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Research on Services that fail to capture the interest of young
people as the company hoped
CONTENTS
Forward of Joint Research Yuji YOSHIDA
１．Live Music Entertainment beyond Streaming-Music Service Yuji YOSHIDA ２．Survey of Unmarried Japanese Regarding Weddings Shigeo IMAI ３．Constructing Brand Relationships based on Consumer Insights : The Brand Strategy of “Shiseido Integrate” for Women in Their Twenties Kaoru MIYAZAWA Daigo MATSUMOTO ４．Influence of a Friend on the Consumer Behavior of Generation Z Daigo MATSUMOTO Kaoru MIYAZAWA ５．The Requirements for R&D of “Healthcare x IoT” Service Eiichi NISHINE
