Conjoint分析における価格属性の問題点 利用統計を見る
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(2) Conjoint
(3) ῌ. Conjoint
(4) The Problems of Price Attribute by Conjoint Analysis. Akihiko SHIMAZAKI * Nobuyuki OTAKE . . + , Conjoint - Conjoint
(5) . !"#$%&'()* / +, -.. 0 PSM /Price Sensitivity Measurement0 123. Conjoint 1 4567189 2 :. ;. +. . Conjoint < Luce and Tukey /+30.0 =>[email protected] DEFGH =>1BI =5JKLMNO PQ=.RS Conjoint measurement .TUVW< Conjoint < X Conjoint measurement YZL[< \ ]^_`(a3PQ.RSb$VWNc d eO fghijkld mno]^ a3p q$ Green and Rao /+31+0 1BC rs. !tuVWNO Conjoint vw5Aq$ xyz{|}x~deO .F< xyz{|d q$ !\FMW< q$ k< < 3< lkigkA\. * ". 41.
(6) ¶~·¸¹·º » .*-- ¼ ( ,**, ). Conjoint
(7) . !"#
(8) Conjoint $%$&'() Conjoint %. * +, -./ 0%1 ' 23 4567-.8-./ 9:%;<+ Conjoint %=(
(9) >? -./ @A4567-.8B($C%* ' "D
(10) EF%G (H)?IJK8B( 0LM
(11) . I -./ %H 'NO8H ' BNO 234567-.% PSM P QD' R QD-.%-./ S@A8'?TPUB -./ VWIXYZ[\ ] ^ %;<'?B R _ `abc'defYZ[\%=(8B(g8K3 "D dh g8%H 'iebjk8' iebjk8B(g8K3 Conjoint Il-./ 0m8 R VW%H +n PSM @A o D8B(n pq%Lr' R 8 0m%1 +8G_. ,s. Conjoint $. tuv wx Oyz{Y|8}z{Y|~2 !8'? O yz-! / ! }z Conjoint 8B(g8 -! c+wx2 Sc+-%O' R me8'?2 a Conjoint c+wxK3S8 %QD+ tuv=8B(mK3F8 -! w 5 %g8P8'? tuv= Pw=% }'(8+ Conjoint 8'? tuv=%"D' tuvw 5 % %}+g8 }'(8+ g(' -!8 Conjoint J H)8 B(g8 2?B ¡¢£¤ῌ! Oyz{Y|8}z{Y|%EFO¥ !
(12) Oyz{Y|
(13) -!%¦ + g Conjoint c§8 / Attlibute 8@A Lebers c' ¨©%"D+ ¦5 / c'D Deª
(14) BD« ¬mPR % "D+ B S/ ¨© @Ac'D« ¬mP%"D+ !®
(15) 32 n. sj¯S wibij °°°°°°°°°°°° ῌ i¯+. si : wx¬m wi : / i . bij : ¢±² j / i n : / e. ³´ CPU 8 HDD %H)?F )µ CPU , @A +./ GHZ 8 ,.* GHZ, HDD 42.
(16) Conjoint fgFL°±² ³ ´µ¶·¸ῌ¹º»¼. , 0*G 2*G
(17) CPU HDD +* . !"# $%& ' CPU ( 1 HDD - )*. / +,-./0. 12 (34(34567 ' CPU , +./ GHZ ( - ,.* GHZ ( / 8! HDD , 0*G ( - 2*G ( / 9:;
(18) A 1CPU : +./ GHZ, HDD : 2*G7
(19) B 1CPU : ,.* GHZ, HDD : 0*G7 (8#<= >%9:?(344& ῌ +
(20) A 1j7 CPU 1*417. +4/ GHZ 1-7. HDD 1*4-7. 2*G 1/7. .
(21) B 1j7. -40 . CPU 1*417. ,4* GHZ 1/7. HDD 1*4-7. 0*G 1-7. G. .4. . @ + AB&
(22) B ?(34CD= 5$EF! GHI8JKLMNOPQR 9:S?TUS VWB!XYZ[%\<9:*]S2 ; ^_\ ` !
