ᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘㄪᰝ
̿ ᖺࢆ୰ᚰ̿
㜿ಖ 㞞⾜
1. ◊✲┠ⓗ
2. ◊✲᪉ἲ 3. ⤖ᯝ⪃ᐹ 4. ࡲࡵ
◊✲┠ⓗ
ᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘㄪᰝࡘ࠸࡚ࡣࠊ㸲Ⅼ㸦㜿ಖ, 2006, 2008a, 2008b, 2009㸧ࡳࡽࢀࡿࠋ
ᮏ◊✲ࡢ┠ⓗࡣࠊᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ㒊ဨࡢ‶㊊ᗘࢆ᫂ࡽࡍࡿࡶࠊ 㐠Ⴀ㛵ࡍࡿᨵၿᗘࡶ᫂ࡽࡍࡿࡇ࡛࠶ࡿࠋࡼࡾලయⓗࡣ‶㊊ᗘࡸᨵၿᗘࢆᩘ್ࡍࡿ
ࡇ࠶ࡿࠋࡑࡢ⤖ᯝࡣࠊᚋ࠾ࡅࡿᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀࡸ㐠ື㒊ᑐࡍࡿᨭࡢ࠶ࡾ
᪉ࢆ᳨ウࡍࡿࡓࡵࡢᇶ♏㈨ᩱ࡞ࡿ⪃࠼ࡿࡽ࡛࠶ࡿࠋᮏ◊✲ࡢᛶ᱁ࡣࠊࢫ࣏࣮ࢶ⤒ႠᏛ
ಀࢃࡿ㢳ᐈ‶㊊ᗘ㸦Customer Satisfaction㸧ㄪᰝ࡛࠶ࡿࠋ
◊✲᪉ἲ
ᮏ✏ࡢ◊✲᪉ἲࡣࠊ๓ᅇࡢ‶㊊ᗘㄪᰝ㸦㜿ಖ㸪2009㸧ẚ㍑ࡍࡿࡓࡵࠊ๓ᅇྠᵝࡢㄪᰝ ෆᐜࡸ㈨ᩱ㞟ࠊศᯒ᪉ἲ➼࡛㐍ࡵࡓࠋ
⏝ㄒࡢㄝ᫂
ᮏ✏࡛ㄪᰝᑐ㇟ࡋࡓࠕయ⫱㐠ື㒊ࠖࡣࠊᮏᏛㄢእάືᅋయ㸦య⫱⣔ࢧ࣮ࢡࣝ㸧ࡢබㄆ ᅋయ࡛࠶ࡾࠊ2009ᖺᗘࡣ40ᅋయ࡛࠶ࡗࡓࠋ
ㄪᰝෆᐜ
ࣥࢣ࣮ࢺㄪᰝ⚊ࡢෆᐜࡣࠊᮏᏛయ⫱㐠ື㒊ࡢ≉ᚩ㐠ື㒊ࡢ㐠Ⴀࡢ࠶ࡾ᪉㸦ㄢ㢟㐩ᡂ
⤌⧊⥔ᣢ㸧ࢆᇶᮏࡋ᳨࡚ウࡋࡓࠋࡾࢃࡅᮏᏛయ⫱㐠ື㒊ࡢάືࡣࠊࠕᏛ⏕ㄢ㸫య⫱ᅋయ 㐃⤡༠㆟㸫ചୗ 40 ᅋయ㸦㐠ື㒊㸧㸫㒊ဨࠖࡢᯟ⤌ࡳࡢ୰࡛ᇶᮏⓗ⾜ࢃࢀ࡚࠸ࡿࠋㄪᰝ㡯
┠ࡘ࠸࡚ࡣࠊᏛ⏕ㄢࡸయ⫱ᅋయ㐃⤡༠㆟ࡢྛ✀ᨭࢧ࣮ࣅࢫࡸຓゝࢆ㝖ࡃࡁ࡛࠶ࡿ⪃
࠼ࡿࡀࠊᮏ✏࡛ࡣࠊ㐠ື㒊ဨࡢពぢࢆồࡵࡿࡓࡵࠊ୍㒊ࡢ㡯┠ࢆ࠶࠼࡚᥇⏝ࡋࡓࠋ ‶㊊ᗘࡢ㡯┠ࡣࠊ⥲ྜⓗホ౯ࡢ㡯┠ࢆ㝖࠸࡚ࠊ㸵㡿ᇦ30㡯┠࡛ᵓᡂࡋࡓࠋ㸦㸯㸧࢘ࢺ࣮ࣜࢲ
࣮㹹4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧ࠊ5)እ㒊ࡽࡢᣦᑟ⪅㸦ࢥ࣮ࢳ㸧㹻ࠊ㸦㸰㸧࣮ࣥࣜࢲ࣮㹹17)
ᑗࡸᑗࡢ࣮ࣜࢲ࣮ࢩࢵࣉࠊ19)㒊ෆࡢࢥ࣑ࣗࢽࢣ࣮ࢩࣙࣥࠊ20)⮬ศࡢពぢࡀ㒊ࡢάື┠ᶆ࣭ෆ ᐜάࡉࢀࡿ㹻ࠊ㸦㸱㸧㒊ဨ㹹1)㒊㈝ࡢ㔠㢠ࠊ2)㒊ဨࡢேᩘࠊ3)᪂ධ㒊ဨࡢ່ㄏ᪉ἲ㹻ࠊ㸦㸲㸧
⦎⩦㹹6)άື┠ᶆࡸィ⏬ࡢ࿘▱࣭ᚭᗏࠊ7)⦎⩦ࡸヨྜ࠾ࡅࡿᏳᛶࡢ࿘▱࣭ᚭᗏࠊ8)⦎⩦ࡢ࣓ࣜ
ࣁࣜࠊ9)ᢏ⾡ྥୖࡸయຊྥୖࡢࡓࡵࡢ⦎⩦࣓ࢽ࣮ࣗࠊ10)ࢳ࣮࣒࣮࣡ࢡྥୖࡢࡓࡵࡢ⦎⩦࣓ࢽ࣮ࣗࠊ 11)⦎⩦ࡢ㐠ື㔞ࠊ12)ᴦࡋࡃ⦎⩦ࡍࡿࡓࡵࡢᕤኵࠊ13)⦎⩦ෆᐜᑐࡍࡿ⦎⩦㛫ࡢ㛗ࡉ㹻ࠊ 㸦㸳㸧タ㹹18)᭦⾰ᐊ࣭ࢧ࣮ࢡࣝඹ⏝ᐊ㸦㒊ᐊ㸧ࠊ26)ࣅࢹ࢜࡞ࡢ㹇㹒ᶵჾࡢά⏝ࠊ27)タࡢ
