Tetsuya Uchiki Xiaoli Zhu ඤ!࿐!ഓ!࿟ !!!ਁ!!ީ!ḝ ! A Study on the Cultural Feature of Word-Of-Mouth Activities at E-Commerce Sites in Japan and China based on the Content Analysis ·Ι΋η࣐և͈໲اഎඅ଻ͅ۾̳ͥࣉख़ ൎࣂඤယ͈඾ಎ๤ڛͅܖ̞̹̿

(1)

ၯ₹ᄢቇ♿ⷐ㧔ᢎ㙃ቇㇱ㧕╙Ꮞ╙㧝ภ ᐕ

ൎࣂඤယ͈඾ಎ๤ڛͅܖ̞̹̿

·Ι΋η࣐և͈໲اഎඅ଻ͅ۾̳ͥࣉख़

A Study on the Cultural Feature of Word-Of-Mouth Activities at E-Commerce Sites in Japan and China based on the Content Analysis

ඤ! ࿐! ഓ! ࿟

^ɖ

! !! ਁ! ! ީ! ḝ

^ɖɖ

! Tetsuya Uchiki Xiaoli Zhu

㧝㧚ߪߓ߼ߦ

ࠗࡦ࠲࡯ࡀ࠶࠻ߩ᥉෸ߪߘߩ೑↪⠪ߩᖱႎ⊒

ାജࠍ㘧べ⊛ߦ㜞߼ߡ߈ߚޕਛߢ߽ޔ㔚ሶឝ␜

᧼߿ࡉࡠࠣߣߒߡߩᯏ⢻ߪ೑↪⠪߇ㅙᰴ⊛ߦᦠ ߈ㄟ߻ࠃ߁ߥᗵⷡߢ୘ੱߩᗧ⷗ࠍ⊒ାߒߚࠅޔ

⾰໧ࠍᛩߍ߆ߌߚࠅߢ߈ࠆߚ߼ޔᄙߊߩࠗࡦ࠲

࡯ࡀ࠶࠻ࠨࠗ࠻ߢᐢߊ೑↪ߐࠇߡ޿ࠆޕ․ߦޔ ㅢା⽼ᄁࠍ↢ᬺߣߔࠆޟㅢ⽼ࠨࠗ࠻¹ޠ߿ޔ໡

ຠߩଔᩰޔᄁࠇ╭ߥߤߩᲧセᖱႎࠍឭଏߔࠆޟ໡

ຠᲧセࠨࠗ࠻ޠߢߪޔ໡ຠߦኻߔࠆ೑↪⠪⋡✢

߆ࠄߩ⹏ଔ߿ౕ૕⊛ߥ૶↪ᗵߥߤߩ↢ߩჿߢ޽

ࠆޟࠢ࠴ࠦࡒ²ޠߩᛩⓂࠍ೑↪⠪ߦଦߔߚ߼ޔ߶

ߣࠎߤߩࠨࠗ࠻ߢߎࠇࠄߩᯏ⢻ࠍ↪޿ߚࠨ࡯ࡆ

ࠬ߇ឭଏߐࠇߡ޿ࠆޕ

ㅢ⽼ࠨࠗ࠻߿໡ຠᲧセࠨࠗ࠻ߦነߖࠄࠇࠆ ޟࠢ࠴ࠦࡒޠߪޔߎࠇ߹ߢߩญࠦࡒߩࠃ߁ߦੱޘ ߩ㑆ߢኻ㕙⊛ߦญવߡߢવ᠞ߐࠇࠆࠊߌߢߪߥ ߊ³ޔ㕖໡ᬺ⊛ߥ႐㕙ߢߩࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߣ

߽⸒޿ಾࠇߥ޿ޕߘࠇߦ᜔߽ࠊࠄߕޔ೑↪⠪߇

ࠗࡦ࠲࡯ࡀ࠶࠻ߦะߌߡ⊒ߔࠆޟࠢ࠴ࠦࡒޠߪޔ

໡ຠߩឭଏ⠪߿⽼ᄁ⠪ߢߪߥ޿⾼౉⠪ߩ⹏ଔ߇

╙ਃ⠪ߦࠃࠆਛ┙⊛ᗧ⷗ߣߒߡ⹺⍮ߐࠇࠆߣห

ᤨߦޔ໡ຠᕈ⢻ߩࠃ߁ߥᒻᑼ⍮ࠍ⵬ቢߔࠆታ૕

㛎ߦၮߠ޿ߚ⚻㛎⍮ࠍ߽ߚࠄߔߣ޿߁ὐߢޔ⾼

⾈ᗧᕁ᳿ቯߩ႐㕙ߢᱜߦߎࠇ߹ߢߩญࠦࡒߣห

᭽ߩലᨐല↪ࠍᜬߞߡ޿ࠆޕߎߩࠃ߁ߥ․ᓽ᡿

ߦޔ੹ᣣߢߪ߶ߣࠎߤߩࠗࡦ࠲࡯ࡀ࠶࠻೑↪⠪

߇ᄙ᭽ߥ໡ຠ߿ࠨ࡯ࡆࠬߩ⾼⾈ᄾ⚂ߦ㓙ߒߡޔ ߎࠇࠄߩࠨࠗ࠻ߦነߖࠄࠇߚޟࠢ࠴ࠦࡒޠࠍෳ

ᾖߒߡ޿ࠆߣ⸒ߞߡ߽ㆊ⸒ߢߪߥ޿⁴ޕᒰὼޔડ

ᬺᵴേߢ߽ޟࠢ࠴ࠦࡒޠ߇㊀ⷐⷞߐࠇޔ੹ᣣߩ ࡑ࡯ࠤ࠹ࠖࡦࠣߢߪߘߩฃേ⊛ߥኻᔕ╷ߪ߽ߣ ࠃࠅޔߘࠇࠄࠍⓍᭂ⊛ߦ↪޿ࠆᣇ╷ߐ߃ᮨ⚝ߐ ࠇߡ޿ࠆ⁵ޕ

ߒ߆ߒߥ߇ࠄߎࠇ߹ߢߩ⎇ⓥߢߪޔޟࠢ࠴ࠦ

ࡒޠߩᛩⓂࠍฃߌઃߌࠆߎࠇࠄߩࠨࠗ࠻㧔એਅޔ ޟࠢ࠴ࠦࡒࠨࠗ࠻ޠ㧕ߦኻߒߡ୘ੱ⊛ߦ⸥੐ࠍᦠ ߈ㄟ߻ޟࠢ࠴ࠦࡒⴕὑޠ߇ޔߘߩࠨࠗ࠻ౝߩ⸥

੐ࠍ㑛ⷩߔࠆⴕὑߦᲧߴߡᭂ┵ߦዋߥ޿ߎߣ߇ ᢙᄙߊႎ๔ߐࠇߡ޿ࠆޕታ㓙ޔᣣᧄߢ๟࿐ߩ೑

↪⠪ߦࡅࠕ࡝ࡦࠣߒߡߺߡ߽ޔㅢ⽼ࠨࠗ࠻ߢߩ

⾼⾈ⴕേᓟߦଦߐࠇࠆቯဳ⊛ߥ⹏ଔࠕࡦࠤ࡯࠻

߿ᛩ␿ߥߤࠍ㒰޿ߡޔ⥄⊒⊛ߥ⸥੐ߩᦠ߈ㄟߺ

⚻㛎ߦߟ޿ߡߪ߶ߣࠎߤ⡞߈಴ߔߎߣ߇ߢ߈ߥ ߆ߞߚ⁶ޕߘߩᢙዋߥ޿ᛩⓂ੐଀ߣߒߡߪޔਥߣ ߒߡ໡ຠ߿ࠨ࡯ࡆࠬߦኻߔࠆ߿ࠅ႐ߩߥ޿ਇḩ

㧖߁ߜ߈࡮ߡߟ߿

ၯ₹ᄢቇᢎ㙃ቇㇱᢎ᝼ޔᖱႎࠪࠬ࠹ࡓߩ␠ળቇ⊛⎇ⓥ

㧖㧖ߒࠀ࡮ߒࠂࠇ޿

ၯ₹ᄢቇᄢቇ㒮ᢥൻ⑼ቇ⎇ⓥ⑼ୃ჻ޔᩣᑼળ␠᧲੩߆ࠎ߆ࠎൕോ

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߿ᔶࠅࠍ߱ߟߌࠆ႐ว߇ᄙߊޔᱷࠅߪ․೎ߥ⁁

ᴫ߿੍ᦼߖߧ੐ᘒߦ߅ߌࠆࠬ࠲࠶ࡈߩ⺈ᔃ⺈ᗧ ߆ࠄߩኻᔕ߳ߩ⻢ᗧࠍ⴫᣿ߔࠆ߽ߩߢ޽ߞߚ⁷ޕ ߟ߹ࠅޔᣣᧄߩᛩⓂࠨࠗ࠻ߦ৻⥸ߩ೑↪⠪߇ ޟࠢ࠴ࠦࡒޠⴕὑࠍⴕ߁ߩߪޔߘߩ߶ߣࠎߤ߇ ᒝ޿ᗵേ߽฽߼ߡޔᣣᏱ⊛ޔ৻⥸⊛ߢߥ޿੐ᘒ