(23) abQcT USVWB!XYZ[%\ de Conjoint fg hijῌOPikljmnolp%qH_\<*OPik lj(-L_\ r5%
(24) abQc(s._\
(25) abQcs.Njtuv(4h` wx_\ 4 y@Zz$ MONANOVA TRADEOFF {|}~m ACA CBC z( 8+ {|}~mB!
(26) abQcs.;< 1SPSS Conjoint fg; <7 i OPikljS? yi Conjoint Model B&._ \ ˆ yib*ui j ῌ fM uij s. ῍ B!_\ ui jbi di j ῍ di j : nolp]M bi : fs.Mj {|}~mBnj ῌ %$EF!mnj8! Additive Conjoint Measurement 1mlfg7 $\ ῍ F dij Q _\< p8 ¡¢nj; fgp&£G M(nolp]z, {|}~mBmnj¤;< ¥¦§¨;<nj85( 8 P©ῌnjªOP«©ῌnj¬;< nQc¬_\nj$4h` ®¯_\ 4 ;;5\%nj nQc¬_\$8! ¥¦§¨ ; 4z45z 43.
(27) µ
(28) q¶·¸¶o¹ º .*-- » ( ,**, ¼. ). -. Conjoint . Conjoint
(29) ῌ ῌ! " ῌ#$%&' ῌ()*+,-./0 ῌ123456789 : ;<= >?
(30) @ A=#$B%&CD #$BEF< Conjoint BGH ῌ#$IJ89 ῌKLMN/0OPQR ῌ#$BEF<C=123Sῌ567 BF< : ;<TU F
(31) F Conjoint =#$%&' VFWXY H ῌZ*[\]=^_`ab. cd ef. ῌ#$/0g9 h#$ij Ykl ῌmKLn/0OPQR h#$oIpqrklj ^_`ab. cd Z*[\]B >:
(32) @oIp89sFt. uvU= : Hwxyz h{|}~j #$/0g9 /0ig9Y;#$kl>: @ ]B56 !:@ = tH ! q = tH =#$ }= n/ 0#$Bg9F :>HF< ef mKLn/0OPQR89 OP#$oIpqr hj F >< >>=#$/0 g9 qr kl #$Bs3 +¡ ῌ#$BZ¢ BGH ῌ#$Bmd£9 ῌ¤¥ C¦ - § ¨©U= M
(33) ().BS9n ª«\¬#$B®F Conjoint vG<;#$B¯ : H¥ >¥= (). °±#$ ²BE oIp89=#$ ²B¯ : H>: F
(34) F>¥= #$oIpB³>: =r´ #$B%&'; : 44.
(35) Conjoint «)¬. (-.q®¯°±²ῌ³´µ¶.
(36) . !" #. '"()* " *()'+ . $%&. ,(-.)/ 01. 2+3133 45ῌ01 2+3203 6
(37) )7. 89:;<=(>?)7@ABCD . E FGHIJ(KLM6BCDN#. +OP . 2+3223 Q Moore and Holbrook 2+33*3 (CRSTE# U()VWX YLZ Nd/e(fgh_`i . ,(-.)/ 6 Green et al.. . [\6 ]^ 2+3213 )7@_`Xa[\N# b(Ujklmno89Ip)7. ba)/ 6 01 2+3313 )[email protected] rsXa x yzfg){,+ |+rsi . b(c. KLE_`i . ,+) tuD)(vw. . }~\6 2+33-3 )7@_`Xa[\N#. wx)7. M(w. )Z. c FGHIJ b +Z + w c ῌ b + ,,N b 6( fg(iE(N# f2p3 b ῍ p ῍ )7@ fge{ b ῌ ,+N((wx Nd{)Z. e KLN . . Dolan and Simon 2+3303 E}~\)7@ ((wx Nd{)Z ¡¢i £ + ). 7¤) (vwx6¥¦fgN#. +*,***DM 0/ ¨<© 2+**-/0/3 )Z Z. e. ,(+ /*,***DM + 0*,***DM (§. ,( + ¨<©#@ª +/.DM ). ,a)7@ ((wx Nd{)Z. ῒ + ῏ῐΐ ῍ῑ : Dolan and Simon ῍+330῎ῌ P /2῎. 45. e KLN . .
(38) t" .*-- ( ,**, ~ ).
(39) . !". #$%&'# ( )*+,-./0 b 1203 4b
(40) 567895 :$5;5 <3 = 2
(41) >?@AB CDEF
(42)
(43) >?"#$%&5G . 03 5HI. J-. . .K.
