Source: Japan National Tourism Organization (JNTO)
0.28
0.44
0.53
0.67
0.81
0.95
1.36
1.81
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
1980 (S55) 1990 (H2) 1995 (H7) 2000 (H12) 2005 (H17) 2010 (H22) 2020 (H32) 2030 (H42) 中東 アフリカ アジア・太平洋 アメリカ ヨーロッパ Actual results: 2014:1.13 2015:1.19 (billion) Middle East Africa Asia & Pacific Americas EuropeSource: UNWTO
Tourist arrivals in Japan by country/region (2016)
Tourist from Asia accounted for 85%
of all inbound tourists to Japan in
2016, with China, Korea and Taiwan topping the list.
The number of tourist arrivals worldwide topped
1.19 billion
in 2015.
The number is expected to rise to
1.36 billion
in 2020 and
1.81 billion
in 2030.
International tourist arrivals (including forecasts)
Source: Japan National Tourism Organization (JNTO)
0.28
0.44
0.53
0.67
0.81
0.95
1.36
1.81
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
1980 (S55) 1990 (H2) 1995 (H7) 2000 (H12) 2005 (H17) 2010 (H22) 2020 (H32) 2030 (H42) 中東 アフリカ アジア・太平洋 アメリカ ヨーロッパ Actual results: 2014:1.13 2015:1.19 (billion) Middle East Africa Asia & Pacific Americas EuropeSource: UNWTO
Tourist arrivals in Japan by country/region (2016)
Tourist from Asia accounted for 85%
of all inbound tourists to Japan in
2016, with China, Korea and Taiwan topping the list.
The number of tourist arrivals worldwide topped
1.19 billion
in 2015.
The number is expected to rise to
1.36 billion
in 2020 and
1.81 billion
in 2030.
International tourist arrivals (including forecasts)
Number of international conferences by city
Global market for international conferences
Owing to its economic growth, Asia's share of the global market for
international conferences has
doubled in the last decade
.
12,376 12,392 13,289 12,322 12,800 13,306 11,503 11,519 10,258 0 2,000 4,000 6,000 8,000 10,000 12,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 アジア 南北アメリカ ヨーロッパ オセアニア アフリカ 78% 30% 64% 15% 10,696 11,780 8,871 10,318 11,085 11,503 11,519 10,258 10,000 11,864 (年) (件) Source: JNTO Asia Americas Europe Oceania Africa (conferences)
The number of international conferences in Tokyo has
increased 4.3
times in the last decade
, though Tokyo still lags behind competitors
such as Singapore and Seoul.
Tokyo 249
0 100 200 300 400 500 600 700 800 900 1,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2015 249 (6th) 2006 58 (30th)4.3 times
Singapore 736 Vienna 308 Brussels 665 Paris 362 Seoul 494 Source: JNTO (conferences) TokyoTourists are shifting
from print media such as guidebooks
towards
the Internet
, for its easy and real-time access
Information source for inbound tourists to Tokyo
Top destinations in Tokyo for inbound tourists (2015)
The center of the city is most popular, led by Shinjuku/Okubo,
Asakusa, Ginza, Akihabara and Shibuya.
Efforts to encourage tourism to the Tama area and the outlying
islands have yet to make progress.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Internet Guidebook Word of mouth Travel company Information center Pamphlet Mass media Other Source: Tokyo Metropolitan Government
57.7 49.9 48.9 43.9 40.3 37.9 35.3 33.2 30.3 21.7 19.2 16.6 11.7 10.6 6.4 6.2 5.6 2.8 1.5 0.9 2.5 0.7 0 20 40 60 80 100 Shinjuku/Okubo Asakusa Ginza Akihabara Shibuya Tokyo Station Area/Marunouchi/Nihonbashi Ueno Harajuku/Omotesando/Aoyama Odaiba/Tokyo Bay Ikebukuro Roppongi/Akasaka Tsukiji Shinagawa Shimbashi/Shiodome Kichijoji/Mitaka Ebisu/Daikanyama Sumida/Ryogoku Hachioji/Mt. Takao Kamata Izu/Ogasawara islands Other No response (%)
Source: Tokyo Metropolitan Government n=13,069 Multiple responses
Number of international conferences by city
Global market for international conferences
Owing to its economic growth, Asia's share of the global market for
international conferences has
doubled in the last decade
.