߿⁁ᴫߦㆣㆄߒߚߣ߈ߢ޽ࠅޔ໡ຠ߿ࠨ࡯ࡆࠬ

ߦኻߔࠆ⋥ធ⊛ߥ⹏ଔ߿⚻㛎⊛⍮⷗ࠍነߖࠆߩ ߪޔઁ⠪߳ߩવ㆐ߦᒝߊ༑߮ࠍᗵߓࠆᱶൎߥ೑

↪⠪ߢ޽ࠆߣᝒ߃ࠆߎߣ߇ߢ߈ࠆ⁸ޕߘߒߡࠢ࠴

ࠦࡒࠨࠗ࠻ߩ೑↪⠪ߪޔ৻⥸ߩ೑↪⠪ߦࠃࠆᛩ

Ⓜౝኈ߆ࠄ໡ຠ߿ࠨ࡯ࡆࠬߦኻߔࠆ࡝ࠬࠢࠍ࿁

ㆱߔࠆߎߣࠍ╙৻⟵ߣߒߡޔᢙዋߥ޿ᱶൎߥ೑

↪⠪ߦࠃࠆ໡ຠ߿ࠨ࡯ࡆࠬߘߩ߽ߩߦኻߔࠆ⹏

ଔࠍෳ⠨ߦߒߟߟޔߢ߈ࠆߛߌ⺈ᗧ޽ࠆኻᔕ߇ ᓧࠄࠇࠆᐫ߿ᬺ⠪ࠍㆬ߷߁ߣߒߡ޿ࠆߣᝒ߃ࠆ ߎߣ߇ߢ߈ࠆޕ

ߎࠇߦኻߒߡޔਛ࿖ੱ೑↪⠪߳ߩࡅࠕ࡝ࡦࠣ

ߢߪޔߘߩ߶ߣࠎߤ߇ᦠ߈ㄟߺࠨࠗ࠻߳ߩᛩⓂ

⚻㛎߇޽ࠅޔ㗫ᐲߪᄙߊߥ޿߽ߩߩޔታ㓙ߩ⾈

޿‛߿㘩੐ߩᓟߢޟࠢ࠴ࠦࡒޠᛩⓂߔࠆߎߣ߇

⨥㘵੐ߣߥߞߡ޿ࠆޕޟࠢ࠴ࠦࡒޠߩౝኈߪޔࠨࠗ

࠻ߢߩ⹏್ߦᓥߞߡታ㓙ߦ໡ⴕὑࠍⴕߞߚߣ޿

߁ႎ๔߆ࠄޔฦ⥄ߩਥⷰ⊛ߥ⹏ଔ߹ߢ᭽ޘ޽ࠆ

߽ߩߩޔࠢ࡟࡯ࡓ߿๔⊒ߩࠃ߁ߥ႐วࠍ㒰߈ޔ ߘߩᛩⓂℂ↱ߣߒߡߪޔ߶ߣࠎߤߩ೑↪⠪߇ޟࠢ

࠴ࠦࡒޠⴕὑ߇ߢ߈ࠆ⁁ᴫߣߥߞߚߚ߼ߣ╵߃ ߡ޿ࠆޕߎߩࠃ߁ߦޔਛ࿖ߩࠢ࠴ࠦࡒࠨࠗ࠻ߢ ߪᄙߊߩ೑↪⠪߇Ⓧᭂ⊛ߦ⊒⸒ߒߡ⷗⍮ࠄߧੱ

߿෹ੱߥߤߣ᳇シߦᖱႎ੤឵ߒߡ߅ࠅޔᛩⓂⴕ ὑߘߩ߽ߩߦᗢᖝߐ߃ᗵߓߡ޿ࠆࠃ߁ߢ޽ࠆޕ ࡅࠕ࡝ࡦࠣኻ⽎⠪߇⧯ᐕጀ⁹ߩߺߢ޽ࠆߚ߼৻

⥸ൻߪᙈࠄࠇࠆ߽ߩߩޔหᐕઍߩᣣᧄੱቇ↢ߦ ߪᛩⓂ⚻㛎⠪߇߶ߣࠎߤ⷗޽ߚࠄߥ޿ߎߣߣᲧ セߒߡޔᓐࠄߩⴕὑߪዋߥߊߣ߽ਛ࿖ߩ⧯⠪ᢥ ൻߦᩮߑߒߚ․᦭ߩⴕὑߣᝒ߃ࠆߎߣ߇ߢ߈ࠃ ߁ޕ

ޟࠢ࠴ࠦࡒޠⴕὑߦ߅ߌࠆߎߩࠃ߁ߥ⋧㆑ߪޔ ⴕὑߘߩ߽ߩߩᜬߟ␠ળ⊛ᗧ⟵߿ᢥൻ⊛ଔ୯ⷰޔ ⴕὑࠍߔࠆੱޘߩᗧ⼂ߥߤߣᷓߊ㑐ଥߒߡ޿ࠆ ߎߣࠍ␜ໂߒߡ޿ࠆ¹⁰ޕߘߒߡޔߘࠇࠄ߇ᒻᚑ ߔࠆᢥൻⅣႺߣߒߡߩᖱႎࠪࠬ࠹ࡓ¹¹߇ޟࠢ࠴

ࠦࡒޠⴕὑࠍ␠ળ⊛ߦ૏⟎ߠߌޔⴕὑߩ⺃⊒߹

ߚߪᛥᱛߩ㔓࿐᳇ࠍ૞ࠅ಴ߔ߽ߩߣᝒ߃ࠆߎߣ ߇ߢ߈ࠆޕߟ߹ࠅޔޟࠢ࠴ࠦࡒޠⴕὑߩታᘒ߿ߘ ߩᧄ⾰ࠍ⸃᣿ߔࠆߚ߼ߦߪޔ໡ຠ߿ࠨ࡯ࡆࠬߦ ኻߔࠆ⚻㛎⍮ߣߒߡߩᖱႎ߿⹏ଔࠍઁ⠪ߦવ㆐

ߔࠆߣ޿߁ᯏ⢻⊛ߥᨒ⚵ߺ߆ࠄߛߌߢߪߥߊޔ ߘߩౝኈߣⴕὑߣߩ㑐ଥᕈ߿␠ળ⊛⁁ᴫࠍ฽߼

ߚᖱႎࠪࠬ࠹ࡓߣߒߡߩᨒ⚵ߺߢᝒ߃ࠆߴ߈ߎ ߣ߇␜ໂߐࠇߡ޿ࠆߩߢ޽ࠆޕ

એ਄ߩ⢛᥊߆ࠄޔᧄ⎇ⓥߢߪਛ࿖ߣᣣᧄߩࠢ

࠴ࠦࡒࠨࠗ࠻ߢ⊒ାߐࠇߚᖱႎౝኈߩᲧセಽᨆ ࠍㅢߒߡޔᣣᧄߩࠢ࠴ࠦࡒࠨࠗ࠻ࠍᎼࠆ␠ળ⊛

ᢥ⣂ߣߘߎߢߩฃ⊒ାⴕὑߩ㑐ଥᕈࠍ᣿ࠄ߆ߦ ߔࠆߎߣࠍ⋡⊛ߣߒߡ޿ࠆޕ⺞ᩏኻ⽎ߣߒߡ਄

ᶏ߅ࠃ߮᧲੩ߢᣣᏱ⊛ߦ૶↪ߐࠇߡ޿ࠆ㘶㘩ᐫ ߩࠢ࠴ࠦࡒࠨࠗ࠻ࠍขࠅ਄ߍޔ෺ᣇߩࠨࠗ࠻ߦ ߅ߌࠆޟࠢ࠴ࠦࡒޠᛩⓂߩᏅ⇣ߦߟ޿ߡᢙ㊂߅ ࠃ߮⹏ଔౝኈߩਔ㕙߆ࠄಽᨆߔࠆޕ߹ߚޔ෺ᣇ ߩࠨࠗ࠻ߦᛩⓂߐࠇߚ․ᓽ⊛ߥޟࠢ࠴ࠦࡒޠࠍ ขࠅ਄ߍޔߘߩౝኈߦ㑐ߔࠆᲧセಽᨆࠍㅢߒߡޔ ᛩⓂⴕὑߩ⺃࿃߿ⴕὑߦኻߔࠆᢥൻⅣႺߩ⋧㆑

ߦߟ޿ߡ⠨ኤߔࠆޕߘߒߡޔޟࠢ࠴ࠦࡒޠⴕὑࠍ

੺ߒߡᒻᚑߐࠇࠆࠦࡒࡘ࠾࠹ࠖߣߒߡߩᖱႎࠪ

ࠬ࠹ࡓ߇ޔޟࠢ࠴ࠦࡒޠⴕὑࠍ⺃⊒߅ࠃ߮ᛥᱛߔ ࠆࡔࠞ࠾࠭ࡓߣߒߡᯏ⢻ߒߡ޿ࠆߎߣࠍ⼏⺰ߔ ࠆޕ

㧞㧚ࠢ࠴ࠦࡒⴕὑߦ㑐ߔࠆవⴕ⎇ⓥ

ญࠦࡒߪડᬺߩࡑ࡯ࠤ࠹ࠖࡦࠣᵴേߦ߅޿ߡ ᄙᄢߥല↪ࠍ߽ߚࠄߔߚ߼ޔᶖ⾌⠪ⴕേ߿ᐢႎ ࡔ࠺ࠖࠕߩ⎇ⓥߣߒߡߎࠇ߹ߢᢙᄙߊขࠅ⚵߹

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ࠇߡ߈ߚޕࠗࡦ࠲࡯ࡀ࠶࠻਄ߦ⊒ାߐࠇࠆᶖ⾌

⠪ߩჿߣߒߡߩޟࠢ࠴ࠦࡒޠߦߟ޿ߡ߽ޔห᭽

ߩℂ↱߆ࠄડᬺࡑ࡯ࠤ࠹ࠖࡦࠣߩ৻Ⅳߣߒߡᵈ

⋡ߐࠇޔߘߩലᨐല↪߿ᵴ↪ᣇ╷ߦߟ޿ߡᄙ᭽

ߥ⎇ⓥ߇ߥߐࠇߡ޿ࠆ¹²ޕ

ߘ߽ߘ߽ޟߊߜࠦࡒޠߪޟߊߜࠦࡒࡘ࠾ࠤ࡯

࡚ࠪࡦޠߩ⇛⺆ߢ޽ࠅޔᣣᧄߦ߅ߌࠆవ㚟⊛⎇

ⓥ⠪¹³ߢ޽ࠆධඳߪޔޟࡄ࡯࠰࠽࡞ࠦࡒࡘ࠾ࠤ࡯

࡚ࠪࡦߩ߭ߣߟߩ߆ߚߜߣߒߡޔ㧞ੱ޽ࠆ޿ߪ 㧞ੱએ਄ߩੱޘߩ㑆ߢޔ੕޿ߦญ㗡ߢ੤ࠊߐࠇ ࠆࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߩߎߣޠߣቯ⟵ߒߡ޿ࠆ¹⁴ޕ ޟߊߜࠦࡒޠߪས⹤߿࠺ࡑޔᵹ⸒㘧⺆ߥߤߩવ

