untitled

(1)

Open TV in Japan, present and the future

August 29, 2016

Ministry of Internal Affairs and

Communications, Japan

(2)

(3)

Terrestrial Broadcasters

(TV, Radio- 192 companies)

2324 billion JPY (60.2%)

NHK

673 billion JPY

(17.4%)

Satellite (47)

366 billion JPY (9.5%)

CATV (294)

497 billion JPY

(12.9%)

Total Sales of Broadcasters (FY2014): 3.8 Trillion JPY (38 billion USD)

【Satellite Broadcasters】

BS ‒ 20 companies

200.7 billion JPY（5.2%）

East110°CS ‒ 23 companies 76.1 billion JPY（2.0%）

East124/128 CS ‒ 8 companies 89.2 billion JPY（2.3%）

【Terrestrial Broadcasters】

Television only (94) 1868.3 billion JPY（48.4%）

AM and Television (33)

340.0 billion JPY（8.8%）

AM only(14), HF only(1), FM only(51)

116.4 billion JPY（3.0%）

● Total Sales of Broadcasters (FY2014): 3.8 Trillion JPY (38 billion USD)

● Share by Segments: Terrestrial Broadcasters (TV/Radio) 60.2%, NHK 17.4%, CATV 12.9%, Satellite

9.5%

Broadcasting Market Size in Japan

【Tokyo-based Terrestrial TV Broadcasters】

Total of Five

1140.2 billion JPY（29.5%）

Nippon TV

290.5 billion JPY

TBS 209.3 billion JPY

Fuji TV 310.0 billion JPY

TV Asahi 228.2 billion JPY

TV Tokyo 102.2 billion JPY

(4)

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 3,661 1,722 5,008 38,128 38,963 _{38,985 38,786} 39,166 4,975 23,247 38,613

Hundred Million JPY

Fiscal Year

30,311 32,738 34,238 33,962 35,034 37,254 37,552 37,320 38,215 39,559 40,011

■

Terrestrial （Private）

■

Terrestrial （NHK）

■

Satellite （NHK）

■

Satellite （Private）

■

CATV

Broadcast Market in Japan showed steady growth until Lehman Shock in 2008.

Thereafter, the market growth levels off.

Broadcasting Market Growth

40,278

41,031

(5)

Advertisement Market Share

Terrestrial TV

Radio

Magazines

News Paper

Internet

Outdoor Ads.

Transportation

Ads.

Flyer w/

News Papers

Satellite TV

Free Papers /

Magazines

Exhibitions

Telephone Dictionary

(6)

Increase/Decrease - Advertisement Market

News Paper

Magazines

Radio

T

e

rrestrial TV

Satellite/CA

TV

Internet

Promotional Media

To

ta

l

(7)

2 0 2

2 0 7

1 8 1

1 7 1

1 6 3

1 3

1 7

1 9

2 2

0 1 2

2 5

3 3

4 0

1 8

1 6

1 3

1 1

8 2 2

2 0

1 4

1 2

1 0

5

4

3

2 1 5

3 4

5 3

5 7

4 1 1

2 2

4 4

7 0

0 1 0 0

2 0 0

3 0 0

4 0 0

5 0 0

2 0 0 3

2 0 0 8

2 0 1 3

2 0 1 8

2 0 2 3

（分）

TV地上波

BS・ CS・ CATV

録画再生視聴

ラジオ

新聞

雑誌

PCネット

モバイルネット

試算

※「放送を巡る諸課題

に関する検討会」第１回

会合（平成27年11月2

日）奥構成員説明資料

より引用

Daily Media Contact Time

• Shift from Terrestrial to Satellite,

CATV and Recorded

• Substantial growth of PC and

Mobile

Minutes

Terrestrial Recorded Radio Paper Mag. Mobile

(8)

Time Length to Watch TV per Day

2:43

2:41

2:46

2:39

2:47

2:46

2:39

2:41

1:00

_0:57

0:59

0:57

_0:56

0:59

0:58

1:01

_1:03

_0:56

0:00 0:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Private TVs

NHK

出典：NHK「2015年6月全国個人視聴率調査」から作成

3:38

3:43

3:46

3:45

3:46

3:35

3:43

3:45

3:38

3:43

（時：分）

(9)

Daily Average Contact Time by Age/Media/Gender

出典：メディア定点調査2015 （博報堂DY メディアパートナーズメディア環境研究所） http://www.media-kankyo.jp/news/media/20150707_3225.ht ml

TV

Radio

Paper

Magazine

_PC

_Tablets

_Smartphones

Male

Female

Total

(10)

Use of Smartphones while watching TV

How often do you use smartphones while watching TV?

