TOTO’s History
1914
Prompted by exposure to advanced lifestyles overseas,
TOTO founder Kazuchika Okura developed a strong desire
to provide comfortable and sanitary living spaces. He
subsequently established a ceramic sanitary ware
laboratory, when the concept of public sewage systems
was not yet widespread in Japan. And then in 1914, we
completed Japan’s first ceramic seated flush toilet.
1980
The WASHLET®, a toilet seat featuring a warm water
shower that transformed the Japanese lifestyle and
environment of toilet equipment, was released in 1980.
1964
Japan's first prefabricated bathroom modules (based on
Japanese Industrial Standards) were delivered to the Hotel
New Otani in 1964. The construction period was
dramatically reduced and the aesthetic also improved.
First Prefabricated
Bathroom Module
WASHLET® Transformed
the Japanese Lifestyle
We walk a path of innovation with the spirit
Japan's First Seated Flush Toilet
The NEOREST tankless toilet realizes water conservation and cleanliness like never before thanks to the Tornado Flush System and Cefiontect technology.
SAZANA is a system bathroom that realizes great comfort and environmental performance thanks to the easy-to-clean warm, and quick drying floor, AIR-IN SHOWER showerhead, and thermal insulating bathtub.
WASHLET® Apricot provides ewater+ to guarantee a clean toilet bowl and nozzle as well as an instantaneous heated toilet seat.
Evolution of the Toilet
Evolution of the Bathroom
Evolution of the WASHLET®
Conventional toilet Cefiontect
Tornado Flush System The swirling tornado stream uses a small amount of water effectively to efficiently clean even tough stains.
Cefiontect
The concave ceramic surface is smooth at a nano level of one to the one millionth millimeter. This unique TOTO technology repels dirt and makes cleaning easy.
ewater+
Toto's clean antibacterial electrolyzed water technology cleans the source of dirt.
Instantaneous Heated Toilet Seat
A sensor detects the people's movements to only heat the toilet seat during use. *
* *
Easy-to-Clean Warm, and quick drying Floor This flooring has a cozy, soft feel without becoming cold. It is also easy to clean.
AIR-IN SHOWER Showerhead Technology to aerate the water enabled larger water droplets providing users with an enjoyable shower experience.
*
*
passed down since the founding of TOTO.
Technology to realize water conservation and cleanliness
Technology to realize comfort and environmental performance
Message from the President
We will progress toward the next generation with
unchanging spirit of our predecessors close to our hearts.
The TOTO Group conducts corporate activities with the
aim of continuing to be a beneficial presence to wider
society and to the earth’s environment.
Underlying this is our founder’s conviction to
improve the lifestyle and culture of the people, and to
provide a healthy and civilized way of life. This belief
has been passed down unbroken to each and every
employee as the TOTO Group Corporate Philosophy,
and is collectively regarded as the starting point for
customer satisfaction.
The conviction inherited at our founding is the
heart of our manufacturing as well as the core of
corporate management.
We will exceed the expectations of today for a
better tomorrow as a company able to create and
provide lifestyle value.
Providing the World a New Every Day.
Everyone in the TOTO Group will work in unison
to achieve the goals we have set forth.
Madoka Kitamura
Company Mottos
To achieve our philosophy, TOTO will:
Create an enriched and more comfortable lifestyle and culture built on our plumbing products
Pursue customer satisfaction by exceeding expectations with our products and services
Provide high-quality products and services through ongoing research and development
Protect the global environment by conserving inite natural resources and energy
Create an employee friendly work environment that respects the individuality of each employee
TOTO Group Corporate Philosophy
The TOTO Group strives to be a great company,
trusted by people all around the world,
and contributing to the betterment of society.
The Company Mottos relect our determination to contribute to the improvement of our customers’ cultured lifestyles with a strong service-oriented mindset, and to unite ourselves to support the social development.
1 Take pride in your work, and strive to do your best
2 Quality and Uniformity
3 Service and Trust
4 Cooperation and Prosperity
Established in 1962 1
2 3 4
Our products are used
every day, which is why we
want to make them
environmentally friendly.
Through our products, we
provide everlasting support
for our customers’ lifestyles.
We create products with
the user’s feelings in mind.
P.6
P.7
P.8
TOTO’s Manufacturing and Service
We create products with the user’s feelings in mind.
The UD (Universal Design) concept has been integral to our research and development for over 40 years. UD refers to the design of products that are comfortable and safe to use for everyone, irrespective of differences in age, gender, physical condition, nationality, language, knowledge or experience. The TOTO Universal Design Research Center established in 2006 is working to develop products through repeated dialogue with customer monitors and testing. Since TOTO’s products are used daily, it is our job to make them even easier to use and more people-friendly.
The necessary functions and spaces of a home vary as the physical condition of its residents changes. TOTO provides customers with displays and proposals for plumbing products taking account future changes in physical condition. In addition to making “now” more comfortable, our aim is to help customers create a home which they can continue living with confidence into the future. That is the way TOTO sees it.