᠞ㆊ⒟¹⁵ߣߒߡޔฎߊ߆ࠄ␠ળ↢ᵴࠍ༡߻ੱޘ ߩ㑆ߢᣣᏱ⊛ߦ੤ࠊߐࠇߡ߈ߚ㕖೙ᐲ⊛ߥࠦࡒ ࡘ࠾ࠤ࡯࡚ࠪࡦⴕὑߣ޿߃ࠆޕޟߊߜࠦࡒޠߪ

ੱޘߩળ⹤ࠍଦߔ⹤㗴ߣߒߡޔߚࠊ޿ߥ޿㘑⺑

߿਎㑆ߩᙘ᷹ߦㆊ߉ߥ޿ߎߣ߇ᄙ޿৻ᣇߢޔ␠

ળߩ౏ᑼߥ⷗⸃ߦ㓝ߐࠇߚ੐ታࠍવ߃ࠆᚻ┙ߡ ߣߥࠆߎߣ߽޽ࠆޕᓟ⠪ߣߒߡߩ․⾰ߪޔ໡ᬺ

⊛ߥᐢ๔ᵴേ߇᜛ᄢൻߔࠆਛߢޔᖱႎឭଏ⠪ߩ 㗻߇⷗߃ޔหߓᶖ⾌⠪ߩ┙႐ߢߩ㕖໡ᬺ⊛ߥࠦ

ࡒࡘ࠾ࠤ࡯࡚ࠪࡦߣߒߡ⹺⼂ߐࠇᤃ޿ߎߣ߆ࠄ ᒝ޿⺑ᓧജࠍ㉯ߒ಴ߒޔᶖ⾌⠪ߩ⾼⾈ⴕേߦᒝ ߊᓇ㗀ࠍ෸߷ߔߎߣߣ߽ߥࠆ¹⁶ޕߘߩߚ߼ޔᄢ

㊂ߩᎿᬺ⵾ຠ߇Ꮢ႐ߦଏ⛎ߐࠇࠆࠃ߁ߦߥߞߚ ㄭઍᎿᬺ␠ળߦ߅޿ߡޔޟߊߜࠦࡒޠ߇ࡑ࡯ࠤ࠹

ࠖࡦࠣᵴേߣߒߡᵈ⋡ߐࠇࠆࠃ߁ߦߥࠅޔᄙߊ ߩℂ⺰⊛߅ࠃ߮ታ⸽⊛⎇ⓥ߇ߥߐࠇߡ߈ߚࠊߌ ߢ޽ࠆ¹⁷ޕ

໡ขᒁߦ㑐ߔࠆࠗࡦ࠲࡯ࡀ࠶࠻਄ߢߩޟࠢ࠴

ࠦࡒޠ߽ޔ୘ޘੱ߇⥄⊒⊛ߦ⊒ߔࠆ⹏ଔ߿ᖱႎ ߢ޽ࠆߣ⹺⼂ߐࠇᤃߊޔኻ㕙ߢߪߥ޿߽ߩߩޔ

ࠢ࠴ࠦࡒࠨࠗ࠻ࠍㅢߒߡᄙߊߩ೑↪⠪ߦવ᠞ߐ ࠇߡ޿ߊߎߣ߆ࠄޔᱜߦญ㗡ߢߩญࠦࡒߣห᭽

ߩࡑ࡯ࠤ࠹ࠖࡦࠣലᨐࠍ߽ߚࠄߒߡ޿ࠆߣᝒ߃ ࠆߎߣ߇ߢ߈ࠆޕߒ߆߽ޟࠢ࠴ࠦࡒޠߪޔญ㗡 ߢߩળ⹤ߣ⇣ߥࠅޔᛩⓂౝኈ߇ࠢ࠴ࠦࡒࠨࠗ࠻

਄ߦ㐳ᦼ㑆ឝタߐࠇޔਇ․ቯᄙᢙߩ೑↪⠪ߦࠃ ࠆᬌ⚝㑛ⷩ߇น⢻ߢ޽ࠆߎߣ߆ࠄޔ⦟ߊ߽ᖡߊ

߽ญવ߃ߩญࠦࡒߣᲧセߒߚലᨐ߇ᄢ߈ߊޔࡑ

࡯ࠤ࠹ࠖࡦࠣಽ㊁ࠍਛᔃߣߒߚ⎇ⓥ߇⋓ࠎߦߥ ߐࠇߡ޿ࠆޕߒ߆ߒߥ߇ࠄડᬺ⚻༡ߦ㑐ߔࠆታ

ോ⊛⎇ⓥಽ㊁ߢߪޔ⃻႐ߩ⁁ᴫߦහߒߚታോ⊛

฽ᗧߦንࠎߛ⺞ᩏ⎇ⓥ߇㊀ⷞߐࠇࠆߚ߼ޔᶖ⾌

⠪ⴕേ⎇ⓥ߿␠ળᔃℂቇߩࠃ߁ߥ৻ㇱߩ⎇ⓥಽ

㊁એᄖߢߪޔቇⴚ⊛ᚑᨐ߇ᄙߊߥ޿ߩ߇ታᖱߢ

޽ࠆ¹⁸ޕ

ੱޘߩޟࠢ࠴ࠦࡒޠᛩⓂߦ㑐ߔࠆవ㚟⊛ߥቇ ⴚ⊛⎇ⓥߣߒߡߪޔL. Sproull ߣS. Kieslerߦ ࠃࠆ1980ᐕઍߦ☨࿖ߢታᣉߐࠇߚ㔚ሶឝ␜᧼

ࠪࠬ࠹ࡓߢߩ೑↪⠪㑆ࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߦ㑐 ߔࠆ⎇ⓥ¹⁹ࠍ᜼ߍࠆߎߣ߇ߢ߈ޔߎߩታ⸽ታ㛎

ࠪࠬ࠹ࡓ߇ੱޘߩታ↢ᵴߦᓎ┙ߟޟࠢ࠴ࠦࡒޠ

੤឵ߩ႐ߣߒߡᯏ⢻ߢ߈ࠆߎߣ߇ㅀߴࠄࠇߡ޿

ࠆޕߐࠄߦޔᓐࠄߪડᬺౝࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦ

ࠪࠬ࠹ࡓߣߒߡߩ㔚ሶឝ␜᧼߿㔚ሶࡔ࡯࡞ߩࠕ

࡯ࠞࠗࡉ߇ޔડᬺౝߢߩ઀੐ߩ⚻㛎⍮࠺࡯࠲ࡌ

࡯ࠬߣߒߡᯏ⢻ߔࠆߎߣߦߟ޿ߡ߽⺞ᩏ⎇ⓥࠍ ㅢߒߡ᣿ࠄ߆ߦߒߡ޿ࠆ²⁰ޕࠗࡦ࠲࡯ࡀ࠶࠻਄

ߢᄙ᭽ߥ໡ขᒁ߇ᣣᏱ⊛ߦⴕࠊࠇޔ޽ࠄࠁࠆᖱ ႎ߇ᬌ⚝น⢻ߥ੹ᣣߩ⁁ᴫߣߪ⇣ߥࠅޔߎࠇࠄ ߩ⎇ⓥ߇ߥߐࠇߚᤨઍߩޟࠢ࠴ࠦࡒޠߪޔ⥄り ߇ឭଏ޽ࠆ޿ߪ⾼౉ߒߚ޿ࠨ࡯ࡆࠬ߿‛ߦߟ޿

ߡߩᖱႎࠍታฬ౉ࠅߢᛩⓂߒޔ⸥ᙘኈ㊂ߩ㑐ଥ

਄ޔਇⷐߦߥࠇ߫೥㒰ߐࠇࠆߣ޿߁ࠃ߁ߦޔታ

਎⇇ߩឝ␜᧼ߣหߓ᭽⋧ࠍᜬߞߚޟ߅ᓎ┙ߜᖱ ႎޠߩឭଏ߇ਛᔃߢ޽ߞߚޕᳰ↰ࠄߦࠃࠆᣣᧄ ߢߩవ㚟⊛ߥ⎇ⓥ²¹ߢ߽ޔ1990ᐕઍೋ㗡ߩࡀ࠶

࠻ࡢ࡯ࠢⅣႺߢ޽ߞߚࡄ࠰ࠦࡦㅢାߩBBS߿ޔ 㤡᣿ᦼߩࠗࡦ࠲࡯ࡀ࠶࠻਄ߩ㔚ሶឝ␜᧼ޔ࠾ࡘ

࡯ࠬࠣ࡞࡯ࡊ²²ߥߤߦ߅ߌࠆޟࠢ࠴ࠦࡒޠ⊛ߥ ᖱႎឭଏⴕὑߦߟ޿ߡޔታ࿾ߢߩ⺞ᩏ࠺࡯࠲ߦ ၮߠ޿ߚ⼏⺰ࠍㅢߒߡL. Sproullࠄߣห᭽ߩ⷗

⸃ࠍᓧߡ޿ࠆ²³ޕߥ߅ޔᳰ↰ߪߎࠇࠄߩ⼏⺰ߩ

(4)

ਛߢޔ⼏⺰ߦᵴ⊒ߦෳടߔࠆ೑↪⠪ߢ޽ࠆ RAM (Radical Access Member) ߣ⼏⺰ߦෳട ߖߕ⼏੐㍳ࠍ⾼⺒ߔࠆߛߌߩ೑↪⠪ߢ޽ࠆ ROM (Read Only Member) ߩሽ࿷ߦߟ޿ߡ⸒

෸ߒޔ㔚ሶળ⼏ቶߢߪߘߩᄙߊߩ೑↪⠪߇ ROMߢ޽ࠆߎߣࠍ᣿ࠄ߆ߦߒߡ޿ࠆ²⁴ޕ 1990 ᐕઍᓟඨߢߩㅢ⽼ࠨࠗ࠻ߩࠃ߁ߥ໡↪

ࠨࠗ࠻ߩჇᄢߣޔߘࠇࠄ߇ឭଏߔࠆᄙ⒳ᄙ᭽ߥ

໡ຠᖱႎ߿ࠨ࡯ࡆࠬᯏ⢻ߩ᜛ᄢߪޔ໡ขᒁߦ㑐 ߔࠆޟࠢ࠴ࠦࡒޠߩ㔛ⷐࠍ㜞߼ࠆߎߣߣߥࠅޔ ߘࠇߦ๭ᔕߒߡㅢ⽼ࠨࠗ࠻ߢߪޔ೑↪⠪߆ࠄߩ ޟࠢ࠴ࠦࡒޠࠍឝタߔࠆឝ␜᧼ᯏ⢻ࠍᰴ╙ߦឭ ଏߔࠆࠃ߁ߦߥߞߡࠁߊޕߎߩࠃ߁ߥޟࠢ࠴ࠦ

ࡒޠߪ໡ᵴേߦᄙᄢߥᓇ㗀ࠍ෸߷ߔߚ߼ޔᄙߊ ߩㅢ⽼ࠨࠗ࠻ߢޟࠢ࠴ࠦࡒޠឝ␜᧼߇⸳ߌࠄࠇ ࠆࠃ߁ߦߥߞߚߛߌߢߥߊޔ໡ຠ߿ࠨ࡯ࡆࠬߦ 㑐ߔࠆޟࠢ࠴ࠦࡒޠࠍኾ㐷ߦᛒ߁ࠢ࠴ࠦࡒࠨࠗ

࠻߽⊓႐ߔࠆࠃ߁ߦߥߞߚޕߎߩࠃ߁ߥࠗࡦ࠲

࡯ࡀ࠶࠻ⅣႺߩᄌൻ߇ޔޟࠢ࠴ࠦࡒޠߩ⹺⼂߿ല

↪ࠍࠃࠅᐢߊ৻⥸ߩᶖ⾌⠪ߦᶐㅘߐߖࠆߎߣߣ

߽ߥࠅޔߘߩᓇ㗀▸࿐߽᜛ᄢߒߚߩߢ޽ࠆޕ ߎߩⅣႺᄌൻߩਛߢޔች↰ߪᶖ⾌⠪ⴕേߦᓇ 㗀ࠍ෸߷ߔᶖ⾌⠪߆ࠄߩޟߊߜࠦࡒޠࠍ␠ળ㑐 ଥ⾗ᧄߣᝒ߃ߡޔࠝࡦ࡜ࠗࡦࠦࡒࡘ࠾࠹ࠖߢߩ

੕㈽ᕈ߿ା㗬㑐ଥ߇᭴▽ߐࠇࠆⷐ࿃ߣࡔࠞ࠾࠭

ࡓߦߟ޿ߡ⼏⺰ߒߡ޿ࠆ²⁵ޕౕ૕⊛ߦߪޔ☨࿖

ߢߩవ㚟⊛ߥㅢ⽼ࠨࠗ࠻ߢ޽ࠆ Amazon.com

߿eBay.comߢޔ೑↪⠪ߩޟߊߜࠦࡒޠឝ␜᧼

ߦ⋧ᒰߔࠆޔขᛒ໡ຠߦኻߒߡߩޟ⹏್ࠪࠬ࠹

ࡓޠߦߟ޿ߡޔ␠ળ㑐ଥ⾗ᧄࠍᒻᚑߔࠆᖱႎ߳

ߩା㗬ᕈߩⷰὐ߆ࠄߘߩᖱႎࠪࠬ࠹ࡓߣߒߡߩ ᚑ┙ⷐ࿃ߦߟ޿ߡ⺰ߓࠄࠇߡ޿ࠆ²⁶ޕ߹ߚޔዊ Ꮉࠄߪᣣᧄߩൻ♆ຠ⹏ଔࠨࠗ࠻ߢߩROMߩᖱ ႎવ᠞ⴕേߦ⌕⋡ߒޔWebࠕࡦࠤ࡯࠻⺞ᩏࠍታ ᣉߒߡ޿ࠆ²⁷ޕߘߩ⚿ᨐޔROM߇⊒⸒ߒߥ޿ߩ ߪ޽ߊ߹ߢ߽⹏ଔࠨࠗ࠻ߦኻߔࠆޟࠢ࠴ࠦࡒޠ ߦ㑐ߒߡߩߺߢޔࠨࠗ࠻ᄖߢߩ㔚ሶ⊛߅ࠃ߮ኻ

