One
of the main problems raisedby
the conception of a control systemlies
inthedefi initionof the right detaildegree of modeling :which are the levelsof analysis thathighlight
the correctionlevers
of theidentified
critical problerns? For
example, theabsence of hierarchy in the localauthority structure induces some inefficiencies
through the emergence of competition between the diffbrentlevels.The disconnected
territorialelections, added to the independence of the authorities, result in a global inconsistentutilization of public funds,especially between departmental and regional
levels.Indeed, university
building,
culturallife
orhealthcare
are good electoralmar-keting
themes(Fr6ville,
inPuech & al.[171).
The hospitalbuildingplan,developed inthe seventies, illustratesthe public resource waste, through the over-equipment
induced by
thelack
of coordination of the various territorialauthorities. Because of the subsequent low site activity, the high skilllevel
of specialized professionalstaff;and hence the quality of care can no longer
be
guaranteed.On
another hand, the municipality atomization(36,OOO
municipalities, among which 32,OOO have lessthan2,OOO inhabitants),partlydue tothe rural nature of the country, along with
its
histo-ry, stresses the need
for
a more globalcontrol.One
solution stems frorna completechange in the localauthority structure, focused on the `local country' concept, rooted
in
both
historicaland socio-economic grounds.Indeed it
corresponds toan employmentbasin (i.e.
bigger than a municipality), whieh would be substituted forthe municipallevel
(Ohnet [15]).
Some experiments have been started and are supposed tofoster
theNII-Electronic Library Service The Journal of Management Accounting,1997
grouping process of municipalities. The
local
country concepthas
strong historicalroots, since itwas already used twenty centuries ago, when France was called `Gaul'.
More recently the ecologist school of thought
has highlighted
thebenefit from
itsuse, callingfor
a comeback to the country. Actually the objective isto improve the coordi-nation of the various levelsof economic activity support(including
professionalones)by
identifyinga relevant space territory.The lecal
country conceptis
aimed atbetter
meeting the solidarity need between populations
by
containing a urban part(i.e.
morewealthy) and a wide rural periphery.
Yet,
although therecent 1995 reform stateorien-tations recognize the existence of the
local
country, they do not institutionalizeit.Indeed, ifthe relevant spatial levelto
develop
economic action efficientlyis
thelocal
country, itmeans that itshould become the basic localgovernment level,with both
administrative missions and
democratic
politiealpower. Given the intermediate size ofthe localcountry, when compared to the municipality and the department, such an
institutional
recognition process putsinto
question the role and thelegitimity
of theactual localgovernment levels.Going further in this directioncould imply the
sup-pression of the departmental levelin
favor
of the empowerment of the regional orinter-regional
level,in order toreach a globalgovernmentlevel,
which wouldbe
eon-sistent with other European countrylocal
authority maps, and couldhence
bestbene-fit from
theCemmunity's aid. In
other words such a restructuration wouldinduce
a profound changein
thelocal
government map and in the relationships of itsparts.Moreover itwould break with the decentralizationprincipleof total independence of the various authorities
for
the sake of coordination and public action eMciency.Finally,this restructuration would be at the expense of the actual chief executives of
departments,
whichhelps
explain why the 1995law
remains unfinished on thispoint.ff2
Restructuring the CentTul State
andCreating
Loeal MatrixStrttctures
The state missions would also need tobe reformed, inorder to match the actual
lib-eral context, which reduces them. The
decentralization
proeess,which wouldbe
deep-ened, should
be
associated with a parallelmissiondelegation
processfrom
the center tothe peripheralpublicservice units, which would be organized inautonomous agen-cies, fbllowingthe British`Next Steps'(Picq [16]).
The central state levelwouldfbcus
on the sole critical globalmissions, while some strategic activities should be
trans-ferred
to the regional1
inter-regionalauthorities, the center interventionbeing ruledby
the subsidiary principle.At the locallevel,the problem liesinthe multiplication of publicunits meeting the
same needs. In order to fu1fi11the requirements of the localstate authorities, the
cen-tralstate
has devolved
somelocal
administrative units atboth departmental
and regional levelswithout any globalframe of sharing responsibilities. In order to cope with thisconfusing situatien a restructuring propositionconsists ofdiscoupling
the43
Perfbrmance Measurement inthe French PublicServiees
devolution
map from thedecentralized
authority one. This would imply toput together the actualdepartmental
and regional administrative unitsdepending from
thecentrallevel
(i.e.
ministers)into
afew
territorialdirections,
the action of which would be ledby
the prefects,but
which would stilldepend
from the central state levelforbudgets.These territorial directionswould be created at the `relevant level',meaning ad
hoc
territories,like big
cities or a group of municipalities or a region.This administrative map would be expected to be progressively imitated
by
the decentralizedauthority one, leading to a similar restructuration. The region prefectwould then
be
at the core of a coordinating process of units ofboth
structures,mean-ing those depending upon
decentralized
authorities and central state. This importanttask would imply to control publicservices from differentkind and would entrust the
prefectwith some transversal responsibilities,
like
a projectmanagerin
a matrix structure. Thefunctional division
corresponds to the hierarchicallinesbetween either the administrative units ofthe territorialdirections
and the concerned minister or thelocal
administrative units and the decentralizedauthority ;the prefect would then be in charge of a group of these various unitsfrom both
hierarchicallines.Some
of therecent orientations tend tobe consistent with thispropositionthrough reinforcing
his
power.
