外国人の為の
マイナー観光スポット推薦
背景
2017年には「観光立国推進基本計画
～「世界が訪れたくなる日本」
を目指して～」が閣議決定
訪日インバウンド観光
を新たな産業の柱
[1]国土交通省 観光庁 訪日外国人消費動向調査2018: http://www.mlit.go.jp/kankocho/siryou/toukei/syouhityousa.html [1]2017年
2020年
訪日外国人旅行者数
2900万人 4000万人
訪日外国人旅行消費額
4.4兆円
8兆円
背景
東京・大阪・京都
ゴールデンルートに
集中する傾向
• 観光客や市民への
ストレス
• 地方への経済効果は
少ない
金閣寺
雷門
背景
日本人はよく訪れていて
外国人はあまり
訪れていない観光地
目的
外国人にとってマイナー観光地を推薦する
旅行者からの６億件
以上の口コミ
マイナー観光地の定義
日本人はよく訪れていて
外国人はあまり訪れて
いない観光地
外国人の評判が良い観光地
推薦
全体の流れ
都道府県を入力
入力された都道府県の
TripAdvisorから
各観光地のレビューを取得
レビュー数に基づきマイナー観光地の候補を決定
マイナー観光地の候補から良い評価のレビューを
マイナー観光地として決定
マイナー観光地の候補
観光地 口コミ数 日本人の 口コミ数 外国人の 口コミ数 外国人の 割合(%) 英語の 口コミ数 神戸ポートタワー 735 399 336 45.7 155 有馬温泉 1054 698 356 33.8 184 姫路城 4623 1834 2789 60.3 1681 神戸ハーバーランド 1739 960 779 44.8 459 生田神社 706 528 178 25.2 107 好古園 930 330 600 64.5 337 城崎温泉 467 244 223 47.8 148 六甲山 545 354 191 35.0 123 神戸市立王子動物園 585 484 101 17.3 64 神戸布引ハーブ園 961 438 523 54.4 4181. 総口コミ数100件以上
2. 英語のレビュー数5件以上
3. 外国人の口コミ数が総口コミ数
における
10%以下の観光地
観光地 口コミ数 日本人の 口コミ数 外国人の 口コミ数 外国人の 割合(%) 英語の 口コミ数 竹田城跡 483 447 36 7.5 27 夙川公園 189 179 10 5.3 10 キッザニア甲子園 221 200 21 9.5 23 宝塚歌劇 226 204 22 9.7 16 神戸市立須磨海浜水族園 341 307 34 10.0 28 西宮神社 202 196 6 3.0 6 阪急西宮ガーデンズ 296 281 15 5.1 14 須磨離宮公園 134 121 13 9.7 9 神戸市立博物館 173 156 17 9.8 13 あわじ花さじき 266 254 12 4.5 8例 兵庫県
条件に
満たさない
全体の流れ
都道府県を入力
入力された都道府県の
TripAdvisorから
各観光地のレビューを取得
レビュー数に基づきマイナー観光地の候補を決定
マイナー観光地の候補から良い評価のレビューを
マイナー観光地として決定
マイナー観光地の決定
マイナー観光地の候補
ポジティブ形容詞を含むレビューの取得
レビュー毎の感情分析
マイナー観光地の決定
ポジティブ形容詞の決定
いい評価を
している形容詞
マイナー観光地の決定
マイナー観光地の候補
ポジティブ形容詞を含むレビューの取得
レビュー毎の感情分析
マイナー観光地の決定
ポジティブ形容詞の決定
ポジティブ形容詞の決定
①
TripAdvisorのインバウンド人気観光地ランキング
TOP10の観光地(伏見稲荷大社・アキバフクロウ…)
から英語のレビューを取得
②英語の形態素解析
TreeTaggerを用いて
形容詞を取得
③
VADERルールベースに基づく感情分析
辞書を用いた
ルールベースの
感情分析ツール
Word N Nu P Compound almost 0.0 1.0 0.0 0.0 beautiful 0.0 0.0 1.0 0.5994 clear 0.0 0.0 1.0 0.3818 dangerous 1.0 0.0 0.0 -0.4767 empty 1.0 0.0 0.0 -0.2023 famous 0.0 1.0 0.0 0.0 great 0.0 0.0 1.0 0.6249 hard 1.0 0.0 0.0 -0.1027 individual 0.0 1.0 0.0 0.0 just 0.0 1.0 0.0 0.0 kind 0.0 0.0 1.0 0.5267 low 1.0 0.0 0.0 -0.2732 material 0.0 1.0 0.0 0 natural 0.0 0.0 1.0 0.3612 official 0.0 1.0 0.0 0.0 poor 1.0 0.0 0.0 -0.4767 quiet 0.0 1.0 0.0 0.0 ready 0.0 0.0 1.0 0.3612
ポジティブ形容詞の決定
経験則と感情辞書
に基づいて
価数計算の総和を
正規化したもの
Word Compound glorious 0.6369 great 0.6249 lovable 0.6124 beautiful 0.5994 joyful 0.5994 brilliant 0.5859 lovely 0.5859 excellent 0.5719 precious 0.5719 supreme 0.5574 gracious 0.5574 superior 0.5423 kind 0.5267 vibrant 0.5267 brave 0.5267 free 0.5106 honest 0.5106 pleasant 0.5106マイナー観光地の決定
マイナー観光地の候補
ポジティブ形容詞を含むレビューの取得
レビュー毎の感情分析
マイナー観光地の決定
ポジティブ形容詞の決定
レビューの感情分析
Review N Nu P Compound
Breathtaking garden... \s This botanic garden on Awaji Island exceeded our expectations by miles. We couldn’t really recognise most of the flowers but by simply being surrounded by them in this wonderful garden perched beautifully on a hilltop overlooking the sea it was a short trip well worth taking. We loved it!!0 0.636 0.364 0.9777
