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マルチエージェントシステム(MAS)を用いた大規模商業施 設の影響評価に関する研究

ドキュメント内 塞蕊毒 (ページ 91-106)

日本語概要

日本においては、大規模商業施設の郊外立地などにより中心市街地の商業機能などが衰 退しているため、多くの都市において様々な都心再生政策が実施されてきている。しかし、

都市システムに内在する不確実性と複雑性のため、大規模商業開発や都心再生政策の影響 を評価することが難しい。

本研究は、マルチエージェントシステム(MAS)を用いて、商業施設の立地に対する規 制誘導政策を評価することを試みた。具体的には、商業施設の立地と世帯の購買行動を反

映することができるシミュレーション・モデルとして、Shopsim‑MASモデルを開発した。

このモデルを用いて、商業施設の立地に対する規制誘導施策に対応して、都市圏におけ る世帯の買い物行動をシミュレーションすることにより、商店と世帯の相互作用から発生 した買物行動について予測することができ、政策の影響を示し、評価することができる。

第 8 章

StudyonDevel叩mentandApplicationofMASfbrImpactAnalysisof Large‑scaleSh叩pingCenterDevelopment

1.Introduction

ThecommercialenvironmentofmanylocalcitiesinJapanisexperiencingdeclinesolocal govemmentshavedevelopedallkindsofcitycentergenerationpoliciestoconstrainthistrendand revitalizethecentralcitycommercialenvironment.HowerverDitisdifficulttoevaluatethepotential impactofcurrentpoliciesonthefUtureofacityduetotheuncertaintyandcomplexityinheremm anurbansystem,whicharosefromcomplexcomponentsoftheurbansystemandcomplicated interactionsbetweenthedifferemelements・Therefbre,tools,whichcanprovideinsightintofUmre impactofplanningpolicieswhileembracethecomplexityanduncertaintyoftheurbansystems,are inanimperativeneed.IthasbeendemonstratedthatMulti‑agentSystem(MAS)ispowerfillin

e x p l o r i n g t h e u n c e r t a i n t y a n d c o m p l e x i t y i n h e r e n t i n a n u r b a n s y s t e m ' ) ' 2 ) . R e c e n t l y i n J a p a n , S o m e

researchesbeganusingMAStoanalyzethephenomenaoflocalcitycenterdeclineinJapan.For

e x a m p l e , Y o s u k e A n d o e t a l . 3 ) c a r r i e d o u t a r e s e a r c h o n c i t y c e n t e r v a c a n c y i n w h i c h t h e y s i m u l a t e d

theemergenceofvacantbuildingsandtheeffectofemptyspaceoncommercialspaceusingagent

basedmodel.

ThepurposeofthissmdyistoexploreMAStosimulatethepotentialimpactofcitycenter generationpolicies・Differentfrommost@game‑playing'MASmodelswhicharebasedonpure agentgbehaviordisregardingurbanplannmginstitution,thisstudyintroducesthereallanduse zoningandplanningregulationsasconstraintsfbragent'sbehavior,thisisabigstepfbrwardfbr usingtheMASsimulationfbrplanningpractice.InthiSpapel;thepoliciesspeciallyrefertothe developmentregulationsconcerningthelocationsitesandupperlimitationoflargescaleshopping centers,whichattractmuchattentionoflocalgovemmentssincetheirclosingincitycemersand shiftingtoout‑ofcenterlocationarecommonlyrecognisedasoneofthemajorreasonsfbrthe declineofcityCenters.TheMASmodelinthisstudyiscalledShopsim‑MASwhichisdeSignedto simulateinteractionsbetweenindividualsthataffectedbythedevelopmentregulationsandto investigatetheirglobaleffectsoncitycenterJcommercialenvironment.Ⅷthinthismodel,a planner,adeveloperlhouseholdsandshopsareregardedasagents.Theshopping‑marketspatial pattemsemergingfifominteractionsbetweenshopsandhouseholdsareusedfbrexaminationand exhibitingtheimpactofdifferentdevelopmentregulations.