Nevertheless,
some analysts interpretthisevolution as a means usedby
thecentral leveltodevelop itscontrol over the localpubliclife,since the prefectsare state
representatives.
Figure 3 .The Local Matrix Structure Proposition
NII-Electronic Library Service The Journal of Management Aceounting, 1997
aa
Managerial
Ereedom vs. Democraticthntrol
Giving the interweaving of managerial and politicalpowers, one can suggest the
decentralization
process as afavoTable
contextfor New
PublicManagement
develop-ments. But one can wonder whether a direct
democracy
can cope with the resulting managerial autonomy. Once again, this stresses the need forfirstimproving the oppo-sition rights ina representativedemocratic
model, second spreading and widening theconcept of accountability on
both
politicaland organizationallevels,
which is consis-tentwith result-oriented practices.7 Conclusion
Performanee measurement iscentral to New Public Management. Despite the progress thathas been experienced at the locallevel,especially through the rise of the
delegated
management model tothebenefit
of the privatesector, much remains tobe done
at the centrallevel, in
terms offinancial
transparency and publicfund
utilization review. One of the most critical pointsisthe need fora management accounting sys-tem, which would help to identifythe linkbetween the inputs(i.e.
publicresources)and the outputs
(e.g.
the results of a program).This first
requires abudgetary
frame-work implying a finalization
(i.e.
the expected objectives) of the fund allocations,through a
functional budgetary
structure. This evolutionhas been hindered by
the French cultural values, thefirst
of whichis
centralism, as the structures of control and the resistancefacing
the organizational decentralizationprove itsshapinginfiu-ence. The primacy of politicalmatters in publiclife,reinfbrced
by
the interweaving ofthe politicaland managerial powers, stresses the symmetry
between
the govemance pattems. This wouldhence
lead to a politicalrefbrmfbcused
on the empowerment of the opposition forcesas a pre-requisite toNPM developments.References
Ll]Berthier,J-F.Cornment IEtattientses comptes, Dunod, Paris,(1990).
[2]Bidart,M-T., Moraud, J-C,,M14 -La nouvelle comptabilitti descornmunes, Berger-Levrault,Paris
1995,
[3]ConseilScientifiquedeIEvaluation,L'e'valuationen de'veloppement-1994, ropport annuel sur tiondespratiguesdljvaluation despolitiquespubliques,La documentation frangaise,Paris, 1994.
[4]Delafosse,F.,Relationsfinaneieresentre IEtatetlescollectivite'slocales,ropport au PremierMinistre,
La documentation frangaise,Paris,1995.
[5]Froment-Meurice,A,,Limouzin-Lamothe, P,,"Les chambres rdgienales descomptes, dixans apres ", inU6tat delad6centralisation,LesCahiersfrangaise,No.256, l992,
45
Performance Measurement inthe French PublicServices
[6]Gray,S.,J,,Radebaugh, L.H.,InternationalAccoantingand MultinationalEnterlprises,thirdedition,
Wiley,New York,1993.
[7]Hofstede,G,,Culturesand Organisations-Softwareofthe mind. interculturalCocrperationand its
lmportance fbrSurvival, 1991, French translation,Editions d'organisation,Paris, 1994,
[8]Hood,C."[[he `New PublicManagemene inthe 1980s :Variationson a Theme",Accounting, Organi2ations and Society,vol. 20,No. W3, 1995.
[9]Labie,F.,F'inanceslocales,Dalloz,Paris,1995.
[10]Mabileau,A.,"La d6centralisationen retard", inL'6tatdelad6centralisation,LesCahiers
frangaise,
No.256,l992.
[11]Me'ny,Y.`[La Re'publiquedesfiefs",inL'eltatdelad6centralisation,LesCahiers
francai$e,
No.256,1992.
[12]Meyssonnier, F.,Pourtier,F.,"Consolidation des comptes et r6forme comptable dans lescommunes",
FrenchAccountingAssociationConference,Montpellier,vol, II,1995, I13]Mignot, G.,"L'action deschambres r6gionales des comptes", Projet,n" 245, 1996
[14]Muzellec,R,,F}Tangaisepubliques,Sirey,Paris,1995.
[15]Ohnet,J-M.,Histoiredelade'centralisation
frangaise,
LeLivredePoche,Paris,Re'fernecesnO 527,1996.
[16]Picq,J,,Lblaten France-Servirune nation ouverte sur lemonde , rapport delamission sur les responsabilite's et 1'organisationde1'6tat,La Documentation frangaise,Paris,1995.
[17]Puech,J.,Graziani,P.,Fre'ville,Y.,Rudlofr;M.,Nemery, J-C.,Raffarin,J-P.,Hoeffe1,D.,Gouzes,G.,
Saumade, G.,Lenoir,J-C.,Blanc, J.,Suer,J-P.,Herv6,E.,Bonnot, B,,Riehard, A.,"R6gions,
de'partements, communes :lanouvelle donne",inL'e'tatdelad6centralisation,Les Cahiers francaise,No.256,1992.