12,376 12,392 13,289 12,322 12,800 13,306 11,503 11,519 10,258 0 2,000 4,000 6,000 8,000 10,000 12,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 アジア 南北アメリカ ヨーロッパ オセアニア アフリカ 78% 30% 64% 15% 10,696 11,780 8,871 10,318 11,085 11,503 11,519 10,258 10,000 11,864 (年) (件) Source: JNTO Asia Americas Europe Oceania Africa (conferences)
The number of international conferences in Tokyo has
increased 4.3
times in the last decade
, though Tokyo still lags behind competitors
such as Singapore and Seoul.
Tokyo 249
0 100 200 300 400 500 600 700 800 900 1,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2015 249 (6th) 2006 58 (30th)4.3 times
Singapore 736 Vienna 308 Brussels 665 Paris 362 Seoul 494 Source: JNTO (conferences) TokyoTourists are shifting
from print media such as guidebooks
towards
the Internet
, for its easy and real-time access
Information source for inbound tourists to Tokyo
Top destinations in Tokyo for inbound tourists (2015)
The center of the city is most popular, led by Shinjuku/Okubo,
Asakusa, Ginza, Akihabara and Shibuya.
Efforts to encourage tourism to the Tama area and the outlying
islands have yet to make progress.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Internet Guidebook Word of mouth Travel company Information center Pamphlet Mass media Other Source: Tokyo Metropolitan Government
57.7 49.9 48.9 43.9 40.3 37.9 35.3 33.2 30.3 21.7 19.2 16.6 11.7 10.6 6.4 6.2 5.6 2.8 1.5 0.9 2.5 0.7 0 20 40 60 80 100 Shinjuku/Okubo Asakusa Ginza Akihabara Shibuya Tokyo Station Area/Marunouchi/Nihonbashi Ueno Harajuku/Omotesando/Aoyama Odaiba/Tokyo Bay Ikebukuro Roppongi/Akasaka Tsukiji Shinagawa Shimbashi/Shiodome Kichijoji/Mitaka Ebisu/Daikanyama Sumida/Ryogoku Hachioji/Mt. Takao Kamata Izu/Ogasawara islands Other No response (%)
Source: Tokyo Metropolitan Government n=13,069 Multiple responses
1.14 1.37 1.13 1.08 0.88 0.47 0.45 0.44 0.41 0.45 0.46 0.43 0.45 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1970 1973 1975 1980 1985 2008 2009 2010 2011 2012 2013 2014 2015
Top 10 Best Cities in the World, chosen by readers
1位 東京(日本) ※15位 2位 京都(日本) ※9位 3位 フィレンツェ(イタリア) ※1位 4位 ルツェルン(スイス) ※18位 5位 サン・ミゲル・デ・アジェンデ(メキシコ) ※ランク外 6位 バンクーバー(カナダ) ※19位 7位 ビクトリア(カナダ) ※24位 8位 ザルツブルグ(オーストリア) ※12位 9位 バルセロナ(スペイン) ※14位 10位 ウィーン(オーストリア) ※3位
Note: Excludes U.S. cities *2015 rank after country name Source: TMG press release
順位 都市 (国名) 13位 ドバイ (アラブ首長国連邦) 1位 ロンドン (イギリス) 14位 サンクトペテルブルク (ロシア) 2位 イスタンブール (トルコ) 15位 バンコク (タイ) 3位 マラケシュ (モロッコ) 16位 アムステルダム (オランダ) 4位 パリ (フランス) 17位 ブエノスアイレス (アルゼンチン) 5位 シェム リアップ (カンボジア) 18位 香港 (中国) 6位 プラハ (チェコ共和国) 19位 プラヤ デル カルメン (メキシコ) 7位 ローマ (イタリア) 20位 ケープタウンセントラル (南アフリカ) 8位 ハノイ (ベトナム) 21位 東京 (日本) 9位 ニューヨーク (アメリカ) 22位 クスコ (ペルー) 10位 ウブド (インドネシア) 23位 カトマンズ (ネパール) 11位 バルセロナ (スペイン) 24位 シドニー (オーストラリア) 12位 リスボン (ポルトガル) 25位 ブタペスト (ハンガリー)
Source: Travelers' Choice - Top city destinations in the world 2016 (TripAdvisor)
(million)
Source: Nishitama administrative council
(million)
Source: Tokyo Metropolitan Government
1st Tokyo (Japan) 15th
2nd Kyoto (Japan) 9th