出典：メディア定点調査2015（博報堂DYメディアパートナーズメディア環境研究所） http://www.media-kankyo.jp/news/media/20150818_3251.html

Everyday

2-3 Days a Month

Never

3-5 Days a Month

Less than a Day/Mo

Unknown

1-2 Days a Month

Used to / Not recently

Male

Female

Total

(11)

• TV penetration ratio of younger household (Under age 29) decreased to 85% in

2015

• Total remains stable as senior household increases.

TV Penetration Ratio by Age

March 2005

March 2013

March 2014

March 2015

構成比

普及率

構成比

普及率

構成比

普及率

構成比

普及率

総世帯

98.9%

98.6％

94.3％

95.7%

29歳以下

5.1%

97.1%

3.1％

91.2％

1.9％

90.3％

1.8%

84.7%

30∼59歳

44.7%

99.0%

37.3％

98.0％

37.0％

93.7％

37.3%

95.0%

60歳以上

50.2%

98.9%

59.6％

99.3％

61.1％

94.8％

60.9%

96.5%

内閣府『消費動向調査』各年版より集計

TV Penetration Ratio in Age of Household Owners

Share

Penetration _Ratio

Share

Penetration _Ratio

Share

Penetration _Ratio

Share

Penetration _Ratio

Under age 29

Age 30 - 59

(12)

-Hybridcast ‒ Broadcast based HTML5 Interactive Service

NHK – Rio Olympics Playback Service

(Highlights of swimming, Judo,

Short Track, etc.)

(13)

Collaboration

Owner

Collaboration

Joint Funding

【Launch】Sep. 2011～【Charge】1007JPY/Mo.

【Contracts】1.00 million （Aug. 2015）

【Contents】Dom. and Intl. Movies / Dramas -20,000

titles

【Launch】April.2016～

【Charge】Free/Premium

【Contents】24/365 Live Streaming –News, Sports, Comedies,

Fishing, etc.

【Launch】May2012～【Charge】606JPY/Mo.

【Contracts】1.00million （ Aug.2015）

【Contents】Dom. and Intl. Movies / Dramas -16,000

titles

【Launch】Sep. 2015～【Charge】Pay Per Contents

【Contents】Dom. and Intl. Movies / Dramas - 300

AbemaTV

Fuji TV

NTV

5 Private

Stations in

Tokyo

TV Asahi

NTT DoCoMo

(Telco)

Softbank

(Telco)

KDDI

(Telco)

Cyber Agent

(IT Developer)

Joint

Funding

Japan Movie

Makers’ Association

【Launch】Jan2011～【Charge】540JPY/Mo.

【Contracts】4.70million （March2015）

【Contents】Dom./Intl. Movies/Dramas -120,000 titles

Operation

Participation

【Launch】Oct. 2015～

【Charge】Free

【Contents】Free Playback of TV Contents

Dentsu

(Ad Agent)

Broadcasters

_{Online Video Svc.}

Non‐Broadcasters

Joint

Funding

Joint Funding

Netflix

dTV

Video Path

hulu

bonobo

TVer

Online Video Platforms by TV networks and Telcos

Collaboration

Owner

Operation

Participation

【Launch】Sep2015～【Charge】702JPY/Mo.～

【Contents】Dom./ Intl. Movies / Dramas – a few

thousand titles

(14)

（出典）総務省平成２４年通信利用動向調査

Use of the Internet Connection on TVs

（出典：総務省平成２６年通信利用動向調査

Is your TV connected to the Internet?

How do you use the Internet connection on

TV?

How often do you use the Internet

connection on TV?

Do you want to use the Internet connection

on TV?

Television

IPTV STBs

DVD/Blulay Recorders

Digital STBs

Every Day

Every Week

Every Month

Every Year

Not at all

Yes

VOD

Skype

Web

Games

Other

Viewer Participation

Web

Viewer Participation

Games

Smartphone’s Screen

Skype

VOD

Other

Smartphone Screen

(15)

(16)

Broadcasting Satellites Over Japan

CS (East 110)

BS (East 110)

CS (East 124/128)

➊

➋

➌

種類

BS (East 110)

CS (East 110)

CS (East 124/128)

特性

Most of the TVs in the market equip satellite tuners

Additional STBs/Antennas required

Programs

May2016

ＨＤ２８ / ＳＤ

１ ＨＤ２１ / ＳＤ３３

４Ｋ３／ＨＤ１５７

Viewers

May2016

ＮＨＫ-ＢＳ 1,99 million （March 2016）

ＷＯＷＯＷ 2.79 million

Sky Perfect

2.20 million

Sky Perfect Premium

1.20 million

Contract

WowWow: PayTV (Scrambled)

