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(1)

Japanese Chocolate Market Updates

Asia Choco Cocoa Congress 2015

22-23 April 2015

(2)

Summary

・Chocolate Market in Japan

・Shifting of Taste Preference

・Latest Trend

(3)
(4)
(5)
(6)
(7)

Numbers to Remember

2 Kg

(8)

Chocolate Consumption per Capita 2012

(P. Head Kg)

(9)

Chocolate Consumption per Capita in Japan

1.34 1.31 1.33 1.35 1.42 1.561.611.571.68 1.66 1.641.571.611.66 1.63 1.62 1.7 1.841.881.81 1.84 1.841.86 1.861.82 1.75 1.74 1.741.81 1.84 1.93

0.5

1

1.5

2

2.5

(10)
(11)
(12)

Japan Confectionery Market 2014

Chocolates

4.06(15%)

Snack

Confectioneries

3.58(13%)

Biscuits

2.82(10%)

Candies

2.55(9%)

Gum

0.97(4%)

Rice

Confectioneries

3.54(13%)

Japanese Cakes

3.95(14%)

Western Cakes

3.60(13%)

Fried Candies

0.43(2%)

Others

1.90(7%)

$ 27.4 billion

+2.5% to 2013

(13)

Japan Confectionery Market 2005~2014($ Billion)

(14)

Japan Market Size by Category 2005-2014

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

($ Billion)

Chocolates

Japanese

Cakes

Gum

Fried Candies

Candies

Others

Biscuits

Western Cakes

(15)

Chocolate Snacks

Tablets

with Nuts

Cream Filled

Small Sized

Others

(16)

Japan Chocolate Market 2014 by Product Category

$ 4.06 Billion

+7.9% to 2013

(17)

Chocolate Market Growth by Category 2005-2014

(18)

Chocolate Sales in Japan by Flavor(Monthly 2013-14)

0.98

1.00

1.02

1.04

1.06

1.08

1.10

1.12

1.14

(19)

Chocolate Sales in Japan by Flavor(Monthly 2013-14)

(20)
(21)

Big Growth Products 2014 by Life Stage

Life Stage

Unmarried

(10-29 yrs)

Unmarried

(30-59 yrs)

Married

(with child less

than 5 yrs)

Married

(with child

6-17 yrs)

Married

(living with

parents)

Married

(no children)

Senior

(60-69 yrs)

v.s last year

116.9%

125.8%

106.2%

109.9%

117.4%

121.5%

119.7%

Flavor

Bitter / White Bitter / Milk

Bitter

Bitter

Bitter

Bitter

Bitter

Big Growth

Products

(22)

Latest Trend in Sales

Target:Adult

Key words:

・Premium、 High Quality

・High Cacao

・Functional

・Material

・High Value Added、

High Price

・Harmony of Taste

and Health

・New Market、

(23)
(24)

Chocolate Needs Segment in 2014 Compared to 2013

Luxury

(11.4%)

Cheer up

(1.2%)

Concentration

(8.3%)

Easy to Carry

(5.1%)

Party

(9.9%)

Fill Stomach

(11.5%)

Share with

Family(13.9%)

Health & Beauty

(2.3%)

Pocket size,

Clean(8.3%)

Refresh

(3.7%)

Trial Purchase

(12.9%)

Involuntarily

(14.5%)

(25)

How to expand the market ?

Consumption

by Adult

Long seller

Senior

Group

Specific

Preference

(26)

How to expand the market ?

Consumption

by Adult

Long

seller

Senior

Group

Big Bag

Package

Health

Conscious

Specific

Preference

(27)

Violation of Pesticide Regulation in Japan (by origin)

(28)

Summary

・Confectionery Market Size: $27.4 Billion

・Chocolate Market Size: $4.1 Billion

・Preference Change: Milk to Bitter

・Challenge: Expand the Market for Adult

・Agrichemical Issue: Cooperation with

(29)

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