2.Method

Givenourpurposeoutlinedintheprevioussection,itisourfirststeptoextractdevelopment regulationsusedfbrregulatingthelocationsitesandfloorspaceoflarge‑scaleshopcenters (hereaftercalledB‑shops)fifomtheUrbanPlanningLawofJapanandalocalcity'scenter

revitalizationbylaw.Basedontheseregulations,differentpolicyscenarioscanbeeasilydefinedby usersusmgShopsim‑MAS.Threepossiblepolicyscenariosareusedtoillustratetheapplicationof Shopsim‑MASfbrimpactanalysisofdevelopmentregulations・Inthesescenariosdifferent B‑shops'locationsitesandfloorspaceupperlimitationsareprescribed.

Thesepolicyscenariosarecarriedoutinavirtualcitywhicharerepresemedbyadigitalurban space・Thisspaceisconstimtedbycellswhichareheterogenousintermsoflandusezoningstams thatarerepresentedbyasetofcodesinthemodelandassociatedwithvariablesindicatingwhether thereisanexistinglarge‑sCaleshopornot・The@citizens'ofthisvirtualcityareagentsthatare thoughtrelatedtothepolicyscenarios,comprisingofaplanneragent,adeveloperagentandshop agentsandhouseholdagents.Theplannerrepresentsthelocalgovernmentwhoprovidesplanning infbrmationandinitiatespolicyscenarios;thedeveloperconstructslarge‑scaleshopsunderpolicy constraints;newbuildingsoflaIge‑scaleshopsintensifythemarketcompetenceandhouseholds makedecisionsregardingwheretogoshoppingaccordingtotheirownpreferencemeasuredby maximumexpectedutilities.Theshopping‑marketspatialpatternsgeneratedfifomlocalimeraction betweenshopsandhouseholdsineachpolicyscenarioarecomparedandanalysed,thustheimpact analysisofthedevelopmentregulationsarerealized.

3.DevelopmentregulationsfOrB‑shops

DevelopmentregulationsfbrB‑shopsaredifferentbetweenmunicipalitiesintermsofpossible locationsitesandfloorspaceupperlimitationandarewritteninvariousfbrmats・Inthissmdy regulationsaboutB‑shops'slocationsitesdescribedinUrbanPlanningLawareapplied,andlocal regulationsaboutB‑shopdevelopmentinKanazawaCityarealsoappliedfifom2002(seeTable‑l and2).IntheurbanplanningareaofthiscitylrestrictionsonB‑shopgsIocationandfIoorspace upperlimitationaredifferemaccordingtotheplannedzonningtypesdefinedinCommercial EnvironmentPlanning.Table‑Ishowsrulesoflocationcandidatesites,floorspaceupperlimitation ofB‑shopsthatarestipulatedinthiscity'sbylaw.InthispapeLtheseregulationsareinteperated intopossiblepolicyscenariosthatwillbelaunchedinthevirtualcity.

Table‑1Bylawfbrpla皿ningB‑shoP'slocationinKanazawaCity

Locationcandidate sites

Centralarea

RailwayStationarea

Cultural preservation

Zone

Subcentralarea

Requirementsoncandidatesites

C B D

Improvementareasalongmain

road

Otherimprovementareas

Areasalongthemamroad connectingtostationandother m"ortransportfacilities

Areasalongmainroad

Otherareas

Areasalongmamroad

Floor limitation

(m2)

Nolimit 20000

3000 10000

3000 1000 5000

spaceupper

Otherareas

Neighborhood Areasalongmainroad

commercialareas Otherareas

Residentialareas Areasalongmainroad

Otherareas

Industrialareas Areasalongmainroad

Otherareas

mble‑2PlanningregulationsonlocatiOnOftheB‑shop

Urban

plan、

area

lng

Urbanization

Promoting

Area

Urbanization ControlArea WhiteLand

Landusezone

lstlow̲riseexclusiveresidentialdistrict 2、。low‑riseexclusiveresidentialdistrict 1Stmidhighexclusiveresidentialdistrict

2ndmidhighexclusiveresidentialdistrict lstresidentialdistrict

Exclusiveindustrialdistrict Commercialdistrict

Quasiindustrialdistrict hdustrialdistrict 2、。residentialdistrict

Quasiresidentialdistrict

Neighborhoodcommercialdistrict

1000 3000 1000 3000 1000 3000 1000

Permitting

X

0

XB‑shopsarenotpennittedtolocateintheselandzoningdistrict OB‑shopscanbepermittedtolocatedmtheselandzoningdistrict

State

▲InprincipleanydevelopmentareprohibitinUrbanizationControlArea.

