2016 Market Survey Of
Overseas Travel
3
Prologue: Outline of the Report
5
1) Outline of the Survey
6
2) Profile of the Respondents
7
Reference: Overseas Travel in 2015
11
1) Outline of the Survey
12
2) Overseas Travel in 2015
13
Part 1: Trends in Overseas Travel Booking in 2015
Chapter 1: Outline of Overseas Travel in 2015
15
1. Number of Overseas Trips in 2015
16
2. Destinations in 2015
17
【Reference】 Overseas destinations ever visited
20
3. Trigger for Overseas Travel in 2015
21
4. Style of Travel
22
5. Number of Accompanying Travelers
23
6. Travel Expenses
24
7. Number of Days Traveled
28
8. Purpose of Travel
29
9. Actions at Destination
1) Total
31
2) What was Included in Package Tours
32
3) What was Booked Prior to Departure
33
4) What was Booked at Destinations
34
10. Amount of Money Used at Destinations
1) Total
35
2) Shopping Costs
36
3) Meal Costs
37
4) Sightseeing and Activity Costs
38
11. Use of Airlines
39
Chapter 2: Actions Taken for Prior Consideration of Travel
41
1. Destinations Considered / Destinations Decided on
42
2. Reason for Deciding on Destinations
45
3. Degree of Involvement in Consideration Process
46
4. Timing of Travel Consideration and Booking
47
5. Sources of Information Used to Compare for Consideration
50
Chapter 3: Process of Package Tour Selection
51
1. Use of Package Tours
52
2. Reasons for Selection of Package Tour
53
3. Source of Information from Which Package Tour was Found
54
4. Points Considered Important When Selecting Package
55
5. Means of Inquiring to Travel Agencies and Airlines
56
6. Means of Booking with Travel Agencies and Airlines
57
Chapter 4: Process of Arranged Travel Selection
59
1. Matters Arranged Prior to Departure
60
2. Sources of Information Used to Find Air Tickets
61
3. Means of Arranging Air Tickets
62
4
Part 2: Satisfaction with Travel Destinations
65
1. Satisfaction with Travel Destinations
1) Overall
66
2) Sightseeing / Viewing
67
3) Sports / Hands-on Activities
68
4) Meals
69
5) Shopping
70
6) Relaxation / Beauty Treatments and Massages
71
7) Local Hospitality
72
8) Safety / Hygiene
73
9) Nightlife
74
Part 3: Future Overseas Travel
75
1. Countries / Areas Wish to Travel to Overseas in Future
76
2. Countries / Areas Wish to Travel to Overseas in 2016
78
Part 4: First Ever Overseas Trip
79
1. Destination of first ever trip abroad
80
2. First ever trip abroad: Timing of trip
82
3. Trigger for first ever trip abroad
83
4. Style of first ever trip abroad
85
5
6
●
Purpose
To determine details regarding booking, expenses, and degree of satisfaction among those who traveled overseas in
2015.
●Respondents
Those who traveled overseas in 2015 (whose month of departure was in 2015) were selected from INTAGE’s Intage
Net Panel (the three regions of Kanto, Kansai, and Tokai).
●Period
Mar 22 (The.) through Mar 30 (Wed.), 2016
●Method
Internet survey
●Sample Size
4,802 respondents (7,883 approached, 4,934 collected from for a collection rate of 62.6%)
●Tabulation Method
The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age
composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma,
Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai
(Gifu, Shizuoka, Aichi, Mie prefectures).
Weighting
●
Analysis Axis
The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows.
Light: Those who have thus far traveled overseas 1-3 times
Middle: Those who have thus far traveled overseas 4-9 times
Heavy: Those who have thus far traveled overseas 10 times or more
The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last destination"
were based on the following definition.
Long distance: Those whose last travel destination in 2015 was the following countries/areas
UK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe,
countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east,
USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti,
other Islands in South Pacific of Indian Ocean
Medium distance: Those whose last travel destination in 2015 was the following countries/areas
Hawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket,
Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali),
Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts),
Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia,
India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania
Short distance: Those whose last travel destination in 2015 was the following countries/areas
Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island,
Philippine beaches (other than Cebu Island), Philippines (other than beach resorts)
† Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens.
●
How the country names are indicated
The names of countries used in this report were asked about in the questionnaire as follows.
・Other countries in western Europe were asked about as "Countries in western Europe (Austria, Switzerland, Croatia, the
Netherlands, Belgium, Portugal, Vatican, Malta, Monaco, etc.)"
In the last survey (implemented in 2014), they were asked about
as "Countries in western Europe (other than United Kingdom, France, Germany, Spain, Italy)."
・Countries of eastern Europe included in the rest of Europe were asked about as "Countries of eastern Europe (Czech Republic,
Poland, Hungary, Bulgaria, Romania, Russia, etc.)"
In the last survey (implemented in 2014), they were asked about as
"Countries of eastern Europe (including Russia)."
・Countries of northern Europe included in the rest of Europe were asked about as "Countries of northern Europe (Finland, Norway,
Denmark, Sweden, Iceland)."
In the last survey (implemented in 2014), they were asked about as "Countries of northern Europe."
Addenda:(1) Figures from past versions of this survey are quoted as time-series data.
2015 survey: Mar 23-26, 2015; tabulation sample size of 5,000
2014 survey: Mar 24-27, 2014; tabulation sample size of 4,936
;
(2) For single answers, since figures for each option are rounded off to the second decimal place, the total of all
options may not add up to exactly 100%.
(3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-".
(4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this report
that do not match the tabulation sample sizes that were actually yielded by the survey.
18－29yrs
30－39yrs
40－49yrs
50－59yrs
60yrs+
Male
0.7175579
1.0022098
1.2042349
0.9484497
1.2310514
（％）
Office
workers/
General
(clerical)
Office
workers/
General
(research
or
technical)
Office
workers/
General
(sales)
Office
workers/
General
(others)
Office
workers/
Manager
class,
company
directors
2016 survey total
4,802
19.2
8.3
5.2
5.8
9.0
4.9
5.1
2.2
9.9
4.0
15.7
9.4
1.1
2015 survey total
5,000
19.1
9.5
5.8
5.5
9.0
4.9
4.0
2.6
9.5
4.1
15.2
9.9
1.0
Self-employed
Freelance
Part-timers
Students
Full-time
housewives
Unemployed
Sample
Office workers
Civil
servants /
Educators
Other
（％）
No children
Youngest
child 6 yrs
or younger
Youngest
child 7 yrs
or older
No children
Youngest
child 6 yrs
or younger
Youngest
child 7 yrs
or older
4,802
16.1
9.9
4.3
20.9
18.1
10.9
3.0
16.8
5,000
16.3
10.1
4.4
21.3
17.5
11.1
3.0
16.4
Male
2,457
31.4
19.3
8.4
40.9
-
-
-
-Female
2,345
-
-
-
-
37.1
22.4
6.0
34.5
Male 18-29 yrs
341
71.8
22.5
5.5
0.2
-
-
-
-Male 30-39 yrs
475
45.6
24.9
21.9
7.6
-
-
-
-Male 40-49 yrs
580
35.7
23.0
12.2
29.0
-
-
-
-Male 50-59 yrs
465
16.3
21.0
2.2
60.4
-
-
-
-Male 60 yrs or older
596
4.8
7.9
0.2
87.2
-
-
-
-Female 18-29 yrs
573
-
-
-
-
73.7
20.0
6.3
-Female 30-39 yrs
483
-
-
-
-
41.9
35.3
16.1
6.8
Female 40-49 yrs
434
-
-
-
-
33.0
29.0
5.9
32.1
Female 50-59 yrs
378
-
-
-
-
16.0
18.9
0.4
64.7
Female 60 yrs or older
478
-
-
-
-
9.0
8.8
0.2
82.0
Sex & age
2016 survey total
2015 survey total
Unmarried
Male
Sample
Sex
Married Male
Unmarried
Female
Married Female
（％）
Kita
Kanto
4
prefectures
Keihanshin
Other
Kinki
2016 survey total
4,802
62.9
4.3
58.6
13.1
23.9
20.6
3.3
2015 survey total
5,000
61.6
3.9
57.7
13.2
25.2
21.7
3.5
Sample
Tokai
Kanto
Total
Kansai
Total
Sample
Jan.
Feb.
Mar.
Apr.
May
Jun.
Jul.
Aug. Sept. Oct.
Nov.
Dec.