NHK: Non-Scrambled but have to pay

Others: Free to Air

(17)

H12 H13 H14 H15 H16 H17 H18 H19 H20 H21 H22 H23 H24 H25 H26 NHK/BS Contracts 1,062 1,116 1,158 1,201 1,236 1,254 1,292 1,342 1,400 1,475 1,567 1,650 1,737 1,823 1,911 WOWOW Contracts 265 267 250 248 246 238 243 244 248 249 251 255 263 265 276 Total Sales of BS Companies 73,070 89,700 82,448 79,604 81,058 84,711 89,320 93,710 101,088 103,378 112,671 130,785 164,876 178,346 200,747 BS Contract Charge Revenue 70,110 89,692 82,448 79,604 81,058 84,711 89,320 89,105 96,139 96,252 102,148 121,553 146,495 158,401 168,717 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 220,000 （万件）（百万円）

Contracts and Sales: BS

(18)

Contracts and Sales: CS East 110

H12 H13 H14 H15 H16 H17 H18 H19 H20 H21 H22 H23 H24 H25 H26 スカパー!加入契約者数 4.1 11.5 16.1 23.4 35.7 55.9 83 112.6 140.4 173.7 196.3 205.6 212.0 営業収益（衛星放送事業） 10,991 11,004 12,324 15,674 18,095 24,779 32,646 41,414 51,958 59,872 56,333 67,433 76,104 加入料・基本料・視聴料・放送料収入 9,255 9,288 6,864 13,406 15,309 21,174 28,426 36,854 44,841 52,524 49,019 54,483 57,635 0 40 80 120 160 200 0 10000 20000 30000 40000 50000 60000 70000 80000 （百万円）（万件）

SkyPerfect Contracts

Revenue (Satellite Related)

Monthly Charge, Operation

Charge

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Contracts have grown along with the sales of Digital TV

- Digital TV generally equips Terrestrial and BS/CS110 tuner

- ASO 2011-2012

(19)

H12 H13 H14 H15 H16 H17 H18 H19 H20 H21 H22 H23 H24 H25 H26 スカパー!プレミアムサービス加入契約者数 222.0 261.0 294.9 306.7 314.9 325.5 320.2 302.0 273.7 245.6 221.1 196.3 176.2 157.1 157.1 営業収益（衛星放送事業） 115,420 143,808 183,500 208,934 222,311 240,438 244,199 253,437 256,729 243,952 253,886 259,219 229,764 203,337 89,230 加入料・基本料・視聴料・放送料収入 110,481 127,510 154,534 163,333 171,197 176,120 176,572 175,565 166,194 145,380 139,527 126,188 112,452 105,796 82,252 0 50 100 150 200 250 300 350 0 50,000 100,000 150,000 200,000 250,000 300,000 （million JPY） _{（10 thousands）}

Contracts and Sales: CS East 124/128

SkyPerfect Premium Contracts

Revenue (Satellite Related)

Monthly Charge, Operation

Charge

(20)

(21)

CATVs in Japan, which started as shared reception systems in 60 years ago, are now grown as a

comprehensive service platform ‒ providing community channels of local contents, Internet

connection service / IP telephony, and premium contents.

Contracts counts as 29.48 million (Re-Transmission of Terrestrial TVs) and 9.55 million (Other

Svc. Than Re-Transmission). House hold penetration ratio is 52.3% (March 2016)

Re-Transmission of

Terrestrial TVs

Premium Channels

Re-transmission of Premium Contents of CS etc.

Community Channels

Original Contents from CATV Operators

Internet

IP Telephony

Video On Demand

(22)

１９５３

１９５５

１９６３

１９８４

１９９６

１９９７

１９９８

２０００

２００３

２０１１

２０１２

２０１４

２０１５

−◆ First Terrestrial Broadcast in Japan

−◆ First CATV in Japan

−◆ First Original Content Distribution by a CATV

−◆ Inauguration of Satellite Broadcasting

−◆ First Internet Connection Service from CATV

−◆ First CATV Telephone Service

−◆ First Digital CATV Service

−◆ Digital Satellite Broadcasting

−◆ IP Multicast Broadcast

−◆ Digital Terrestrial Broadcast

−◆ Analog Satellite Broadcast Switch-Off

−◆ Analog Terrestrial Broadcast Switch-Off

−◆ 4K Trial Broadcast

−◆ ４Ｋ Broadcast

Scalability

Original Contents

Start

Service Development

Multi Channel

Digital

Full Service

CATV Development in Japan

Further Development

ASO Support

(23)