㕙ߩࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߣߒߡߩޟߊߜࠦࡒޠ

ో⥸ࠍㅢߒߡߺࠆߣ᳿ߒߡ⾼⺒ߛߌߢߪߥߊޔ

߻ߒࠈ৻⥸ᶖ⾌⠪߳ߩޟߊߜࠦࡒޠⴕὑ߇⋓ࠎ ߦߥߞߡ޿ࠆߎߣࠍ᣿ࠄ߆ߦߒߡ޿ࠆޕߘߩࠃ ߁ߥࡀ࠶࠻ࡢ࡯ࠢࠍ੺࿷ߔࠆߎߣߦࠃࠆᶖ⾌⠪

ߩޟߊߜࠦࡒ²⁸ޠⴕേߩᄌൻߦߟ޿ߡߪޔች↰

ࠄߩታᣉߒߚ Web ࠕࡦࠤ࡯࠻⺞ᩏߦࠃߞߡ߽

␜ໂߐࠇߡ޿ࠆ²⁹ޕ

2000ᐕઍ೨ඨߦߥࠅޔ╙㧟਎ઍߣ๭߫ࠇࠆࠗ

ࡦ࠲࡯ࡀ࠶࠻ធ⛯น⢻ߥ៤Ꮺ㔚⹤߇ᣣᧄߢ᥉෸

ߒߚߎߣߦࠃࠅޔࠗࡦ࠲࡯ࡀ࠶࠻਄ߩࠢ࠴ࠦࡒ ࠨࠗ࠻೑↪߇ᐢߊ৻⥸ߩੱޘߦࠃࠆᣣᏱ⊛ߥⴕ ὑߣߥߞߚߚ߼ޔޟࠢ࠴ࠦࡒޠߩ␠ળ⊛ല↪߇ᕆ ㅦߦ㜞߹ߞߚޕߘࠇߦ઻޿ޔࠗࡦ࠲࡯ࡀ࠶࠻਄

ߦ⊒ାߐࠇࠆޟࠢ࠴ࠦࡒޠߦ㑐ߔࠆ⺞ᩏ⎇ⓥ߽

ᄙߊߥߐࠇࠆࠃ߁ߦߥߞߚޕㄭᐕߢߪޔࡑࠬࠦ

ࡒߣᓥ᧪ߩญࠦࡒߣߩਛ㑆ߦ૏⟎ߔࠆਇ․ቯᄙ ᢙ ߦ ะ ߌ ߚᶖ ⾌⠪ ↢ᚑ ࡔ ࠺ࠖ ࠕ (CGM:

Consumer Generated Media) ߣߒߡޟࠢ࠴ࠦ

ࡒޠࠍᝒ߃³⁰ޔᶖ⾌⠪ⴕേࠍ᳿ቯߠߌࠆⷐ࿃ߣ ߒߡߩ⺞ᩏ⎇ⓥ߇ዷ㐿ߐࠇߡ޿ࠆޕ૒ޘᧁߪޔ వㅀߩዊᎹࠄߩ⺞ᩏߣหߓൻ♆ຠ⹏ଔࠨࠗ࠻ߩ

⊓㍳೑↪⠪ߦኻߔࠆ⺞ᩏࠍታᣉߒޔ⹏ଔࠨࠗ࠻

߇ᖱႎḮߣߒߡࡑࠬߣࡄ࡯࠰࠽࡞ߩ෺ᣇߩࡔ࠺

ࠖࠕ․ᕈࠍ஻߃ޔߐࠄߦᖱႎߩਛ┙ᕈࠍᜬߜޔ

⾼⾈ᤨߩᖱႎḮߣߒߡ᦭ലߦᯏ⢻ߒߡ޿ࠆߎߣ ࠍ᣿ࠄ߆ߦߒߡ޿ࠆ³¹ޕችᧁߪޔCGMߣߒߡߩ

ᝒ߃ᣇߦ┙⣉ߒߡޔࠢ࠴ࠦࡒࠨࠗ࠻ߦ߅ߌࠆޟࠢ

࠴ࠦࡒޠߩା㗬ᐲߦ㑐ߔࠆᗧ⼂ߦߟ޿ߡߩ⺞ᩏ

⎇ⓥࠍዷ㐿ߒߡ޿ࠆ³²ޕ

߹ߚޔựጟࠄߪᶖ⾌⠪ߦࠃࠆޟߊߜࠦࡒޠⴕ

േో૕ࠍᝒ߃ߚᣣ☨ਛߩ࿖㓙Ყセ⺞ᩏࠍታᣉߔ ࠆߦ޽ߚࠅޔࠗࡦ࠲࡯ࡀ࠶࠻਄ߢ⷗⍮ࠄߧੱޘ ߣ੤ࠊߐࠇࠆ߽ߩࠍޟ㨑ࠢ࠴ࠦࡒޠߣߒߡ඙ಽ ߒ³³ޔࠗࡦ࠲࡯ࡀ࠶࠻⺞ᩏࠍㅢߒߡޔߘߩ․ᕈ

߿ߘࠇએᄖߩޟߊߜࠦࡒ³⁴ޠߣߩ㑐ㅪᕈߦߟ޿

ߡ⼏⺰ߒߡ޿ࠆޕߐࠄߦޔ☨࿖ߣਛ࿖ߢ߽⺞ᩏ

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ࠍታᣉߒޔޟ㨑ࠢ࠴ࠦࡒޠࠍ฽߻ޟߊߜࠦࡒޠో

⥸ߩ㧟࿖㑆ߦ߅ߌࠆ࿖㓙Ყセಽᨆࠍㅢߒߡޔᣣ

☨ਛߢߩ⊒ାⴕേߩᏅ⇣ޔ․ߦޟ㨑ࠢ࠴ࠦࡒޠ ߩ⊒ାⴕേߦߟ޿ߡ࿖ߦࠃࠆᏅ⇣߇ᄢ߈޿ߎߣ ࠍ᣿ࠄ߆ߦߒߡ޿ࠆ³⁵ޕ

એ਄ߩࠃ߁ߥ৻ㅪߩ⎇ⓥࠍㅢߒߡޔᶖ⾌⠪ⴕ

േߣࠗࡦ࠲࡯ࡀ࠶࠻਄ߩޟࠢ࠴ࠦࡒޠߣߩ㑐ଥ ᕈ߿ߘߩ⊒ାⴕേߦߟ޿ߡߩ␠ળᔃℂ⊛․ᕈߦ 㑐ߔࠆ⍮⷗߇ᄙᢙᓧࠄࠇߡ޿ࠆޕߘߒߡߎࠇࠄ ߩ⎇ⓥߪޔޟࠢ࠴ࠦࡒޠ߇໡ขᒁⴕὑߦ߅޿ߡᓥ

᧪ߩญࠦࡒߣห᭽ߩല↪߅ࠃ߮ᓇ㗀ജࠍᜬߟߣ

޿߁ᯏ⢻㕙ߦ┵ࠍ⊒ߒߡޔਔ⠪ࠍห৻ߩᨒ⚵ߺ ߢᝒ߃ࠃ߁ߣࠕࡊࡠ࡯࠴ߒߡ޿ࠆὐߢ౒ㅢߒߡ

޿ࠆ³⁶ޕߘߩߚ߼ޔޟࠢ࠴ࠦࡒޠⴕὑ߽ᓥ᧪ߩญࠦ

ࡒⴕേߩᑧ㐳ߣߒߡޔනߦਇ․ቯᄙᢙߦવ㆐ߢ ߈ࠆ․ᕈࠍ஻߃ߚࡔ࠺ࠖࠕࠍㆬᛯߔࠆ߆ุ߆ߣ

޿߁ⷰὐߢߩ⼏⺰߳ߣዷ㐿ߐࠇߡ޿ࠆߩߢ޽

ࠆ³⁷ޕᳰ↰߽ޔᶖ⾌⠪ⴕേߩᢥ⣂ߢߩㅍࠅᚻ߆ ࠄฃߌᚻ߳ߩ৻ᣇ⊛ߥ⺑ᓧࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦ ߦᛕ್ߩ⋡ࠍะߌߟߟ߽³⁸ޔޟߊߜࠦࡒ³⁹ޠߣߪ

ࠗࡦࡈࠜ࡯ࡑ࡞ߥኻੱ⊛ࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߣ

޿߁ᚻᲑߦࠃߞߡޔ૗ࠄ߆ߩኻ⽎㧔଀߃߫ޔ໡

ຠ߿߁ࠊߐ㧕ߩᖱႎ߿⹏ଔߦ㑐ࠊࠆ⊒⸒߇࠰࡯

ࠪࡖ࡞࡮ࡀ࠶࠻ࡢ࡯ࠢౝࠍવࠊࠆ⃻⽎ߣቯ⟵ߢ ߈ࠆߛࠈ߁⁴⁰ߣㅀߴߡ߅ࠅޔ⎇ⓥߩⷞὐ߇ߘߩ વ㆐ᯏ⢻߿વ㆐․ᕈߦะߌࠄࠇߡ޿ࠆߎߣ߇␜

ໂߐࠇߡ޿ࠆޕߘࠇߪޔޟࠢ࠴ࠦࡒޠࠍᶖ⾌⠪ⴕ

േߩࠃ߁ߥੱޘߩᔃℂ⁁ᘒߦଐ᜚ߔࠆޟⴕേޠ ߣߒߡᝒ߃ࠆ߇᡿ߩᏫ⚿ߣ޿߃ࠆޕ

ධߦࠃࠆޟߊߜࠦࡒޠߩቯ⟵ߦ┙ߜᚯߞߡߺ ࠇ߫ޔߘߎߢ੤ࠊߐࠇࠆౝኈߪࡄ࡯࠰࠽࡞ࠦࡒ ࡘ࠾ࠤ࡯࡚ࠪࡦߩߚ߼ߩ⹤㗴ߦㆊ߉ߕޔᖱႎࠍ ᓧࠆߎߣࠃࠅ߽ࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦ⥄૕ࠍᭉߒ

