第５章 終わりに
第２節 本研究の限界
本研究では、女性の消費者行動に関する先行研究をレビューしたが、それらの先行研究が対象と していたのは一部の国の女性のみであった。消費者行動は消費者の生活する国の政治、経済、文化 などにも影響される。そのため、本研究で示した成果は、すべての国の女性消費者に当てはまると は限らない。
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