研究成果
167
Ặ ྡ ᡤ ᒓ ㄽᩥ㢟┠ཪࡣ₇┠ ᥖ㍕ㄅཪࡣ ㅮ₇
ᕳ࣭ྕ࣭㡫ཪࡣ
Ⓨ⾲ᖺ᭶᪥
㜿 㒊 ඞ ᕫ ⤒ႠᏛ⛉ ពᚿỴᐃ࠾ࡅࡿࣇࢪ⌮ㄽࡢᛂ⏝
㝵ᒙពᚿỴᐃἲ $+3 ࡢά⏝
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS
▼ ᶫ ㈆ ே ⤒ႠᏛ⛉ ⫋⬟㈨᱁ไᗘ࠾ࡅࡿ⫋ົᇶ‽タᐃ
࠾ࡼࡧホᐃไᗘࡢ㛤Ⓨ
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS
▼ ᶫ ㈆ ே ⤒ႠᏛ⛉ ୰ᑠྠ᪘⤒Ⴀ࠾ࡅࡿᡤ᭷ࡢⓎᒎ
ࡑࡢᑐᛂ
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS
▼ ᶫ ㈆ ே ⤒ႠᏛ⛉ ୰ᑠᴗ࠾ࡅࡿᴗᢎ⥅ࣔࢹࣝࡢ 㛤Ⓨ
ࣇ࣑࣮ࣜࣅࢪࢿ
ࢫᏛࠗࣇ࣑࣮ࣜ
ࣅࢪࢿࢫᏛㄅ࠘
ᖺ ᭶
➨ ྕ SS
▼ ᶫ ㈆ ே ⤒ႠᏛ⛉ ホᐃࡢ⢭ᗘศᕸ㛵ࡍࡿホᐃㄗᕪ ࡢ㛵ಀேホ౯࠾ࡅࡿホᐃㄗ ᕪศᯒࣔࢹࣝ➨ ሗ
᪥ᮏ⤒ႠᕤᏛࠗ᪥
ᮏ⤒ႠᕤᏛㄅ࠘
ᖺ ᭶ ᕳ ྕ SS
▼ ᶫ ㈆ ே ⤒ႠᏛ⛉ ㄽⅬከᙬ㸸୰ᑠᴗ࠾ࡅࡿྠ᪘⤒
Ⴀࡢㄢ㢟ゎỴἲ
᪥ᮏᨻ⟇㔠⼥බᗜ
⥲ྜ◊✲ᡤࠗ᪥ᮏᨻ
⟇㔠⼥බᗜㄪᰝ᭶
ሗ୰ᑠᴗࡢ
ࡇࢀࡽ࠘
ᖺ ᭶ ྕ SS
ୖ ⏣ ಇ ⤒ႠᏛ⛉ &65 ⤒Ⴀ࢝࢘ࣥࢱࣅࣜࢸ ᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS
ୖ ⏣ ಇ ⤒ႠᏛ⛉ ⎔ቃ┘ᰝࡢㄢ㢟㸫ෆ㒊┘ᰝ⎔ቃࣃ
ࣇ࢛࣮࣐ࣥࢫ┘ᰝࢆࡵࡄࡗ࡚㸫
ࠗ⤒⌮◊✲࠘ ᖺ ᭶
➨ ྕ SS㸬㸫
∦ 㔝 ᾈ ୍ ⤒ႠᏛ⛉ ࣐ࢫ࣭࢝ࢫࢱ࣐ࢮ࣮ࢩࣙࣥᡓ␎
ࡽಶᐈ⤒㦂ࡢඹ
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶㸪
➨ ྕ SS㸬㸫
∦ 㔝 ᾈ ୍ ⤒ႠᏛ⛉ 㣗ရࢫ࣮ࣃ࣮࣐࣮ࢣࢵࢺࡢᴗែ㠉᪂ ᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS㸬㸫
∦ 㔝 ᾈ ୍ ⤒ႠᏛ⛉ ౯್ඹ࣐࣮ࢣࢸࣥࢢ
̿ࢤ࣮࣒ࢯࣇࢺ〇ရࡢ㛤Ⓨ̿
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS㸬㸫
⤒ႠᏛ⛉◊✲ᡂᯝ
明星大学経営学研究紀要 第 8 号 2013 年
168
ඤ ⋢ බ ୍ 㑻 ⤒ႠᏛ⛉ ඛ⾜⪅ᚋⓎ⪅ࡢ┦⏝
̿ඛ⾜⪅ඃᛶࡢ᳨ウ̿
ࠗ⤌⧊⛉Ꮫ࠘ ᖺ ᭶9RO 1R ᥖ㍕㡫ᮍᐃ బ ࠎ ᮌ 㐩 ஓ ⤒ႠᏛ⛉ ከᦶᆅᇦ୰ᑠᴗࡢ◊✲̾̾̾̾ி
すࢸࢡࣀࢫ
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨8ྕ SS㸬㸫
㇂ Ⰻ ⤒ႠᏛ⛉ 660( ࢆᇶ┙ࡋࡓࢧ࣮ࣅࢫࣀ࣮࣋
ࢩࣙࣥࡢྍ⬟ᛶ
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS㸬㸫 ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ ሗඛ➃ᒙࡼࡿ᪂〇ရࡢヰ㢟Ⓨಙ
㉎㈙ពᛮỴᐃ̺᪂〇ရ㣧ᩱࢧࣥࣉ
ࣜࣥࢢࢆࢣ࣮ࢫ̺
᪥ᮏၟᴗᏛ➨ ᅇ
ᅜ◊✲ሗ࿌
ᖺ ᭶ ᪥
ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ ᪂〇ရࡘ࠸࡚ࡢヰ㢟㉎㈙ពᛮỴ ᐃࡢ㛵ಀ