(44) LM5"#$< NO(AB. PQ
(45) LM5"#$< NO(AB R30ST(
(46) LMAB ST( 2 U;VWXY Z[\]^_ : Conjoint #` ab cVWXYd VWefg : 4h=ijklmnopῌqjrstu 0 v wjxyz : \_ῌZ[\]^_ { : |}~ 41 I= LM&
(47) LMAB ST( ( 2 CPU, HDD
(48) / LM {
(49) /3 . LM { 6 eab 4VWefg 0 v & / LM & . LM{=. , LM. xj Pentium. 2*GB /+,MB ,, . ,4. GHz. x^Z xj xj xj sjs sjs sjs sjs xj sjs xj. / LM Conjoint #. . >? +. wnx^Z CPU HDD
(50) . a b c d e f g h i j.
(51) LM5. >? ,. >? -. sjs Pentium. +41 GHz 0*GB -2.MB +3 . +0 .
(52) CPU. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium.. ,4. GHz +41 GHz ,4. GHz +41 GHz +41 GHz ,4. GHz ,4. GHz +41 GHz ,4. GHz ,4. GHz. 46. HDD. .
(53) . 2*GB 0*GB 0*GB 2*GB 0*GB 0*GB 2*GB 2*GB 0*GB 0*GB. -2.MB -2.MB /+,MB -2.MB /+,MB -2.MB /+,MB /+,MB /+,MB /+,MB. +0 ,, +3 +3 +0 ,, ,, ,, ,, ,, .
(54) Conjoint xy KL@A:;z{|}~ῌs.
(55) 0 ! "#$%&'()*+,-.%&. Pearson’s R/*.3-.. Significance/*.***-. Kendall’s tau/*.2,/. Significance/*.**/2. 0'! (12-., 3'45678 9 :;(<=>?& / @ABCD(E , +,. ,
(56) . E , FGH IJ KLBCD( .*῍ MNOP QRS5 HDD " ,*῍ T-U CPU VW(! +*῍XY-BCD(# 0@ABCDF Z, [\2]^ KL_`"MNaJ-. KL@A0bcde8 fE -g F ,, hi +3 hi +0 hi(jk -.,#KLle8"O. ) KL@A"mnH< . @AI Conjoint
(57) 0 . ! "#$%&'(. )*+,-.%&. Pearson’s R/*.3-+. Significance/*.***.. Kendall’s tau/*.23.. Significance/*.**,0. 0'! (12-., 3'45678 9 :;(<=>?& . @ABCD(E . +,. E . FGH IJ CPU VW Memory BCD" ,1῍ $G -*῍ -op? HDD BCD(qHGr?#. KL@A"mnH KL@A"mnH<(stPu<% KL@A"mnH vwr? KL@A"mnH<vw-(VW CPU BCD"OP<%. 47.
(58) STOUVWUXYZ [ .*-- \ ( ,**, ]^ ). -
(59). . .
(60) .
(61) . . ID/ !" # ID+ , - $!" . $%&'()*" + . / ,-./0 HDD 1 ID, ,2 345 + Memory 1 ID/ 0 ,2 345 + 67891 ID, / ,2 :;5 + CPU 1 ID. ,2 :;5 + 5<
(62) -5
(63) ) =189 CPU . >) ?@*" + AA!"
(64) 89 CPU . BC,<DA%!E +
(65) F BC ! DGH IJKF LH
(66) ,MN5 !LH
(67) ) OP>QR 48.
(68) Conjoint £@J5¤¥¦§¨©ª«ῌ¬®. ..
(69) . ID. ¡¢. CPU. HDD. Memory. . + , . / 0. +242 +,4/ *4* *4* /40 -40. 04+,4/ *4* ,*4* /40 -40. -+4+,4/ --4,*4* /40 ,/4*. +24-14/ --4,041 /40 ,/4*. ,/4* ,/4* --4--41142 .,43. /.
(70)
(71) . ID. ¡¢. CPU. HDD. Memory. + , . / 0. -040 *4* /04/*4* *4* ,240. ./4/ /*4* 04+*4* .*4* ,240. 34+ /*4* +242 +*4* *4* *4*. 34+ *4* +242 -*4* 0*4* .,43.