⏝ࢫ࣮࣌ࢫ⏝㛫ࠊ28)⦎⩦୰ࡢ┐㞴㜵Ṇ⟇㹻ࠊ㸦㸴㸧άື᪥㹹14)ఇࡳࠊኟఇࡳࡢ⦎⩦
㸦᪥ᩘ࡞㸧ࠊ15)➇ᢏ㸦ヨྜ㸧ࡢᐇᅇᩘࠊ16)㸯㐌㛫ᙜࡓࡾࡢ⦎⩦᪥ᩘࠊ21)ྜᐟࡢᮇࡸ
ᮇ㛫ࠊሙᡤ㹻ࠊ㸦㸵㸧ὶ㹹22)㒊ෆࡸ㐠ື㒊㛫ࡢࢫ࣏࣮ࢶὶࠊ23)ᮏᏛ୍⯡Ꮫ⏕ࡢࢫ࣏࣮ࢶ
ὶ࡞ࠊ24)ᆅᇦࡢࢫ࣏࣮ࢶὶࠊ25) 㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື㸦タゼၥྵࡴ㸧ࠊ 29)Ꮫࡢࢫ࣏࣮ࢶὶ㸦⦎⩦ࠊヨྜ࡞㸧ࠊ30)㒊ෆࡢ᠓ぶࡢ࠶ࡾ᪉㹻ࠋ
‶㊊ᗘࡢ㉁ၥ㡯┠ᑐࡍࡿᅇ⟅ࡣ 5 ẁ㝵ᑻᗘࡋࠊࠕ5 Ⅼ㸸㠀ᖖ‶㊊ࠊ4 Ⅼ㸸‶㊊ࠊ3
Ⅼ㸸ࡕࡽࡶ࠸࠼࡞࠸ࠊ2Ⅼ㸸‶ࠊ1Ⅼ㸸㠀ᖖ‶ࠖࡋࡓࠋ
ㄪᰝ᪉ἲ࣭ᅇ≧ἣ࣭᭷ຠᶆᮏᩘ
ࣥࢣ࣮ࢺㄪᰝ⚊ࡢ㓄ᕸᅇ᪉ἲࡣḟࡢ㏻ࡾ࡛࠶ࡗࡓࠋࢫ࣏࣮ࢶ⛉Ꮫ◊✲ᐊ Ꮫ⏕ㄢ య⫱ᅋయ༠㆟ య⫱㐠ື㒊㸦40 ᅋయ㸧 య⫱ᅋయ༠㆟ ࢫ࣏࣮ࢶ⛉Ꮫ◊✲ᐊࠋ ㄪᰝ⚊ࡢᅇᮇ㛫ࡣ2009ᖺ11᭶10᪥㹼12᭶㸱᪥࡛࠶ࡗࡓࠋ
2009 ᖺᗘㄢእάືᅋయࡢ㒊ဨᩘ㸦Ⓩ㘓⪅㸧ࡣ40 ᅋయ࡛ 1047 ே࡛࠶ࡗࡓ(Ꮫ⏕ㄢㄪ)ࠋࡑ ࡢ࠺ࡕࣥࢣ࣮ࢺㄪᰝ⚊ࡢᅇᩘࡣ35ᅋయ515ே㸦Ⓩ㘓⪅ࡢ49.2㸣㸧ࠊᮏ✏⏝࠸ࡓ᭷ຠᶆ
ᮏᩘࡣ471㸦Ⓩ㘓⪅ࡢ45.0㸣㸧࡛࠶ࡗࡓࠋ
ࢹ࣮ࢱฎ⌮
‶㊊ᗘᨵၿᗘࡢồࡵ᪉ࠊ༶ࡕᩘ್ࡲࡓࡣᚓⅬࡢᡭ⥆ࡁࡘ࠸࡚ࡣࠊⳢ㸦2004㸧ࡢศᯒ ᪉ἲᇶ࡙࠸࡚⾜ࡗࡓࠋࡲࡎ‶㊊ᗘ㛵ࡍࡿྛ㉁ၥ㡯┠ࡢホ౯ࡘ࠸࡚ࡣࠊձࠕ㠀ᖖ‶ࠖ
ࠕ‶ࠖࢆࠕᝏ࠸ࠖࠊղࠕࡕࡽࡶ࠸࠼࡞࠸ࠖࢆࠕᬑ㏻ࠖࠊճࠕ‶㊊ࠖࠕ㠀ᖖ‶㊊ࠖ
ࢆࠕⰋ࠸ࠖ࠸࠺㸱ẁ㝵᧯సࡋࠊ㸱ẁ㝵㸦ᝏ࠸ࠊᬑ㏻ࠊⰋ࠸㸧ࡢᅇ⟅ᩘཬࡧྜ㸦㸣㸧ࢆ⟬
ฟࡋࠊࠕⰋ࠸ࠖࡢྜࢆࠕ‶㊊⋡㸦Ⰻ࠸㸧ࠖࡋࡓࠋḟᨵၿᗘࡢồࡵ᪉ࡘ࠸࡚ࡣࠊࡲࡎࠊ
ྛホ౯㡯┠ 㡯┠㸧⥲ྜⓗホ౯ࡢࢡࣟࢫ㞟ィࢆ⾜ࡗ࡚⊂❧ಀᩘࢆ⟬ฟࡋࡓࠋḟ‶㊊⋡
೫ᕪ್⊂❧ಀᩘ೫ᕪ್ࢆ⟬ฟࡋ࡚ᅗ♧ࡋࠊᅗ୰ࡢ㡯┠ࡢ⨨ࡽⅬࡲ࡛ࡢゅᗘࡸ㊥㞳ࢆ
ᐃࡋ࡚ᩘᘧ௦ධࡍࡿࡇ࡛ࠊᨵၿᗘᣦᩘࢆ⟬ฟࡋࡓࠋᨵၿᗘᣦᩘࡢࡁࡉពࡘ࠸࡚ࠊ Ⳣ㸦2006㸧ࡣᨵၿᗘᣦᩘࡀ 10 ௨ୖࡢ㡯┠ࡣࠕ༶ᨵၿࠖࠊ㸳௨ୖࡢ㡯┠ࡣࠕせᨵၿࠖࠊࡑࡋ࡚
㈇㸦࣐ࢼࢫ㸧ࡢ㡯┠ࡣࠕᨵၿせ࡛ࠖ࠶ࡿᣦࡋ࡚࠸ࡿࠋ
‶㊊ᗘ㛵ࡍࡿయⓗഴྥࢆᢕᥱࡍࡿࡓࡵࠊ㸳ẁ㝵ᑻᗘࢆ⏝࠸࡚ᖹᆒ್ࡢẚ㍑ࡸᅉᏊศᯒ
ࢆ࠾ࡇ࡞࠺ඹࠊㄝ᫂ኚᩘࡢ┠ⓗኚᩘ࡞ࡿᅉᏊᚓⅬࡢᙳ㡪ࡶ᳨ウࡋࡓࠋ
⤖ᯝ⪃ᐹ ᶆᮏࡢ≉ᛶ
ᶆᮏࡢ≉ᛶࡣ⾲1ࡢ㏻ࡾ࡛࠶ࡗࡓࠋࡲࡎᛶู࡛ࡣ⏨ᛶࡀ41.6㸣ࠊዪᛶࡀ58.4㸣࡛࠶ࡗࡓࠋḟ
Ꮫᖺู࡛ࡣ1ᖺࡀ34.9㸣ࠊ2ᖺࡀ33.5㸣ࠊ3ᖺ௨ୖࡀ31.6㸣࡛࠶ࡗࡓࠋ㐠ື㒊ࡢࢱࣉู࡛