Year-end &
New
Year's
total
GW
total
Obon
total
SW
total
2016 survey total
4,802
5.4
5.7
6.0
5.0
6.3
6.7
7.0
10.5
13.2
10.3
10.1
13.9
7.7
3.2
2.8
3.5
2015 survey total
5,000
4.7
5.2
6.0
5.0
6.1
6.1
8.1
11.4
11.2
11.0
10.6
14.6
8.3
2.8
2.9
*
† "*":No applicable data
0
5
10
15
20
2016 survey total 2015 survey total（％）
7
■Timing of departure of last overseas travel (Total/Single answer)
■Area of residence (Total/Single answer)
■Life stage (Total/Single answer)
■Age (Total/Single answer)
■Sex (Total/Single answer)
■Occupation (Total/Single answer)
Male
Female
●Legend
2016 survey total
(n=4,802)
2015 survey total
(n=5,000)
51.2％
52.0
48.8
48.0
20s and
under
30s
40s
50s
60s and
over
●Legend
2016 survey total
(n=4,802)
45.6
2015 survey total
(n=5,000)
45.4
Average
(yrs)
19.0％
18.2
19.9
20.9
21.1
21.4
17.5
18.8
22.4
20.7
Once
2-3 times
4-6 times
7-9 times
10 times or
more
●Legend
2016 survey total
(n=4,802)
16.1
2015 survey total
(n=5,000)
15.9
Sex
Male
(n=2,457)
17.0
Female
(n=2,345)
15.2
Sex & age
Male 18-29 yrs
(n=341)
5.8
Male 30-39 yrs
(n=475)
11.0
Male 40-49 yrs
(n=580)
18.6
Male 50-59 yrs
(n=465)
22.7
Male 60 yrs or older
(n=596)
22.0
Female 18-29 yrs
(n=573)
7.9
Female 30-39 yrs
(n=483)
12.6
Female 40-49 yrs
(n=434)
19.2
Female 50-59 yrs
(n=378)
20.0
Female 60 yrs or older
(n=478)
19.4
Area of
residence
Kanto
(n=3,021)
16.9
Kansai
(n=1,150)
14.6
Tokai
(n=631)
15.4
Life
stage
Worker (child 7 yrs and over)
(n=1,813)
17.3
Worker (child 2-6 yrs)
(n=231)
13.8
Worker (child 1 yr and under)
(n=116)
11.1
Worker (married, no children)
(n=995)
17.6
Worker (unmarried)
(n=1,455)
15.7
Unmarried male
(n=772)
15.8
Unmarried female 20s/30s
(n=624)
9.4
Unmarried female 40s and over (n=247)
24.6
Student
(n=192)
7.1
Number of
trips taken
Light
(n=786)
2.1
Middle
(n=1,235)
6.0
Heavy
(n=2,782)
24.6
Average
(times)
5.1％
5.0
6.6
3.6
21.3
10.5
4.1
1.6
1.2
9.3
3.5
0.4
2.1
1.2
5.0
4.9
6.5
1.9
6.5
13.1
6.7
6.3
10.4
5.5
0.4
12.4
31.5
―
―
11.2
11.8
11.8
10.6
26.7
15.8
11.2
5.1
5.8
22.8
10.9
5.5
6.6
3.5
10.1
14.1
11.4
7.1
12.6
17.8
11.4
13.4
15.6
18.7
3.4
26.9
68.5
―
―
16.3
15.3
16.0
16.6
25.3
23.2
13.9
12.4
9.9
28.0
17.9
9.9
11.5
11.7
15.8
17.5
16.8
13.5
19.3
22.7
15.0
18.7
19.0
24.6
7.1
24.6
―
63.5
―
9.4
9.9
8.0
10.9
8.2
8.6
7.7
8.0
7.6
12.3
13.4
8.9
9.7
9.4
9.0
9.8
10.6
9.6
8.8
5.1
8.5
10.2
8.9
12.5
8.1
9.8
―
36.5
―
57.9
58.0
57.6
58.3
18.5
41.8
63.1
72.9
75.4
27.6
54.2
75.3
70.2
74.2
60.2
53.7
54.8
67.9
52.9
41.3
58.4
51.4
46.0
38.7
81.1
26.3
―
―
100.0
8
9
Sample
Europe UK France Germany Spain Italy Other countries in western Europe Other places in Europe Middle East or Africa Turkey Other Middle East or Africa USA (excluding Hawaii and Alaska)
USA east USA west USA south
Canada or
Alaska Canada Alaska
ＴＯＴＡＬ2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0 2015 survey total 5,000 64.1 33.0 45.2 31.3 24.6 40.3 30.0 24.9 22.2 14.2 16.4 50.3 30.6 40.7 14.5 24.8 24.1 2.5 男性 Male 2,457 58.9 31.3 40.5 32.8 25.1 35.6 29.3 24.0 21.9 13.9 16.2 51.2 32.3 41.3 16.1 24.0 23.4 3.4 女性 Female 2,345 68.0 35.4 48.4 33.3 27.1 44.6 33.0 27.8 25.8 16.8 18.9 51.4 30.2 39.8 13.4 25.8 25.2 2.6 男性 １８～２９歳Male 18-29 yrs 341 4 5 .9 1 8 .3 2 4 .4 1 5 .2 1 4 .7 1 9 .4 1 3 .7 9 .1 9 .3 4 .4 6 .7 2 8 .8 1 5 .8 1 8 .9 5 .1 1 0 .3 1 0 .1 1.1 男性 ３０～３９歳Male 30-39 yrs 475 5 1 .9 2 5 .1 3 1 .9 2 5 .9 1 5 .2 2 6 .8 1 9 .8 1 8 .1 1 7 .5 8 .4 14.6 4 3 .5 27.8 3 2 .7 11.6 1 6 .7 1 6 .2 2.1 男性 ４０～４９歳Male 40-49 yrs 580 5 3 .3 2 8 .2 3 5 .9 2 7 .8 2 0 .7 3 1 .1 26.6 21.8 20.1 11.2 15.6 52.9 31.5 42.1 16.4 21.2 20.7 2.5 男性 ５０～５９歳Male 50-59 yrs 465 60.4 33.1 45.3 36.1 26.3 36.7 31.4 25.7 1 8 .4 10.8 15.1 60.4 37.6 51.6 21.4 28.4 26.9 4.1
男性 ６０歳以上Male 60 yrs or older 596 76.2 45.5 57.4 50.8 42.1 55.6 46.7 38.0 37.0 28.5 24.6 61.2 41.9 52.1 21.7 37.2 36.6 6.2
女性 １８～２９歳Female 18-29 yrs 573 5 3 .9 2 1 .6 3 3 .0 1 9 .0 1 4 .2 2 8 .2 1 5 .9 1 2 .5 1 2 .9 7 .8 8 .4 3 8 .4 2 1 .3 2 4 .4 7 .5 1 2 .5 1 2 .5 0.4
女性 ３０～３９歳Female 30-39 yrs 483 64.3 28.7 42.5 2 6 .0 2 0 .4 35.9 27.4 1 9 .2 22.5 13.0 15.3 4 4 .3 26.8 3 0 .9 9 .5 20.0 19.8 0.4
女性 ４０～４９歳Female 40-49 yrs 434 68.5 41.0 50.7 32.8 25.8 46.3 34.5 30.4 27.3 15.4 22.4 59.6 36.4 49.7 17.8 29.2 28.5 2.7
女性 ５０～５９歳Female 50-59 yrs 378 73.7 41.9 56.7 40.5 31.2 51.3 37.2 31.2 25.7 16.0 18.7 60.4 35.1 51.7 21.4 30.8 30.0 4.3
女性 ６０歳以上Female 60 yrs or older 478 83.6 48.6 64.3 52.9 47.1 66.4 54.5 49.8 43.4 33.2 32.0 59.4 34.8 49.0 13.9 40.4 39.1 6.1
関東 Kanto 3,021 64.5 35.7 46.1 34.4 27.6 41.1 33.0 27.5 24.7 16.3 17.6 54.0 33.9 42.8 16.4 25.5 24.9 3.0
関西 Kansai 1,150 61.1 29.3 40.8 30.4 22.0 37.8 26.9 23.4 22.0 14.1 16.5 46.9 28.3 36.8 12.2 25.1 24.3 3.5
東海 Tokai 631 62.0 29.3 42.7 31.7 25.9 39.0 29.4 22.5 22.5 12.4 19.1 4 6 .1 2 4 .3 36.7 11.6 21.7 21.4 2.4