(72) . !". #$%&. ' ()*+$,-./0123.. /4. 567. 89:567;<=> ?@A BC D+333E FG"HIJ!K5LM5B! +5671"H? #5N!LO5 *+ PQ 67!" *+ #5RS. TU# TV. W!"A (X*+KY Z[X\Y. ?]^K_`!" ? PQabc defg jk!lm$nl. h!"A #5i. *+PQ5defgop=>. ?. . Tqr (X*+stu`?YJ!. IB! u`1 3 v. wx y(X*+ 89:$zS5{|1.I}5~!"A 89:5 (=> ? #5(X*+ 89:$ I. ;. VT. "h1KG? u` ? I (X*+$" ?. B(X*+15.1W? (X*+ ab" IG?lm$ ! lm$ . !"WT#VT (X*+1.# A)]1u.# 49. 51 .
(73) ´µp¶·¸¶¹῍ º .*-- » ( ,**, ¼D ).
(74) ῌ . !. " #$% Conjoint & ' () *+,- .+/ 012 . . !" 3῎+4 5678
(75) /%9:;< ! => ?@AB
(76) C DEFC!G H GEIJ . !% 5678
(77) E Conjoint &K.
(78) LM+NO῏PQ O1 01R<". <E
(79) LM+NO῏ ST;U . ῍V+W #4(%
(80) CDEFC!
(81) X4(<YNO῏ Z!% H!
(82) X 4(<YNO῏ [! 01R<" \. 4]ΐ4 5678
(83) E Conjoint &+
(84) LM.+/ !PQ O1 2. ^_ ` 5678
(85) 0ῐ
(86) ab/*+cdM ^_". <. ef ῌ
(87) + `g!hi `R 01R<". 0j. PSM kPrice Sensitivity Measurementl /
(88) Conjoint &. mn+ %
(89) LM+go/%NO῏Epqr:LM r: `++r:E s; LME(. Etu;<". 4
(90) LME0ῐ;< =>+
(91) LM+va. b 5678
(92) +wῒ ^_" xy
(93) +z{ |}~ PSM kPrice Sensitivity Measurementl E(" +4 + . #+ " +l RR 2R. + T C$2". ,l RR 2R. + Z C$2". -l RR 2R. + Z1! C$2". .l RR 2R. + T STE( C$2". + . #+ :. 4 PMC k
(94) l PME k
(95) l OPP kx. y
(96) l !.+ " : + . T !ῑ: , - Z !ῑ:\<<+ " +
(97) ,
(98) k
(99) l ¡<
(100) * ¤E¥
(101) X . !". !" PMC PME 4¢$<£. +£¤E¦§¨©4 ! ` 5678
(102) ª«¬. 01R<" \. 4 PSM /%
(103) X *. /%®G+
(104)
(105) ¯ \+A. B
(106) LM+ab v°±¦©+²³D * Conjoint & ' . 45678.
(107) E
(108) LMO1PQ 5678
(109)
(110) ab *+,- ^_ " 50.
(111) Conjoint 12-. Rῌ ¡. PSM
(112) "# $% &' 0 Conjoint 12 . !. !"# (&)* +, PSM -./. !"-. &' . !"-.34,5%67%8. 90 :;-./<12=> ?@89 A12-. /BC12= >/DE0 FGH12 IJ - KLMH5N0 Type + : -.
(113) :;-./OPQR -. -
(114) <-. ,, ST +3 ST +0 ST# Type , : PSM MHUV-./ W,XY6-./OPZ%QR &' . !". -.# Type - : PSM MHUV-./ W,XY6-./OPZ%QR . !". -.# Type , Type - -.['\ ] - ,, ST NZ%['\# ^_. $%-.['\ ] - +0 ST NZ%['\# `%a-. bcd-. ['\ ] - +3 ST NZ%['\# ^_-. `%a-.bc-. ^_-. e`%a-.ῌ,# /W,XYfOZ%(&)* +g hij/0 FGH k dlm-.no Jo no Jobpqrshij/t 0 Type + A12-. uvM12wEx'yz0 Type , Type - Type + /{ + |c{}~,XY 0 ^,5P0 Type , Type 0 0 y ( a b c d e f g h i j. y' y' y' ' ' ' ' y' ' y'. . CPU Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium. Pentium.. ,4. GHz +41 GHz ,4. GHz +41 GHz +41 GHz ,4. GHz ,4. GHz +41 GHz ,4. GHz ,4. GHz. HDD. . -.. 2*GB 0*GB 0*GB 2*GB 0*GB 0*GB 2*GB 2*GB 0*GB 0*GB. -2.MB -2.MB /+,MB -2.MB /+,MB -2.MB /+,MB /+,MB /+,MB /+,MB. `%a-. ^_-. bc-. bc-. `%a-. ^_-. ^_-. ^_-. ^_-. ^_-.. PSM QRIJH 1.
