List Of Appendices:
1. Appendix 1: Business Model Canvas………...80
2. Appendix 2: Survey questionnaire for students………81
3. Appendix 3: Survey questionnaire for foreigners……….…83
4. Appendix 4: Distribution of Events by Genre in Japan………...85
5. Appendix 5: Distribution of Music events in Japan………..87
6. Appendix 6:Distribution of Events by Region in Japan……….…..88
7. Appendix 7: Distribution of events by region in Japan (Summary)………...90
8. Appendix 8: Ticketpia income statement………...91
9. Appendix 9: Spending of tourists on events in Japan in 2015………..93
10. Appendix 10: One pager service description for organizers………94
11. Appendix 11: Screenshot of How-to description on tikemon.com………...95
12. Appendix 12: Homepage and event page screenshots of www.tikemon.com………..…96
[1] Appendix 1: Business Model Canvas
1- Initial Business Model Canvas (Before Assumptions testing)
2- Final Business Canvas (After Assumptions testing)
[2] Appendix 2: Survey questionnaire for students
a- Survey Questionnaire:
アンケート
1- Age? 年齢？
……….
2- 性別？
a. 女 b. 男
3- How much do you spend per year on online purchases?
年間にいくら位オンラインショッピングで買い物をしますか。
a. 0 ¥
b. ¥ 1 - ¥ 5.000 c. ¥ 5.001 - ¥ 10.000 d. ¥ 10.001 - ¥ 30.000 e. ¥ 30000 以上
4- On how many events(concert, clubbing, cultural, educational …) do you go to per year?
年間に何回位イベント（コンサート、クラブ、異文化系、教育系等）に行きますか。
a. 0 b. 1 - 3 c. 4 - 10 d. 10以上
5- How do you know about new events?
a. Word of mouth b. Facebook c. Google
d. Event discovery website d. Event website
………
…………
e. Other (Please specify)その他（例を挙げてください）
………
…………
7- Where do you buy tickets for events? (Multiple answers) a. At the door.
b. At the konbini.
c. Online: (Please specify Website)
………
…………
d. Other: Please specify
………
…………
8- Would you buy a ticket online for a 10-20% discount?
a. いいえ b. はい
9- I want to know more about such a website.
オンライン チケット 販売ウェブサイトの詳細を受けたい方。
a. いいえ。
b. はい。Email: ………..
[3] Appendix 3: Survey questionnaire for foreigners 1- Age? ？
……….
2- Gender?
a. Woman b. Man
3- How much do you spend per year on online purchases?
a. 0 ¥
b. ¥ 1 - ¥ 5.000 c. ¥ 5.001 - ¥ 10.000 d. ¥ 10.001 - ¥ 30.000 e. ¥ 30000 以上
4- How long have you been in Japan for ? a. 1-10 Days
b. 10-30 Days c. 1 – 6 Months d. 6 Months to 2 years
5- How many events have you attended in Japan?
a. 0 b. 1 - 3 c. 4 - 6 d. 6 - 9 e. More than 9
6- How do you know about new events?
a. Word of mouth b. Facebook c. Google
d. Event website ( Please specify)
………
…………
e. Other (Please specify)
………
…………
7- Where do you buy tickets for events?
a. At the door.
b. At the konbini. c. Online: (Please specify Website)
………
…………
d. Other: Please specify
………
…………
8- Is there anything you wanted to see/do in Tokyo but couldn't ? a. Yes
b. No
9- If your answer to Question 8 is “Yes” please specify why a. Lack of information
b. Couldn’t find or purchase the ticket
c. Event ticket was too expensive d. Lack of time
Other
[4] Appendix 4: Distribution of Events by Genre in Japan (Data extracted from T.pia.jp on the 25th May 2016)
Jun-16 Jul-16 Average Percentage of total
Total 3660 3604 3632 100%
Drama 681 694 688 18.9%
Theater 144 120 132
Reading reading 6 3 5
Musical Show 86 107 97
Puppetry Character 3 4 4
Ballet Dance 36 66 51
Performance 12 13 13
Festival 0 3 2
Kabuki-classical performing arts 42 67 55
Vaudeville, Comedy 341 302 322
Theater Other 11 9 10
Movie 115 52 84 2.3%
Japanese Movie 31 13 22
Movie 16 13 15
Stage greeting 28 2 15
Film Festival 2 3 3
Movie Others 38 21 30
Art 93 136 115 3.2%
Classic 462 492 477 13.1%
Orchestra 145 158 152