Spatial testing at the TOTO Universal Design Research Center Exhibition of coordinated space at the showroom
Our aspiration is for as many customers as possible to use products which contribute to the environment. This strong desire is reflected in all TOTO products both in Japan and overseas. Take for instance our latest model of water-efficient toilets using 3.8 liters of water per flush (about 30% of the 13 liters used by previous models*). In addition to toilets, we will spread the use of TOTO technologies around the world in other products too, such as showers enabling users to wash comfortably using minimal hot water, and thermal insulating bathtubs. Through doing so, we will realize a society in which our customers worldwide can contribute to the global environment in their everyday lives.
Promoting the Reduced Consumption
of Water Worldwide Based on Our
Passion for the Environment
Hydrotect is a TOTO environmental cleaning technology brand that uses photocatalysts to make the world and even lifestyles cleaner through the power of light and water. Hydrotect coating brings advantageous effects to lifestyles and the global environment that include air purification and self-cleaning when applied to material surfaces such as construction materials and buildings. TOTO is working to expand Hydrotect with partner companies around the world.
Making Products More People-Friendly
by Using “Only One” Technologies
Hydrotect: Environmental Cleaning Technology
Hydrotect is used in a wide-range of places from building exteriors to wall and floor interiors.
Tornado Flush System
We realized significant water conservation compared to conventional products.
Interior
Virus resistant Bacteria and mold resistant Dirt resistant Odor resistant Exterior Air purification Self cleaning
Our products are used every day, which is why we want to make them
environmentally friendly.
*: Products from 1987 to 2001 (C720R)
TOTO has deployed more than 100 showrooms in Japan, where customers are welcome to experience firsthand the functions and user friendliness of our products. The more than 5,000 community-based contractors in Japan joining the TOTO Remodel Club network also provide customers with comprehensive support, from presenting remodeling* proposals, to construction, repairing equipment and providing after-sales service.
*: Remodeling is a promise to go beyond ordinary alterations and extensions, proposing and realizing a new lifestyle for customers which surpasses their expectations.
TOTO believes customer satisfaction is the starting point for business management, a legacy handed down since our business was first founded. We respond to comments from customers and link this to improved products and services. Overseas, too, we have established call centers providing a support structure for handling various customer inquiries and maintenance requests. TOTO is committed to providing a caring service so that our customers can continue to use our products with confidence.
Increasing Customer Awareness for
TOTO Products
Ensuring TOTO Products Long
Continue to be Used
More than 100 TOTO showrooms throughout Japan The Customer Consultation Center serves as a point of contact for customer service
Bringing the experience of
TOTO products to customers
worldwide
Communicating Japanese Toilet Culture
We believe it is important to provide more opportunities for customers
overseas to touch and try our products in order to expand TOTO
products worldwide. As a first step, GALLERY TOTO digital gallery of
toilets opened at Narita International Airport in April 2015. This space
aims to nurture a desire in customers who visit from overseas to own a
toilet like the one they used in Japan after they return to their country by
offering a chance to experience the comfort of TOTO products and
engage in the clean toilet culture of Japan.
In the future, we will continue to communicate relevant information
to the world through media such as our website as necessary while we
expand opportunities like these to experience TOTO in Japan.
The TOTO Group is expanding business models deeply rooted in
each country and region, and it is taking consistent steps to build
awareness as well as penetrate and establish its brand.
GL
OBAL
AC
TIVI
TI
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International Sanitary and Heating 2015 exhibition booth
Promotion Activities Through Overseas Exhibitions
We exhibited at International Sanitary and
Heating 2015, which is the largest specialized international trade fair for residential
equipment held in Germany, in March 2015, at the American Kitchen & Bath Industry Show
2016 in January 2016, and at Kitchen & Bath China 2016, which is the largest international
trade fair of plumbing equipment in Asia held in Shanghai, in June. Through these overseas
exhibitions, we have been able to entice many customers overseas with the superior
functionality and design of TOTO products.
Establishing the Global TOTO Brand
The Neorest DH toilet featuring a WASHLET® sold globally was presented with both the iF Product Design Award, which has a global
presence as an authority in the design industry, and the Red Dot Design Award. We will create
even more revolutionary products in the future to establish a TOTO Brand highly praised by
customers worldwide.
GALLERY TOTO
Kitchen & Bath Industry Show 2016
Neorest DH
GL
OBAL
AC
TIVI
TI
ES
Expanding WASHLETS®
Worldwide
TOTO sold the first toilet seats featuring warm water shower WASHLETS®
in 1980. This first generation WASHLET® was a revolutionary product that
sparked the new toilet habit of a cleansing wash in Japan.
Thereafter, we began selling WASHLETS® in America in 1986 with the
aim of expanding overseas. Presently, we have expanded sales to China,
Asia and Oceania, and Europe.