ࡣࢫ࣏࣮ࢶ⣔ࡀ57.6㸣ࠊṊ㐨⣔ࡀ16.3㸣ࠊ⾲⌧⣔ࡀ26.1㸣࡛࠶ࡗࡓࠋࡑࡋ࡚ࠊࢫ࣏࣮ࢶࡢዲࡁ
᎘࠸ู࡛ࡣ⾜࠺᪉ࡀዲࡁࡀ73.3㸣ࠊぢࡿ᪉ࡀዲࡁࡀ22.9㸣ࠊ୧᪉᎘࠸ࡀ3.0㸣࡛࠶ࡗࡓࠋ
⾲1 ᶆᮏࡢ≉ᛶ
ࢸ࣒ ࢝ࢸࢦ࣮ࣜ ᗘᩘ㸦㸣㸧
ᛶู⏨ᛶዪᛶ
㸯ᖺᏛᖺ㸰ᖺ 㸱ᖺ௨ୖ
ᖿ㒊ᙺ⫋ࡑࡢ
↓ᅇ⟅
ࢫ࣏࣮ࢶ⣔
㐠ື㒊ࡢṊ㐨⣔
ࢱࣉ⾲⌧⣔
⾜࠺᪉ࡀዲࡁ ࢫ࣏࣮ࢶぢࡿ᪉ࡀዲࡁ ࡢዲࡁ᎘࠸୧᪉᎘࠸
↓ᅇ⟅
ὀᶆᮏᩘ㸦యQ
ὀᖿ㒊㸸 ᑗ࣭ᑗ࣭ົ࣭ົ
ὀࢫ࣏࣮ࢶ⣔㸸㔝⌫㒊࣭㝣ୖ➇ᢏ㒊➼ࠊṊ㐨⣔㸸✵ᡭ㒊࣭ᰂ㐨㒊➼ࠊ⾲⌧⣔㸸➇ ᢏࢲࣥࢫ㒊࣭ࢫ࣌ࣥ⯙㋀㒊➼
‶㊊ᗘࡢయⓗഴྥ
ᖹᆒ್ࡢẚ㍑
ࡲࡎయⓗഴྥࡋ࡚㸦⾲㸰㸧ࠊ‶㊊ᗘࡢ㧗ࡗࡓ㡯┠㸦ୖ㸱㸧ࡣࠊࠕ17)ᑗࡸ
ᑗࡢ࣮ࣜࢲ࣮ࢩࢵࣉ (4.05)ࠖࠕ4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧(4.01)ࠖࠕ19)㒊ෆࡢࢥ࣑ࣗࢽࢣ࣮ࢩ
ࣙࣥ㸦3.98㸧࡛ࠖ࠶ࡗࡓࠋ୍᪉ࠊ‶㊊ᗘࡢపࡗࡓ㡯┠㸦ୗ㸱㸧ࡣࠊࠕ24)ᆅᇦࡢࢫ࣏
࣮ࢶὶ(2.97)ࠖࠕ25)㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື㸦タゼၥྵࡴ㸧㸦2.98㸧ࠖࠕ23) ᮏᏛ୍⯡Ꮫ⏕ࡢࢫ࣏࣮ࢶὶ࡞㸦3.03)࡛ࠖ࠶ࡗࡓࠋ
ḟᛶูࡢᖹᆒ್ẚ㍑ࢆ⾜ࡗࡓ⤖ᯝࠊࠕ31)⥲ྜⓗホ౯ࠖࢆྵࡴ29㡯┠᭷ពᕪࡀㄆࡵࡽࢀࠊ ዪᛶࡢᖹᆒ್ࡣ⏨ᛶࡼࡾࡶࡍ࡚㧗ࡗࡓࠋ
ᅉᏊศᯒ
ᅉᏊศᯒࡢ⤖ᯝࡑࡢゎ㔘
471 ྡࡢࢹ࣮ࢱࡽ 30 㡯┠ࡘ࠸࡚ᅉᏊศᯒ㸦ᅉᏊἲࠊࣂ࣐ࣜࢵࢡࢫἲ㸧ࢆ⾜࠸ࠊᅛ᭷
್ࡢⴠᕪゎ㔘ྍ⬟ᛶࡽ㸴ᅉᏊࢆᢳฟࡋࡓ㸦⾲㸱㸧ࠋ⣼✚ᐤ⋡ࡣ52.3㸣࡛࠶ࡗࡓࠋᅉᏊ㈇
Ⲵ㔞ࡀ 0.400௨ୖࡢ㡯┠ୗ⥺ࢆᘬ࠸ࡓࠋᑦࠊ30㡯┠ࡢಙ㢗ᛶಀᩘ㸦Cronbachࡢಀᩘ㸧ࡣ
0.938ࠊࡑࡋ࡚ྛᅉᏊࡢಙ㢗ᛶಀᩘ ࢆྛᵓᡂ㡯┠ホᐃⅬᇶ࡙࠸࡚ồࡵࡓ⤖ᯝࠊ୍⯡ⓗୗ
㝈ࡉࢀࡿ0.7ࢆ㉸࠼࡚࠸ࡓࡢ࡛ࠊࡇࢀࡽ㸴ᅉᏊࡢಙ㢗ᛶࡣࡰ‶㊊࡛ࡁࡿ⪃࠼ࡽࢀࡿࠋ ྛᅉᏊࡢゎ㔘ࡣḟࡢࡼ࠺⪃࠼ࡓࠋ➨1ᅉᏊ㸦ಀᩘ㸻0.912㸧ಀࢃࡿ10㡯┠ࡘ࠸࡚ࡣࠊ
ᑗࡽࡢᖿ㒊ࡀୖ⣭⏕㸦ෆ㒊ᣦᑟ⪅㸧ࡢຓゝࢆཷࡅࡘࡘࠊ୍᪉࡛ࠊ࣮ࣜࢲ࣮ࢩࢵࣉࢆⓎࡋ࡚
㒊άືࡢ┠ᶆࡸィ⏬ࢆ㒊ဨ࿘▱࣭ᚭᗏࡍࡿඹࠊࢳ࣮࣒࣮࣡ࢡ࣭ᢏ⬟࣭యຊ➼ࡢྥୖࡢࡓ
ࡵࡢ⦎⩦࣓ࢽ࣮ࣗࢆᕤኵࡋࠊࡑࡋ࡚㐺ษ࡞㐠ື㔞ࢆ☜ಖࡋ࡚㒊ဨᏳᴦࡋࡃ⦎⩦ࡋ࡚࠸ࡿ
ᵝᏊࡀ᥎ᐹࡉࢀࡿࠋ᪥ᖖࡢ⦎⩦ゎ㔘ࡉࢀࡿࡢ࡛ࠊࠕ⦎⩦ࠖྡࡉࢀࡓࠋ➨㸰ᅉᏊ㸦 ಀᩘ
㸻0.869㸧ಀࢃࡿ㸲㡯┠ࡘ࠸࡚ࡣࠊᮏᏛࡢ୍⯡Ꮫ⏕ࡸ㒊ဨࠊᆅᇦఫẸࡢࢫ࣏࣮ࢶὶ
ࡲࡓࡣ㒊άືࢆ㏻ࡋࡓ࣎ࣛࣥࢸάື࡛࠶ࡾࠊ୍ゝ࡛ࡣὶゎ㔘ࡉࢀࡿࡢ࡛ࠊࠕὶࠖ