Instrumental music, chamber music 205 193 199
Opera Vocal 48 34 41
Band 26 25 26
Chorus 11 12 12
Classic Japanese music 2 4 3
Festival 9 50 30
Classic Other 16 16 16
Sports 635 594 615 16.9%
Football 220 228 224
Baseball 180 186 183
Rugby 10 2 6
Basketball 4 4 4
Volleyball 4 0 2
American Football 6 1 4
Ball Game other 7 0 4
Wrestling 129 112 121
Boxing 8 7 8
Martial Arts 22 12 17
Sumo, martial arts 2 14 8
Motor Sports 8 8 8
Golf 7 9 8
Sports Others 28 11 20
Music 1274 1305 1290 35.5%
jazz 62 67 65
J-Pop - J-Rock 920 932 926
Enka Japanese music 112 103 108
Anime Song 6 3 5
Chanson 8 9 9
Western 94 95 95
Folk music 11 5 8
festival 12 49 31
Music Other 49 42 46
Other 400 331 366 10.1%
Lectures and talk show 42 26 34
Children's & Family 6 32 19
Circus 9 14 12
Performance 13 1 7
Shaw fan events 22 9 16
Festival fireworks display 6 25 16
Dinner Show 6 20 13
Exposition, exhibitions and trade fairs 42 9 26
School Leisure 21 46 34
Amusement 155 18 87
Events Others 78 131 105
Same events happening in different places are counted as ONE
[5] Appendix 5: Distribution of Music events in Japan (Data extracted from T.pia.jp on the 25th May 2016)
Average per month Percentage of total
Music 1767 100.0%
Modern 1290 73.0%
jazz 65 3.7%
J-Pop - J-Rock 926 52.4%
Enka Japanese music 108 6.1%
Anime Song 5 0.3%
Chanson 9 0.5%
Western 95 5.3%
Folk music 8 0.5%
festival 31 1.7%
Music Other 46 2.6%
Classic 477 27.0%
Orchestra 152 8.6%
Instrumental music, chamber
music 199 11.3%
Opera Vocal 41 2.3%
Band 26 1.4%
Chorus 12 0.7%
Classic Japanese music 3 0.2%
Festival 30 1.7%
Classic Other 16 0.9%
[6] Appendix 6:Distribution of Events by Region in Japan (Data extracted from T.pia.jp on the 25th May 2016)
Drama 683 701 692 100.00%
Kanto 348 294 321 46.39%
Kansai 171 177 174 25.14%
Chuugoku 65 88 77 11.05%
Kyushu-Okinawa 41 51 46 6.65%
Hokkaido 13 17 15 2.17%
Shikoku 21 31 26 3.76%
Toohoku 14 25 20 2.82%
Chuubu 10 18 14 2.02%
Movie 94 30 75 100.00%
Kanto Koshinetsu 36 10 23 30.87%
Kansai 27 10 19 24.83%
Chuugoku 18 5 12 15.44%
Kyushu-Okinawa 10 5 8 10.07%
Hokkaido 3 0 2 2.01%
Shikoku 10 3 7 8.72%
Toohoku 3 0 2 2.01%
Chuubu 6 3 5 6.04%
Art 93 136 114 100.00%
Kanto Koshinetsu 28 42 35 30.70%
Kansai 17 24 21 17.98%
Chuugoku 13 21 17 14.91%
Kyushu-Okinawa 13 23 18 15.79%
Hokkaido 6 8 7 6.14%
Shikoku 8 9 9 7.46%
Toohoku 2 2 2 1.75%
Chuubu 6 6 6 5.26%
Classic 460 483 472 100.00%
Kanto Koshinetsu 228 234 231 48.99%
Kansai 82 75 79 16.65%
Chuugoku 66 63 65 13.68%
Kyushu-Okinawa 29 66 48 10.07%
Hokkaido 19 9 14 2.97%
Shikoku 12 16 14 2.97%
Toohoku 17 13 15 3.18%
Chuubu 7 7 7 1.48%
Sports 629 586 608 100.00%
Kanto Koshinetsu 249 207 228 37.53%
Kansai 118 88 103 16.95%
Chuugoku 66 71 69 11.28%
Kyushu-Okinawa 68 71 70 11.44%
Hokkaido 29 31 30 4.94%
Shikoku 39 60 50 8.15%
Toohoku 47 46 47 7.65%
Chuubu 13 12 13 2.06%
Music 2431 2238 2335 100.00%
Kanto Koshinetsu 814 785 800 34.25%
Kansai 517 457 487 20.86%
Chuugoku 354 352 353 15.12%
Kyushu-Okinawa 228 184 206 8.82%
Hokkaido 104 88 96 4.11%
Shikoku 220 173 197 8.42%
Toohoku 140 140 140 6.00%
Chuubu 54 59 57 2.42%
Other 387 419 403 100.00%
Kanto Koshinetsu 166 148 157 38.96%
Kansai 47 66 57 14.02%
Chuugoku 63 84 74 18.24%
Kyushu-Okinawa 67 63 65 16.13%
Hokkaido 16 11 14 3.35%
Shikoku 12 15 14 3.35%
Toohoku 12 20 16 3.97%
Chuubu 4 12 8 1.99%
Same events happening in different regions are counted twice
[7] Appendix 7: Distribution of events by region in Japan (Summary) (Data extracted from T.pia.jp on the 25th May 2016)
Jun-16 Jul-16 Average
% of