4。FramworkofShopsim‑MAS

ForexaminingtheimpactofB‑shopdevelopmentregulations,fburtypesofagentsaredesignedin thismodel.Twotypesofagentsdirectlyaffectphysicalinfiastructureofthevirtualcitylincludinga planneragentwhomakesplanningdecisionssuchaslandzoning,developmentstrategies,anda developeragentwhobuildsthenewB‑shopwhosescaleandlocationmustbeconsistentwith

p l a n n i n g p o l i c i e s . O u r m o d e l e m p l o y e d t h e D e c i s i o n T a b l e 4 ) t o d e s c r i b e t h e d e c i s i o n ‑ m a k i n g

processoftheplanneragemanddeveloperagent.Besidestheplanneragentandthedeveloper agent,therearetwokindsofagentslivinginthisvirtualurbanspace,whichareshopagentsand householdagents.NewB‑shopsdevelopmentwillaffectthesupplyofgoods,marketcompetition andhouseholdshopchoice.Householdagentsdecideautonomouslywheretogoshopping accordingtotheirindividualpreference.Briefdescriptionsoftheshopagentandthehousehold agentaredoneasfbllowsbecausetheimpactofdifferentdevelopmentregulationsonthecity commercialenvironmentcanemergefifomthelocalinteractionbetweenshopagemsandhousehold agentsasdifferentspatialpatterns.

4.1Shopagent

Shopagentsarefilrtherclassifiedintotwotypesaccordingtotheirfloorspaces:B‑shopagentand

S‑shopagent・S−shopheremeansthesmallandmedium‑sizeshop.Thedeveloperlocatesanew B‑shopwhenhegetsthedevelopmentpennission廿omtheplanneragent;S‑shopsconcentratein thecommercialareaandnonewS‑shopiscreatedinthissimulation.

S‑shopsareassumedtohavehomogeneousattributes,i.e.theyhavesamegoodspricesandfIoor spaces.HouseholdsandB‑shopshoweverareheterogeneous.ExistingB‑shop3fIoorspacesand pricesaregivenexogenously.ThenewB‑shop'sfloorspacearesetaccOrdingtolocalplanning regulationswhenitisopenedbythedeveloperagent.Actuallylthecompetitionstrategiesofanew S‑shopinarealsocietywillnotopentopublic,thusweassumethatthenewB‑shopwilllauncha pricestrategytocompetewiththeexistingshopsinsimulationasequation(1),inwhich competitiveimpactsoftheS‑shopsintermsofpriceandloactionandattractivenessofother existingB‑shopsintennsoffloorspaceareconsidered.

R=K*EXPeb*d。n)+Rnd*(Sn‑Se)/a

(1)

Where:

ThepriceofthenewB‑shopisP";parameterKisaconstant,equaltothepriceofsmallshopsin citycenter;parameterbisthepricedeclineindex,whichisgivenexogenously;variable必"isthe distanceofthenewB‑shopfiFomthecityCenterO;R"cjisanumberbetweenOandlgeneratedby computerfbllowingtheunifbrmdistribution,representinguncertainpartofpricederivedfifomthe influenceofdifferencebetweennewB‑shop'sfloorspaceS@andallexistingB‑shopgaverage floorspace此aisaexogenousconstantandhereitsvalueissetequalto500.

4.2HOuseholdagent

Thehouseholdshavedifferentestimatesaboutdistance,price,andshop'sfloorspacewhenthey decidewheretogoshopping.Throughsimulation,themarketsharesbetweenB‑shopandS‑shop willemelgeasspatialpatteminthesimulationworld・ThechangeofspatialratioofS‑shopg marketsharetoB‑shopgcouldbeusedtoassessscenariosinitiatedbytheplanneragem.