In addition, we are actively advancing product installations in luxury
hotels and high-traffic commercial facilities in each country around the
world to share the excellence of WASHLETS®. The level of local awareness
as a clean and comfortable product is high, and further growth can be
expected in the future.
Total number of WASHLETS® Sold Worldwide
(As of July 2015)Million Units
Over
WASHLETS® dramatically changed the toilet culture in Japan after the 1980 sales. Moreover, WASHLETS® are showing steady growth worldwide.
.
4 0 0
0 50 100
2012 2013 2014 2015 2016
150 200 250 300
100
114
133
189
256
Providing a Comfortable Space
Even in the Clouds
In aircrafts such as the Boeing 787, WASHLETS® for aircrafts are installed to provide people from various countries a comfortable toilet space even in the air.
Toilet Seats Featuring Warm Water Shower WASHLETS® for Aircrafts
(Photo by: JAL)
Performance and Forecast for the Number of WASHLETS® Sold Overseas
(Forecast) (Index of 100 units for 2012)
(Year)
We delivered plumbing equipment, including WASHLETS® such as the NEOREST, to Schloss Elmau, which is a renowned five star hotel and resort in Germany.
Coexistence with the Local Community
Aiming for a Better Society:
The Basis of Our Activities
We are introducing our history and evolution that has brought about originality in new lifestyles, while sharing our founder's spirit and passion for manufacturing that has been passed down through TOTO at the TOTO Museum, which opened as a business to commemorate our 100th anniversary in 2017. We are aiming for a magnificent facility that stands as a landmark that communicates the TOTO Brand from our birthplace in Kokura to the world as a place to connect with customers, business partners, and the local community who visit.
Passing Our Passion for Manufacturing to the Next Generation
TOTO Museum (Exterior)
Preserving Water Resources and Forests for the Future
The TOTO Group has passed down the powerful philosophy of its founder to improve living standards and help people lead healthy, enlightened lives. We are promoting various social contribution and global harmony activities to facilitate healthy and comfortable living environments for people around the world based on this philosophy.
In addition, protecting the natural environmental, including aquatic environments, is indispensable to the sustainable growth of society. Therefore, we are engaged in the rejuvenation and conservation of aquatic environments as well as conservation activities for forests which are source of water. We are also working to preserve biodiversity.
The TOTO Water Environment Fund was established in 2005 to promote funding activities such as for the installation of wells able to supply safe drinking water. We have donated a total of 14.3 million yen to 22 organizations as of fiscal 2015. We have also decided to provide our first grant to a local overseas organization (an Indian organization) in fiscal 2016.
‘Shirako River Headstream Waterside Meeting’ cleanup activities, sponsored by the TOTO Water Environment Fund Grant
NPO WaterAid Japan's well installation in Nepal, sponsored by the TOTO Water Environment Fund Grant.
TOTO Group Corporate Profile
(as of March 2016)Company name: TOTO LTD.
Establishment: May 15, 1917
Capital: ¥35,579 million
Headquarters: 1-1, Nakashima 2-chome, Kokurakita-ku, Kitakyushu, Fukuoka, Japan
Number of employees: Consolidated: 28,148
Non-consolidated: 7,283
Business Outline
Domestic Housing Equipment Business
TOTO offers residential products for the restroom, bathroom, kitchen, and washroom, along with faucets, to meet both new construction and remodeling demand. We also offer products for restroom and washroom spaces in offices, commercial facilities, schools, hospitals, and other public facilities.
Overseas Housing Equipment Business
Offers faucets and products for the restroom, bathroom, and washroom featuring core technologies developed in Japan.
New Business Domains New business domains are businesses created by leveraging TOTO’s “Only One” technologies: High quality, high-precision ceramic goods as well as paints and building materials utilizing HYDROTECT, an environmental purification technology.
TOTO Group Global Network
U.K.
China Germany
Thailand Vietnam
India Taiwan
Korea U.S.A.
Mexico
Brazil Philippines
France
U.A.E.
Indonesia Malaysia
More About TOTO (List of Links)
Global Website
http://www.toto.com/
GALLERY TOTO
http://www.toto.co.jp/gallerytoto/en/
WELCOME TO JAPAN
http://www.toto.com/en/wtjapan/
TOTO LTD.
1-1, Nakashima 2-chome, Kokurakita-ku, Kitakyushu, Fukuoka 802-8601, Japan
Published in September 2016 No. 736 TOTO Group Corporate Communication Tools
A Brief Introduction to the Essence of TOTO Group
Overview and Details on TOTO Group Activities
Single Document Containing the Activities and Technical Data of the TOTO Group
Latest TOTO Group Information
TOTO Guide
TOTO Group Corporate Report 2016
TOTO Group Corporate View 2016
http://www.toto.co.jp/en/company/profile/library/
TOTO Group Website