Operators

Networks

Contracts

Private

_Private

296

74

438

155 28,559,748

10,923,087

（14.5%）

（23.1%）

（37.1%）

Government

Owned

222

283 17,636,661

（58.0%）（43.5%）（65.3%）（42.2%）

（96.9%）

（59.8%）

Local Government

188

207 756,239

（36.9%）

（30.8%）

（2.6%）

Non-Profit

3

3 105,915

（0.6%）

（0.4%）

Other

23

23 59,590

（4.5%）

（0.2%）

Total

510

671 29,481,492

（100.0%）

(24)

CATV Contracts and Penetration Ratio

● CATV contracts showed substantial increase until the Analog Switch Off in 2011, and grows gradually

thereafter reaching 52.3% in penetration rate.

789 943 1044 1300 1514 1654 1788 1923 2078 2217 2347 2541 2692 2765 2805 2864 2918 2948 17 20 21.8 26.8 31.1 33.2 35.9 38.2 40.6 42.9 44.9 48 50.4 51.6 51.8 51.5 52.2 52.3 0 10 20 30 40 50 0 250 500 750 1000 1250 1500 1750 2000 2250 2500 2750 3000 3250 3500 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

加入世帯数

普及率

〔万世帯〕 _{〔普及率％〕} ※ 平成22年度までは自主放送を行う旧許可施設（旧許可施設には、旧電気通信役務利用放送法の登録を受けた者の設備で、旧有線テレビジョン放送法の旧許可施設と同等の放送方式により放送を行っているものを含む。）、平成23年度からは登録に係る自主放送を行う有線電気通信設備を対象に集計

Contracts

Penetration Ratio

(25)

CATV penetration Ratio by Region

都道府県普及率都道府県普及率北海道 25.0% 滋賀県 37.0% 青森県 17.7% 京都府 39.4% 岩手県 19.0% 大阪府 87.7% 宮城県 29.3% 兵庫県 71.1% 秋田県 16.1% 奈良県 46.0% 山形県 16.7% 和歌山県 37.0% 福島県 4.0% 鳥取県 63.0% 茨城県 21.8% 島根県 54.5% 栃木県 22.9% 岡山県 34.0% 群馬県 13.8% 広島県 32.3% 埼玉県 58.2% 山口県 60.2% 千葉県 60.2% 徳島県 89.8% 東京都 81.2% 香川県 28.1% 神奈川県 71.2% 愛媛県 36.9% 新潟県 22.4% 高知県 24.6% 富山県 65.0% 福岡県 47.3% 石川県 44.5% 佐賀県 54.5% 福井県 74.2% 長崎県 35.6% 山梨県 82.3% 熊本県 26.0% 長野県 51.7% 大分県 61.3% 岐阜県 36.4% 宮崎県 41.4% 静岡県 27.0% 鹿児島県 7.9% 愛知県 54.7% 沖縄県 20.0% 三重県 75.0% 全国 52.3% 北海道香川県福岡県佐賀県長崎県大分_県宮崎県鹿児島県 ※平成28年3月末現在。 ※最新の普及率は、平成27年1月1日現在の住民基本台帳世帯数から算出。 ※上記の統計値については、ＩＰマルチキャスト方式による放送に係るものを含む。・・・70.1％∼100％・・・50.1％∼70％・・・30.1%∼50％・・・10.1%∼30％・・・10%以下青森県岩手県秋田県宮城県山形県県潟新福島県茨城県栃木県群馬県長野県埼玉県東京都千葉県神奈川県山梨県岡県愛知県岐阜県富山県石川県福井県静京都府滋賀県三重奈良県兵庫県県鳥取県岡山県広島県島根県山口県愛媛県徳島県高知県大阪府和山歌沖縄県県宮崎県熊本県

(26)

○ Total Sales of CATV operators in Japan (only for the CATV service) is 497 billion JPY. (4.97

billion USD)

4,807 5,061

5,812

6,534

7,101

7,399

8,320

9,088

9,238

10,358 10,567

12,520

3,330

3,533

3,850

4,050

4,746

_4,667

5,134

5,437

_5,177

4,930

5,030

4,975

375

597

760

738

784

852

951 1,030

1,032

1,173

1,253

1,531

272

288

383

288

382

358

511

555

420

456

423

507

0 2,000

4,000

6,000

8,000

10,000

12,000

Ｈ15

（2003）

Ｈ16

（2004）

Ｈ17

（2005）

Ｈ18

（2006）

Ｈ19

（2007）

Ｈ20

（2008）

Ｈ21

（2009）

Ｈ22

（2010）

Ｈ23

（2011）

Ｈ24

（2012）

Ｈ25

（2013）

Ｈ26

（2014）

営業収益（電気通信事業部分を含む全体）

営業収益（うちケーブルテレビ事業）

営業利益（電気通信事業部分を含む全体）

営業利益（うちケーブルテレビ事業）

［億円］ ※ 調査対象は、登録に係る自主放送を行う有線電気通信設備を有する営利法人のうち、IPマルチキャスト方式による事業者等を除く者（２９４者）〔年度〕

Growth in Sales of CATV Operators

Total Sales (including Internet connection svc.)