߻ߎߣ߇╙৻⟵ߩ⋡⊛⊛ߥޟⴕὑ⁴¹ޠߣߒߡᝒ

߃ࠆߴ߈ߎߣߣ⸒߃ࠃ߁ޕߘࠇߪ߹ߚޔⴕὑ⠪

ߦ߽ߚࠄߐࠇࠆ୘ੱ⊛߅ࠃ߮␠ળ⊛ല↪ߣߒߡ

ߩ⺃࿃ࠍ߽ⷞ㊁ߦ౉ࠇߚᖱႎࠪࠬ࠹ࡓߣߒߡޔ ޟࠢ࠴ࠦࡒޠⴕὑࠍᝒ߃ࠆߴ߈ߢ޽ࠆߎߣࠍ߽

␜ໂߒߡ޿ࠆޕ

ߎߩࠃ߁ߥⷰὐ߆ࠄޔޟࠢ࠴ࠦࡒޠⴕὑࠍ⺃⊒

޽ࠆ޿ߪᛥᱛߔࠆⷐ࿃ࠍតࠆߚ߼ޔޟࠢ࠴ࠦࡒޠ ⴕὑߩታᘒ߇㗼⪺ߦ⇣ߥࠆᣣᧄߣਛ࿖ߣߢߩࠢ

࠴ࠦࡒࠨࠗ࠻ߩታᘒࠍ⺞ᩏߔࠆߣ౒ߦޔ෺ᣇߢ ߩ․ᓽ⊛ߥᦠ߈ㄟߺౝኈࠍᲧセಽᨆߔࠆߎߣࠍ ㅢߒߡޔޟࠢ࠴ࠦࡒޠࠍᎼߞߡᒻᚑߐࠇࠆᖱႎࠪ

ࠬ࠹ࡓߩᣣਛ㑆ߢߩ⋧㆑ߣߘߩⷐ࿃ߦߟ޿ߡ⠨

ኤߔࠆޕ

㧟㧚ࠢ࠴ࠦࡒࠨࠗ࠻਄ߢߩࠢ࠴ࠦࡒⴕὑ ߦ㑐ߔࠆታᘒ⺞ᩏ

ᣣᧄߣਛ࿖ߦ߅ߌࠆࠢ࠴ࠦࡒࠨࠗ࠻ߢߩࠢ࠴

ࠦࡒⴕὑߩ⋧㆑ࠍ᣿ࠄ߆ߦߔࠆߦߪޔหߓࠞ࠹

ࠧ࡝࡯ߩ໡ขᒁࠍ⹏ଔኻ⽎ߣߒߚห৻ߩࠨ࡯ࡆ

ࠬౝኈࠍᠩߒޔߘࠇߙࠇߩᢥൻⅣႺߩਛߢ㗼⪺

ߥ૶↪ታ❣ࠍ⹶ࠆࠢ࠴ࠦࡒࠨࠗ࠻ห჻ߩᲧセ߇ ᦸ߹ࠇࠆ⁴²ޕߘߩࠃ߁ߥᲧセኻ⽎ߣߒߡޔᄙߊ ߩੱޘ߇ᣣᏱ⊛ߦ೑↪ߒޔᦨ߽㗼⪺ߦࠢ࠴ࠦࡒ ࠍ⊒ାߒߡ޿ࠆߣᗐቯߐࠇࠆޔ㘶㘩ᐫ⁴³ߦ㑐ߔ ࠆࠢ࠴ࠦࡒࠨࠗ࠻ߦ࠲࡯ࠥ࠶࠻ࠍ⛉ࠅޔᣣᧄߣ ਛ࿖ߣߢߘࠇߙࠇᦨ߽৻⥸⊛ߦ೑↪ߐࠇߡ޿ࠆ

ࠢ࠴ࠦࡒࠨࠗ࠻ߦ߅ߌࠆޟࠢ࠴ࠦࡒޠߩ⊒ା⁁

ᴫߦߟ޿ߡᲧセಽᨆߒߚޕ߹ߚޔ෺ᣇߩࠨࠗ࠻

ߦነߖࠄࠇߚࠢ࠴ࠦࡒࠍ᭎ⷰߒߡޔߘࠇߙࠇߦ

․ᓽ⊛ߥౝኈࠍᜬߞߚࠢ࠴ࠦࡒࠍ᛽಴ߒޔߘߩ

ౝኈߦߟ޿ߡߩᲧセಽᨆ߽⹜ߺߚޕ

㧟㧚㧝 ࠢ࠴ࠦࡒ⊒ା⁁ᴫߦ㑐ߔࠆ⺞ᩏ 㘶㘩ᐫߦኻߔࠆ೑↪⠪ߩὐᢙ⹏ଔߣࠢ࠴ࠦࡒ ᛩⓂࠍឝタߔࠆ࡟ࠬ࠻࡜ࡦ⹏ଔࠨࠗ࠻ߣߒߡߪޔ ᣣᧄߢߪ㘩ߴࡠࠣ⁴⁴߇ޔ߹ߚਛ࿖ߢߪᄢⴐὐ⹏

✂㧔໻ӫ⚍䆘㔥⁴⁵㧕߇ᣣᏱ⊛ߦࠃߊ೑↪ߐࠇߡ

޿ࠆ⁴⁶ޕਔࠨࠗ࠻ߩᯏ⢻߿ᖱႎឭ␜ߩᣇᴺߪࠃ

(6)

ߊૃߡ߅ࠅޔࠢ࠴ࠦࡒߩᛒ޿߿✚ว⹏ଔ߳ߩ෻

ᤋᣇᴺߥߤ߽౏⴫ߐࠇߡ޿ࠆㆇ༡ᣇ㊎⁴⁷ࠍ⷗ࠆ 㒢ࠅ߶߷หߓߢ޽ࠆޕૉߒޔ⹏ଔὐߩઃߌᣇ߇ޔ ᄢⴐὐ⹏✂ߢߪోߡߩ㗄⋡ߢ㧜߆ࠄ㧠߹ߢߩ㧡 Ბ㓏ߢ޽ࠆߩߦኻߒߡޔ㘩ߴࡠࠣߢߪ1.0߆ࠄ 5.0߹ߢߩዊᢙ৻ᩴߩᢙ୯ߢઃਈߢ߈ࠆὐߢ⇣

ߥߞߡ޿ࠆޕ߹ߚޔᄢⴐὐ⹏✂ߪ㘶㘩ᐫࠍ฽߻

ᄙ᭽ߥ໡ຠ߿ࠨ࡯ࡆࠬߦኻߔࠆࠢ࠴ࠦࡒో⥸ࠍ ᛒߞߡ޿ࠆߚ߼ޔ㘩ߴࡠࠣߦ⋧ᒰߔࠆߩߪߘߩ ޟ⟤㘩ޠࠞ࠹ࠧ࡝࡯ㇱಽߩߺߢ޽ࠆޕ

ߎߩਔࠨࠗ࠻ߦᛩⓂߐࠇߚ㘶㘩ᐫߦ㑐ߔࠆࠢ

࠴ࠦࡒߪޔߘࠇߙࠇో࿖ⷙᮨߩౝኈߢ޽ࠅޔ㘩

੐ࠍਛᔃߣߒߚ࡟ࠬ࠻࡜ࡦ߆ࠄ༛⨥ࠍਛᔃߣߒ ߚ↞๧ಣ߿ࡈࠔ࡯ࠬ࠻ࡈ࡯࠼߹ߢోߡߩᬺᘒࠍ ኻ⽎ߣߒߡ฽ࠎߢ޿ࠆޕ੹࿁ߩ⺞ᩏኻ⽎ߣߒߡ ߪޔᬺᘒߦߟ޿ߡߪ㒢ቯߒߥ޿߽ߩߩޔߘࠇߙ ࠇߩኻ⽎࿾ၞߣߒߡ㘩ߴࡠࠣߢߪ᧲੩ㇺౝޔᄢ ⴐὐ⹏✂ߢߪ਄ᶏᏒౝߦ޽ࠆ㘶㘩ᐫߦኻߔࠆࠢ

࠴ࠦࡒߦ⛉ߞߡ⺞ᩏࠍታᣉߒߚޕߥ߅ޔߎߎߢ Ყセኻ⽎ߣߒߡ޿ࠆࠢ࠴ࠦࡒᢙ߅ࠃ߮ࠕࠢ࠮ࠬ

ᢙߪޔฦࠨࠗ࠻ߦ߅޿ߡᐫ⥩ᖱႎߩឝタᣣ߆ࠄ

⺞ᩏᣣᤨ㧔㘩ߴࡠࠣߪ2012ᐕ㧣᦬28ᣣ15:00 㗃ޔᄢⴐὐ⹏✂ߪ2012ᐕ㧣᦬30ᣣ16:00㗃㧕

߹ߢߩ߽ߩߢ޽ࠆޕ

߹ߕޔਔࠨࠗ࠻ߦ߅ߌࠆࠢ࠴ࠦࡒᢙ࡜ࡦࠠࡦ

ࠣߩ਄૏㧣૏߹ߢߪ⴫㧝߅ࠃ߮⴫㧞ߩࠃ߁ߦߥ ߞߡ߅ࠅޔห᭽ߩࠕࠢ࠮ࠬᢙߦ᜔߽ࠊࠄߕޔᄢ ⴐὐ⹏✂ߦ߅ߌࠆࠢ࠴ࠦࡒᢙ߇㘩ߴࡠࠣߦᲧߴ ߡ࿶ୟ⊛ߦᄙ޿ߎߣ߇ࠊ߆ࠆޕฦ㘶㘩ᐫᖱႎ߳

ߩࠕࠢ࠮ࠬᢙߦኻߔࠆࠢ࠴ࠦࡒᛩⓂᢙࠍ⷗ߡߺ ࠆߣޔ㘩ߴࡠࠣߢߪߘߩᲧ₸ߩ߶ߣࠎߤ߇ 0.05%ߦ߽෸ࠎߢ޿ߥ޿ޕߘߩ৻ᣇߢޔᄢⴐὐ

⹏✂ߢߩᲧ₸ߪ 1.0%એ਄ߩߣߎࠈ߇߶ߣࠎߤ ߢޔ100࿁ߩࠕࠢ࠮ࠬߩ߁ߜ㧝࿁ߪᦠ߈ㄟߺ߇ ⴕࠊࠇߡ޿ࠆߎߣ߇␜ߐࠇߡ޿ࠆޕߟ߹ࠅߎߩ Ყ₸ߩ⋧㆑ߪޔ㘩ߴࡠࠣߢߪᄙߊߩ೑↪⠪߇ᐫ

⥩ᖱႎ߿ዋߥ޿ࠢ࠴ࠦࡒᛩⓂࠍ⺒߻ߦᱛ߹ࠅޔ

ᣂߚߥᦠ߈ㄟߺߪ߶ߣࠎߤⴕࠊߥ޿ߩߦኻߒߡޔ ᄢⴐὐ⹏✂ߢߪࠨࠗ࠻ߢᖱႎࠍᓧߚ೑↪⠪ߩᄙ ߊ߇ᣂߚߥࠢ࠴ࠦࡒࠍᛩⓂߒߡ޿ࠆน⢻ᕈ߇㜞

޿ߎߣࠍ␜ߒߡ޿ࠆߩߢ޽ࠆޕ

ߘߩߎߣߪޔ⺞ᩏᤨὐߦ߅ߌࠆ⋥ㄭ৻ㅳ㑆ߢ ߩᲧ₸ߦᅤታߦ⴫ࠇߡ߅ࠅޔ㘩ߴࡠࠣߩᣇߢߪ

ో૕ߩᛩⓂᲧ₸ߩඨಽ⒟ᐲߦߥߞߡ޿ࠆߩߦኻ ߒߡޔᄢⴐὐ⹏✂ߩᣇߢߪో૕ߩᛩⓂᲧ₸ࠃࠅ

߽Ⴧടߒߡ߅ࠅޔਛߦߪ㧞୚એ਄ߣߥߞߡ޿ࠆ ᐫߐ߃ᢔ⷗ߐࠇࠆޕߒ߆߽⋥ㄭ৻ㅳ㑆ߩࠕࠢ࠮

ࠬᢙߣߒߡߪޔ㘩ߴࡠࠣߩᣇ߇ᄢⴐὐ⹏✂ߩ㧣

୚એ਄޽ࠆߦ᜔߽ࠊࠄߕޔࠢ࠴ࠦࡒߩᛩⓂᢙߪ ᄢⴐὐ⹏✂ߩ⚂1/20ߣૐߊޔᄙߊߩ೑↪⠪߇ᣂ ߚߥࠢ࠴ࠦࡒࠍ߶ߣࠎߤᛩⓂߒߡ޿ߥ޿ߎߣ߇ ࠊ߆ࠆޕᐫ⥩ߩ࿾࿑߿ࠢ࡯ࡐࡦߥߤߩ㘶㘩ᐫᖱ ႎ߳ߩࠕࠢ࠮ࠬᢙ߇ޔࠬࡑ࡯࠻ࡈࠜࡦ߿ࠗࡦ࠲