W e a d o p t a s t a n d a r d r a n d o m u t i l i t y f i f a m e w o r k 5 ) f b r h o u s e h o l d s h o p c h o i c e . I n e v e r y s t e p ,

householdscomparetheexpectedshoppingutilityofoptionalshops,andchoosewheretogo shoppingunlesstheirdemandshavebeensatisfied.Thismodelisusedtoestimatethemarket sharesofS‑shops,B‑shopsandthenewB‑shopinsimulation.

Weassumedthat:

(1)Thegoodssoldinallshopsarehomogeneous,i.e.thehouseholdgoestobuythesamegoodsat alltheshops.

(2)Eachhouseholdhasaconstantdemandfbrgoods、Whenthetotaldemandsofallagentsare satisfied,thesimulationprocesswillbeended.

(3)Eachstep,ahouseholdwantstobuyaunitofdemand.

(4)Ahouseholdonlyconsidersshopswithinacertaindistance,hisreachabledistanceγ、

(5)Theshopwiththehighestutilityissupposedtobechosen・Whenavailableshopsareunderequal

conditionsintermsofutility,thehouseholdchoosesonefromthemrandomly.

Theexpectedutilityofhouseholdiassociatingwiththealtemativeshop/isgivenby

(2)

UM=Vi+EU,

(3)

V リ = Z f j ( X ! 。 j ) ‑ T C り ,

k

町● Xα ●●

β九

一一J一一

Ⅸq

ET

(4)

(5)

仁 , ‑ x " + 6 , ‑ y , ア

Where

VariableZ/isthedeterministicpartoftheutility;Xk"isthe肘hattributeincludingpriceand floorspacedescribingstoreノpresentedtohouseholdi.;"isafilnctiontoevaluatethe attractivenessofthek‑thattributeofshopノtohouseholdI;TCI/isameasureofthedisutility oftravelbetweensiteofhouseholdiandsiteofshopノ;βりisaspecifictasteweightofthe householdiwithrespecttotheattributekofashop;l/isaparameterreflectingtheattimde ofthehouseholditowardthecostoftravel,hereitissetequalto‑1;uisanexogenous constantthatrepresentstheunittravelcost.Variableeダistheunobservedrandomcomponent ofutilitythatisusedtocaptureuncertaintyofshoppingbehavior.

4.3Spatialpatternsandmarketshares

Basedontherandomutilitymodel,spatialpatterns,generatedfifomhouseholdagents'shopping behaviors,arerepresentedbydifferentcombinationsOfshop'smarketshares.Ashop'smarket shareismeasuredbyafifactionofcellswhereshoppmgrateofahouseholdagentintheshopis morethan80%・Ifwithouttherandomcomponentintheutility)eventhoughhouseholdagentshave differentestimatesofXII/,thespatialpatterncanbefiguredoutinthefirststepofthesimulation withaclearboundarybetweenS‑shopandB‑shop'smarketshares・Therandomcomponentcan destroytheclearboundaryandcreatedifferentspatialpatternsasshownintheFigure‑l.However, whenS‑shopsandB‑shopsarelocatedatthesameplace,theboundarywillnotexsitandarandom spatialpatternwillemerge.AccordingtothesimulationresultsofthecasethatB‑shopandS‑shop havedifferentlocatiOn,thesmallerrandomcomponentis,theclearertheboundarylineappears.

Thus,differencesbetweenhouseholdagentsexpressedbytherandomcomponentwillcause differentspatialpatterns・ForcheckingtheboundarybetweenS‑shopandB‑shop'smarketshares, thesmallerrandomcomponentcandeliverexpectedresultsbecausetheimpactfromthedifferences ofhouseholdagentsinthispaperisnotimportam.Hence,therandomvalue500fbrtheutility modelofbothS‑shopandB‑shopareemployedfbrfUrthersimulation.