(115) . y ( : ' y' # CPU : Pentium. +41 GHz : -2.MB HDD : 0*GB * x ( G. 51.
(116) O .*-- ( ,**, k ). a.
(117). b.
(118). c.
(119). d.
(120) . !"
(121) 2. . #yzhe : z{Q| CPU : Pentium. ,4. GHz }~ : /+,MB HDD : 2*GB * #y Reh
(122) wx. a.
(123). b.
(124). c.
(125). d.
(126) . !"
(127). * #$ PSM
(128) %&'()* +,-. " / 01
(129) 2.34 56 7. " 89:1;<=/. 1>. 2.34. ?@AB. PSM +AB
(130) CD+EF G3. H I. JK+LMN
(131) ON . PQRSTU
(132) , V+WH /. XY<Z[<= ,, \ +3 \ +0 \ 5 PSM ][* = ^_<H Z [<=
(133) K " / `a+AB5 bc+XY<dePfghi+%jk5l[ Conjoint ?@ 5m 2.34 +nop XY. Z[* =qr+st5uv<=/. wx PQRSTU 2.34 5][< XY<=qr+?@AB5uv / 3 ID PQRSTUPQRSTU + , . / 0. +**5*** ,,*5*** +2*5*** +.*5*** +**5*** ,**5***. 0*5*** +,*5*** +-*5*** 2*5*** .*5*** +/*5***. PSM
(134). . hRSTUhRSTU . 2*5*** +1*5*** +//5*** ++*5*** 1*5*** +1/5***. 52. +/*5*** ,0*5*** ,**5*** +/*5*** +/*5*** ,/*5***. +**5*** +/*5*** +/*5*** +**5*** +**5*** +2*5***. +,/5*** ,*/5*** +1/5*** +,/5*** +,/5*** ,+/5***.
(135) Conjoint EY IJ>?89Z[\]^_ῌ`abc. /
(136) . Conjoint
(137) 0 . . !"#$
(138) %&'( )*+,#$ Pearson’s R-*.3-+. Significance-*.***.. Kendall’s tau-*.23.. Significance-*.**,0. .
(139) % &/0+,* 1
(140) %23456 7 89&:;<=$ / >?@AB& C / "D " E* Memory @AB. FG. H IJ>?@AB& +1῍ +,. IJ>?.KLMN6 OC 0P Q R3STUV OHP R3STUV OWXP R3. 0 . 53.
(141) ijklmnleop q .*-- r ( ,**, st ).
(142) . !" . # . $% . & '( )*+,-./0 12. 03456789:-;<= . 1
(143) . Conjoint 7869:->?= 78@A6 0 $BCD/E . ./E6F G
(144) -H?=. IJF G
(145) !K3@AL6E&$M=N K3. P@AL $XY%. J$D/E. Pearson’s RO*.2,*. SignificanceO*.**0-. Kendall’s tauO*.022. SignificanceO*.*+12. ./E6F G
(146) QR SC6@AL6TUV-W= . Z[03 / \]6^_`a 1 !"J7! . b Memory 6^_`cdC. \]6^_` ,0ῌ \]6P126e7E a 2 -f . '( '( gh '. 2 . 54.
(147) Conjoint *+%hd =>)£¤9¥¦§¨©ῌiª«¬.