Total Sales (only CATV)

Total Profit (including Internet connection svc.)

Total Profit (only CATV)

(27)

Contents Production Ability

Contents Sharing Mechanism

「Cable Nippon」Series

・Joint Effort by CATV companies

・PR Video Clips on various regions

・Free to use by CATV operators in Japan

Contests/Production Workshops

・Japan CATV Award

・Movie Festival in various cities

・Production Workshops (Tech, Management)

Regional Contents Exchange Mechanism

・Contents Exchange Market

・Common Platform to share materials

（日本ケーブルテレビ連盟資料より作成）

(28)

(29)

(30)

Server Configuration of Hikari TV (IPTV)

Play

Outs

Contents Server

Relays

IP

Coding

Porgram

Guide

SI

NTT

networks

Video

Audio

Format

Protocol

FEC

Encryption

(31)

Contracts Growth of Hikari TV (IPTV)

0

500 1000

1500

2000

2500

3000

3500

Mar.

2008

Mar.

2009

Mar.

2010

Mar.

2011

Mar.

2012

Mar.

2013

Mar.

2014

Mar.

2015

Mar.

2016

(thousands)

Roughly 20% of NTT

network provider contracts

(32)

(33)

Japan s Roadmap for 4K/8K

RHCP: Right Hand Circular Polarization

LHCP: Left Hand Circular Polarization

（ＢＳ17ch） 3 channels 8K 1ch, 4K 6ch 10 channels

2014

2015 2016 2017 2018 2020 2025

124/128 E CS 4KTest Broadcast 4K Test Broadcast 4KVOD Service-in

8K Experiment

CATV

IPTV

Etc.

4K Test Broadcast 4K VOD Trial 4K / 8K TEST Broadcast

4K Test

Broadcast

ＢＳ

(RHCP)

ＢＳ

(LHCP) 110 E CS (LHCP) 4K Full Broadcast 4K / 8K Full Broadcast 4K Full Broadcast

Expected Situation

Tokyo Olympic and

Paralympic Games

are televised in 4K /

8K.

Enthusiasm for the

Olympic Games are

shared nationwide

through public

viewing.

Many people are

enjoying 4K / 8K

programs at home

＜Image＞

Various full

broadcasting

programs via

BS (LHCP) and

110E CS

(LHCP) are

televised .

Reception

environment of

LHCP are well

developed as

well as that of

RHCP.

Rio

Olympics

PyeongChang

Olympics

_{World Cup}

Russia

Olympics

Tokyo

around

4K Full Broadcast 4K Full Broadcast 4K Full Broadcast

SATELLITE

(34)

LHCP Satellite

LHCP compliant TV set

Starting:

ＣＳ110：2017

ＢＳ: 2018

RHCP Satellite

（12GHz）

LHCP

（12GHz）

New transmission pass

Current transmission

pass

Utilizing of LHCP will

greatly increase the

number of available

channels

Transponder

RHCP

LHCP

ＢＳ LHCP

ＣＳ LCHP

ＢＳ RHCP

_{ＣＳ RHCP}

1 ３５７９ 11 13 15 17 19 21 23 ２４６８ 10 12 14 16 18 20 22 24 ２４６８ 10 12 14 16 18 20 22 1 ３５７９ 11 13 15 17 19 21 23 ND ND 11.7GHz 12.291GHz 12.75GHz 12.731GHz 12.711GHz 12.271GHz 11.727GHz 11.747GHz 12.130GHz 12.149GHz

Frequency for BS/CS Broadcasting

26ND

12.228GHz

12.231GHz

25 ND

RHCP: Right Hand Circular Polarization

LHCP: Left Hand Circular Polarization

(35)

R&D towards 4K/8K Terrestrial TV Broadcasting

Advanced transmission

technology

Mobile reception

Field trial

 R&D Period: FY 2016 – FY 2018

 Budget: about 400 million yen/year

 Target frequency : 470MHz – 710MHz

In the year of Tokyo Olympic and Paralympic Games, 4K8K terrestrial

test TV broadcasting is expected to be demonstrated.

Research and development on:

 Advanced terrestrial TV broadcasting transmission technology (exploring better