5.Policyscenariosevaluation

InordertoillustratehowMASmightbeusedtoanalyzeimpactofB‑shopdevelopregulationson

innercityregeneration,hreepolicyscenariosarefbnnulated,whichdiHeremintennsoflocation sitesandfloorspaceupperlimitationofB‑shops.Thesescenariosaresupposedtobeperfonnedin avirtualcitylwhicharethemamcomponemsoftheurbanspaceofShopsm‑MAS

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■S伽ppmgratemS‑s加ps>80%mShoppmgratemtheB‑shop>80%

Rs=5000,Rb=10000Rs=000,Rb=2000Rs=500,Rb=500 Figure‑1Thespatialpaiternsofshoppingbehaviours

X

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gomma・cialdistrict

N e i g 1 b o r i n g c c m m c r c i a l d i s t r i c t

2ndreside,Itialdistrict

Q u a s i ‑ i n 珈 愚 t r i a l d i s t r i c t

Industrialdistrict

Q u a s i ‑ r e s i d e m i a l d i s t r i c t

Otherlandnsedistricts

U C A 圏 U 翌 A

Railway MainRoad

B‑sh"

S‑目加p

Railway誠ation

Ccmma・cialcent"cfthecentralcity

1224367

□▲×鯵▲⑬四 鬮圃囿魎圃圃□

(b)LandusezonmgmUPA Figure‑2Thehypotheticalurbanspacespatialstructure (a)Urbanspace

5.1ThehypotheticalurbanSpace

Thissmdyconcemsahypotheticalurbanspaceof2500cens(50X50)whereeachcellmearsures 500mX500m.TheurbanspacecomprisesacentralcityandtwoneighboringcitiesThemodel assumesthatlhecentralvirtualcilyhasthetypicalcharacteristicsofKanazawacityinJapan, namelywithatraditionalconnnercialcemerlocatedmtheheartofthecity;withurbanplannmg area(1230cells)dividedmtoUrbamzationPromotingArea(UPPA)andUrbanizationControlArea (UCA)andwithdemedlandusezoneswithinUPAAllthesesplannmg・mginfbrmationisassignedto eachcellofcentralvirmalcitybytheplanneragem・Theurbanspacespatialstructureisshownm

F i g u r e ‑ 2 ( a ) a n d ( b ) . T h e l s t ‑ 6 t h t y p e s o f l a n d u s e d i s t r i c t s i n F i g u r e ‑ 2 ( b ) a r e z o n e s w h e r e B ‑ s h o p s

canbepelmiltedtolocate.

5.2Processofsimulationandpolicyscenarios

TheshoppmgbehaviOrsofhouseholdagentsasdescribedinsubsection4.2aresimulatedfbr producmgmarketsharesofshopagentsmurbanspacemordertovisualizetheimpactofthenew B‑shop.Thesimulationprocesscanbeimplememedasfbllows:

●TheuserofShopsim‑MASdefinesapolicyscenariotobeimplemented.

●Theplanneragentsetsthespatialstructureandinitiatesthisscenario.

●S‑shopagentsandexistingB‑shopagentsarecreatedintheurbanspace.Householdagentsare createdanddistributedtothewholecentralcityurbanplanningarea.

●ThedeveloperagentplacesthenewB‑shopinurbanspaceaccordingtodefinedscenarios.

●Theusersetstheinitialvaluesofparameterincludingunittravelcost,reachabledistanceof thenewB‑shop.

●Householdsthendecidewheretogoshoppingasdescribedinsubsection4.2untiltheir

demandsarefulfilled.

BasedonthedeVelopmentregulationsdescribedinsection3,threescenriosarefbmulatedfbr locatinganewB‑shopinthevirtualcity.l)CenterActivation(CA):Tbreversethedecline, encouragelarge‑scaleshoptolocateinthecentercommercialareawithoutupperlimitationfbr floorspace,butstrictlyrestrictout‑centerlocation.2)RailwayStationDevelopment(RSD):In ordertodeveloptherailwaystationareaintoacomprehensivebusinessarea,B‑shopcanbeopened

n e a r t h e s t a t i o n , w i t h a n u p p e r l i m i t a t i o n o f l O O O O m 2 . 3 ) N e i g h b o u r i n g C O m m e r c e P r o m o t i o n

(NCP):Tbimprovementcommunityconvenience,encourageB‑shoptolocateinneighbouring

c o m m e r c i a l a r e a , w i t h a n u p p e r l i m i t a t i o n o f 3 0 0 0 m 2 .

