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(1)Bulletin of the Institute fわr Commercial Sciences. Vol.41. No.7. JonUory.. 2010. Empirical Analysis Onthe Relationship between Sales Promotion Campalgn and Consumer Characteristics : Application of Latent Class Analysis to. Single Source Data. YOSHIYUKI OKUSE. Published by. The Institute for Commercial Sciences. Senshu University 211‑1 Higashimita, Tama‑ku, Kawasaki‑shi, Kanagawa, 214‑8580 Japan.

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