3rd Florence (Italy) 1st
4th Lucerne (Switzerland) 18th
5th San Miguel de Allende (Mexico) *Not ranked
6th Vancouver (Canada) 19th
7th Victoria (Canada) 24th 8th Salzburg (Austria) 12th 9th Barcelona (Spain) 14th 10th Vienna (Austria) 3rd
Rank City (country) 13th Dubai (United Arab Emirates) 1st London (United Kingdom) 14th Saint Petersburg (Russia)
) d n a li a h T ( k o k g n a B h t 5 1 ) y e k r u T ( l u b n a t s I d n 2
3rd Marrakesh (Morocco) 16th Amsterdam (Netherlands) ) a n it n e g r A ( s e ri A s o n e u B h t 7 1 ) e c n a r F ( s ir a P h t 4
5th Siem Reap (Cambodia) 18th Hong Kong (China) 6th Prague (Czech Republic) 19th Playa del Carmen (Mexico)
) a c ir f A h t u o S ( l a rt n e C n w o T e p a C h t 0 2 ) y l a tI ( e m o R h t 7 ) n a p a J ( o y k o T t s 1 2 ) m a n t e i V ( i o n a H h t 8
9th New York (United States) 22nd Cusco (Peru) )l a p e N ( u d n a m h t a K d r 3 2 ) a i s e n o d n I( d u b U h t 0 1 ) a il a rt s u A ( y e n d y S h t 4 2 ) n i a p S ( a n o l e c r a B h t 1 1 ) y r a g n u H ( t s e p a d u B h t 5 2 )l a g u tr o P ( n o b s i L h t 2 1 10.30 8.17 7.72 7.32 8.19 0 2 4 6 8 10 12 1991 1996 2001 2006 2012
Condé Nast Traveler, an American luxury travel magazine,
ranked
Tokyo 1st
(15th in 2015) for the first time in its
rankings of the most
attractive destination cities.
Condé Nast Traveler
Best Cities in the World 2016
Number of tourist arrivals in the Nishitama area
The number of tourists to the Nishitama area in western Tokyo has
increased only 6% in the last decade
despite significant increases
for Tokyo as a whole.
Number of tourists to Izu and Ogasawara islands
The number of tourists to the outlying islands peaked in 1973, and
remains at only
30% of the peak.
Most popular city destinations in 2016
Tokyo rose from outside the rankings in 2015 to
21st worldwide
,
but still falls behind London, Paris, New York, and other
cosmopolitan Western cities.
Tokyo also
ranks below
such
Asian cities
as Hanoi (Vietnam),
1.14 1.37 1.13 1.08 0.88 0.47 0.45 0.44 0.41 0.45 0.46 0.43 0.45 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1970 1973 1975 1980 1985 2008 2009 2010 2011 2012 2013 2014 2015
Top 10 Best Cities in the World, chosen by readers
1位 東京(日本) ※15位 2位 京都(日本) ※9位 3位 フィレンツェ(イタリア) ※1位 4位 ルツェルン(スイス) ※18位 5位 サン・ミゲル・デ・アジェンデ(メキシコ) ※ランク外 6位 バンクーバー(カナダ) ※19位 7位 ビクトリア(カナダ) ※24位 8位 ザルツブルグ(オーストリア) ※12位 9位 バルセロナ(スペイン) ※14位 10位 ウィーン(オーストリア) ※3位
Note: Excludes U.S. cities *2015 rank after country name Source: TMG press release
順位 都市 (国名) 13位 ドバイ (アラブ首長国連邦) 1位 ロンドン (イギリス) 14位 サンクトペテルブルク (ロシア) 2位 イスタンブール (トルコ) 15位 バンコク (タイ) 3位 マラケシュ (モロッコ) 16位 アムステルダム (オランダ) 4位 パリ (フランス) 17位 ブエノスアイレス (アルゼンチン) 5位 シェム リアップ (カンボジア) 18位 香港 (中国) 6位 プラハ (チェコ共和国) 19位 プラヤ デル カルメン (メキシコ) 7位 ローマ (イタリア) 20位 ケープタウンセントラル (南アフリカ) 8位 ハノイ (ベトナム) 21位 東京 (日本) 9位 ニューヨーク (アメリカ) 22位 クスコ (ペルー) 10位 ウブド (インドネシア) 23位 カトマンズ (ネパール) 11位 バルセロナ (スペイン) 24位 シドニー (オーストラリア) 12位 リスボン (ポルトガル) 25位 ブタペスト (ハンガリー)
Source: Travelers' Choice - Top city destinations in the world 2016 (TripAdvisor)