5.3Modeltest

Asdescribedinthehouseholdshop‑choicemodel,themainexogenousparametersaffecting deteministicutilitiesofhouseholdagentsareunittravelcost(c),reachabledistance(Y)andfIoor space(S).Inordertoexaminetheoperationalcharacteristicoftheshopsim‑MAS,asensitivity analysisfbrparametervalidationisconducted・Hereeachparameterisexaminedrespectivelyandit isarguedthatifoneparameterisprovedvalidinaffectingshoppingbehaviol;itisselfevidentthat allparameterscanworktogethertoimposesuchaffection・Thesimulationiscan・iedomunderthe settingasfbllows.Householdsinonecellaresupposedtobehomogeneousandareregardedasone agent;hencetherearel230householdagentsinthesimulation・Eachhouseholdagenthas50 demandsthatmdicatesthenumberofshoppingtimesinonemonth.TherearetwoexistingB‑shops andseventeenexistingS‑shopinthecitycenter.ThefIoorspaceofthefirstB‑ShopissetaslOOOO

m 2 a n d t h e s e c o n d B ‑ s h o p ' s i s s e t a s 2 0 0 0 0 m 2 r e f e r r i n g t o t h e f I o o r s p a c e s t i p u l a t e d i n p l a n n i n g

regulations.InNationalSurveyofPrice(www.stat.gojp),theHoorspaceofasmallscaleshopis

u n d e r 4 5 0 m 2 . H e r e , t h e s m a l l s h o p s i n t h e c e n t e r o f K a n a z a w a c i t y a r e c o n s i d e r e d t o b e s m a l l e r a n d s e t a s u n d e r 3 0 0 m 2 . T h e p a r a m e t e r s h a v e g o o d e x p r e s s i o n i n t h e s i m u l a t i o n a s s h o w n i n

Figure‑3(a‑c).Consequendly,saleamountsofshopsaresignificamlyaffectedbytl・avelcost, reachabledistanceandfloorspacethatinfluentsshoppingutilitiesofhouseholds.

ForcalibrationofShopsim‑MAS,theunittravelcostissetas20en,averagebusfarefbronecell space500m;corl・espondentlythereachabledistanceissetas30fbrl5000m・CommercialStatistics Serveyinl985,DigitalNationallnfbrmation(http://nlfip.mlit.gojp)isemployedfbrthistesing.

Figure‑4(a)showstheshops'spatialdistributionofKanazawacityinl985.Themesheswithmore thanl50shopsareidentifiedasthecitycentel;whichaccommodates2006S‑shopsand4B‑shops.

T h e t o t a l f l o o r s p a c e o f S ‑ s h o p s i s l 9 2 4 4 5 m 2 a n d t h a t o f B ‑ s h o p s i s 2 6 4 8 3 m 2 . F o r m o d e l t e s t , t h e c e n t e r a r e a i s m a p p e d i n t o 3 6 c e l l s w i t h 3 6 S ‑ s h o p s ( t h e f I o o r s p a c e o f e a c h S ‑ s h o p i s 3 0 0 m 2 ) a n d 1 B ‑ s h o p ( 1 5 0 0 m 2 ) , w h e r e t h e r a t i o o f t o t a l S ‑ s h o p 3 f l o o r s p a c e ( 1 0 8 0 0 m 2 ) t o B ‑ s h o p J i s 7 . 2 ,

almostsamewiththerealfloorspaceratioofS‑shopstoB‑shops.ThesettingofHouseholdagents issamewiththatinparameterexamination・Figure‑4(b)showsthevirtualshops'positionsbased ontherealcityandthesimulationresult.ItcanbeseenthattheperfbnnanceofS‑shopssurpassed muchthatofB‑shopsbecauseoftheirobviousadvantagesinnumberandfloOrspace.Table‑3 showsthecomparisonbetweentherealdataandthesimulationresult,whichareinconsistentwith eachother・ConsequentlylwecanconcludethatShopsim‑MAScanbeemployedasapromising tooltosimulatespatialpatternsofmarketshares.