社会人（子供７歳以上）Worker (child 7 yrs and over) 1,813 69.3 38.7 50.8 40.9 32.1 48.1 38.0 31.3 28.1 19.9 19.8 57.4 35.4 47.8 18.3 30.6 29.7 3.9
社会人（子供２～６歳）Worker (child 2-6 yrs) 231 59.2 2 7 .6 41.4 29.7 24.4 37.6 2 2 .9 1 9 .0 19.3 9 .5 14.1 49.0 31.1 37.8 17.1 20.8 20.8 2.3
社会人（子供１歳以下）Worker (child 1 yr and under) 116 4 8 .4 2 1 .6 2 5 .7 2 0 .5 1 1 .7 2 5 .3 2 1 .8 1 1 .9 1 2 .6 6 .4 1 0 .9 3 3 .2 2 2 .5 2 8 .5 9 .3 1 7 .1 1 7 .1 4.0
社会人（既婚・子供無）Worker (married, no children) 995 63.2 31.5 46.1 29.8 26.1 40.8 30.5 25.7 23.0 13.5 17.8 51.1 30.7 41.1 15.4 24.8 24.0 3.4
社会人（独身）Worker (unmarried) 1,455 60.7 31.3 40.1 28.9 21.7 3 4 .4 27.1 23.4 22.9 14.0 17.4 47.4 28.9 3 5 .1 10.9 20.5 20.1 2.2
独身男性 Unmarried male 772 5 1 .5 2 7 .1 3 3 .1 2 7 .9 1 9 .5 2 7 .4 2 3 .4 1 8 .9 1 7 .7 10.8 13.8 4 3 .4 27.4 3 2 .9 10.4 1 7 .5 1 7 .3 2.1
独身女性２０・３０代 Unmarried female 20s/30s 624 58.7 2 5 .4 3 6 .3 2 1 .3 1 5 .4 2 9 .2 2 0 .1 1 6 .3 1 7 .9 10.8 1 1 .4 4 2 .2 2 3 .4 2 6 .9 8 .1 1 5 .9 1 5 .8 0.2
独身女性４０代以上 Unmarried female 40s and over 247 79.9 52.1 58.4 44.2 37.2 54.5 46.8 46.1 39.4 23.5 33.6 64.9 39.5 52.8 17.7 36.4 35.3 5.7
学生 Student 192 4 2 .0 2 1 .2 2 2 .2 1 9 .8 1 2 .1 1 5 .0 1 4 .9 1 0 .5 6 .7 2 .9 4 .2 3 6 .2 1 8 .7 2 2 .5 8 .3 1 4 .5 1 4 .5 ― ライト Light 786 3 2 .3 9 .0 1 5 .0 8 .7 4 .4 1 1 .4 5 .6 4 .0 3 .4 2 .1 1 .8 1 6 .7 8 .0 1 0 .6 2 .6 5 .0 4 .9 0.2 ミドル Middle 1,235 5 4 .3 2 1 .0 3 2 .1 1 9 .6 1 4 .5 2 6 .8 1 8 .4 1 2 .5 1 0 .6 5 .5 7 .1 3 8 .6 1 9 .5 2 5 .7 7 .6 1 3 .8 1 3 .7 0.5 ヘビー Heavy 2,782 76.1 45.7 58.1 46.0 37.3 54.0 43.9 37.9 35.4 23.3 26.6 66.7 43.1 55.7 21.4 35.4 34.5 5.0 Sample Central/ South America or Caribbean Hawaii Hawaii (Oahu) Hawaii (other than Oahu) Guam or
Saipan Guam Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong or Macau Hong
Kong Macau Taiwan Korea
ＴＯＴＡＬ2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4 2015 survey total 5,000 13.9 54.9 49.2 28.1 46.4 42.4 20.2 12.5 36.4 25.6 20.9 19.4 43.8 42.9 23.1 47.8 52.2 男性 Male 2,457 15.6 52.8 47.4 27.8 45.8 41.3 21.4 13.3 40.9 29.8 25.2 22.7 41.3 40.7 23.4 47.2 4 6 .2 女性 Female 2,345 13.7 55.7 49.6 29.0 47.6 43.0 19.8 13.9 33.0 22.6 18.8 17.3 42.0 41.3 20.0 49.9 56.9 男性 １８～２９歳Male 18-29 yrs 341 4 .2 2 9 .1 2 4 .2 1 2 .0 3 6 .0 3 2 .8 8 .0 5 .3 1 7 .9 1 1 .6 9 .5 6 .3 1 6 .8 1 6 .0 6 .9 2 7 .8 2 6 .7 男性 ３０～３９歳Male 30-39 yrs 475 12.0 4 2 .6 3 5 .2 2 0 .7 3 8 .4 3 5 .2 1 4 .1 12.2 3 0 .8 2 0 .3 18.6 1 3 .7 3 3 .3 3 2 .5 19.8 4 0 .1 3 7 .8 男性 ４０～４９歳Male 40-49 yrs 580 17.2 51.7 45.9 25.3 51.2 45.2 27.4 17.4 43.4 31.3 24.9 23.2 42.9 42.3 24.1 44.8 47.3 男性 ５０～５９歳Male 50-59 yrs 465 19.0 65.9 62.0 35.7 57.3 51.6 31.4 17.1 45.7 32.7 26.9 27.8 50.4 50.0 27.8 51.6 53.9
男性 ６０歳以上Male 60 yrs or older 596 20.9 65.3 60.5 38.8 43.0 39.3 21.3 11.6 55.8 44.2 38.2 34.7 53.1 52.5 31.6 62.8 56.8
女性 １８～２９歳Female 18-29 yrs 573 4 .3 3 6 .2 3 0 .4 1 2 .1 3 9 .9 3 6 .6 1 0 .8 6 .7 1 8 .8 1 1 .2 8 .4 6 .9 1 9 .6 1 8 .8 8 .4 3 9 .0 50.2
女性 ３０～３９歳Female 30-39 yrs 483 8 .9 51.5 44.5 23.7 49.7 44.3 20.8 14.2 2 9 .3 1 7 .9 1 3 .8 1 3 .8 3 5 .5 3 4 .6 1 6 .3 48.0 59.4
女性 ４０～４９歳Female 40-49 yrs 434 18.8 65.1 60.0 33.2 58.1 51.4 29.8 18.0 35.9 25.8 19.0 16.5 56.7 55.8 24.9 48.0 62.8
女性 ５０～５９歳Female 50-59 yrs 378 19.5 70.0 64.7 40.7 54.2 49.9 25.1 19.9 35.3 24.4 23.2 18.7 51.7 51.1 23.4 54.0 53.6
女性 ６０歳以上Female 60 yrs or older 478 20.5 63.5 56.4 41.6 3 9 .8 3 6 .1 16.4 13.9 49.4 36.7 32.6 33.0 54.3 53.9 30.5 63.3 59.6
関東 Kanto 3,021 16.2 56.0 50.8 29.2 48.8 43.1 23.8 15.0 36.6 25.6 21.9 20.0 42.4 41.8 22.4 48.9 49.4
関西 Kansai 1,150 11.5 50.9 44.4 25.8 42.0 39.7 1 4 .3 10.6 37.5 26.8 21.1 19.8 40.5 39.5 20.9 48.7 55.0
東海 Tokai 631 12.8 51.8 45.0 29.3 44.8 41.8 17.1 12.2 38.4 28.6 24.5 21.0 40.2 39.3 20.3 46.1 54.5
社会人（子供７歳以上）Worker (child 7 yrs and over) 1,813 17.5 65.0 59.2 37.6 48.4 44.3 21.9 12.7 43.1 31.4 27.8 25.8 46.9 46.3 24.4 53.2 52.3
社会人（子供２～６歳）Worker (child 2-6 yrs) 231 12.7 55.4 49.5 27.0 61.2 54.8 28.1 18.5 37.0 26.1 18.8 18.1 43.4 42.0 18.9 3 7 .3 51.0
社会人（子供１歳以下）Worker (child 1 yr and under) 116 7 .3 4 5 .4 4 1 .6 1 9 .5 55.8 52.9 21.8 19.2 2 6 .9 22.9 1 4 .8 1 0 .2 2 5 .2 2 4 .3 1 6 .4 4 3 .1 3 9 .2 社会人（既婚・子供無）Worker (married, no children) 995 16.5 55.7 50.0 27.6 48.5 42.2 23.6 18.9 35.6 24.0 20.8 17.3 43.0 42.3 21.5 46.4 51.9
社会人（独身）Worker (unmarried) 1,455 12.3 4 3 .7 3 7 .7 2 0 .6 42.5 38.3 17.9 11.2 33.6 23.5 18.5 17.5 39.1 38.2 21.8 48.7 53.0
独身男性 Unmarried male 772 11.5 3 8 .7 3 3 .2 1 8 .3 3 8 .0 3 4 .2 15.8 10.1 35.7 25.5 21.0 19.3 3 6 .5 3 5 .9 22.1 4 2 .5 4 3 .1 独身女性２０・３０代 Unmarried female 20s/30s 624 6 .2 3 7 .1 3 1 .3 1 4 .9 4 0 .6 3 6 .8 1 3 .3 6 .4 2 1 .2 1 3 .5 9 .2 8 .5 2 4 .1 2 3 .0 1 1 .6 45.7 54.4
独身女性４０代以上 Unmarried female 40s and over 247 23.8 64.2 57.8 35.5 50.8 47.1 26.0 20.8 47.1 34.5 27.7 27.3 65.2 64.9 33.6 62.1 68.0