(million)
Source: Nishitama administrative council
(million)
Source: Tokyo Metropolitan Government
1st Tokyo (Japan) 15th
2nd Kyoto (Japan) 9th
3rd Florence (Italy) 1st
4th Lucerne (Switzerland) 18th
5th San Miguel de Allende (Mexico) *Not ranked
6th Vancouver (Canada) 19th
7th Victoria (Canada) 24th 8th Salzburg (Austria) 12th 9th Barcelona (Spain) 14th 10th Vienna (Austria) 3rd
Rank City (country) 13th Dubai (United Arab Emirates) 1st London (United Kingdom) 14th Saint Petersburg (Russia)
) d n a li a h T ( k o k g n a B h t 5 1 ) y e k r u T ( l u b n a t s I d n 2
3rd Marrakesh (Morocco) 16th Amsterdam (Netherlands) ) a n it n e g r A ( s e ri A s o n e u B h t 7 1 ) e c n a r F ( s ir a P h t 4
5th Siem Reap (Cambodia) 18th Hong Kong (China) 6th Prague (Czech Republic) 19th Playa del Carmen (Mexico)
) a c ir f A h t u o S ( l a rt n e C n w o T e p a C h t 0 2 ) y l a tI ( e m o R h t 7 ) n a p a J ( o y k o T t s 1 2 ) m a n t e i V ( i o n a H h t 8
9th New York (United States) 22nd Cusco (Peru) )l a p e N ( u d n a m h t a K d r 3 2 ) a i s e n o d n I( d u b U h t 0 1 ) a il a rt s u A ( y e n d y S h t 4 2 ) n i a p S ( a n o l e c r a B h t 1 1 ) y r a g n u H ( t s e p a d u B h t 5 2 )l a g u tr o P ( n o b s i L h t 2 1 10.30 8.17 7.72 7.32 8.19 0 2 4 6 8 10 12 1991 1996 2001 2006 2012
Condé Nast Traveler, an American luxury travel magazine,
ranked
Tokyo 1st
(15th in 2015) for the first time in its
rankings of the most
attractive destination cities.
Condé Nast Traveler
Best Cities in the World 2016
Number of tourist arrivals in the Nishitama area
The number of tourists to the Nishitama area in western Tokyo has
increased only 6% in the last decade
despite significant increases
for Tokyo as a whole.
Number of tourists to Izu and Ogasawara islands
The number of tourists to the outlying islands peaked in 1973, and
remains at only
30% of the peak.
Most popular city destinations in 2016
Tokyo rose from outside the rankings in 2015 to
21st worldwide
,
but still falls behind London, Paris, New York, and other
cosmopolitan Western cities.
Tokyo also
ranks below
such
Asian cities
as Hanoi (Vietnam),
PRIME Tourist Destination City Tokyo
~ Tokyo Tourism Strategy Action Plan 2017 ~
http://www.sangyo-rodo.metro.tokyo.jp/plan/tourism/plan/prime2017/
↓To learn more, follow the link below
■Unauthorized reproduction and use of all copyrighted content herein is prohibited, except where the copyright holder's permission is not required by Japanese copyright laws.
■Certain illustrations in this booklet were provided by the organizations and individuals noted below. ・Irasutoya
The photos on the back cover were provided by JTB Photo.
PRIME Tourist Destination City Tokyo
~ Tokyo Tourism Strategy Action Plan 2017 ~ Published in June 2017
Edited and published by Planning Section Tourism Division
Bureau of Industrial and Labor Affairs Tokyo Metropolitan Government 2-8-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-8001
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