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c = 2 0 , Y = 3 0 , 8 2 = 2 0 0 0 0 m 2

(c)Floorspaceandshop‑saleamount

‑ S ‑ s h c p 一 一 B ‑ S h o p

Figure‑3Parameterssensitivityexammation

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ZZz6ノe‑3Co77qp""〃QfIrq/e"zoz"加7℃α/cz7zdv"r"αIce"たγ Floorspace(nf)

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S h o p s p o s i t i o n F l o o r s p a c e = 3 0 0 0 m 2

5000m2 10000m2 15000m2

EShoppingratemS‑shops>80%EShopp加gIatemexistingB‑shops>80%DShoppmgrateinthenewB‑shops>80%

Figure‑5ThespatialpatternofshoppingrateofCAscenario

5.4Comparisonofdifferentscenarios

AcmallyjtherearesomeB‑shopsandS‑shopsmthecemerclosedbecauseofoperatmgdeficit andmanyB‑shopsloQatingoutsidethecitycemerofKanazawaafterl985HoweVer,itisdifficult totakemtoaccountallrealshopsinthesimulationbecauseoflimitedsystemcapacityLHence scenariosanalysisiscon血ctedundersimplifiedhypotheticalconditions.

Threescenariosareshnulatedwiththesameparametersettmgsasmtheparametersensitivity examination.Theexistmgshop3positionsareonlysetasFigure‑2shnilartothelocationof B‑shopsintheeasternandsomhernKanazawaCityThespatialeHbctsofCAscenarioisshownm Figure‑5and6・SpatialpatternsmFigure‑5arerepresentedbymarketsharesintermsofshopping rate.Itcanbeseenthat,marketsharesofcemershops(mcludmgS‑shopsandthenewB‑shop)and existmgB‑shopsareseperatedbyaboundarybbmmarketsharesconcernmgS‑shopsandthenew B‑shopappeararandompatternsmcebothofthemhavethesamelocation.S‑shopsarefacedwilh fiercecompetitionafferestablishmemofanewB‑shopinthecitycemerandtheylostmostoftheir marketshare.FromFigure‑6,itcanbelearnedlhatthelargerthenewB‑shopisthemoremalket shareoflilecemershops,butS‑shops'marketsharedecreases.ThisindicatesthatCAscenariodo haveeffectinimprovmgthemarketperfbrmanceofcentershopsasawhOle,butmaycausesevere harmtothecemerS‑shopsatthesametmeifthereisnolimitationonB‑shop'sscale.

Tbcompareinfeescenarios,1hedeveloperagemismadetodevelopanewB‑shopofsamefloor

s P a c e , 3 0 0 0 m 2 , i n a l l t i l e s e s c e n a r i o s ・ T h e c o m p e t i t i o n f a c e d b y S ‑ s h o p s m i l l e s c e n a r i o R S D a n d

NCPisnotasstrongasthoseinscenarioCA,bmmarketstatisticsrenectthatbothofRSDand NCPprovidenoanyhelpmpromotingthecemercommercedevelopment"gure‑7).Inlatertwo scenariosthelossofmarketshareofS‑shopscausedbythenewB‑shopismorelhanmCA scenario,asshowinFigure‑8.ThisfilrtherindicatesthattheCAscenariomightbeaneffective measuretoimprovetheactivityofcemercolmnerceifthereisareasonablelimitationonB‑shop's floorspace.ComparmgwithcommercialzonesmmasterplanofKanazawacityBCAandNCP scenarioareacceptedatthesametimeintheplannmgconcepts,whichmightfindasolutiontothe conflictbetweentheamuenceofthecommericalcemerandtheexpansionofthecity.Ifthemodel capacitycanbeextendedtoftfbrthecomplexofrealityiShopsm‑MAScanbeemployedasa

promismgtooltoanalyzethedynamicprocessregardmgB‑shopplanning

40000 35000 30000 25000 20000 15000 10000 5000 0

﹄匡.○Eくの雨の

3 5 8 1 0 1 5 1 8 2 0

FIoorSpaceofNewB‑Shop(unit:1km2)