(148) . !"# !$. !%& . '()*+,-!.)*+,-/012 ! Memory )34567 89 :;<8 =>)345 '(%?<. @A CPU, HDD )345%B C#D& =>EFGH '(%I JKLM .%I JKLM%I 345)B/N OP . !"#QR!<8012 . /EFSH<TUV%?< JKLM%I WH=>)345XN<8 YAK% EF%GHZDT%?<JKLM)345 WH%I=>)345[2 . !"# JKLM). !\" '(!. .. 345] JKLM^345]& . !\" . _`a!%=>)345/b12 ! ID- cdEFGH)345e^ ID+, ,, 0 QRfg<8h EFGH)345e^] . '() 345%ij&kC#D& ID., / EFGH)345e^] l. '()345 678 !]% ID/ EFGH)34567 8 _`a!%C8^ /EFGH<T*+,-! JKLM/0m<Tno!),-/? p2 ! JKLM%I WH=>)345XN<8 . 2q. 0. 1. rs =>/0m<TUV!0m<&UV)*+,-/012 =>0mZD8 &UV @A! CPU )345]& QRC#D =>@A! CPU !t
(149) !$"u v)=>!t
(150) 2 " wr xyzv)=>%I/{|< 8 "%I =>0mZD8&UV%345ij]}~2 =>Sr !u c$ n =>! %{|ZD => ij]}~<&$. !WZ. D l% P) K PSM %IHZDTJKLM/0m<T=>/T Conjoint *+),-/012 rs =>%JKLM/0m2 /0<8h] JK LM ]& !0u#D . !"# JKLM/!2. ! ]& %I*/H2 . !$. !%& ]&. ! %T8>) %!0u. #D JKLM%I~( ¡\D8&OP%¢<WH¡\D U 55.
(151) vwxyz{y|}7 ~ .*-- ( ,**, ). ῌ 3 ID +. ῌ +* ID ,. ῌ ++ ID -. ῌ +, ID .. ῌ +- ID /. ῌ +. ID 0.
(152) &#. '( &)$&*+$ "), +* -. 9$:;< . ! "#$%. ./01234
(153) 56&)78. ! ")=;>?012@"< %")=;>. ?012A")$BCD>), +E* FGHI. Conjoint JK L)./. 012 MN1C&)$BCD>), O PQR&S
(154) T*U FGHI BV6W S
(155) T*+$S
(156) 5>). 34
(157) "< XY. Z ")$BCD>. ),
(158) JK[\$ FGHIBV $JK[\]^_)$ ./012. `a &)+$bD
(159). 012 MN_)$&*cdGef$gh. _), $ ijklmnS
(160) $opklmnS
(161) ]^ U ijk lmn012. @&qr. sD>)+$bD @ ") &012 56. @")+$. tu.
(162) Conjoint ,D´}~µ¶·¸¹ῌ=º»¼. PSM
(163) $%& '( . !"#. !"#$%&)*+,-.*/0. 1 ) +,-.234567 89:;< 4=>?/0 @A9BC,DEFGHI67JCK& LM4N
(164) OP )QR4ST#40&U 1VWXY&Z
(165) CO0[# )CO?0
(166) CP0[#)CP?0XIZ
(167) 7\]^ Conjoint ,D_`abcd %efg76XY% PSM
(168) Conjoint ,DEF :;< , DEF+,-.4=>4/0C934hi#j ) +,-.=>4kl% C +,-.934kl6707 ,DEF
(169) mn4kl%Co
(170) mnp#*Ck l%7\J#407 JJ&Z < q
(171) X% J4
(172) 7\]^r V#)XY 74-X IZ p scCt7u#4v\0w ]^KxabcCO7&7\ yz*{Z < q '( . !" . !" #4v|Z. $%C7&7\}~g764 z#4jCLMEF^'( $%9C \#j. !". p Bg76*
(173) . CX V#,DEFCB7\J&Z scCt?0g p `e07\]^#XY%JCe0
(174) 0 Ce 0 ?
(175) l%J#
(176) i C IJ-Cj #4 Conjoint ,D\j U6 d ]^v\XI6?& 7\ &Z<
(177) X%7\9B LM4 ,DI GH
(178) 7\J&Z U EF^
(179) %d ]^4 -#j \XIZ & J4j?p#*
(180) #j 9B 68¡l *#407 ¢£~4 8¡&Z 7\¤¥#LMd ]^Ce&f&%J#j p LM,D#4¦[#
(181) OP)4ST#40&U. J*ST%§
(182) Cj. ¨©
(183) X < 7\d. ]^4 ª 9Bf %*#407 ª 9B,D\4
(184) 0v«Z&¬l &Z %JC
(185) #j LM 4 Conjoint ,D®¯°±² \0v³ 67 J\ &Z* 57.