Beautiful and relaxing park lots of photo opportunities. \s Awaji Hanasajiki park is one of my favorite weekend relax places in the area.The flowers are being changed almost every month pending the season.You can just relax on the grass slopws enjoy the colored flower carpets have an ice cream and let the kids run around.The park is accesible by car (i suppose there is also public transportation option since it's Japan). Another option is to cycle to the park (can cross to Awaji island with bicycles on the Akashi ferry). Not that easy ride since you need to climb from sea level but very enjoyable.0.015 0.837 0.148 0.9207 Very beautiful place \s The place I enjoyed most in northern Awaji! Driving is highly recommended. My group tried to cycle there but the slopey terrain and quality of the rental bikes will make your journey a really horrible one. Ended up turning back and taking a cab there which was another mistake since a round journey of the cab fare was roughly the cost of a day's rental for a small car. Do go when the flowers are in full bloom and enjoy the scenery in the park. Oh do note that they really stick closely to their opening hours.0.078 0.819 0.103 0.152
Breathtaking views \s This is the kind of place that you can only get to with a car. But the climb to the hill top is worth it once you settle down and start walking to the flower fields. The rapeseed flowers in yellow are particularly beautiful.0 0.786 0.214 0.8718
Breathtaking and picturesque! \s I totally love this park. The weather was still nice and cooling when we went there and i wished I could just sit there all day and take in the beautiful view. It would be nice to just sit on the grass lay a mat and have a picnic!Pictures don't do the attraction justice. One has to be there personally to experience at least once!0.031 0.702 0.267 0.9627 Beware of eagle at the parking lot \s Stop on the way to Awaji from KIX. Many choice of food and nice view for dining. Fee hot green tea & water. Great view for the bridge but beware of eagle at the parking lot. Wife's ice cream cone got grabbed by an eagle with 5 second she exit from the complex. Quite scary.0.073 0.859 0.068 -0.3159
Great View - three complex highway parking / rest stop \s If you are coming from the mainland the first stop / rest area is the Upper Rest area connected to it on the other side of the highway is the Lower Rest area and in the center there is a large ornate 'European Desert Oasis' feel building which is the main Awaji Highway Oasis.The Upper Rest area has the view. Fantastic panorama of the mainland and the bridge. Starbucks Coffee is a notable vendor and has patio decks observation walk and long distance telescopes for your viewing pleasure. There is also a ferries wheel located here.The Lower Rest area has an local art "gallery" or wall. A lover's lane but nothing spectacular.Both rest areas have hum drum nothing special / corporate food offerings.As for the Oasis it is gift stores on the first floor and the second floor has restaurants. A nice atrium area to rest and enjoy a coffee or ice cream.On a day with good weather it is a good place to enjoy the view and kill a hour or two.0.071 0.774 0.155 0.9572 I love Awaji ! \s Awaji Island is such a beautiful IslandI really want recommend that you go and visit.You can drive or take a bus from Kobe(about 60min) or Osaka(about 90min)It is a very relaxed atmospherethe people are nice and they have many tasty foods.Stop by here to take a rest and eat some dishes at the restaurants or buy souveniers.Awaji Island is very famous for onion.I had onion salad dressing and soup there.They were very tasty.You can see Tokushima Island from Awaji Island via a cross overas well as other scenic views that are afforded from the channel.0 0.801 0.199 0.9646
