―
―
―
―
―
―
―
―
2003 2004 1) 2005 2 2) 2005 4 1 4 12 8 3) 1 3 4) 22006 5 1 1 5 5) 7 FAX FAX 7 21 1 1 50 8 18 2 11
9 10 11 1 1 6) 1 1 7)
2 2007 2 14 4 2 8) 3 2 TonTon 1 2 9) 10) 11) 3C Customer Competitor Company SWOT 12) 5 2 13)
9 8 2007 14) 1988 3
15)
SWOTSWOTSWOTSWOT 内 部 環 境 内 部 環 境 内 部 環 境 内 部 環 境 内 部 環 境 内 部 環 境 内 部 環 境 内 部 環 境 外 部 環 境 外 部 環 境 外 部 環 境 外 部 環 境 外 部 環 境 外 部 環 境 外 部 環 境 外 部 環 境 Strength StrengthStrength Strength Strength Strength Strength Strength (((((((( )))))))) Opportunity OpportunityOpportunity Opportunity Opportunity Opportunity Opportunity Opportunity (((((((( )))))))) Weakness Weakness Weakness Weakness Weakness WeaknessWeakness Weakness (((((((( )))))))) Threat Threat Threat Threat Threat Threat Threat Threat (((((((( )))))))) 2007 1.5 2008 4 16) SWOT SWOT
1
2008
17) 2 1 2007 2005 12 2008
1 2008 6 2 Win-Win 1) 2001 2) 2003 2005 2006 3) 2008 HP 4) 2008 3 1 300 5) 4 4 6) 2 3 2006 7) 2008 2 5 2 8) 1
9)
10) 2006
2007 11)
30
12) SWOT Strength Weakness
Opportunity Threat SWOT 13) SWOT 14) 15) 16) 3 17) 2006 No11 Vol.3 2007 p13-15 6 2006 p103-115 19 2007 p86-87 62 4 2008 p52-53
2007 HP http://www.entreplanet.org/ HP http://www.netcon.gr.jp/ HP http://www.tif.ne.jp/bussan/tokukon/con_4.html HP http://www.kyoai.ac.jp/vc/vc2006/yaomai/index.html HP http://www.kyoai.ac.jp/vc/vc2007/yumendo/index.html KYOAI No.109 2007 p2 2007 2 15
Abstract
A Process of Successful Product-commercialization
Mainly on the collaborative development of cup-noodles
Masaaki KANEMOTO
In our college, we have used “Virtual Company” as a teaching material for six years. Since 2005, we took ‘Understanding of the local industry’ to be the main concept and ‘Gunma’, the keyword of the product development. We have required students to find the support enterprises, the enterprises for advice on product development, marketing and public relations related to Virtual Company for themselves and to participate in the Trade Fair.
As for the achievement of this Virtual Company, our college has won first prize at the Trade Fair for four consecutive years since 2005. The program also received the Executive Committee Prize for the Industry-academia Collaboration with Local Corporations Employing a Virtual Company in the Eighth Contest of Internet Application to Educational Activities in Japan. This external evaluation proves that using Virtual Company as a method of teaching has been successful.
As another great achievement, some of the students’ products started being actually commercialized through the activity of Virtual Company in 2007. The first of such products was the “Cold Noodle Series” of “Yaomai”. “Yaomai” became “Yumendo”, and kept acting even throughout the following year. The commodity developed as a result of the second-year activity was “Isesaki Yaki Udon”.
This paper reviews the two-year activity of “Yaomai” through “Yumendo” reexamining the minutes made by Daikokufoods Corporation Company and the interviews with the participants at that time. In so doing, the paper discusses why the commercialization succeeded, how the project is evaluated, and what is prospected for future problems.