(186) 4Dg ¼I ` .*-- C ( ,**, E ).
(187)
(188) . +. Conjoint
(189) . Conjoint
(190) . MONANOVA POLYCON LINMAP TRADEOFF ADDALS WADDALS ACA RANKLOGIT LOGMAP. 9] Kruskal Young Srinivasan and Shocker Johnson de Leeuw, et al. ·¸F=¹ Johnson $º»G 23. 9E +30/ +31, +31+31. +310 +32* +321 +321 +33+. H : S +331T UConjoint VWXYZ [ \ ]0 ^_ ` . a` , C !" #$ %
(191) &' ()*+ " ,-./0+ 12" 34 56789: ;<= >?&@ "+ ABC ,DE 5)*6FG,+ HID"J 5)*KG,
(192) ;(= L + BJM"NO( - Pekelman and Sen !" , P!"
(193) Q
(194) R
(195) . ,. S +331T UConjoint VWXYZ [ \ ]0 ^_ ` . a` , C S +330T U !b";cd[ efg S +313T Uh/ij./k
(196) [ #lmn^_o$ ,2῍-0 p%&'S +333T UqDrst/uXYv([ )*w xy+zῌ{| ,S +33.T U}~h/bP
(197) [ x.S +333T Uh/ij./k[ /S +331T Uh/ij./k 0 5XY1[ \ ]0 ^_ ` . a` , C 23S +321T UqDrst/uῌ./[ 4- $5ῌ6ῌ7&S +31,T U8 95Q\ ]^_[ #¡¢: ;7£¤ῌ S +320T U¥¦8 95QD§ ![ )*w ¨©<=S +33-T Uª>0 VW«¬,DEG,9?[ ®/ED ¯@ῌ$°±²ῌAB³S +333T U¥- SPSSX ῌ´µj/C[ 4Dl¶¥$g Green, P.E., Helesen, K. and Shandler, B. (+322) Conjoint internalvalidity under alternative profile presentation. Journal of Consumer Research, / Pekelman, D. and Sen, S.K. (+313) Measurement and estimation of conjoint utility functions. Journal of Consumer Research, / Robert J, Dolan and Hermann Simon, +330. POWER PRICING ; The Free Press Luce, R.D. and J.W. Tukey, +30.. Simultaneous conjoint measurement : a new type of fundamental. 58.
(198) Conjoint
(199) ῌ. measurement. Journal of Business Economic Statistics, + Green, P.E. and Rao. V.R, +31+. Conjoint measurement for quantifying judgmental data. Journal of marketing Research, 2 Moore, W.L. and Holbrook, M.B. (+33*) Conjoint analysis on objects with environmentally correlated attributes : The ruestinable importance of representive design. Journal of Consumer Research, +0. 59.
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(201) .*-- ( ,**, ). Abstract. The Problems of Price Attribute by Conjoint Analysis. Akihiko SHIMAZAKI Nobuyuki OTAKE In this thesis I examine the problems of price attribute by Conjoint analysis and the e$ciency of the inner referenced price ; the estimation of this price inferred by PSM (Price Sensitivity Measurement), which is the same as the reasonable price by Conjoint analysis. Comparing the result when we set up the normal price average by Conjoint analysis with the result considering the inner referenced price, the ratio of contribution to price attribute decreased. This supports the experiential knowledge that to set up the average price a#ects the ratio.. Especially comparing the results of. surmised inner referenced price in high spec with the results in low spec, the ratio of price attribute is higher, thus it is estimated the higher the price goes up, the higher the ratio becomes. The degree of e$ciency of the result using the surmised price with PSM by Conjoint analysis and that of the result with previously set up average price are in the same way despite of its amount. Whereas the degrees of the ratio of price attribute and the degree of e$ciency may vary, the direction never changes. This means that the result by the analysis changes in its quantity but not in its quality. As a result, it is e#ective to consider the inner referenced price when you set up the average price attribute if you need to know the ratio of contribute with the assumption of the frame of the inner referenced price. Also it is e#ective on the complementary method a#ected by the ratio of the price attribute that is the e$ciency of the average price.. 60.
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