[181Rouban,L.,La
fonctionpublique,
La D6couverte, Reperes nO 189,Paris,1996.[!9]Trosa,S.,Mbderniser l'administration-Commentfbntle$autres ?,Les6ditiensd'organisation,Paris,
1995.
NII-Electronic Library Service The Journal of Management Accounting,Japan
Vol.5,No. 2 1997
Performance Measurement for
Cost Management:
The Nature
andRole
ofKousuu
Takeo Yoshikawa*,JohnInnest,andFalconerMitchell*
Abstract
The practicesof target costing and kaizen costing have received considerable
prominence as cost management rnethods which can support competitive
strate-gies.
However these techniques dorequire the support ofinternal cost informationsystems which provide both guidance and feedback on policiestoeffectively reduce resource consumption within the organisation. Thispaper explores theoperation of
just
such a system-the kousuu reporting system. Itinvolves the monitoring ofresource use intheconversion cost area by profilingthe various work times associ-ated wjth component functiens.This
gives
visibility to resource consumption, itsupports the kaizen philosophy of beating previousactual performance by revealing
time trends and facilitatescost management by integratingbudgetarytargetsand
ideasforimprovement. As itisbased on straightforward non-financial measures it provides a relatively unambiguous source of feedbackwhich indicatestheimpact of
previous decisionsand guides future action on resource consumption and reduction.
SubrnittedJuly1996.
AcceptedMay 1996.
* Professorof Management Aecounting,The Graduate Schoolof BusinessAdministratien,Yokohama Natiollal University
t ProfessorofAccountancy, UniversityofDundee
i PrefesserefManagement Aeceunting,UniversityofEdinburgh
47
The Infiuenceef ServiceProeesson Performance Measurement
1. Introduction
Japanese management accounting
has
consistentlybeen
characterised as strategi-callydriven,
supportive of cost effectiveness, and market oriented(see
forexample McMann and Nanni, 1995 fora review which emphasises thesefactors). Exemplifying
thesefeatures
and central toJapanese
management accounting system design isthe practice of target cost management(Tanaka,
1995; Tani et al, 1994; Kato, 1993;Monden, 1992). [[hisapproach iswidely used among companies
in Japan's key
indus-trialsectors.While
targetcostinghas been
high profileand accorded considerablecredit
for
itscontribution to the economic success ofJapanese
companies,it is, in
essence, a very straightforward procedure. The determination ofa targetcost involves
the estimation of expected market price
from
which an expected profitmargin isdeducted. Achievement of the resultant figurebecomes the responsibility of product
designers
and all those involvedin
the production and selling process.Thus
itisan approach which possesses the great attraction of creating an explicit market interfacewith the organisation's internal costing system. Another key attribute liesin its
capacity to
be
used at the stage of product planning anddesign
when the significantcost commitment
decisions
are made.At
this stage itsmotivational impact canbe
most efTt)ctive not only in ensuring the
delivery
of viable product innovationbut
alsoby
screening out those new product ideaswhich are unlikely tomeet the market test.However itisan approach that can also be Used throughout the product lifecycle to
help maintain profitabilityand provide guidance on the composition of the existing
product portfolio.
While the process of setting targetcosts and some of the work functions
(e.g.
valueengineering, functionalcost analysis, inventory and supplier management) associated with attempting tomeet the target
have been
subject toresearch and review(Sakurai,
1990; Horvath 1993; Tanaka
et al,1992),
therehas been
a comparative neglect of the technicalattributes of the accounting information systems available within Japanesecompanies tosupport these activities.
This
paper provides some redress tothisimbal-ance by examining one common, yet fundamental, aspect of Japanese internal
accounting information provision, the Kousuu reporting system. A elear and current
knowledge of how resources are consumed within the organisation
is fundamental
tothe effective management of cost
in
accord with set targets. Managerial demand forthisknowledge isone major reason why activity based costing
(ABC)
hasbecome
sopopular so quickly
in
theWest (Innes
andMitchell,
1995). However, inJapan,inter-est in the practicaldevelopment of ABC has been both slower and later. In part this
has occurred because one of the most common characteristics of costing systems in
Japan is
thedetailed information
which they generate on resource use in the variousprocesses
(manufacturing
and support) which constitute the core internalvalue chain of the organisation.A key feature
of the traditionalJapanese
costing system istheNII-Electronic Library Service The Journal ofManagement Accounting,1997
regular and periodicgeneration of report sets which contain
detailed
profilesofhow
key
resource setshave been
used.Conventionally
thisisprovidedfor
management inboth non-financial
(Kousuu)
and financialforms(Kousuu based
charge rates). TheKousuu reporting system produces information which isused to both initiatecost reduction initiativesand provide
feedback
tohelpjudge
the success of action alreadytaken. Itthus supports the programmes of design modification and continuous
improvement which underlie the eflbctive utilisation of target costing methods.