学生 Student 192 3 .8 2 8 .2 2 4 .6 1 2 .2 2 9 .1 2 7 .8 4 .5 3 .2 1 9 .4 1 3 .3 9 .3 8 .1 1 2 .9 1 2 .9 4 .5 3 0 .9 3 6 .2 ライト Light 786 1 .1 2 6 .4 2 2 .1 9 .8 2 0 .0 1 7 .4 4 .6 3 .2 8 .7 4 .4 3 .8 3 .2 7 .1 7 .0 3 .4 2 1 .0 1 7 .5 ミドル Middle 1,235 5 .2 4 7 .6 4 0 .2 1 9 .5 4 1 .6 37.3 1 1 .3 6 .1 2 0 .7 1 1 .7 1 0 .1 8 .1 2 5 .6 2 4 .7 9 .9 3 8 .0 4 1 .4 ヘビー Heavy 2,782 22.7 65.0 59.6 37.6 56.4 51.3 29.3 19.9 52.3 39.0 32.5 30.1 58.5 57.8 32.2 60.9 65.4 Sample Southeast
Asia Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian beaches (other than Bali) Indonesian
cities Malaysia Philippines Vietnam Cambodia Other places in Asia Oceania Australia New Zealand or other Oceania Long distance Medium distance Short distance ＴＯＴＡＬ2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9 79.1 85.0 86.6 2015 survey total 5,000 63.9 37.8 11.9 9.5 30.6 21.1 4.6 8.3 21.9 13.4 20.9 13.3 12.4 37.5 33.3 12.8 79.2 84.3 86.7 男性 Male 2,457 64.0 37.4 12.4 11.2 33.5 19.1 4.9 9.7 24.0 15.9 20.9 13.9 14.3 36.2 32.7 13.1 75.7 84.3 84.8 女性 Female 2,345 65.9 40.2 12.8 7.5 28.5 24.1 3.7 8.3 21.1 11.2 22.9 14.5 11.7 40.9 36.8 12.6 82.8 85.7 88.6 男性 １８～２９歳Male 18-29 yrs 341 4 5 .7 2 2 .7 3 .2 4 .2 1 6 .8 5 .9 1.5 3 .8 1 1 .6 7 .6 9 .1 8 .8 5 .9 2 0 .6 1 8 .5 4 .0 6 1 .5 6 8 .6 6 8 .0 男性 ３０～３９歳Male 30-39 yrs 475 5 5 .3 2 9 .3 10.1 9.5 27.4 1 4 .8 2.7 9.1 1 7 .5 11.4 1 6 .2 11.6 12.2 2 9 .5 2 6 .4 10.5 6 9 .2 7 7 .4 8 0 .6 男性 ４０～４９歳Male 40-49 yrs 580 66.0 38.2 14.1 13.7 37.1 21.8 4.4 10.2 25.5 19.1 20.7 14.1 16.4 38.8 35.7 12.0 7 3 .7 86.3 87.3 男性 ５０～５９歳Male 50-59 yrs 465 69.6 41.8 20.8 14.5 40.2 26.5 6.1 10.4 26.5 19.0 23.3 11.6 15.3 41.6 37.8 15.5 80.4 90.8 92.7
男性 ６０歳以上Male 60 yrs or older 596 75.2 47.9 11.2 11.4 39.0 21.7 8.1 12.6 32.9 18.6 29.5 20.0 18.0 43.8 39.0 19.4 87.2 91.5 89.0
女性 １８～２９歳Female 18-29 yrs 573 5 3 .0 2 5 .2 6 .9 3 .0 1 6 .6 17.0 1.3 4.3 9 .9 7 .3 1 2 .5 9.7 5 .2 3 2 .8 2 9 .3 6 .5 7 1 .6 7 5 .9 82.8
女性 ３０～３９歳Female 30-39 yrs 483 62.1 3 2 .4 10.9 6.6 2 5 .4 24.3 2.5 7.0 1 6 .3 10.1 21.6 15.1 9.7 37.3 33.8 8.0 79.8 84.1 88.5
女性 ４０～４９歳Female 40-49 yrs 434 75.1 47.6 20.9 11.4 34.2 30.2 4.9 9.3 27.3 15.6 24.9 12.5 14.0 48.4 43.6 13.3 86.9 90.9 93.2
女性 ５０～５９歳Female 50-59 yrs 378 69.6 51.5 16.0 11.9 33.9 28.5 5.7 11.7 29.0 13.8 25.5 14.8 12.9 46.8 43.1 16.6 86.9 90.3 89.5
女性 ６０歳以上Female 60 yrs or older 478 73.8 50.6 11.7 6.8 36.5 23.4 5.3 10.9 27.5 11.1 32.6 21.1 18.6 42.8 37.9 20.9 92.2 90.8 90.6
関東 Kanto 3,021 66.1 40.3 13.3 10.3 31.4 22.4 4.6 10.0 23.8 14.9 22.5 13.6 13.7 37.5 33.8 11.9 80.6 85.6 86.8
関西 Kansai 1,150 61.8 36.2 10.6 7.0 29.8 20.6 4.1 7.6 20.1 10.7 20.8 14.2 10.9 40.1 36.2 14.5 76.8 83.5 86.5
東海 Tokai 631 64.7 36.3 12.7 9.4 31.5 19.4 3.4 7.1 21.3 12.7 20.7 16.9 14.1 40.6 36.4 14.4 76.1 84.8 86.0
社会人（子供７歳以上）Worker (child 7 yrs and over) 1,813 69.5 44.6 12.6 9.2 33.0 21.0 5.4 9.6 24.9 12.7 24.7 14.2 13.3 41.6 37.6 16.1 83.9 90.4 89.3
社会人（子供２～６歳）Worker (child 2-6 yrs) 231 63.5 35.3 13.9 10.9 2 6 .0 20.3 4.6 9.0 1 7 .1 17.8 1 5 .9 7 .7 9.9 34.6 31.7 9.9 74.9 83.3 87.7
社会人（子供１歳以下）Worker (child 1 yr and under) 116 5 4 .9 2 3 .9 14.9 7.4 2 2 .5 21.8 2.7 8.2 1 3 .9 14.7 1 4 .6 12.3 9.8 2 3 .8 2 0 .4 9.6 6 4 .4 80.4 7 9 .3 社会人（既婚・子供無）Worker (married, no children) 995 65.0 38.4 14.9 10.5 32.0 26.5 4.7 9.3 23.1 13.2 22.2 15.1 13.7 39.7 36.6 12.3 80.3 85.8 85.9
社会人（独身）Worker (unmarried) 1,455 62.6 35.4 11.6 9.7 31.2 21.2 3.2 8.9 22.1 14.9 21.2 15.8 14.3 36.8 32.9 10.7 76.2 80.8 85.5
独身男性 Unmarried male 772 5 8 .3 3 3 .0 9.9 11.6 32.8 1 5 .9 3.0 9.6 24.0 16.3 19.5 13.9 14.9 3 2 .3 2 8 .4 10.3 6 7 .6 7 6 .9 8 1 .5 独身女性２０・３０代 Unmarried female 20s/30s 624 5 6 .3 2 8 .0 7.9 3 .7 1 9 .8 18.0 1.5 4.1 1 3 .4 9.2 1 6 .6 13.6 7 .8 35.2 31.6 7 .2 77.5 7 6 .1 85.5
独身女性４０代以上 Unmarried female 40s and over 247 79.4 53.5 21.5 13.0 44.6 34.1 6.5 14.8 31.7 20.6 30.0 19.6 21.1 49.0 42.9 18.0 91.0 92.4 91.8
学生 Student 192 4 6 .3 2 4 .6 4 .7 2 .5 1 7 .9 5 .9 1.0 3 .4 1 3 .5 9.1 9 .9 5 .6 3 .9 2 9 .0 2 3 .9 6 .9 6 4 .5 6 5 .3 7 6 .9 ライト Light 786 2 4 .5 7 .8 1 .8 0 .6 6 .4 4 .5 0.2 1 .0 2 .6 2 .9 2 .5 2 .3 1 .7 1 2 .3 1 1 .1 2 .2 4 7 .0 5 4 .3 5 6 .5 ミドル Middle 1,235 5 2 .2 2 2 .7 4 .9 3 .0 1 5 .7 1 0 .6 0.4 1 .5 8 .7 5 .7 1 1 .1 8 .2 4 .2 2 7 .7 2 4 .1 6 .8 74.6 83.3 86.6
ヘビー Heavy 2,782 82.0 54.7 19.0 14.7 44.8 31.2 7.2 14.6 34.4 20.1 32.1 20.1 20.2 50.7 46.1 18.6 90.2 94.4 95.1 50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
5 0 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded. Sex & age
Sex
Southeast Asia Oceania
Area of residence Life stage
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Number of
trips taken
Sex Sex & age
Area of residence Life stage Number of trips taken Number of trips taken Sex Sex & age
Area of residence Life stage
11
12
●Purpose
To get a picture of what travel abroad was in 2015.