ྡࡉࢀࡓࠋ➨㸱ᅉᏊ㸦 ಀᩘ㸻0.838㸧ಀࢃࡿ㸳㡯┠ࡘ࠸࡚ࡣࠊ㸯᪥ᙜࡓࡾࡢ⦎⩦㛫ࠊ 㸯㐌㛫ᙜࡓࡾ࣭ఇࡳ࣭ኟఇࡳࡢ⦎⩦᪥ᩘࠊ➇ᢏࡢᐇᅇᩘ㸦᪥ᩘ㸧࡛࠶ࡾࠊ㒊άືࡢ
㛫ࡸ᪥ᩘゎ㔘ࡉࢀࡿࡢ࡛ࠊࠕάື᪥ࠖྡࡉࢀࡓࠋ➨㸲ᅉᏊ㸦 ಀᩘ㸻0.708㸧ಀࢃࡿ
㸲㡯┠ࡘ࠸࡚ࡣࠊ㒊ဨᩘࠊ᪂ධ㒊ဨࠊෆ㒊ᣦᑟ⪅㸦ୖ⣭⏕㸧ࠊእ㒊ᣦᑟ⪅㸦ࢥ࣮ࢳ㸧࡛࠶ࡾࠊ
⌧ᅾࡲࡓࡣᑗ᮶࠾ࡅࡿ㒊㸦⤌⧊㸧ࡢᏑᅾᙳ㡪ࡍࡿ㒊ဨ࠾ࡼࡧᣦᑟ⪅ゎ㔘ࡉࢀࡿࡢ࡛ࠊ ࠕᵓᡂဨࠖྡࡉࢀࡓࠋ➨㸳ᅉᏊ㸦 ಀᩘ㸻0.731㸧ಀࢃࡿ㸱㡯┠ࡘ࠸࡚ࡣࠊ㒊άືࡢ
⦎⩦タࠊࣅࢹ࢜ᶵჾࢆά⏝࡛ࡁࡿᖏタࠊ㈗㔜ရࡢಖ⟶ሙᡤ࡛࠶ࡾࠊᏛഃࡀࢧ࣮ࣅࢫࡍ
ࡿタࡸᖏタゎ㔘ࡉࢀࡿࡢ࡛ࠊࠕタࠖྡࡉࢀࡓࠋ➨㸴ᅉᏊ㸦 ಀᩘ㸻0.784㸧
ಀࢃࡿ㸲㡯┠ࡘ࠸࡚ࡣࠊ᠓ぶࡸྜᐟࡢ࠶ࡾ᪉㛵ࡋ࡚㒊ဨࡢពぢࡀᫎࡉࢀࡿࡼ࠺ࢥ࣑
ࣗࢽࢣ࣮ࢩࣙࣥࢆᅗࡗ࡚࠸ࡿゎ㔘ࡉࢀࡿࡢ࡛ࠊࠕẸⓗ㐠Ⴀࠖྡࡉࢀࡓࠋ
ࡇࡢࡼ࠺ࠊᅇࡢ◊✲࡛⏝࠸ࡽࢀࡓ㡯┠ࡣࠊࠕ⦎⩦ࠖࠕὶࠖࠕάື᪥ࠖࠕᵓᡂဨࠖࠕ
タࠖࠕẸⓗ㐠Ⴀࠖࡽᵓᡂࡉࢀ࡚࠸ࡿࡇࡀ᫂ࡽ࡞ࡗࡓࠋ
⾲2 ᛶูᖹᆒ್ẚ㍑
⏨ᛶዪᛶయᖹᆒ್
㡯 ┠Q Q Q 㛫ࡢẚ
$96'$96'$96'㍑
㒊㈝ࡢ㔠㢠㸨㸨㸨 㒊ဨࡢேᩘ 㸨㸨㸨 ᪂ධ㒊ဨࡢ່ㄏ᪉ἲ 㸨㸨㸨 ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧 㸨㸨㸨 እ㒊ࡽࡢᣦᑟ⪅㸦ࢥ࣮ࢳ㸧 㸨㸨㸨 άື┠ᶆࡸィ⏬ࡢ࿘▱࣭ᚭᗏ 㸨㸨㸨
⦎⩦ࡸヨྜ࠾ࡅࡿᏳᛶࡢ࿘▱࣭ᚭᗏ 㸨㸨㸨
⦎⩦ࡢ࣓ࣜࣁࣜ 㸨㸨㸨 ᢏ⾡ྥୖࡸయຊྥୖࡢࡓࡵࡢ⦎⩦࣓ࢽ࣮ࣗ 㸨㸨㸨 ࢳ࣮࣒࣮࣡ࢡྥୖࡢࡓࡵࡢ⦎⩦࣓ࢽ࣮ࣗ 㸨㸨㸨
⦎⩦ࡢ㐠ື㔞 㸨㸨㸨 ᴦࡋࡃ⦎⩦ࡍࡿࡓࡵࡢᕤኵ 㸨㸨㸨
⦎⩦ෆᐜᑐࡍࡿ⦎⩦㛫ࡢ㛗ࡉ 㸨㸨㸨
ఇࡳࠊኟఇࡳࡢ⦎⩦㸦᪥ᩘ࡞㸧 㸨㸨
➇ᢏ㸦ヨྜ㸧ࡢᐇᅇᩘ 㸨㸨 㸯㐌㛫ᙜࡓࡾࡢ⦎⩦᪥ᩘ 㸨㸨㸨
ᑗࡸᑗࡢ࣮ࣜࢲ࣮ࢩࢵࣉ 㸨㸨㸨
᭦⾰ᐊ࣭ࢧ࣮ࢡࣝඹ⏝ᐊ㸦㒊ᐊ㸧 㸨㸨㸨 㒊ෆࡢࢥ࣑ࣗࢽࢣ࣮ࢩࣙࣥ 㸨㸨㸨
⮬ศࡢពぢࡀ㒊ࡢάື┠ᶆ࣭ෆᐜάࡉࢀࡿ 㸨㸨㸨
ྜᐟࡢᮇࡸᮇ㛫ࠊሙᡤ 㸨㸨㸨 㒊ෆࡸ㐠ື㒊㛫ࡢࢫ࣏࣮ࢶὶ ᮏᏛ୍⯡Ꮫ⏕ࡢࢫ࣏࣮ࢶὶ࡞ 㸨 ᆅᇦࡢࢫ࣏࣮ࢶὶ 㸨㸨 㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື㸦ྵタゼၥ㸧 㸨㸨
ࣅࢹ࢜࡞ࡢ㹇㹒ᶵჾࡢά⏝ 㸨㸨㸨
タࡢ⏝ࢫ࣮࣌ࢫ⏝㛫 㸨㸨㸨
⦎⩦୰ࡢ┐㞴㜵Ṇ⟇ 㸨㸨㸨
Ꮫࡢࢫ࣏࣮ࢶὶ㸦⦎⩦ࠊヨྜ࡞㸧 㒊ෆࡢ᠓ぶࡢ࠶ࡾ᪉ 㸨㸨㸨
⥲ྜⓗホ౯ 㸨㸨㸨 ὀ$9㸸ᖹᆒ್ 6'㸸ᶆ‽೫ᕪ 㸨㸸3㸨㸨㸸S㸨㸨㸨㸸S
ὀᖹᆒ್ࡣ㸳ẁ㝵㸦ᚓⅬ㸧࡛ồࡵࡓࠋ
⾲3 ᅇ㌿ᚋࡢᅉᏊ㈇Ⲵ㔞⾜ิ 㸦Q 㸧
㡯 ┠ ᅉᏊᅉᏊᅉᏊᅉᏊᅉᏊᅉᏊඹ㏻ᛶ
ᅉᏊ㈇Ⲵ㔞ࡢ㸰