࡯ࡀ࠶࠻ធ⛯น⢻ߥ៤Ꮺ㔚⹤ߩ᥉෸₸ߩᏅ⇣ߦ ࠃࠅ↢ߕࠆߢ޽ࠈ߁ߎߣࠍ⠨ᘦߒߚߣߒߡ߽ޔ ᄢⴐὐ⹏✂ߢߩࠢ࠴ࠦࡒᛩⓂᲧ₸ߪ㕖Ᏹߦ㜞ߊޔ 㘩ߴࡠࠣߢߪ߻ߒࠈ߶ߣࠎߤᛩⓂߐࠇߥ޿ߎߣ ߇␜ߐࠇߡ޿ࠆߩߢ޽ࠆޕ

ࠢ࠴ࠦࡒᛩⓂᢙ߇ᄙ޿㘶㘩ᐫᖱႎࠍ᭎ⷰߔࠆ ߣޔߘߎߢߩᐔဋ೑↪㗵߇㘩ߴࡠࠣߢߪ 1,000

౞⒟ᐲߢޔᄢⴐὐ⹏✂ߢ߽100రᧂḩߢ޽ࠆߎ ߣ߆ࠄޔߤࠇ߽ᄙߊߩੱ߇᳇シߦ೑↪ߢ߈ࠆଔ

ᩰᏪߩ㘶㘩ᐫߢ޽ࠆߎߣ߇ࠊ߆ࠆޕߘࠇ᡿ߦޔ

ࠢ࠴ࠦࡒᛩⓂߢ߈ࠆ೑↪⠪߽ᄙߊޔࠢ࠴ࠦࡒᢙ ߩჇടߦ߽ߟߥ߇ߞߡ޿ࠆ߽ߩߣ⠨߃ࠄࠇࠆޕ ߘߎߢޔᣣᏱ⊛ߦߪⴕߊߎߣ߇ߢ߈ߥ޿㜞⚖㘶㘩ᐫߦኻߔࠆࠢ࠴ࠦࡒᛩⓂߩታᘒߦߟ޿ߡ߽⺞

ᩏࠍታᣉߒߚޕਔࠨࠗ࠻౒ޔ೑↪⠪⹏ଔߦၮߠ

޿ߚ✚ว⹏ଔ࡜ࡦࠠࡦࠣࠍ౏⴫ߒߡ޿ࠆ⁴⁹߇ޔ ᢱℂߩౝኈޔ๧ޔࠨ࡯ࡆࠬߥߤߩḩ⿷ᐲߩ㜞ߐ ߣ޿߁ὐ߆ࠄޔߘߩ਄૏ߦ૏⟎ߔࠆ㘶㘩ᐫߪߤ ࠇ߽㜞⚖ᐫ߇භ߼ࠆ⚿ᨐߣߥߞߡ޿ࠆ⁵⁰ޕߎࠇ ࠄਔࠨࠗ࠻ߦ߅ߌࠆ✚ว⹏ଔ࡜ࡦࠠࡦࠣߩ਄૏

㧣ᐫࠍ⺞ᩏߒߡߺࠆߣޔߘࠇࠄߩࠢ࠴ࠦࡒᢙ߿

(7)

⴫㧝 ᣣᧄߩࠢ࠴ࠦࡒࠨࠗ࠻㘩ߴࡠࠣ㧙ߔߴߡߩᬺᘒ㧙ࠢ࠴ࠦࡒᢙ࡜ࡦࠠࡦࠣ㧔᧲੩ࠛ࡝ࠕ㧕

2012/07/28 15:00㗃⺞ᩏ

⴫㧞 ਛ࿖ߩࠢ࠴ࠦࡒࠨࠗ࠻ᄢⴐὐ⹏✂―ߔߴߡߩᬺᘒ㧙ࠢ࠴ࠦࡒᢙ࡜ࡦࠠࡦࠣ㧔਄ᶏࠛ࡝ࠕ㧕 2012/07/30 16:00㗃⺞ᩏ

⴫㧟 ᣣᧄߩࠢ࠴ࠦࡒࠨࠗ࠻㘩ߴࡠࠣ㧙ߔߴߡߩᬺᘒ㧙✚วὐᢙ࡜ࡦࠠࡦࠣ㧔᧲੩ࠛ࡝ࠕ㧕

2012/07/28 15:00㗃⺞ᩏ

⴫㧠 ਛ࿖ߩࠢ࠴ࠦࡒࠨࠗ࠻ᄢⴐὐ⹏✂―ߔߴߡߩᬺᘒ㧙✚วὐᢙ࡜ࡦࠠࡦࠣ㧔਄ᶏࠛ࡝ࠕ㧕

2012/07/30 16:00㗃⺞ᩏ

(8)

ࠕࠢ࠮ࠬᢙߦኻߔࠆࠢ࠴ࠦࡒᛩⓂᲧ₸ߪޔ⴫㧟 ߣ⴫㧠ߩࠃ߁ߦߥߞߡ޿ࠆޕ

ߎࠇࠄߩ㜞⚖ᐫߦኻߔࠆࠕࠢ࠮ࠬᢙ߿ࠢ࠴ࠦ

ࡒᛩⓂᢙߪޔ੍᷹ㅢࠅߦ෺ᣇߩࠨࠗ࠻ߢᷫዋߒ ߡ޿ࠆޕ߹ߚޔࠕࠢ࠮ࠬᢙߦኻߔࠆࠢ࠴ࠦࡒߩ ᛩⓂᲧ₸߽ᄢ᏷ߦૐߊߥߞߡ߅ࠅޔ㘶㘩ᐫᖱႎ ࠍ⺒߻ߛߌߢࠢ࠴ࠦࡒࠍᦠ߈ㄟ߹ߥ޿೑↪⠪߇ Ⴧ߃ߡ޿ࠆߎߣࠍ␜ߔ⚿ᨐߣߥߞߡ޿ࠆޕ㘩ߴ ࡠࠣߢߪర᧪ࠢ࠴ࠦࡒᛩⓂ߇ዋߥߊޔ⋥ㄭ৻ㅳ 㑆ߦోߊᛩⓂ߇ߥ޿ߣߎࠈ߇ඨᢙએ਄ߢ޽ࠆߎ ߣ߿ޔ㧝ઙߩᦠ߈ㄟߺ߇޽ࠆߛߌߢᲧ₸߇ᄢ߈ ߊᄌേߒߡߒ߹߁ߎߣ߆ࠄ߽᦭ᗧߥᲧセߣߪ⸒

޿㔍޿߽ߩߩޔ⴫㧝ߣห᭽ߦో૕ߣᲧߴߡᛩⓂ

Ყ₸߇⋥ㄭ৻⒳㑆ߢߪᷫዋ௑ะࠍ␜ߒߡ޿ࠆޕ ߎࠇߦኻߒߡᄢⴐὐ⹏✂ߢߪޔᐫ⥩Ფߦ߫ࠄߟ ߈ߪ޽ࠆ߽ߩߩ⋥ㄭ৻ㅳ㑆ߩᛩⓂᲧ₸ߩ਄ਅᄌ

േߪ৻᭽ߢߥߊޔో૕ߣᲧߴߡ޽߹ࠅᄢ߈ߥᄌ

േ߇⷗ࠄࠇߥ޿ޕߟ߹ࠅޔᄢⴐὐ⹏✂ߢߩࠢ࠴

ࠦࡒᛩⓂߪޔ㜞⚖㘶㘩ᐫ߆ุ߆ߦ᜔ࠊࠄߕޔቯ Ᏹ⊛ߦߥߐࠇߡ޿ࠆߎߣࠍ␜ߒߡ޿ࠆߩߢ޽ࠆޕ

એ਄ߩ⺞ᩏ⚿ᨐߪޔựጟࠄߩవⴕ⎇ⓥ⁵¹ߢ␜

ໂߐࠇߡ޿ࠆࠃ߁ߦޔਛ࿖ߢߩᶖ⾌⠪ߩࠢ࠴ࠦ

ࡒ⊒ା߇ᣣᧄߦᲧߴߡ⪺ߒߊᄙ޿ߎߣࠍ␜ߒߡ

޿ࠆޕ߹ߚޔ㜞⚖㘶㘩ᐫߣᄢⴐ㘶㘩ᐫߢߩࠢ࠴

ࠦࡒᢙߩᏅ⇣߇␜ໂߔࠆߎߣߪޔࠢ࠴ࠦࡒᛩⓂ

ߪታ㓙ߦߘߩ㘶㘩ᐫߦ಴ะ޿ߚ⚻㛎⍮ߦၮߠ޿

ߚ⸥ㅀౝኈߢ޽ࠆน⢻ᕈ߇㜞޿ߣ޿߁ߎߣߢ޽

ࠅޔߘࠇ᡿ߦ೑↪⠪ߪࠢ࠴ࠦࡒࠍ㊀ⷞߔࠆࠊߌ ߢ߽޽ࠆޕߒ߆ߒߥ߇ࠄޔᐫ⥩ᖱႎ߳ߩࠕࠢ࠮

ࠬᢙߦኻߔࠆࠢ࠴ࠦࡒᛩⓂᢙߩᲧ₸ߩ⋧㆑߇␜

ໂߒߡ޿ࠆߎߣߪޔਛ࿖ࠨࠗ࠻ߢࠢ࠴ࠦࡒ߇ᄙ ᢙᛩⓂߐࠇࠆⷐ࿃߇ޔනߦ೑↪⠪ੱญ߇ᣣᧄߦ Ყߴߡᄙ޿ߎߣߣߪ೎ߦ޽ࠆߣ޿߁ߎߣߢ޽ࠆޕ ựጟࠄ߽ᜰ៰ߒߡ޿ࠆࠃ߁ߦ⁵²ޔࠢ࠴ࠦࡒ⊒ା

