381 $23,000 Double 1/ 2 Page Spread 496 x 172 - - $14,000 Double Junior Page Spr ead 334 x 236 - - $19,000 Double 1/ 4 Horizont al Spr ead 496 x 86 - - $9,200 Double 1/ 3 Horizont al Spr ead 496 x 120 - - $9,800
Spe cia l Posit ion
Out side Back Cov er 236 x 344 260 x 375 266 x 381 $21,000 Front Cov er 236 x 344 260 x 375 266 x 381 $18,000 I nside Front Spread - 520 x 375 526 x 381 $32,000 Facing I nside Front 236 x 344 260 x 375 266 x 381 $16,000 Facing Table of Cont ent 236 x 344 260 x 375 266 x 381 $16,000 Facing I nside Back 236 x 344 260 x 375 266 x 381 $13,000 I nside Back Cov er 236 x 344 260 x 375 266 x 381 $14,000 I nside Back Spread - 520 x 375 526 x 381 $25,000 Cent er Spr ead - 520 x 375 526 x 381 $28,000
To allow customers brand can get a better impression for their target customers, we
deliberately introduced several new items to meet customers need, in the past our
watches, calendar, the calendar, telephone justice, pouches, pen, umbrella hats,
badges, gift box sets, have been deeply appreciated. In addition, if the customer has
unique needs for the gift types, we are very willing to develop new gift. We always
firmly believe that the requirements of customers are our biggest motivation.
Sou v e n ir s
O
u
r
C
li
e
n
ts
O
u
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C
li
e
n
ts
And mo
St a t ist ica l I n dica t or s
Year Total No. of Visitor
Rate of Change
(%)
1991 7,488,600.00 26 1992 7,699,200.00 2.8 1993 7,829,300.00 1.7 1994 7,833,800.00 0.1 1995 7,752,500.00 -1 1996 8,151,100.00 5.1 1997 7,000,400.00 -14.1 1998 6,948,500.00 -0.7 1999 7,443,900.00 7.1 2000 9,162,200.00 23.1 2001 10,279,000.00 12.2 2002 11,530,800.00 12.2 2003 11,887,900.00 3.1 2004 16,672,600.00 40.2 2005 18,711,200.00 12.2 2006 21,998,100.00 17.6 2007(Jan-Sept) 19,496,100.00 N/A
Visitor rriv ls y pl
o r si n
5
5
5
99
99
99
5
99
7
99
9
5
7
J
n
pt
Y r
ot
l N
o
o
V
is
ito
r
ot l No o Visitor