ᅉᏊࡢᐤ⋡㸦㸣㸧
⣼✚ᐤ⋡㸦㸣㸧
㸺㡯┠㸼
㒊㈝ࡢ㔠㢠 㸯㐌㛫ᙜࡓࡾࡢ⦎⩦᪥ᩘ
㒊ဨࡢேᩘ ᑗࡸᑗࡢ࣮ࣜࢲ࣮ࢩࢵࣉ
᪂ධ㒊ဨࡢ່ㄏ᪉ἲ ᭦⾰ᐊ࣭ࢧ࣮ࢡࣝඹ⏝ᐊ㸦㒊ᐊ㸧 ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧 㒊ෆࡢࢥ࣑ࣗࢽࢣ࣮ࢩࣙࣥ
እ㒊ࡽࡢᣦᑟ⪅㸦ࢥ࣮ࢳ㸧 ⮬ศࡢពぢࡀ㒊ࡢάື┠ᶆ࣭ෆᐜάࡉࢀࡿ
άື┠ᶆࡸィ⏬ࡢ࿘▱࣭ᚭᗏ ྜᐟࡢᮇࡸᮇ㛫ࠊሙᡤ
⦎⩦ࡸヨྜ࠾ࡅࡿᏳᛶࡢ࿘▱࣭ᚭᗏ 㒊ෆࡸ㐠ື㒊㛫ࡢࢫ࣏࣮ࢶὶ
⦎⩦ࡢ࣓ࣜࣁࣜ ᮏᏛ୍⯡Ꮫ⏕ࡢࢫ࣏࣮ࢶὶ࡞
ᢏ⾡ྥୖࡸయຊྥୖࡢࡓࡵࡢ⦎⩦࣓ࢽ࣮ࣗ ᆅᇦࡢࢫ࣏࣮ࢶὶ
ࢳ࣮࣒࣮࣡ࢡྥୖࡢࡓࡵࡢ⦎⩦࣓ࢽ࣮ࣗ 㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື㸦ྵタゼၥ㸧
⦎⩦ࡢ㐠ື㔞 ࣅࢹ࢜࡞ࡢ㹇㹒ᶵჾࡢά⏝
ᴦࡋࡃ⦎⩦ࡍࡿࡓࡵࡢᕤኵ タࡢ⏝ࢫ࣮࣌ࢫ⏝㛫
⦎⩦ෆᐜᑐࡍࡿ⦎⩦㛫ࡢ㛗ࡉ ⦎⩦୰ࡢ┐㞴㜵Ṇ⟇
ఇࡳࠊኟఇࡳࡢ⦎⩦㸦᪥ᩘ࡞㸧 Ꮫࡢࢫ࣏࣮ࢶὶ㸦⦎⩦ࠊヨྜ࡞㸧
➇ᢏ㸦ヨྜ㸧ࡢᐇᅇᩘ 㒊ෆࡢ᠓ぶࡢ࠶ࡾ᪉
ᅉᏊᚓⅬࡢᖹᆒ್ࡢẚ㍑
ᛶู➼ࡢせᅉ㸦ࢸ࣒㸧ࢆㄝ᫂ኚᩘࡋࠊᅉᏊᚓⅬࢆ┠ⓗኚᩘࡋ࡚㹲㸫᳨ᐃࡸ㹄㸫᳨ᐃ
ࢆ⾜ࡗࡓ⤖ᯝ㸦⾲㸲㸧ࠊ㸯㸧ᛶู࡛ࡣ㸲ᅉᏊ㸦⦎⩦ࠊᵓᡂဨࠊタࠊẸⓗ㐠Ⴀ㸧᭷ពᕪࡀ ㄆࡵࡽࢀࠊዪᛶࡢᖹᆒ್ࡀ⏨ᛶࡼࡾࡶ࡚㧗ࡗࡓࠋ㸰㸧Ꮫᖺู࡛ࡣ㸰ᅉᏊ㸦⦎⩦ࠊᵓᡂဨ㸧
᭷ពᕪࡀㄆࡵࡽࢀࠊ㸯ᖺࡢᖹᆒ್ࡀ㸰ᖺ௨ୖࡼࡾࡶ࡚㧗ࡗࡓࠋ㸱㸧ᙺ⫋࡛ࡣ㸰ᅉᏊ㸦⦎
⩦ࠊᵓᡂဨ㸧᭷ពᕪࡀㄆࡵࡽࢀࠊᖿ㒊௨እࡢᖹᆒ್ࡀᖿ㒊ࡼࡾࡶ࡚㧗ࡗࡓࠋ㸲㸧ࢺ࣮ࣞ
ࢽࣥࢢࢭࣥࢱ࣮ࡢ⏝≧ἣ࡛ࡣ㸯ᅉᏊ㸦ᵓᡂဨ㸧᭷ពᕪࡀㄆࡵࡽࢀࠊ᭶㸰ᅇ௨ୗࡢᖹᆒ್ࡀ 㐌㸯ᅇ௨ୖࡼࡾࡶ㧗ࡗࡓࠋ㸳㸧ࢫ࣏࣮ࢶࡢᢏ⬟࡛ࣞ࣋ࣝࡣ㸰ᅉᏊ㸦⦎⩦ࠊᵓᡂဨ㸧᭷ពᕪ ࡀㄆࡵࡽࢀࠊୗ⩌ࡢᖹᆒ್ࡀ᭱ࡶ㧗ࡗࡓࠋ㸴㸧㐠ື㒊ࡢࢱࣉู࡛ࡣ㸲ᅉᏊ㸦⦎⩦ࠊάື
᪥ࠊᵓᡂဨࠊタ㸧᭷ពᕪࡀㄆࡵࡽࢀࠊᖹᆒ್ࡢ᭱ࡶ㧗࠸ࢱࣉࡣࠊ㸱ᅉᏊ㸦⦎⩦ࠊᵓᡂဨࠊ
タ㸧⾲⌧⣔ࡀࠊ㸯ᅉᏊ㸦άື᪥㸧Ṋ㐨⣔ࡀࡳࡽࢀࡓࠋ
⾲4 ᅉᏊᚓⅬࡢᖹᆒ್ࡢẚ㍑
ㄝ᫂ኚᩘ
㸦㺏㺐㺡㺯࣭㺔㺡㺘㺼㺶㺎㸧ேᩘ
➨㸯ᅉᏊ ⦎⩦ $9 6'
➨㸰ᅉᏊὶ
$96'
➨㸱ᅉᏊάື᪥
$9 6'
➨㸲ᅉᏊ ᵓᡂဨ $9 6'
➨㸳ᅉᏊ タ
$9 6'
➨㸴ᅉᏊẸⓗ㐠Ⴀ
$9 6' ᛶู ⏨ᛶዪᛶ
᭷ពᕪ᳨ᐃ
㸨㸨㸨
㸨㸨㸨
㸨㸨㸨
㸨㸨㸨 Ꮫᖺ 㸯ᖺ㸰ᖺ௨ୖ
᭷ពᕪ᳨ᐃ
㸨㸨㸨
㸨
ᙺ⫋ ᖿ㒊 ࡑࡢ
᭷ពᕪ᳨ᐃ
㸨㸨㸨
㸨㸨㸨
㐠ື㒊ࡢ ᛶ᱁
ࣞࢡᚿྥ➇ᢏᚿྥ
᭷ពᕪ᳨ᐃ
㺢㺸㺜㺻⏝
≧ἣ
㐌㸯ᅇ௨ୖ
᭶㸰ᅇ௨ୗ
᭷ពᕪ᳨ᐃ
㸨
㺛㺬㺽㺎㺠ᢏ
⬟ࣞ࣋ࣝ
ୖ⩌୰⩌
ୗ⩌᭷ពᕪ᳨ᐃ
㸨!
㸨!