老一S‑shop−■−ExistingB‑shop‑←NewB‑shop−←Center

Figure‑6ThesalestatisticsmCAscenario

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Figure‑7Thesalestatisticsofshopsmthecitycenter

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Figure‑8

6.Discussionandfurtherresearch

Inthispapel;theuseofMASfbrmpactanalysisoflargescaleshoppmgcemerdevelopmem regulationsisproposedandillustrated:First,byintroducingrealurbanlandusezoningtofbrm agem'sbehaviourconstraints,theShopshn‑MASsimulatethevirmalurbanspacema'more

practicalwayinthecontextofurbanplanning.Second,theoperationalcharacteristicofthe Shopsim‑MASisexaminedthroughparametersensitivityanalysisandtestwithcommercialsurvey data(1985)ofKanazawa.Duringthisprocess,Shopsim‑MASexhibitshowmarketspatialpattems emergefifomthesalingandshoppingprocessindirectlyaffectedbydevelopmentpolicies,andhow thesespatialpatternscanbeusedtoanalysetheimpactofdevelopmentregulations・Theimpactof thenewB‑shoponthecommercialenvironmentofthecitycenterarevisualizedaccordingtothe threescenarios,whichindicatethattodevelopnewB‑shopinthecitycentermightbeaneffective measuretoimprovecommercialactivityofcityCenteraslongasthereisareasonablelimitationon B‑shop'sfloorspace.

Asshowinthispaper,Shopsim‑MASprovedtohaveagoodperfbrmanceinanalyzingthe impactoflargescaledevelopmentregulationsfifomaspectsoflocationsitesandfloorspace. Howevel;itdoesnotnecessarilymeanShopsim‑MAScanbereadilyusedinpracticethoughwe believeitwouldbethecase.Therearestillmanychallengesremainingfbrfilrtherresearch・For example,theimpactsofthedynamiccompetitionbetweenS‑shopsandB‑shopsonspatialmarket patternsarelefiasanunsoIvedproblem.Themostimportantchallengeishowtodealwithlarge amountdatathatrequiredbymicro‑simulationandcalibrationinMAS・Itisclearthatareasonably

c o m p l e t e u r b a n s i m u l a t i o n m o d e l w i l l n e e d b n o r m o u s a m o u n t s o f d e t a i l e d d a t a , n o t o n l y i n c l u d i n g

landuse,householdsandtheircharacteristics,butalsoenvironmentalandsocial‑economicfeamres. DatafbrplanningaregenerallyavailableinGISfbrm,andmaybereadilyintegratedintothe databasefbrmodeldevelopment・InfilturewewillintegratetheMASmodelwithGIS,andthen moresatisfyingoutcomescanbeexpected.

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485‑504.

2)MichelleChabrol,DavidSarramia,NikolayT℃hernev(2006), methodologyjlnternationalJoumalofProductionEconomics」

「Urbantrafficsystemsmodelling

,Volume99,Issuesl‑2,156‑176.

3)YosukeAndo,KeViYokotaandTbhruYoshikawa(2005), 「Urbansimulationbyamultiagent systemconsideringemergenceandagglomerationofvacantbuildingsinurbandeclineprocess andeffectofemptyspaceoncommerce」.JournaloftheCityPlanninglnstituteofJapan,No. 40‑1,52‑59(inJapanese).

4)T.Arentze,A.Borgers,H.Timmermans(2000), 「Aknowledge‑basedsystemfbrdeveloping

retaillocationstrategies」,Computers,EnvironmentandUrbanSystems24,489‑508.

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ModelsinMarketing・Research:A

ドキュメント内 塞蕊毒 (ページ 91-106)