ߩേᯏߣߒߡߪ⋧ᚻߣߩ㑐ଥ߿ޔ␠ળ⊛ߥേᯏ ߥߤߩᄖㇱߣߩ㑐ࠊࠅว޿߇㊀ⷐߥⷐ࿃ߣߥࠆޕ

ߘߎߢޔߎࠇࠄߩࠢ࠴ࠦࡒߩਛߢᄙߊߩ೑↪⠪

߇㜞ߊ⹏ଔߒߡ޿ࠆࠢ࠴ࠦࡒ߆ࠄᣣਛߘࠇߙࠇ ߢ․ᓽ⊛ߥ߽ߩࠍ᛽಴ߒޔߘߩౝኈߩᲧセಽᨆ ࠍ⹜ߺࠆޕ

㧟㧚㧞 ․ᓽ⊛ߥࠢ࠴ࠦࡒ੐଀

ߦߟ޿ߡߩౝኈಽᨆ

㘩ߴࡠࠣߣᄢⴐὐ⹏✂ߣߦᛩⓂߐࠇߚࠢ࠴ࠦ

ࡒࠍ᭎ⷰߒߡߺࠆߣޔ㘶㘩ᐫࠍኻ⽎ߣߒߚห᭽

ߩࠨࠗ࠻ߢ޽ࠆߎߣߣ౒ߦޔห᭽ߥᯏ⢻ࠍ஻߃ ߚ៤Ꮺᖱႎᯏེ߇ߘߩ೑↪⠪ߚߜߦ᥉෸ߒߡ޿

ࠆߎߣ߆ࠄޔࠢ࠴ࠦࡒᖱႎߩ⴫⃻ߪ෺ᣇߩ㑆ߢ ࠃߊૃߡ޿ࠆߎߣ߇ࠊ߆ࠆޕ଀߃߫ޔߎࠇࠄߩ 㘶㘩ᐫߦኻߔࠆࠢ࠴ࠦࡒߢߪޔਥⷰ⊛߹ߚߪᗵ

ⷡ⊛ߥ⴫⃻ߩ߽ߩߣ౒ߦޔᵈᢥߒߚᢱℂߩ౮⌀

ࠍឝタߒߡ⹏ଔࠍ⸥ߒߚ߽ߩ߿ޔᢱℂߩౝኈ߿

ᐫߩኻᔕࠍ⹦⚦ߦಽᨆߒߚ߽ߩߥߤ߽෺ᣇߢᢔ

⷗ߐࠇߡ޿ࠆޕߎࠇࠄࠍ⹦⚦ߦ⷗ߡߺࠇ߫ޔߘ ߩ⴫⃻߿વ߃ࠃ߁ߣߔࠆ੐ᨩߦߪᄢዊ᭽ޘߥ㆑

޿ࠍ⷗޿ߛߔߎߣ߇ߢ߈ࠆ߽ߩߩޔో૕⊛ߦߪ ห᭽ߩౝኈ߇⸥ㅀߐࠇߡ޿ࠆߣᝒ߃ࠆߎߣ߇ߢ ߈ࠆߩߢ޽ࠆޕ

ߒ߆ߒޔߘࠇࠄߩห᭽ߥࠢ࠴ࠦࡒߦኻߔࠆઁ

ߩ೑↪⠪߆ࠄߩ⹏ଔߪޔᔅߕߒ߽ਔ࿖ߢหߓߢ ߪߥ޿ޕታ㓙ߦޔ㘩ߴࡠࠣߣᄢⴐὐ⹏✂ߣߦᛩ

Ⓜߐࠇߚࠢ࠴ࠦࡒߦኻߔࠆ೑↪⠪ߩ⹏ଔ߿㄰ା

ᢙߥߤߢᦨ਄૏ߩࠢ࠴ࠦࡒ੐଀⁵³ࠍᲧセߒߡߺ ࠆߣޔ⹏ଔߐࠇߡ޿ࠆᗵᖱ߿ᗵⷡߩ⴫ߒᣇߦ㗼

⪺ߥ⋧㆑ࠍ⷗޿ߛߔߎߣ߇ߢ߈ࠆޕࠢ࠴ࠦࡒߩ

⺒⠪ߣߒߡߩઁߩ೑↪⠪ߦࠃࠆหᗧ߿ฃኈߪޔ ߘࠇߙࠇߩᢥൻⅣႺ߇⦡Ớߊ⴫಴ߔࠆߚ߼ޔߎ ߩࠃ߁ߥ⋧㆑߇↢ߕࠆ߽ߩߣ⠨߃ࠄࠇࠆޕߘߎ ߢޔ෺ᣇߩࠨࠗ࠻ߢ⹏ଔߩ㜞޿ࠢ࠴ࠦࡒߩਛߢޔ หߓߊ⹏ଔߩ㜞޿ࠢ࠴ࠦࡒᛩⓂ⠪ߦࠃࠆ߽ߩࠍ

᛽಴ߒޔߘࠇߙࠇߢߩ․ᓽ⊛ߥ⴫⃻ߦߟ޿ߡ᭎

ⷰߒߚ⁵⁴ޕએਅߢߪޔߘࠇࠄߩࠢ࠴ࠦࡒౝኈߩ ಽᨆࠍㅢߒߡޔ․ߦ㗼⪺ߥ⋧㆑ὐࠍ␜ߒߡ޿ࠆ

(9)

ߣᝒ߃ࠄࠇࠆ㧞ߟߩౕ૕⊛੐଀ߦߟ޿ߡㅀߴࠆޕ ߹ߕޔౕ૕⊛ߥࠢ࠴ࠦࡒ੐଀ߩ⋧㆑ߣߒߡ㓙

┙ߞߡ޿ࠆߩߪޔ੐଀㧝ߦ᜼ߍࠆࠃ߁ߥ⋥ធ⊛

ߥᗵᖱ⴫⃻ߩ᦭ή߿ߘߩ⴫⃻ౝኈߢ޽ࠆޕ ੐଀㧝㨍ߣ੐଀㧝㨎ߪޔ෺ᣇߣ߽ࠢ࠴ࠦࡒኻ⽎

ߣߒߡ޿ࠆ㘶㘩ᐫ߇ᅤ૗ߦ㜞⚖ߢ޽ࠆ߆ࠍ⸥ㅀ ߒߡ߅ࠅޔߤߜࠄߩ੐଀߽ߘࠇߙࠇߩ㘶㘩ᐫߦ ኻߔࠆࠢ࠴ࠦࡒߣߒߡ㜞޿⹏ଔࠍᓧߡ޿ࠆᦠ߈ ㄟߺߢ޽ࠆޕᄢⴐὐ⹏✂ߢߪޟࡒࠪࡘ࡜ࡦਃߟ

ᤊߩᩕ⹷ߦノߊࠃ߁ߥᐫߢ㘩੐ߔࠆߎߣߪߣߡ

߽⥄ᘟߢ߈ࠆߎߣޠޔޟ㧔㜞⚖ᐫߣߒߡߩ⹏್ߪ޽

߹ࠅ⦟ߊߥ߆ߞߚ߇㧕਄ᶏߢઁߦ․ߦⴕ߈ߚ޿

࡟ࠬ࠻࡜ࡦ߇ή߆ߞߚߚ߼ޔẋߊJG߳ⴕ߈߹

ߒߚޠߣᛩⓂ⠪߇⥄りߩఝ⿧ᗧ⼂ࠍ┵⊛ߦ⴫⃻

ߒߡ޿ࠆޕߎࠇߦኻߒߡ㘩ߴࡠࠣߩᣇߢߪޔᢱ ℂߩ⟤๧ߒߐ߿ᗵേὐߥߤߦߟ޿ߡޔߐࠅ᳇ߥ ߊਥⷰ⊛ߥᗧ⷗߇⸥ߐࠇߡ޿ࠆ߽ߩߩޔਥߣߒ ߡޟၮᧄ⊛ߦ⚫੺߇ߥ޿ߣ౉ࠇ߹ߖࠎޠޔޟ10ਁ

੐଀1a㧦ᄢⴐὐ⹏✂ߢߩ㜞⚖㘶㘩ᐫߦኻߔࠆࠢ࠴ࠦࡒ଀⁵⁵

-HDQ*HRUJHV

䞥Ҏ ㎣ড়䀩յ˖ˉ ষੇˍ ⦃๗ˎ ᳡ࡵˏ Ҏഛ̞ಲᑨ 䗕剰㢅

ᮄᑈ㄀ϔϾ '3

-* ೼Ϟ⍋㹿䅸Ўᰃ乊ᇪⱘ令ख़ПϔǄ៥Ӏ䖭ϾජᏖձᮻዛ⋟ၮ໪ˈජ䞠ⱘ令ख़㛑乊ⴔ㉇呦味ϝ᯳ܝ⦃ાᗩᰃ೼ϛ䞠П

໪ⱘᘏᑫгᰃ䴲ᐌᠢৄൟⱘџǄϔⳈгᛇএⱘˈϡ䖛ܜ༈䚼䯳ಲᴹড作ⱘֵᙃϡᗢМḋǄሣଞሣˈሣࠄ ᑈᑈᑩ ⶹ䘧Ϟ⍋ાϾ令ख़䖬᳝៥ⱘ␈ᳯˈ㒜Ѣএњ -*Ǆ

㧔⇛㧕

੐଀1a㧦⸶ᢥ

,GCP)GQTIGU㧔㘶㘩ᐫฬ㧕

㊄ੱ㧔ᛩⓂ⠪ฬ㧕 ✚ว⹏ଔ㧦㧙 ๧㧦㧝ὐ ⅣႺ㧦㧞ὐ ࠨ࡯ࡆࠬ㧦㧟ὐ ৻ੱ޽ߚࠅߩ㊄㗵㧦 ర ᛩⓂ ㄰ା㧦 ઙ ᓧ␿ᢙ㧦 ␿

ᣂᐕߩᦨೋߩᦠ߈ㄟߺ

㧶㧳㧔,GCP)GQTIGU㧕ߪ࠻࠶ࡊࠢ࡜ࠬߩ࡟ࠬ࠻࡜ࡦߩ৻ߟߣ਄ᶏߢ⹺߼ࠄࠇߡ޿߹ߔޕᚒޘߩⴝߢߪ߹ߛ⷏ᵗߦᙏ ࠇࠆࠃ߁ߥߣߎࠈ߇޽ࠆߩߢޔ࿖ౝߩ࡟ࠬ࠻࡜ࡦߢ߽ޔᧄ࿖ߩ✚ᧄᐫ߇ࡒࠪࡘ࡜ࡦ㧔☨㣼㤅㧕ਃߟᤊߩᩕ⹷ߦノߊ ࠃ߁ߥᐫߢ㘩੐ߔࠆߎߣߪߣߡ߽⥄ᘟߢ߈ࠆߎߣߢߔޕ޿߹߹ߢߕߞߣⴕ߈ߚ޿ߣᕁߞߡ޿ߚ࡟ࠬ࠻࡜ࡦߢߔ߇ޔ ⴕߞߡ߈ߚ෹ੱߚߜߩ⹤ߢߪޔ߹޽߹޽ߣ޿ߞߚ⒟ᐲߢߒ߆޽ࠅ߹ߖࠎߢߒߚޕߕߞߣㅅߞߡ޿߹ߒߚ߇ޔ ᐕ ߦޔ਄ᶏߢઁߦ․ߦⴕ߈ߚ޿࡟ࠬ࠻࡜ࡦ߇ή߆ߞߚߚ߼ޔẋߊ㧶㧳߳ⴕ߈߹ߒߚޕ

㧔એਅ⋭⇛㧕

੐଀1b㧦㘩ߴࡠࠣߢߩ㜞⚖㘶㘩ᐫߦኻߔࠆࠢ࠴ࠦࡒ଀⁵⁷

ᧄᒰߦಌ޿߅ᐫߢߔޕ⁵⁸

ฬ೨㧦▽࿾ੱ ✚ว⹏ଔ㧦5.0㧔ᢱℂ࡮๧㧦㧙ࠨ࡯ࡆࠬ㧦㧙㔓࿐᳇㧦㧙 CP ⁵⁹㧦㧙㈬࡮࠼࡝ࡦࠢ㧦㧙㧕

৻ੱ޽ߚࠅߩ㊄㗵㧦¥30,000એ਄2011-09-20ᛩⓂ ᓧ␿ᢙ㧦69␿

㧔೨Ბ⋭⇛㧕

੩๧಴りߩᣇߩ߅ᐫߢߔ߇୘ੱ⊛ߦߪ੩๧ࠃࠅ⟤๧ߒ޿ߣᕁߞߡ޿߹ߔޕၮᧄ⊛ߦ⚫੺߇ߥ޿ߣ౉ࠇ߹ߖࠎޕ ߘ߁޿߁ᗧ๧ߢߪቴጀ߇⦟޿ߣ޿޿߹ߔ߆ޔ߅ᐫ߇⨹ࠇߡ޿ߥ޿ߣ޿ߞߚᗵߓߢߔޕ੩ᢱℂࠄߒ޿⭯๧߇๧ࠊ߃ࠆ ߅ᐫߣߒߡߪ᧲੩ߢߪᢙዋߥ޿߅ᐫߩ৻ߟߛߣᕁ޿߹ߔޕᢱℂߪߛ޿ߚ޿㧟ਁ౞એ਄ߩࠦ࡯ࠬߩߺߢߔޕߎߜࠄߢ