㐠ື㒊ࡢ ࢱࣉ
㺛㺬㺽㺎㺠⣔
Ṋ㐨⣔⾲⌧⣔
᭷ពᕪ᳨ᐃ
㸨㸨㸨
!!
㸨㸨㸨!
㸨㸨㸨
!!
㸨㸨㸨
!
ὀ㸯㸧య㸦Q ே
ὀ㸰㸧$9㸸ᖹᆒ್ 6'㸸ᶆ‽೫ᕪ 㸨㸸㹮㸺 㸨㸨㸸㹮㸺 㸨㸨㸨㸸㹮㸺
‶㊊ᗘ㸫‶㊊⋡㸦Ⰻ࠸㸧╔┠ࡋࡓሙྜ㸫
⥲ྜⓗホ౯ࡢ‶㊊ᗘ㸦༶ࡕࠊ‶㊊⋡㸦Ⰻ࠸㸧ࡢሙྜ㸧ࡣࠊ74.7㸣࡛࠶ࡗࡓ㸦ᅗ㸯㸧ࠋ 30 㡯┠ࡢ‶㊊⋡㸦Ⰻ࠸㸧࡛ẚ⋡ࡢ㧗ࡗࡓ㡯┠㸦ୖ㸱㸧ࡣࠊࠕ4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭
⏕㸧(72.8㸣)ࠖࠕ17)ᑗࡸᑗࡢ࣮ࣜࢲ࣮ࢩࢵࣉ(72.8㸣)ࠖࠕ19)㒊ෆࡢࢥ࣑ࣗࢽࢣ࣮ࢩࣙࣥ
(70.9㸣)࡛ࠖ࠶ࡗࡓࠋ୍᪉ࠊẚ⋡ࡢపࡗࡓ㡯┠㸦ୗ㸱㸧ࡣࠊࠕ25)㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛ
ࣥࢸάື㸦タゼၥྵࡴ㸧(17.4㸣)ࠖࠕ24)ᆅᇦࡢࢫ࣏࣮ࢶὶ(19.7㸣)ࠖࠕ23)ᮏᏛ୍⯡
Ꮫ⏕ࡢࢫ࣏࣮ࢶὶ࡞(24.2㸣)࡛ࠖ࠶ࡗࡓࠋ
ᅗ1 ‶㊊ᗘ㸫‶㊊⋡㸦Ⰻ࠸㸧㸫
ᨵၿᗘ
ᨵၿᗘࢆồࡵࡿᡭ⥆ࡁࡘ࠸࡚ࡣࠊ๓㏙♧ࡋࡓࡼ࠺ࠊࡲࡎࠕ‶㊊⋡㸦Ⰻ࠸㸧ࠖࠕ⊂❧
ಀᩘࠖࡢ㛵ಀࢆ᫂ࡽࡋࠊḟ‶㊊⋡೫ᕪ್⊂❧ಀᩘ೫ᕪ್ࢆࡶࠕᨵၿᗘᣦᩘࠖࢆ⟬
ฟࡋࡓࠋ
‶㊊⋡㸦Ⰻ࠸㸧⊂❧ಀᩘࡢ㛵ಀ
⊂❧ಀᩘࡣ㧗࠸ࡅࢀࡶ‶㊊⋡㸦Ⰻ࠸㸧ࡀẚ㍑ⓗప࠸㡯┠ࡋ࡚ࡣࠊࡋ࡚ࠕ30)㒊ෆࡢ ᠓ぶࡢ࠶ࡾ᪉ࠖࡀ࠶ࡆࡽࢀࡿ㸦ᅗ㸰㸧ࠋࡇࡢ㡯┠ࡢ⊂❧ಀᩘࡣ➨㸯(0.4521)࡛࠶ࡗࡓࡀࠊ
‶㊊⋡㸦Ⰻ࠸㸧ࡣ➨ 11 (58.4㸣)࡛࠶ࡗࡓࠋ༶ࡕࠊࡇࡢ㡯┠ࡣ㒊άື㐠Ⴀࡢ⥲ྜホ౯ࢆ㧗ࡵ
ࡿ㔜せ࡞せᅉ࡛࠶ࡿࡶࢃࡽࡎࠊ┦ᑐⓗప࠸‶㊊⋡㸦ホ౯㸧࡞ࡗ࡚࠸ࡿࡢ࡛ࠊᚋࠊ ᨵၿࡍࡁ㡯┠࡛࠶ࡿ⪃࠼ࡽࢀࡿࠋ
୍᪉ࠊ⊂❧ಀᩘࡣẚ㍑ⓗప࠸ࡀࠊ‶㊊⋡㸦Ⰻ࠸㸧ࡢ㧗࠸㡯┠ࡋ࡚ࡣࠊࠕ4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ
⣭⏕㸧ࠖࡀࡋ࡚࠶ࡆࡽࢀࡿࠋࡇࡢ㡯┠ࡣ⊂❧ಀᩘࡣ0.2611࡛➨16࡛࠶ࡗࡓࡀࠊ‶㊊⋡㸦Ⰻ
࠸㸧ࡣ72.8㸣࡛➨㸯࡛࠶ࡗࡓࠋ㐠ື㒊ဨࡽ㧗ࡃホ౯ࡉࢀࡓ㡯┠࡛࠶ࡗࡓ᥎ᐹࡉࢀࡿࠋ
ᅗ2 ‶㊊⋡㸦Ⰻ࠸㸧⊂❧ಀᩘࡢ㛵ಀ
ᨵၿᗘᣦᩘ
Ⳣ(2004㸧ࡢ᪉ἲࡼࡗ࡚ࠊࡲࡎ‶㊊⋡೫ᕪ್⊂❧ಀᩘ೫ᕪ್ࢆ⟬ฟࡋ࡚ᅗ♧ࡋ㸦ᅗ㸱㸧ࠊ ḟᨵၿᗘᣦᩘࢆ⟬ฟࡋࡓ㸦ᅗ㸲㸧ࠋ್ࡀṇ㸦ࣉࣛࢫ㸧ࡢ㡯┠ࡀࠊᚋᨵၿࡍࡁ㡯┠࡛࠶ࡾࠊ ලయⓗࡣࠊࠕ30)㒊ෆࡢ᠓ぶࡢ࠶ࡾ᪉(10.72)ࠖࠕ20)⮬ศࡢពぢࡀ㒊ࡢάື┠ᶆ࣭ෆᐜά
ࡉࢀ࡚࠸ࡿ㸦5.35㸧ࠖࠕ25)㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື㸦タゼၥྵࡴ㸧(4.60㸧ࠖ
ࠕ27)タࡢ⏝ࢫ࣮࣌ࢫ⏝㛫㸦4.03㸧ࠖ➼ࡢ 14 㡯┠࡛࠶ࡗࡓࠋࡇࢁ࡛ࠊ⟶㸦2006㸧
ࡼࡿࠕᨵၿᗘᣦᩘࡀ㸳௨ୖࡢሙྜࡣせᨵၿࠊ10 ௨ୖࡣ༶ᨵၿ࡛ࠖ࠶ࡿࡇࡽࠊ༶ᨵၿ ࡍࡁ㡯┠せᨵၿࡢ㡯┠ࡣࠊࡑࢀࡒࢀ㸯㡯┠ࡀ࠶ࡆࡽࢀࡿࠋ࡞࠾ࠊᨵၿᗘᣦᩘࡀ㸳ᮍ‶ࡢሙ
ྜࡣせᨵၿ࡛࡞࠸ࡋ࡚ࡶࠊ‽ᨵၿ㡯┠ࡋ࡚ㄆ㆑ࡋ࡚㒊άືࡢ㐠Ⴀࢆ⾜࠺ࡁ࡛࠶ࢁ࠺ࠋ ୍᪉ࠊᨵၿᗘᣦᩘࡢ್ࡀ㈇㸦࣐ࢼࢫ㸧ࡢ㡯┠ࡣᨵၿせ࡛࠶ࡾࠊලయⓗࡣࠊࠕ5)እ㒊
ࡽࡢᣦᑟ⪅㸦ࢥ࣮ࢳ㸧㸦-7.71㸧ࠖࠕ4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧㸦-7.48㸧ࠖࠕ21)ྜᐟࡢᮇࡸ
ᮇ㛫ࠊሙᡤ㸦-5.35㸧ࠖࠕ11)⦎⩦ࡢ㐠ື㔞㸦-5.17㸧ࠖ➼ࡢ16㡯┠࡛࠶ࡗࡓࠋ
㸴ᅉᏊせᨵၿ㡯┠ࡢ㛵ಀ
㸴ᅉᏊᨵၿࡍࡁ㡯┠㸦ࡾࢃࡅᨵၿᗘᣦᩘࡢ್ࡀ㸳௨ୖ㸧ࡢ㛵ಀࢆࡳࡿ㸦⾲㸳㸧ࠊ ࠕ30)㒊ෆࡢ᠓ぶࡢ࠶ࡾ᪉(10.72)ࠖࡣ➨㸱ᅉᏊ㸦άື᪥㸧➨㸴ᅉᏊ㸦Ẹⓗ㐠Ⴀ㸧ࠊࠕ20)
⮬ศࡢពぢࡀ㒊ࡢάື┠ᶆ࣭ෆᐜάࡉࢀ࡚࠸ࡿ㸦5.35㸧ࠖࡣ➨㸴ᅉᏊ㸦Ẹⓗ㐠Ⴀ㸧ಀ
ࢃࡗ࡚࠸ࡓࠋ➨㸱ᅉᏊ㸦άື᪥㸧➨㸴ᅉᏊ㸦Ẹⓗ㐠Ⴀ㸧ࡣࠊᨵၿࡍࡁ㡯┠ᨵၿࡋ࡞ࡃ