●Respondents
Whose who were selected from INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and
Tokai).
●Period
Mar 9 (Wed.) through Mar 15 (The.), 2016
●Method
Internet survey
●Sample Size
66,310 respondents (204,786 approached, 66,719 collected from for a collection rate of 32.6%)
† Of the 66,310 respondents included in this survey, only the 19,993 evenly collected on the basis of
gender and age were subjected to the following method of weight-back tabulation for displaying here
●Tabulation Method
The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender
and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of
Statistics Ministry of Internal Affairs and Communications).
The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki
prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu,
Shizuoka, Aichi, Mie prefectures).
Weighting
●Prior to the main part of this report, booking status, cost, degree of satisfaction (from
page 15 on), the results such as rate of overseas travel in 2015 are indicated from the
following survey results.
Male
18－29yrs
30－39yrs
40－49yrs
50－59yrs
60yrs+
18－29yrs
30－39yrs
40－49yrs
50－59yrs
60yrs+
0.75193552
0.78848723
0.93698177
0.72336238
1.67149382
0.71858455
0.75749785
0.90361129
0.71083588
2.03832924
13
Went overseas
Didn't go
●Legend
2016 survey total
(n=19,993)
2015 survey total
(n=20,744)
Sex
Male
(n=9,738)
Female
(n=10,255)
Sex & age
Male 18-29 yrs
(n=1,503)
Male 30-39 yrs
(n=1,577)
Male 40-49 yrs
(n=1,874)
Male 50-59 yrs
(n=1,446)
Male 60 yrs or older
(n=3,338)
Female 18-29 yrs
(n=1,437)
Female 30-39 yrs
(n=1,515)
Female 40-49 yrs
(n=1,807)
Female 50-59 yrs
(n=1,421)
Female 60 yrs or older
(n=4,075)
Area of
residence
Kanto
(n=11,648)
Kansai
(n=5,364)
Tokai
(n=2,981)
14.9％
14.8
14.0
15.7
13.8
10.3
12.4
14.2
16.6
16.9
11.8
11.4
14.2
19.2
16.3
12.4
13.6
85.1
85.2
86.0
84.3
86.2
89.8
87.7
85.8
83.4
83.2
88.2
88.6
85.8
80.8
83.7
87.6
86.4
Leisure
Business
To visit friends/
acquaintances/
family/relatives
Study abroad/
Training
Other
●Legend
2016 survey total
(n=2,972)
2015 survey total
(n=3,077)
Sex
Male
(n=1,361)
Female
(n=1,611)
Sex & age
Male 18-29 yrs
(n=208)
Male 30-39 yrs
(n=162)
Male 40-49 yrs
(n=231)
Male 50-59 yrs
(n=205)
Male 60 yrs or older
(n=555)
Female 18-29 yrs
(n=242)
Female 30-39 yrs
(n=179)
Female 40-49 yrs
(n=206)
Female 50-59 yrs
(n=201)
Female 60 yrs or older
(n=783)
Area of
residence
Kanto
(n=1,902)
Kansai
(n=664)
Tokai
(n=405)
† "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports." "To visit friends/acquaintances/family/relatives" is the total of
"To visit friends/acquaintances/family/relatives (stay of less than one year)" and "To visit friends/acquaintances/family/relatives
(stay of one year or more)."
"Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)."
76.9％
77.9
69.6
83.1
71.0
63.4
59.9
55.6
80.1
78.3
83.5
84.2
83.4
84.1
77.0
78.9
73.4
11.2
10.6
22.6
1.6
11.6
31.2
36.8
39.1
12.0
2.4
3.0
3.1
2.1
0.5
11.6
9.7
11.8
7.5
7.0
4.6
10.0
5.1
2.9
3.2
4.9
5.4
5.6
9.7
11.8
12.0
10.4
7.5
7.4
8.1
1.9
1.6
2.0
1.7
10.9
1.0
-0.6
8.3
0.8
-0.8
1.7
1.9
2.8
2.5
2.8
1.2
3.6
1.4
1.5
-0.4
1.8
5.3
3.0
0.9
2.5
4.2
2.3
2.1
3.9
14
15
Outline of Overseas Travel in 2015
Chapter 1
Once
2 times
3 times
4 times
5 times or
more
No ans.
●Legend
2016 survey total
(n=4,802)
1.7
2015 survey total
(n=5,000)
1.6
Sex
Male
(n=2,457)
1.7
Female
(n=2,345)
1.6
Sex & age
Male 18-29 yrs
(n=341)
1.6
Male 30-39 yrs
(n=475)
1.7
Male 40-49 yrs
(n=580)
1.7
Male 50-59 yrs
(n=465)
1.7
Male 60 yrs or older
(n=596)
1.7
Female 18-29 yrs
(n=573)
1.5
Female 30-39 yrs
(n=483)
1.6
Female 40-49 yrs
(n=434)
1.7
Female 50-59 yrs
(n=378)
1.6
Female 60 yrs or older
(n=478)
1.8
Area of
residence
Kanto
(n=3,021)
1.7
Kansai
(n=1,150)
1.6
Tokai
(n=631)
1.6
Life
stage
Worker (child 7 yrs and over)
(n=1,813)
1.6
Worker (child 2-6 yrs)
(n=231)
1.6
Worker (child 1 yr and under)
(n=116)
1.4
Worker (married, no children)
(n=995)
1.6
Worker (unmarried)
(n=1,455)
1.8
Unmarried male
(n=772)
2.0
Unmarried female 20s/30s
(n=624)
1.5
Unmarried female 40s and over (n=247)
1.8
Student
(n=192)
1.5
Number of
trips taken
Light
(n=786)
1.1
Middle
(n=1,235)
1.3
Heavy
(n=2,782)
2.0
Average
(times)
66.1％
66.8
65.9
66.3
73.9
68.4
64.9
65.7
60.5
68.8
69.7
66.2
64.3
61.7
65.1
67.4
68.4
67.1
75.1
77.8
66.7
61.7
61.2
65.2
60.0
68.9
87.2
80.4
53.8
21.1
20.7
20.4
21.8
16.0
19.8
20.7
18.2
24.8
21.6
22.1
18.6
22.8
24.2
21.5
21.3
19.0
21.1
14.2
16.6
21.0
22.8
20.9
24.2
22.1
19.1
10.7
15.5
26.5
7.3
7.4
7.3
7.3
5.3
5.3
7.9
9.2
7.9
6.9
4.7
7.8
8.2
9.0
7.4
6.6
8.0
7.0
3.4
4.5
7.0
8.4
8.9
7.6
8.9
8.4
2.1
2.0
11.0
2.2
2.3
2.6
1.7
1.5
2.3
1.7
2.9
4.1
0.4
1.6
3.6
1.8
1.6
2.4
1.9
1.9
2.1
0.9
-2.2
2.7
3.2
1.2
4.0
1.4
-0.4
3.6
3.3
2.8
3.8
2.8
3.4