Not 1 but 5 caves \s We drove to this attraction found free parking at the visitor center/gift shop And went in the park for Free. These are not caves that one can go in but observe the cave face from a safe distance. Very cool rock formations its a shame that these used to be used as a quarry so that gardeners could have hexagonal pavers.0.053 0.683 0.264 0.9568 Enjoy free little wild place \s Accessibility is badtake a taxi in front of Kinosaki-Onsen station. Route bus and trains are not frequent.0 0.735 0.265 0.7579
The stone formation is just phenomenal. \s What a lovely place to go to. Whilst the caves are man made or specifically of what's left over after the locals removed large quantity of stones for river banks and home foundations the natural stone formation that has been created by the volcanos are quite spectacular. We stayed in Kinosaki for a few days and hired bikes to cycle over it's about 30 minutes on a bike. It's best to get the map from the cycle hire place and not the Tourist Information centre. The route is pretty straight forward and has a very beautiful views of the river and hills. By the par there is a shop cafe lavatories and information about the caves in quite a few different languages. We spent about an hour in the park!It really is beautiful and peaceful place.0 0.81 0.19 0.9826
Small geological marvel to find the violent volcanic activities of the past in a peaceful countryside \s “Genbugan” rock is the Japanese name for basalt which is ratger common rock worldwide and which is formed from ancient volcanic activities. However some formations show distinctive structural characteristics. Perhaps the best known example of such distinctive basalt formation is Giant Causeway in Northern Ireland or Tojinbo in Fukui Prefecture Japan. This park features a similar rock formation with a unique twist. While the above two sites feature straight column formation the park’s columns are twisted and turned by later geological forces. The end-result is a distinctive visual wonder of complex shapes and patterns of basalt.The park is accessible by JR San-in Line and it is a worthy additional destination for those who come to enjoy Kinosaki hot-spring town or those visitors to San’in Kaigan Geopark Area that stretches along the Japan Sea coast of Kyoto Hyogo and Tottori prefectures. The entrance 0.013 0.896 0.091 0.9072 A short walk from Kinosaki \s Only four kilometres away - around one hour - from Kinosaki it's just a a walk away and you'll enjoy beautiful caves with hexagon-shaped columns. A quite nice ways to do some light sports and visit the home of 'Gen San'.0 0.779 0.221 0.8805
Interesting but only a brief visit required \s The rock formations at the mouths of the caves are really fascinating and well worth photographing. However we had the impression you could enter caves and walk through them but that was not the case. I know one was being renovated while we were there so perhaps that's the reason. So if this is "on the way" to somewhere else then by all means visit. But since we only spent about half an hour there I would not recommend going out of your way to see it.0.026 0.828 0.146 0.9026 Fantastic natural stopover on the way to the beach or Kinosaki. \s We stopped in at Genbudo caves on our way to Kinosaki and Takeno beach. The rock formations are really interesting and if you walk away from the main caves it's peaceful. The volunteer guides are great will take a picture and give you English pamphlets. All this for free. And our kids really enjoyed it.0.023 0.69 0.287 0.9697