total Popoulation population/events
Total 4777 4593 4697 100% 126,118,672 26,851
Kanto 1869 1720 1795 38.21% 42,598,300 23,738
Kansai 979 897 938 19.97% 22,757,897 24,262
Chuugoku 645 684 665 14.15% 7,563,428 11,382
Kyushu-Okinawa 456 463 460 9.78% 13,231,995 28,797
Hokkaido 190 164 177 3.77% 5,383,579 30,416
Shikoku 322 307 315 6.70% 3,847,120 12,232
Toohoku 235 246 241 5.12% 9,020,531 37,507
Chuubu 100 117 109 2.31% 21,715,822 200,146
[8] Appendix 8: Ticketpia income statement
(Data extracted from Ticketpia full financial report and translated into English : http://corporate.pia.jp/news/%E3%80%904337%E3%81%B4%E3%81%82%E3%80%91%E6%B1
%BA%E7%AE%97%E7%9F%AD%E4%BF%A1%E5%85%A8%E6%96%8720160510.pdf)
Consolidated Income Statement Ticket Pia
Apr 2014 - Mar 2015
Apr 2015 - Mar
2016 Y2Y difference
(1000 Yen) (1000 Yen)
amount of sales 127,145,556 138,624,213 9.0%
Cost of sales 115,999,903 126,773,579 9.3%
Gross profit 11,145,653 11,850,634 6.3%
Gross Margin 8.8% 8.5% -2.5%
Selling, general and administrative expenses
Packing freight costs 115,585 108,220 -6.4%
Advertising sales promotion costs 690,804 703,778 1.9%
Sales commission 1,744,138 1,820,854 4.4%
Commission + Promotion cost 2,434,942 2,524,632 3.7%
Provision of allowance for doubtful accounts 27,359 0
Executive compensation 227,693 259,565 14.0%
Salaries and bonuses 3,267,650 3,256,533 -0.3%
Bonus provision 256,798 256,302 -0.2%
Retirement benefit expenses 247,191 130,745 -47.1%
Provision for directors' retirement benefits 4,412 0 X
Welfare expense 423,969 556,605 31.3%
Travel and transportation expenses 183,064 193,045 5.5%
Communications expenses 102,511 80,747 -21.2%
Rent 520,510 566,203 8.8%
Outsourcing expenses 703,743 841,298 19.5%
Depreciation and amortization 57,094 87,349 53.0%
Amortization of goodwill 2,095 0 X
Other 1,265,103 1,377,323 8.9%
Selling, general and administrative expenses total 9,839,727 10,238,574 4.1%
Operating income 1,270,925 1,527,060 20.2%
Non-operating income
Interest income 2,527 2,805 11.0%
Dividend income 5,840 6,734 15.3%
Investment gain on equity method 21,537 0 X
Reversal of allowance for doubtful accounts 0 6,293 X
Other 3,568 3,443 -3.5%
Non-operating income total 33,474 19,276 -42.4%
Non-operating expense
Interest expense 16,338 9,604 -41.2%
Various debt consolidation loss 486 0 -100.0%
Equity in losses of affiliates 0 59,259 X
Other 2,393 4,817 101.3%
Total non-operating expenses 19,218 73,680 283.4%
Ordinary income 1,285,180 1,472,655 14.6%
Extraordinary income
Gain on sale of investment securities 34,681 7,249 -79.1%
Extraordinary income total 34,681 7,249 -79.1%
Extraordinary loss
Loss on disposal of fixed assets 0 3,263 X
Impairment loss 0 30,045 X
Relationship company stock valuation loss 29,999 0 X
Extraordinary loss total 29,999 33,309 11.0%
Net income before income taxes 1,289,862 1,446,596 12.2%
Corporation tax, inhabitants tax and business tax 155,699 233,394 49.9%
Income taxes-deferred △ 58,761 △ 2,454
Total income taxes 96,938 230,939 138.2%
Net income 1,192,924 1,215,656 1.9%
Net income attributable to non-controlling shareholder 5,820 6,184 6.3%
Net income attributable to parent company shareholders 1,187,104 1,209,471 1.9%
[9] Appendix 9: Spending of tourists on events in Japan in 2015
(Based on the “Consumption Trend Survey for Foreigners Visiting Japan Jan2015 – Dec2015” by Japan Tourism Agency)
[10] Appendix 10: One pager service description for organizers
Exhibit 7: How-to description on tikemon.com
[11] Appendix 11: Screenshot of How-to description on tikemon.com