ྜྷ⏣⚽㞝グᛕᴗ
㈈ᅋ
ࠗ$' 678',(6࠘
ᖺ ᭶
➨ ᕳ㸪 SS ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ ᑠどⅬࡢࣈࣛࣥࢻ࣭ࢥ࣑ࣗࢽࢣ࣮
ࢩࣙࣥ
༓᭩ᡣ 㡫㸪 ᖺ ᭶ ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ ࣈࣛࣥࢻ࣭ࣟࣖࣝࢸࡢᙧᡂ࠾
ࡅࡿࣈࣛࣥࢻ࣭ࢥ࣑ࢵࢺ࣓ࣥࢺࡢ㛗 ᮇຠᯝ
᪥ᮏၟᴗᏛࠗὶ㏻
◊✲࠘
ᖺ ᭶
➨ ᕳ≉ูྕ㸦➨
㺃 ྜేྕ㸧 SS ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ Reaction of Information Leaders to
Promotion When Switching to A New Product
2012 Global Marketing Conference, Korean Scholar of Marketing Science
July 20, 2012
ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ Prediction of Trial Purchase of New Product Based on Purchase History of Market Mavens
2012 ISMS Marketing Science Conference, INFORMS
June 7, 2012
ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ Prediction of Trial Purchase of New Product Based on Purchase History of Market Mavens
Keio University, The Society of Business
& Commerce
Fy12 No.1, pp.1-1 5, May, 2012 ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ ࣐࣮ࢣࢵࢺ࣓ࣈࣥࡢ᪂〇ရࢫࢵ
ࢳ㉎㈙ࡢࣉ࣮ࣟࣔࢩࣙࣥᛂ
᪥ᮏᕷሙ㐀Ꮫ
ࠗᕷሙ㐀◊✲࠘
ᖺ ᭶
➨ ᕳ➨ ྕ㸪 SS ᑎ ᮏ 㧗 ⤒ႠᏛ⛉ ᾘ㈝⪅ࡢᴗែ㑅ᢥ⾜ືᑠᗑ㢌࡛
ࡢࣈࣛࣥࢻ࣭ࢥ࣑ࣗࢽࢣ࣮ࢩࣙࣥࡢ ㄢ㢟
ὶ㏻⤒῭◊✲ᡤࠗὶ
㏻ሗ࠘
ᖺ ᭶
➨ ྕ SS ග ᡂ ㇏ ᫂ ⤒ႠᏛ⛉ ([FHO ࡼࡿḟඖᅗᙧฎ⌮ ᫂ᫍᏛ
⤒ႠᏛ
◊✲⣖せ
ᖺ ᭶ ᪥ 1XPEHU 3
研究成果
169
ග ᡂ ㇏ ᫂ ⤒ႠᏛ⛉ ᩍ⫱⏝୕ḟඖࣔࢹࣝసᡂࢯࣇࢺ࢙࢘
ࡢ㛤Ⓨ
㸦≉ู◊✲ไᗘᇶ࡙ࡃ≉ู◊✲ဨ ᡂᯝ㸧
᫂ᫍᏛ
⤒ႠᏛ
◊✲⣖せ
ᖺ ᭶ ᪥ 1XPEHU 3
ග ᡂ ㇏ ᫂ ⤒ႠᏛ⛉ ⤒ႠࡢࡓࡵࡢᕤᏛⓗฎ⌮ ࣃ࣮࣡♫
,6%1
ᖺ ᭶ ᪥
ග ᡂ ㇏ ᫂ ⤒ႠᏛ⛉ ୕ḟඖࣔࢹࣝసᡂࢯࣇࢺ࢙࢘ ᪥ᮏᩍ⫱
ሗᏛ
ᖺ ᭶ ᪥
᳃ ᒇ ୍ カ ⤒ႠᏛ⛉ ከᦶᆅᇦ୰ᑠᴗࡢ◊✲̾̾̾̾ி
すࢸࢡࣀࢫ
᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨8ྕ SS㸬㸫 ᒣ ཱྀ ᖾ ୕ ⤒ႠᏛ⛉ ౯ホ౯ㄽத࠾ࡅࡿΰ㏞ ᫂ᫍᏛࠗ⤒ႠᏛ◊
✲⣖せ࠘
ᖺ ᭶
➨ ྕ SS