࡚ࡶࡼ࠸㡯┠ࡽᵓᡂࡉࢀ࡚࠸ࡿࡀࠊࡇࢀࡽ㸰ࡘࡢᅉᏊࡢពࢆᛕ㢌⨨࠸࡚ࠊᚋࠊᨵၿࢆ
ᅗࡿ᪉ྥ᳨࡛ウࡍࡿࡁ࡛࠶ࢁ࠺ࠋ୍᪉ࠊࠕ⦎⩦ࠖࠕὶࠖࠕᵓᡂဨࠖࠕタࠖࡢᅉᏊࡘ࠸
࡚ࡣࠊᚋࠊᨵၿࡋ࡞ࡃ࡚ࡶࡼ࠸㡯┠ࡽᵓᡂࡉࢀ࡚࠸ࡓࡢ࡛ࠊࡇࢀࡲ࡛㏻ࡾࡢ㐠Ⴀ࡛ࡼ࠸
⪃࠼ࡽࢀࡿࠋ
ᅗ3 ‶㊊⋡೫ᕪ್⊂❧ಀᩘ೫ᕪ್ࡢ㛵ಀ
ᅗ4 ᨵၿᗘ㸫ᨵၿᗘᣦᩘ㸫
⾲5 㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘᨵၿᗘ
‶㊊ᗘࡢ༊ศ
ᝏ࠸ᬑ㏻Ⰻ࠸⊂❧ಀᩘ⊂❧ಀᩘ‶㊊⋡ ㊥㞳ゅᗘಟṇᨵၿᗘᅉᏊ 㡯┠㸣㸣㸣೫ᕪ್೫ᕪ್ᣦᩘᣦᩘ␒ྕ
ᖹᆒ್ ᶆ‽೫ᕪ
ὀ㸯㸧య㸦Q 㸧
ὀ㸰㸧ᨵၿᗘᣦᩘࡀࠕ㸳௨ୖ㸦せᨵၿ㸧ࠖࠕ㸯㸮௨ୖ㸦༶ᨵၿ㸧ࠖࡢ㡯┠ୗ⥺ࢆᘬ࠸࡚࠶ࡿࠋ ὀ㸱㸧ᅉᏊ␒ྕࡘ࠸࡚ࡣࠊ⾲㸱⾲㸲ࢆཧ↷ࡢࡇࠋ
ὀ㸲㸧㡯┠ࡘ࠸࡚ࡣࠊ⾲㸰ࢆཧ↷ࡢࡇࠋ
ࡲࡵ
ᮏ✏ࡢ┠ⓗࡣࠊᮏᏛయ⫱㐠ື㒊㸦2009 ᖺᗘ㸧ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘᨵၿᗘࢆᩘ್ࡍ
ࡿࡇ࡛࠶ࡗࡓࠋḟࡢ㸰Ⅼࡲࡵࡽࢀࡿࠋ 㸦㸯㸧‶㊊ᗘ㸫‶㊊⋡㸦Ⰻ࠸㸧ࡢどⅬࡽ㸫
㸯㸧⥲ྜⓗホ౯ࡢ‶㊊ᗘࠊ༶ࡕࠊ‶㊊⋡㸦Ⰻ࠸㸧ࡣࠊ74.7㸣࡛࠶ࡗࡓࠋ
㸰㸧ྛ㡯┠ࡢ‶㊊⋡㸦Ⰻ࠸㸧ࡘ࠸࡚ࡣࠊ50㸣௨ୖࡀࠕ17)ᑗࡸᑗࡢ࣮ࣜࢲ࣮ࢩࢵ ࣉ 㸦72.8㸣㸧ࠖࠕ4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧㸦72.8㸣㸧ࠖࠕ19)㒊ෆࡢࢥ࣑ࣗࢽࢣ࣮ࢩࣙࣥ
㸦70.9㸣㸧ࠖ➼ࡢ 18 㡯┠ࠊ୍᪉ࠊ50㸣ᮍ‶ࡣࠕ25) 㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື
㸦タゼၥྵࡴ㸧㸦17.4㸣㸧ࠖࠕ24)ᆅᇦࡢࢫ࣏࣮ࢶὶ㸦19.7㸣㸧ࠖࠕࠕ23)ᮏᏛ୍⯡
Ꮫ⏕ ࡢࢫ࣏࣮ࢶὶ࡞㸦24.2㸣㸧ࠖ➼ࡢ12㡯┠࡛࠶ࡗࡓࠋ 㸦㸰㸧ᨵၿᗘ㸫ᨵၿᗘᣦᩘࡢどⅬࡽ㸫
㸯㸧༶ᨵၿ㸦ᨵၿᗘᣦᩘ10௨ୖ㸧ࡣࠊࠕ30)㒊ෆࡢ᠓ぶࡢ࠶ࡾ᪉(10.72)ࠖࡢ㸯㡯┠࡛࠶ࡗࡓࠋ 㸰㸧せᨵၿ㸦ᨵၿᗘᣦᩘ㸳௨ୖ㸧ࡣࠊࠕ20)⮬ศࡢពぢࡀ㒊ࡢάື┠ᶆ࣭ෆᐜάࡉࢀ࡚࠸
ࡿ㸦5.35㸧ࠖࡢ㸯㡯┠࡛࠶ࡗࡓࠋ
㸱㸧‽ᨵၿ㸦ᨵၿᗘᣦᩘ㸳ᮍ‶㸧ࡣࠊࠕ25)㒊άືࢆ㏻ࡌ࡚ࡢ࣎ࣛࣥࢸάື㸦タゼၥྵ
ࡴ㸧(4.60㸧ࠖࠕ27)タࡢ⏝ࢫ࣮࣌ࢫ⏝㛫㸦4.03㸧ࠖ➼ࡢ12㡯┠࡛࠶ࡗࡓࠋ 㸲㸧ᨵၿせ㸦ᨵၿᗘᣦᩘࡢ್ࡀ㈇㸦࣐ࢼࢫ㸧ࡣࠊࠕ5)እ㒊ࡽࡢᣦᑟ⪅㸦ࢥ࣮ࢳ㸧
㸦-7.71㸧ࠖࠕ4)ෆ㒊ࡢᣦᑟ⪅㸦ୖ⣭⏕㸧㸦-7.48㸧ࠖ➼ࡢ16㡯┠࡛࠶ࡗࡓࠋ
ᅉᏊศᯒࡢ⤖ᯝࠊᮏᏛ㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘ ᐃ㡯┠ࡢᵓ㐀ࡣࠊࠕ⦎⩦ࠖࠕὶࠖ
ࠕάື᪥ࠖࠕᵓᡂဨࠖࠕタࠖࠕẸⓗ㐠ႠࠖࡢᅉᏊࡽᵓᡂࡉࢀ࡚࠸ࡿࡇࡀ᫂ࡽ࡞ࡗ ࡓࠋࡇࢀࡽᨵၿᗘᣦᩘ㸦ࡾࢃࡅᨵၿᗘᣦᩘࡢ್ࡀ㸳௨ୖ㸧ࡢ㛵ಀ࡛ࡳࡿࠊࠕάື᪥ࠖ
ࠕẸⓗ㐠ႠࠖࡢᅉᏊࡘ࠸࡚ࡣྥୖᡓ␎࡛ࠊࡑࡋ࡚ࠕ⦎⩦ࠖࠕὶࠖࠕᵓᡂဨࠖࠕタࠖࡢ ᅉᏊࡘ࠸࡚ࡣ⥔ᣢᡓ␎࡛ࠊᚋᑐᛂࡍࡿࡁ࡛࠶ࢁ࠺ࠋ
グ
ᮏ✏ࡣࠊᮏᏛయ⫱㐠ື㒊ࡢ࣮ࣜࢲ࣮ࢩࢵࣉ࣭ࢺ࣮ࣞࢽࣥࢢ㸦ᮏᏛ㆟ᐊࠊ2009ᖺ12᭶ 20᪥㸧࡛Ⓨ⾲ࡋࡓ㈨ᩱࡢ୍㒊ࢆຍ➹ಟṇࡋࡓࡶࡢ࡛࠶ࡿࠋ
ㅰ㎡
ᮎ➹࡛ࡍࡀࠊࣥࢣ࣮ࢺㄪᰝࡢᐇ࠶ࡓࡗ࡚ࠊᛌࡃ༠ຊࡋ࡚ࡃࢀࡓᮏᏛయ⫱㐠ື㒊ࡢⓙ
ࡉࢇ࠾♩⏦ࡋୖࡆࡲࡍࠋࡲࡓࠊࣥࢣ࣮ࢺㄪᰝ⏝⣬ࡢ㓄ᕸࡸᅇ➼࡛ࡈ༠ຊ࠸ࡓࡔ࠸ࡓᮏᏛ ࢫ࣏࣮ࢶ⛉Ꮫ◊✲ᐊ㸦┿㘠ồඛ⏕㸧ࠊᏛ⏕ㄢ㸦ᅗᰤᑓ㛛⫋ဨ㸧ࠊࡑࡋ࡚య⫱ᅋయ㐃⤡༠㆟
㸦⏥ᩫ୍㍤㆟㛗㸧ᚰࡽឤㅰ⏦ࡋ࠶ࡆࡲࡍࠋ
ᩥ⊩
㜿ಖ㞞⾜㸦2006㸧ᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘ࣭ᨵၿᗘࡘ࠸࡚㈨ᩱ⦅㸬య⫱࣮ࣜࢲ࣮ࢩࢵࣉ࣭
ࢺ࣮ࣞࢽࣥࢢࡢⓎ⾲㈨ᩱ, 2006ᖺ12᭶20᪥㸬