4.2
4.8
4.1
2.7
2.4
1.9
3.8
2.9
3.5
3.7
2.9
2.6
2.6
6.5
1.1
3.0
4.4
5.7
1.9
5.0
2.3
-1.6
5.1
16
■Number of overseas trips in 2015 (Total/Single answer)
17
■Destinations in 2015 (Total/Multiple answers)
（％）
destination
2015
destination
2014
destination
2013
destination
2012
(n=4,802)
(n=5,000)
(n=4,936)
(n=5,078)
UK
4.2
3.8
0.4
4.2
4.2
France
6.0
7.7
▲ 1.7
7.5
7.5
Germany
4.8
4.0
0.8
4.6
4.7
Spain
3.9
3.6
0.3
3.5
2.9
Italy
5.8
5.5
0.3
5.7
5.8
Other countries in western Europe
5.8
5.2
0.6
5.6
6.3
Greece
0.7
0.6
0.1
0.5
0.5
Countries of eastern Europe
3.1
2.4
0.7
3.1
2.6
Countries of northern Europe
2.2
1.8
0.4
1.9
1.2
Turkey
1.2
1.9
▲ 0.7
2.2
2.9
Morocco
0.4
0.7
▲ 0.3
0.6
0.6
Egypt
0.1
0.2
▲ 0.1
0.5
0.7
Dubai
0.9
0.8
0.1
0.8
0.9
Kenya
―
0.1
▲ 0.1
0.2
0.2
Other Middle East or Africa
0.8
1.0
▲ 0.2
1.1
1.9
USA east
4.7
4.3
0.4
3.6
4.1
USA west
5.2
5.1
0.1
5.6
5.5
USA south
1.3
1.4
▲ 0.1
1.3
1.4
Canada
2.3
2.4
▲ 0.1
1.9
2.0
Alaska
0.2
0.1
0.1
0.1
0.4
Mexico
0.5
0.8
▲ 0.3
0.6
0.6
Jamaica
―
0.1
▲ 0.1
0.1
0.1
Caribbean islands
0.3
0.3
―
0.4
0.3
Other Central/South America
0.9
0.8
0.1
1.3
1.1
Hawaii (Oahu)
13.0
13.5
▲ 0.5
12.7
13.5
Hawaii (other than Oahu)
3.5
3.7
▲ 0.2
3.7
4.2
Guam
7.0
6.5
0.5
7.7
8.4
Saipan
0.8
1.1
▲ 0.3
1.4
1.7
Palau
0.4
0.5
▲ 0.1
0.5
0.6
Other Micronesia
0.2
0.1
0.1
0.1
0.2
Fiji
0.1
―
0.1
0.1
0.1
Tahiti
0.2
0.1
0.1
0.3
0.2
New Caledonia
0.2
0.2
―
0.2
0.4
Maldives
0.5
0.5
―
0.6
0.4
Other Islands in South Pacific of Indian Ocean
0.1
0.1
―
0.2
0.3
Shanghai
2.3
2.2
0.1
2.5
4.3
Beijing
1.0
0.8
0.2
0.7
2.7
Other China
2.4
2.0
0.4
1.9
3.4
Hong Kong
5.4
5.7
▲ 0.3
5.0
6.9
Macau
2.1
1.9
0.2
2.1
3.0
Taiwan
15.9
14.3
1.6
12.8
12.1
Korea
10.0
12.5
▲ 2.5
15.4
20.3
Singapore
6.1
5.0
1.1
5.4
4.8
Phuket
1.2
1.1
0.1
1.2
1.4
Thai beaches (other than Phuket)
1.1
1.2
▲ 0.1
1.4
1.8
Thailand (other than beach resorts)
6.2
5.6
0.6
6.6
6.6
Bali
2.7
2.7
―
3.2
2.9
Indonesian beaches (other than Bali)
0.4
0.2
0.2
0.3
0.4
Indonesia (other than beach resorts)
0.7
0.6
0.1
0.7
0.7
Malaysian beaches
0.9
0.9
―
0.9
1.0
Malaysia (other than beach resorts)
2.1
2.2
▲ 0.1
2.1
2.1
Cebu Island
1.2
1.0
0.2
0.8
0.9
Philippine beaches (other than Cebu Island)
0.6
0.2
0.4
0.5
0.6
Philippines (other than beach resorts)
1.0
1.2
▲ 0.2
0.8
0.9
Vietnam cities (Ho Chi Minh, Hanoi)
3.8
3.9
▲ 0.1
4.0
Vietnam beaches
1.3
0.5
0.8
0.4
Vietnam (other than cities and beach resorts)
0.8
0.5
0.3
0.6
Cambodia
1.9
2.3
▲ 0.4
2.2
1.7
India
0.9
1.0
▲ 0.1
0.9
1.2
Sri Lanka
0.5
0.5
―
0.5
*
Other Asia
1.0
1.2
▲ 0.2
1.3
1.6
Australia
3.6
3.3
0.3
3.1
3.8
New Zealand
1.2
1.1
0.1
1.2
0.9
Other Oceania
0.1
0.1
―
0.1
0.1
Europe/total
25.7
25.4
0.3
26.5
24.5
Middle East or Africa/total
3.0
4.1
▲ 1.1
4.7
6.2
USA (exc. Hawaii and Alaska)/total
10.3
9.8
0.5
9.4
9.6
Canada or Alaska/total
2.4
2.5
▲ 0.1
2.0
2.3
Central/South America or Caribbean/total
1.5
1.8
▲ 0.3
2.0
1.9
Hawaii/total
15.3
15.7
▲ 0.4
14.4
15.3
Guam or Saipan/total
7.7
7.4
0.3
8.8
9.5
South Pacific islands or other islands/total
1.6
1.5
0.1
1.8
1.9
China (ex. Hong Kong / Macau)/total
5.0
4.5
0.5
4.4
8.8
Hong Kong or Macau/total
5.9
6.3
▲ 0.4
5.7
7.5
Southeast Asia/total
24.3
22.5
1.8
23.6
21.8
Other places in Asia/total
2.2
2.6
▲ 0.4
2.6
2.7
Oceania/total
4.8
4.3
0.5
4.2
4.5
Long distance/total
37.7
39.2
▲ 1.5
39.5
38.3
Medium distance/total
42.5
41.1
1.4
41.0
39.8
Short distance/total
41.0
40.7
0.3
42.2
49.0
† "*":No applicable data
4.2
Oceania
Guam or
Saipan
South Pacific
islands or other
islands
Other places in
Asia
Southeast Asia
China (excluding
Hong Kong and
Macau)
Hong Kong or
Macau
increase
/decrease
2014→2015
Hawaii
USA (excluding
Hawaii and
Alaska)
Canada or
Alaska
Europe
Middle East
or Africa
Central/South
America or
Caribbean
0
5
10
15
20
25
30
35
40
45
2015
destination
2014
destination
2. Destinations in 2015 (1)
（％）
ＴＯＴＡＬ
Sample
Europe UK France Germany Spain Italy Other countries in western Europe Other places in Europe Middle East or Africa Turkey Other Middle East or Africa USA (excluding Hawaii and Alaska)
USA east USA west southUSA Canada orAlaska Canada Alaska
ＴＯＴＡＬ2016 survey total 4,802 25.7 4.2 6.0 4.8 3.9 5.8 5.8 5.6 3.0 1.2 2.0 10.3 4.7 5.2 1.3 2.4 2.3 0.2 2015 survey total 5,000 25.4 3.8 7.7 4.0 3.6 5.5 5.2 4.5 4.1 1.9 2.5 9.8 4.3 5.1 1.4 2.5 2.4 0.1 男性 Male 2,457 23.7 4.1 5.8 5.0 3.9 5.5 5.3 5.0 3.2 1.3 2.1 9.9 4.9 4.9 1.3 2.3 2.2 0.3 女性 Female 2,345 27.7 4.3 6.3 4.7 3.9 6.0 6.4 6.2 2.7 1.0 1.8 10.7 4.5 5.5 1.3 2.5 2.5 0.2 男性 １８～２９歳Male 18-29 yrs 341 24.8 4.8 7.6 5.1 5.5 5.5 4.4 2.5 3.2 1.3 2.5 9.5 3.2 5.5 2.1 2.1 1.9 0.2 男性 ３０～３９歳Male 30-39 yrs 475 2 0 .7 5.7 6.3 6.1 1.7 4.6 2.7 3.6 2.7 0.8 1.9 12.9 7.6 6.1 1.5 3.2 3.0 0.2 男性 ４０～４９歳Male 40-49 yrs 580 1 7 .0 3.3 6.2 4.8 2.7 3.5 3.5 3.7 2.7 1.2 2.1 8.3 4.6 4.4 0.4 1.7 1.7 ― 男性 ５０～５９歳Male 50-59 yrs 465 1 8 .4 2.7 4.3 2.2 3.3 4.9 3.5 3.7 2.0 0.8 1.4 9.2 3.3 6.1 0.6 1.8 1.8 0.2
男性 ６０歳以上Male 60 yrs or older 596 36.2 4.1 5.2 6.4 6.4 8.5 11.0 9.9 5.0 2.3 2.7 9.7 5.4 3.1 2.1 2.7 2.5 0.6
女性 １８～２９歳Female 18-29 yrs 573 22.8 5.0 6.9 5.6 3.4 6.5 4.7 3.0 1.5 0.4 1.1 12.7 5.2 5.8 2.8 1.5 1.5 ―
女性 ３０～３９歳Female 30-39 yrs 483 26.0 3.9 7.6 3.7 3.1 5.4 4.7 4.5 1.9 0.8 1.0 10.1 4.7 4.5 1.0 2.1 2.1 0.2
女性 ４０～４９歳Female 40-49 yrs 434 2 0 .3 3.6 4.7 2.3 2.5 1.9 4.7 7.2 3.0 0.6 2.5 9.3 3.4 6.3 0.8 1.9 1.7 0.4
女性 ５０～５９歳Female 50-59 yrs 378 29.0 4.1 6.6 6.2 5.1 5.7 5.7 5.3 1.8 0.6 1.4 10.5 4.7 5.5 0.8 3.5 3.5 0.2
女性 ６０歳以上Female 60 yrs or older 478 41.0 4.9 5.3 5.5 5.5 10.2 12.3 11.5 5.5 2.7 3.3 10.2 4.5 5.5 0.6 4.1 4.1 ―
関東 Kanto 3,021 26.9 4.6 6.3 5.4 4.0 5.6 6.3 6.0 2.8 1.2 1.9 11.3 5.2 5.7 1.6 2.4 2.4 0.2
関西 Kansai 1,150 23.9 3.8 5.8 3.8 3.2 6.1 4.3 5.5 3.4 1.3 2.3 8.3 4.1 4.0 0.9 2.3 2.0 0.3
東海 Tokai 631 22.9 3.2 5.0 3.8 4.4 5.9 6.4 3.7 2.9 1.0 2.0 9.0 3.7 5.2 0.9 2.6 2.6 0.2
社会人（子供７歳以上）Worker (child 7 yrs and over) 1,813 27.9 4.1 4.8 4.5 4.7 6.3 7.3 6.7 3.7 1.6 2.4 9.0 4.2 4.4 1.1 2.4 2.3 0.2
社会人（子供２～６歳）Worker (child 2-6 yrs) 231 1 3 .8 3.5 5.2 4.0 1.0 3.0 1.4 1.2 1.8 1.1 0.7 9.7 4.7 6.3 1.3 2.5 2.2 0.3
社会人（子供１歳以下）Worker (child 1 yr and under) 116 1 5 .1 6.0 3.8 4.5 1.7 1.7 1.5 0.9 1.1 ― 1.1 6.5 3.5 3.0 ― 1.0 1.0 ―
社会人（既婚・子供無）Worker (married, no children) 995 28.3 3.3 7.8 4.1 4.0 7.1 7.1 5.8 2.3 0.9 1.6 10.3 4.3 5.4 1.4 3.1 3.0 0.4
社会人（独身） Worker (unmarried) 1,455 23.5 4.5 6.5 5.2 3.1 5.1 4.2 5.7 2.9 1.1 2.1 11.2 5.5 5.6 1.3 2.0 1.9 0.1
独身男性 Unmarried male 772 21.2 5.3 6.6 6.9 3.4 4.6 3.7 4.0 3.8 1.5 2.9 11.7 6.0 5.9 1.7 1.9 1.8 0.1
独身女性２０・３０代 Unmarried female 20s/30s 624 24.7 4.5 6.7 5.5 3.4 5.2 4.2 4.2 1.2 0.5 0.7 13.1 5.8 5.9 2.1 2.0 2.0 ―
独身女性４０代以上 Unmarried female 40s and over 247 30.6 3.9 6.4 2.8 3.7 5.5 7.0 11.2 4.0 1.1 2.9 10.4 4.3 6.4 ― 3.0 3.0 0.3
学生 Student 192 27.8 6.7 7.4 9.7 6.3 4.7 5.9 1.0 1.8 0.4 1.8 17.7 6.6 8.8 3.6 2.8 2.8 ― ライト Light 786 21.3 4.4 7.0 3.6 2.6 5.4 2.5 1.6 1.8 1.0 0.8 8.1 3.4 4.1 1.5 1.2 1.2 0.1 ミドル Middle 1,235 21.6 3.3 4.7 4.1 3.5 4.6 3.9 3.2 1.6 0.6 1.1 8.9 4.0 3.8 1.5 2.2 2.2 ― ヘビー Heavy 2,782 28.7 4.5 6.3 5.5 4.5 6.4 7.6 7.8 3.9 1.5 2.7 11.5 5.4 6.2 1.2 2.9 2.7 0.3 Sample Central/ South America or Caribbean
Hawaii (Oahu)Hawaii Hawaii (other than Oahu)
Guam or
Saipan Guam Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Shanghai Beijing Other China (exc. Hong Kong / Macau) Hong Kong or Macau Hong
Kong Macau Taiwan Korea
ＴＯＴＡＬ2016 survey total 4,802 1.5 15.3 13.0 3.5 7.7 7.0 0.8 1.6 5.0 2.3 1.0 2.4 5.9 5.4 2.1 15.9 10.0 2015 survey total 5,000 1.8 15.7 13.5 3.7 7.4 6.5 1.1 1.5 4.5 2.2 0.8 2.0 6.3 5.7 1.9 14.3 12.5 男性 Male 2,457 1.9 15.0 12.6 3.6 8.1 7.2 1.0 1.5 6.7 3.0 1.5 3.3 6.9 6.0 2.7 16.4 7.6 女性 Female 2,345 1.2 15.6 13.4 3.5 7.3 6.7 0.7 1.6 3.2 1.6 0.5 1.5 5.0 4.7 1.5 15.3 12.5 男性 １８～２９歳Male 18-29 yrs 341 1.3 14.1 11.8 3.4 9.9 9.3 0.6 1.5 5.5 3.4 1.3 1.7 4.2 3.8 1.1 15.8 7.6 男性 ３０～３９歳Male 30-39 yrs 475 2.1 18.4 14.6 4.4 9.7 8.2 1.9 2.1 7.2 3.0 2.7 3.0 7.2 5.9 3.4 17.7 8.6 男性 ４０～４９歳Male 40-49 yrs 580 1.7 14.3 12.4 3.3 10.0 9.1 1.0 1.7 6.2 3.3 1.5 2.9 10.6 9.3 4.6 14.1 9.3 男性 ５０～５９歳Male 50-59 yrs 465 1.2 15.3 13.1 3.5 7.1 6.3 0.8 1.6 7.8 3.5 1.2 4.1 7.6 6.9 1.8 18.8 7.8
男性 ６０歳以上Male 60 yrs or older 596 2.7 13.2 11.4 3.5 4.5 4.1 0.4 0.8 6.6 2.3 1.0 4.1 3.9 3.5 1.9 16.1 5 .0 女性 １８～２９歳Female 18-29 yrs 573 0.4 16.2 14.4 2.6 9.7 8.8 0.9 2.2 1.7 0.6 0.6 0.9 3.4 3.2 1.3 14.2 15.5
女性 ３０～３９歳Female 30-39 yrs 483 0.8 17.1 14.6 4.3 8.7 8.5 0.4 2.3 3.7 2.1 0.6 1.4 5.4 5.4 1.6 13.6 12.4
女性 ４０～４９歳Female 40-49 yrs 434 1.5 16.7 15.2 2.7 8.9 7.6 1.3 1.3 3.6 1.7 0.8 1.5 7.8 7.0 2.1 15.9 13.1
女性 ５０～５９歳Female 50-59 yrs 378 1.4 14.2 11.7 3.9 5.7 5.1 0.6 1.0 3.3 2.1 0.2 1.4 5.5 5.5 1.2 19.7 13.3
女性 ６０歳以上Female 60 yrs or older 478 2.0 13.3 10.5 3.9 2.9 2.9 0.4 1.0 3.9 1.6 0.2 2.5 3.5 3.1 1.4 14.3 8.0
関東 Kanto 3,021 1.7 16.8 14.4 3.7 7.7 6.7 1.1 1.7 5.0 2.7 1.2 2.1 6.1 5.5 2.1 15.7 8.9
関西 Kansai 1,150 1.0 12.6 10.6 3.5 7.1 6.8 0.3 1.1 4.4 1.1 0.4 3.0 5.7 5.0 2.1 17.2 12.8
東海 Tokai 631 1.9 12.8 10.7 3.1 8.9 8.7 0.3 1.6 6.0 2.8 1.3 2.6 5.8 5.3 2.0 14.2 10.2
社会人（子供７歳以上）Worker (child 7 yrs and over) 1,813 1.6 15.8 13.1 3.9 6.7 6.2 0.6 0.7 5.3 2.1 0.9 2.9 5.0 4.5 1.6 15.2 8.0
社会人（子供２～６歳）Worker (child 2-6 yrs) 231 0.4 24.4 19.9 5.3 19.1 17.6 1.9 1.7 4.4 1.9 1.7 1.8 6.9 5.5 1.9 1 0 .1 8.7
社会人（子供１歳以下）Worker (child 1 yr and under) 116 ― 17.4 17.4 ― 18.7 18.7 1.0 3.0 5.7 4.0 1.1 1.7 4.7 4.7 1.1 12.7 8.6
社会人（既婚・子供無）Worker (married, no children) 995 2.2 18.0 15.8 4.0 6.4 5.8 0.8 3.6 4.0 2.3 1.1 1.3 5.4 4.8 2.3 14.8 9.3
社会人（独身） Worker (unmarried) 1,455 1.4 12.1 10.3 3.0 7.2 6.2 1.1 1.4 5.3 2.5 1.1 2.8 7.9 7.3 3.0 18.5 12.5