㜿ಖ㞞⾜㸦2008a㸧ᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘ࣭ᨵၿᗘࡘ࠸࡚㈨ᩱ⦅㸬య⫱࣮ࣜࢲ࣮ࢩࢵࣉ࣭
ࢺ࣮ࣞࢽࣥࢢࡢⓎ⾲㈨ᩱ, 2008ᖺ8᭶4᪥㸬
㜿ಖ㞞⾜㸦2008b㸧㒊ဨࡽࡳࡓᮏᏛయ⫱㐠ື㒊ࡢ‶㊊ᗘ࣭ᨵၿᗘ㸫ࣥࢣ࣮ࢺㄪᰝ2008ࢆ୰ᚰ㸫㸬య⫱
࣮ࣜࢲ࣮ࢩࢵࣉ࣭ࢺ࣮ࣞࢽࣥࢢࡢⓎ⾲㈨ᩱ, 2008ᖺ12᭶20᪥㸬
㜿ಖ㞞⾜㸦2009㸧ᮏᏛయ⫱㐠ື㒊ࡢ㐠Ⴀ㛵ࡍࡿ‶㊊ᗘㄪᰝ㸫2008ᖺࢆ୰ᚰ㸫㸪ᮾிእᅜㄒᏛㄽ㞟➨ 78
ྕ㸪pp.289-302㸬
Ⳣ Ẹ㑻㸦2004㸧ࡍ࡚ࡀࢃࡿࣥࢣ࣮ࢺࢹ࣮ࢱࡢศᯒ㸬⌧௦ᩘᏛ♫㸬 Ⳣ Ẹ㑻㸦2006㸧ࡽࡃࡽࡃᅗゎ⤫ィศᯒᩍᐊ㸬࣮࣒࢜♫㸬
The Satisfaction on the Management of the Official Sports Clubs at Tokyo University of Foreign Studies in 2009
ABO Masayuki
The purpose of this study was to analyze the satisfaction and improvement of the management of the official Sports Clubs at Tokyo University of Foreign Studies in 2009㸬
The thirty items, based on the theoretical model, were divided into seven scopes: (a) out- leader, (b) in-leader, (c) member of official sports club, (d) practice,(e) facility, (f) period of practice, and (g) exchange.
The author received 515 answers to the questionnaires in December 2009, and used 471 answers as the samples in this paper.
The author used the KAN's method of the customer satisfaction survey and the method of the factor analysis.
The main results were as follows:
1㸧 The Satisfaction Index of synthetic evaluation for the official sports clubs was 74.7 %.
2) There were fourteen items about the improvement of the management for the official sports clubs.
3) The factor analysis yielded a solution with six factors which accounted for 52.3 % of the variance. The six factors were conceptually labeled 'Practice', 'Exchange', 'Period of Practice', 'Member of Official Sports Clubs', 'Facility', and ' Democratic Management'.
4) It was clear that two factors about 'Period of Practice', and 'Democratic Management' belonged to the improvement strategy.