独身男性 Unmarried male 772 1.8 11.2 9.0 3.0 6.5 5.5 1.0 1.5 8.4 4.0 1.7 4.6 10.4 9.4 4.0 19.5 10.0
独身女性２０・３０代 Unmarried female 20s/30s 624 0.7 12.5 10.8 3.1 8.6 7.6 1.1 0.8 1.9 0.8 0.4 0.9 3.9 3.7 1.2 16.6 16.5
独身女性４０代以上 Unmarried female 40s and over 247 1.5 10.8 10.1 1.8 5.7 5.3 0.4 1.4 2.9 1.5 1.1 1.1 6.1 6.1 2.2 18.7 13.8
学生 Student 192 0.6 8 .3 7 .0 1.9 6.8 6.8 ― ― 4.0 2.5 0.7 1.5 2.5 2.5 ― 16.1 16.7 ライト Light 786 0.2 15.5 12.8 3.7 8.9 8.0 0.8 1.8 3.2 1.6 0.8 0.8 2.9 2.6 1.3 15.7 7.6 ミドル Middle 1,235 1.3 15.0 13.0 2.8 8.6 7.9 0.9 1.1 3.0 1.0 0.4 1.6 4.5 4.0 1.3 15.8 9.0 ヘビー Heavy 2,782 2.0 15.3 13.0 3.8 7.0 6.3 0.8 1.7 6.4 3.1 1.4 3.2 7.4 6.8 2.7 15.9 11.1 Sample Southeast
Asia Singapore Phuket Thai beaches (other than Phuket) Bangkok or other Thai cities Bali Indonesian beaches (other than Bali) Indonesian
cities Malaysia Philippines Vietnam Cambodia Other places in Asia Oceania Australia New Zealand or other Oceania Long distance Medium distance Short distance ＴＯＴＡＬ2016 survey total 4,802 24.3 6.1 1.2 1.1 6.2 2.7 0.4 0.7 2.7 2.5 4.9 1.9 2.2 4.8 3.6 1.3 37.7 42.5 41.0 2015 survey total 5,000 22.5 5.0 1.1 1.2 5.6 2.7 0.2 0.6 2.7 2.3 4.5 2.3 2.6 4.3 3.3 1.1 39.2 41.1 40.7 男性 Male 2,457 26.9 6.2 1.3 1.6 9.1 2.2 0.3 0.7 3.0 3.0 4.9 2.0 2.5 4.6 3.7 1.2 35.1 44.0 41.6 女性 Female 2,345 21.6 6.0 1.2 0.7 3.3 3.1 0.5 0.7 2.4 1.9 4.9 1.8 1.9 4.9 3.6 1.4 40.3 40.9 40.3 男性 １８～２９歳Male 18-29 yrs 341 23.6 8.0 0.2 0.6 5.7 2.1 0.4 1.1 3.2 2.7 4.0 2.5 2.1 3.6 2.9 0.8 35.6 40.6 39.8 男性 ３０～３９歳Male 30-39 yrs 475 23.4 7.4 1.1 0.2 7.6 2.5 0.2 0.8 2.3 2.7 2.5 1.3 2.1 3.6 3.4 0.2 34.0 42.4 44.5 男性 ４０～４９歳Male 40-49 yrs 580 30.5 8.1 1.9 3.1 12.2 2.5 0.4 0.8 2.7 3.1 5.4 1.5 3.3 4.8 4.6 0.6 2 7 .0 49.0 44.6 男性 ５０～５９歳Male 50-59 yrs 465 29.8 4.1 2.2 1.0 10.8 2.4 0.2 ― 3.9 4.5 5.5 2.7 2.0 4.3 2.9 1.6 2 8 .6 44.9 46.9
男性 ６０歳以上Male 60 yrs or older 596 25.6 3.9 0.8 2.1 7.9 1.4 0.2 0.6 3.1 2.3 6.2 2.5 2.7 6.2 4.1 2.5 48.8 41.7 3 3 .3 女性 １８～２９歳Female 18-29 yrs 573 22.2 6.7 1.3 0.4 2.8 4.7 ― 0.2 2.4 1.3 3.0 3.0 0.9 5.2 4.7 0.4 36.2 41.6 42.2
女性 ３０～３９歳Female 30-39 yrs 483 1 8 .4 4.3 0.6 1.0 3.9 1.6 0.2 0.6 2.1 1.6 3.5 1.6 1.6 4.3 3.5 0.8 38.1 40.0 39.4
女性 ４０～４９歳Female 40-49 yrs 434 24.7 7.8 2.1 1.5 3.2 3.0 1.1 0.8 2.3 4.0 5.7 0.8 1.7 4.9 3.8 1.1 3 2 .3 42.9 45.9
女性 ５０～５９歳Female 50-59 yrs 378 19.5 6.2 1.0 0.4 2.7 3.7 0.4 1.4 2.5 1.6 4.3 1.4 1.8 5.5 3.3 2.5 41.7 38.2 44.1
女性 ６０歳以上Female 60 yrs or older 478 22.7 4.9 0.8 0.2 3.7 2.5 0.8 0.8 2.7 1.0 8.4 1.8 3.5 4.7 2.5 2.5 53.7 41.2 3 0 .7 関東 Kanto 3,021 23.9 6.1 1.2 1.0 6.3 2.7 0.4 0.8 2.5 2.5 4.8 1.7 2.2 4.7 3.5 1.4 39.1 43.7 39.6
関西 Kansai 1,150 24.4 6.6 1.1 1.1 5.5 2.8 0.3 0.5 3.2 2.2 5.1 2.0 2.4 5.1 3.8 1.5 35.1 40.5 43.9
東海 Tokai 631 25.6 4.8 1.5 1.6 7.3 2.2 0.1 0.3 2.5 2.9 5.0 2.8 1.9 4.6 4.0 0.6 35.3 40.3 42.4
社会人（子供７歳以上）Worker (child 7 yrs and over) 1,813 23.7 5.6 1.0 1.1 5.8 1.9 0.3 0.5 2.5 1.9 6.5 1.9 2.0 5.6 3.7 2.1 39.2 42.7 38.0
社会人（子供２～６歳）Worker (child 2-6 yrs) 231 21.5 9.6 1.4 1.0 4.2 0.7 0.3 0.7 1.3 1.8 3.5 ― 0.9 4.2 3.8 0.4 2 3 .0 46.6 45.8
社会人（子供１歳以下）Worker (child 1 yr and under) 116 22.3 5.3 0.9 1.9 1.6 4.1 ― ― 2.5 5.3 3.4 0.9 1.0 3.6 1.9 1.7 2 2 .7 42.0 48.2
社会人（既婚・子供無）Worker (married, no children) 995 22.4 4.5 1.5 1.2 5.8 3.7 0.7 0.7 2.6 2.6 3.8 1.4 2.1 4.2 3.4 0.8 40.4 43.9 36.2
社会人（独身） Worker (unmarried) 1,455 27.7 6.9 1.5 1.2 8.3 3.2 0.4 0.8 3.3 3.1 4.2 2.9 3.0 4.3 3.8 0.8 36.4 42.5 46.0
独身男性 Unmarried male 772 31.0 8.0 1.4 1.7 12.0 2.3 0.3 1.3 3.8 3.8 3.9 2.5 3.9 4.0 3.7 0.8 33.8 44.9 48.0
独身女性２０・３０代 Unmarried female 20s/30s 624 21.9 6.2 1.1 0.7 3.8 3.6 0.2 0.4 2.6 1.6 3.6 2.8 1.6 4.2 4.0 0.2 39.1 3 6 .2 45.1
独身女性４０代以上 Unmarried female 40s and over 247 24.4 6.5 1.8 0.4 3.8 3.6 0.7 1.0 2.9 3.7 5.8 2.9 2.1 5.4 3.6 2.1 43.7 39.5 42.1
学生 Student 192 1 7 .6 8.2 ― 0.7 2.8 1.0 ― 1.4 2.1 1.5 2.7 1.0 0.7 4.6 4.2 0.4 44.5 2 8 .0 45.5
ライト Light 786 1 5 .8 4.1 1.0 0.3 3.5 2.4 0.1 0.2 1.4 1.4 1.0 0.9 0.7 5.1 4.6 0.7 3 1 .2 3 6 .4 38.5
ミドル Middle 1,235 19.5 5.9 0.5 0.4 3.5 2.1 ― 0.1 1.7 1.6 4.2 1.8 0.6 4.1 3.2 0.8 33.3 3 7 .5 40.0
ヘビー Heavy 2,782 28.7 6.7 1.7 1.7 8.2 3.0 0.6 1.1 3.5 3.2 6.3 2.3 3.3 5.0 3.6 1.7 41.4 46.4 42.1 50.0 …Figures 5 or more points or higher than the 2015 survey total are shaded.
5 0 .0 …Figures 5 or more points or lower than the 2015 survey total are shaded.
Number of trips taken
Canada or Alaska
Guam or Saipan
Europe USA (excluding Hawaii and Alaska)
Hong Kong or Macau Middle East or Africa
Hawaii China (excluding Hong Kong and Macau) Sex Life stage Life stage Area of residence Area of residence Sex
Sex & age
Number of trips taken Oceania Area of residence Number of trips taken Life stage
Sex & age
Sex
Southeast Asia
Sex & age