․ߦᗵേߔࠆߩߪ߅⋁߿ེߥߤ㧍 ߤࠇ߽ߎࠇ߽ᦨ㜞⚖ߩ߽ߩߢ ਁ౞ߊࠄ޿߽ߔࠆེࠍ᥉ㅢߦ૶ߞߡ߹ߔޕ⪭ߣ ߒߚࠄޔߤ߁ߒࠃ߁߆ߣㅒߦᚻ߇㔡߃ߡޔෂߥ޿̖ ߹ߚޔߐࠅߍߥߊጯ↰ഏ↢ߩ⛗߇ᱜ㕙ߦ㘼ࠄࠇߡ޿ߡޔߎࠇ

߹ߚᗵേ㧍 ᢱℂౝኈߣߒߡߪ ৻⋁৻⋁߇ዊ߱ࠅߢ࠹ࡦࡐࠃߊଏߐࠇ߹ߔޕ ߘࠇ߽ߘߩߪߕ ߅ቴߐࠎߩᢙࠃࠅ ࠬ࠲࠶ࡈߩੱᢙߩᣇ߇ᄙ޿ߺߚ޿ߥࠎߢߔ̖

㧔એਅ⋭⇛㧕

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౞ߊࠄ޿߽ߔࠆེࠍ᥉ㅢߦ૶߁ޠޔޟጯ↰ഏ↢ߩ

⛗߇ᱜ㕙ߦ㘼ࠄࠇߡ޿ࠆޠߥߤ㜞⚖ᐫߢ޽ࠆߎ ߣࠍ␜ߔᐫߩቴⷰ⊛ߥ⁁ᴫ߇⸥ߐࠇߚౝኈߣߥ ߞߡ޿ࠆ⁶⁰ޕ

㜞⚖㘶㘩ᐫߦኻߔࠆࠢ࠴ࠦࡒߢߪޔ⚻㛎ߢ߈ ߚߎߣ߳ߩ⥄ᘟ߅ࠃ߮ఝ⿧ᗵߩᗵᖱ߇ᄙዋߥࠅ ߣ߽㔺๒ߔࠆ߽ߩߢ޽ࠆޕᣣਛ૗ࠇߩࠨࠗ࠻ߦ ߅޿ߡ߽ޔ⋥ធ⊛߅ࠃ߮㑆ធ⊛ߦ⒳ޘߩ⴫⃻ᣇ

ᴺߢߘߩࠃ߁ߥᛩⓂ⠪ߩᗵᖱ߇⴫⃻ߐࠇߡ޿ࠆ ߇ޔᄢⴐὐ⹏✂ߢ㜞⹏ଔࠍᓧߡ޿ࠆࠢ࠴ࠦࡒߢ ߪޔᛩⓂ⠪߇᳇ᜬߜࠍߘߩ߹߹⋥ធ⊛ߦ⴫ߒߡ ߅ࠅޔ⥄ಽߩᗵᖱ߿ᕁ޿ࠍߪߞ߈ࠅᦠ߈ㄟࠎߛ

߽ߩ߇ᄙߊߥߞߡ޿ࠆޕߎࠇߦኻߒߡޔ㘩ߴࡠ

ࠣߩࠢ࠴ࠦࡒߢߪޔᐫߢ૶ࠊࠇߡ޿ࠆ⋁߿ེ╬

ߩᖱႎ߆ࠄᆎ߼ߡޔᄖᒻ⊛ߥ㔓࿐᳇ࠍવ߃ޔ⷗

ߕ⍮ࠄߕߩੱߢ߽⚛⋥ߦℂ⸃ߒߡ౒ᗵࠍᓧࠄࠇ

੐଀2a㧦ᄢⴐὐ⹏✂ߢߩ޽ࠊ߮ᢱℂߦ㑐ߔࠆࠢ࠴ࠦࡒ଀⁶¹

䜦৲

䫊Ҏ ㎣ড়䀩յˑ ষੇː ⦃๗ˏ ᳡ࡵˏ Ҏഛ̞ ᳈ᮄѢ ಲᑨ 䗕剰㢅

䖭⃵᳈ᮄϔᰃᡞ㞾Ꮕ䭓ЙᴹᛇϞӴⱘ剡剐≭ᢝ㒭ϞӴњǃѠᰃˈਞ䆝໻ᆊ⦄೼䜦৲ⱘ⍋㚚ⳳᰃ໻ⱘ১Ҏଞˈજજˈ੠

៥ⱘ໻ᢛᣛϔḋⱘ䖲িњϸা䛑ᕜད

˄⬹˅

ԴӀ㾕䖛੠㞾Ꮕ㜌ϔḋ໻ⱘ剡剐Ӥ"""ৗ䖛Ӥ"""៥г≵ৗ䖛Ԛᰃ೼䖭䞠ৗࠄњህ䖭ḋϔা䖭М໻ⱘ剡剐Ⳉᤎᤎⱘ䍳 Դ䴶ࠡ䱣֓ৗᮕ䖍䖬䜡њ≭ᢝ᚞㡇ࠄ⟚ᥝ

˄⬹˅

੐଀2a㧦⸶ᢥ

䜦৲㧔㘶㘩ᐫฬ㧕

䫊Ҏ㧔ᛩⓂ⠪ฬ㧕 ✚ว⹏ଔ:㧡ὐ ๧:㧠ὐ Ⅳ Ⴚ:㧟ὐ ࠨ࡯ࡆࠬ㧦㧟ὐ ৻ੱ޽ߚࠅߩ㊄㗵㧦1000ర 2008-02-16ᛩⓂ2010-08-14 23:04 ᦝᣂ ㄰ା㧦44ઙ ᓧ␿ᢙ㧦69␿

੹࿁ࠢ࠴ࠦࡒࠍᦝᣂߔࠆߩߪޔ৻ߟߪ౮⌀ࠍタߖߚ߆ߞߚߩߣޔ߽߁৻ߟߪߎߩᐫߩ࠙࠾߇߮ߞߊࠅߔࠆ߶ߤᄢ ߈޿ߩࠍ⊝ߦવ߃ߚ߆ߞߚ߆ࠄߢߔޕ⑳ߩⷫᜰߣหߓߋࠄ޿ᄢ߈޿࠙࠾ࠍੑߟᵈᢥߒ߹ߒߚ߇ޔੑߟߣ߽ߣߡ߽⟤

๧ߒ߆ߞߚߢߔޕ 㧔ਛ⇛㧕

⊝ߐࠎߪ⥄ಽߩ㗻ߣหߓߋࠄ޿ߩᄢ߈ߐߩࠕࡢࡆࠍ⷗ߚߎߣ߇޽ࠅ߹ߔ߆㧫㘩ߴߚߎߣ߇޽ࠅ߹ߔ߆㧫⑳߽޽ࠅ

߹ߖࠎߢߒߚ߇ޔߎߎߢೋ߼ߡ㘩ߴ߹ߒߚޕᄢ߈޿ࠕࡢࡆ߇⋡ߩ೨ߦᮮߚࠊࠆࠃ߁ߦ⟎߆ࠇߡޔࠨ࡜࠳߽ઃ޿ߡ޿

ߡޔ⚛᥍ࠄߒ߆ߞߚߢߔޕ 㧔એਅ⋭⇛㧕

੐଀2b㧦㘩ߴࡠࠣߢߩ޽ࠊ߮ᢱℂߦ㑐ߔࠆࠢ࠴ࠦࡒ଀⁶²

޽ࠊ߮ࠦ࡯ࠬߩᢱℂߦ⥠㥏ޕߜࠂߞߣᄌࠊߞߚዬ㈬ደ㘑ߩ߅ᐫߢߔޕ

ฬ೨㧦Kagetora'G7 ✚ว⹏ଔ㧦4.0㧔ᢱℂ࡮๧㧦5.0 ࠨ࡯ࡆࠬ㧦3.7 㔓࿐᳇㧦3.3 CP㧦4.7 ㈬࡮࠼࡝ࡦࠢ㧦3.3㧕

৻ੱ޽ߚࠅߩ㊄㗵㧦㩯6,000㨪㩯7,999 2010/09/08 ᓧ␿ᢙ㧦㧞␿

㧔೨Ბ⋭⇛㧕

ೝりߩ⊓႐ޕ޽ࠊ߮ߣદ൓ᶏ⠧߇৻✜ߦࠦࡦ࠾࠴ࡢ㨪ۭ㧔╉ 㧠ੱߢ㘩ߴߚߣߪ޿߃ޔ⚿᭴ߥㄼജ߇޽ࠅ߹ߒߚޕ ߘߒߡޔㄼജߦ⽶ߌߥ޿ߊࠄ޿ᣂ㞲ߢ⟤๧ۭ 㧔ਛ⇛㧕

̖ߢޔ὾߈‛ޕࠬ࠹࡯ࠠ߿὇Ἣ὾߈㧔〭ࠅ὾߈ߢߔߨ㧕ࠍㆬᛯߢ߈ߚߩߢߔ߇ޔ⚿ᨐޔ὇Ἣ὾ߦޕ࠹࡯ࡉ࡞ߦ὇Ἣ ߩบ߇ਸ਼ߖࠄࠇޔ↢߈ߚ߹߹ߩޟ޽ࠊ߮ߊࠎޠ߇὾߆ࠇࠆశ᥊ࠍ᜙߼߹ߔޕߎࠇࠍ⷗ࠆߣޔߤࠇߛߌޟ޽ࠊ߮ߊࠎޠ ߇ᣂ㞲ߥߩ߆৻⋡⍎ὼޕ಴᧪޽߇ࠅࠍ㘩ߴߡޔ߹ߚᐘߖߦߥࠅ߹ߒߚۭ

˄ҹϟⳕ⬹˅

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ࠆࠃ߁ߦޔ⋥ធ⊛ߥᗵᖱ⴫⃻ࠍᭂജᛥ߃ߡޔ㑆 ធ⊛ߦวᗧࠍଦߔ⴫⃻ߣߥߞߡ޿ࠆޕ

ߟ߹ࠅޔਛ࿖ߢߪᦠ߈ㄟߺߩౝኈࠍ⷗ߡޔᦠ

޿ߡ޿ࠆੱߩᗵᖱޔᖱ✜ࠍ⋥ធℂ⸃ߢ߈ࠆࠢ࠴

ࠦࡒ߇㜞ߊ⹏ଔߐࠇߡ޿ࠆࠊߌߢ޽ࠆ߇ޔㅒߦ ᣣᧄߢߪࠢ࠴ࠦࡒߢߩ⋥ធ⊛ߥᗵᖱ⴫⃻ߪᄢੱ

᳇ߥߊᗵߓࠄࠇޔ⹏ଔࠍᓧ㔍޿ߎߣߢ޽ࠈ߁ޕ ห᭽ߦޔᣣᧄߢ㜞ߊ⹏ଔߐࠇߡ޿ࠆ⁁ᴫ⺑᣿ߦ ࠃࠆᗵᖱ⊛ᛥ឴ࠍᭂജᛥ߃ߚ⴫⃻ߪޔਛ࿖ߩ೑

↪⠪ߦߪ߻ߒࠈ㑆ᕃߊᗵߓࠄࠇߡߒ߹߁ࠃ߁ߢ

޽ࠆޕ

ߎࠇߣߪ೎ߩ⋧㆑ὐߣߒߡࠃߊ⋡ߦઃ޿ߚߩ ߪޔ੐଀㧞ߦ᜼ߍࠆࠃ߁ߥᢱℂߩ๧߿಴᧪ᩕ߃ ߩࠃ߁ߥኻ⽎ߩਥⷰ⊛⹏ଔߩ⴫⃻ᣇᴺߦߟ޿ߡ ߩ⋧㆑ߢ޽ࠆޕ

㜞⚖㘩᧚ߢ޽ࠆ߇᡿ߦ๧ߩᲧセ⴫⃻߇㔍ߒ޿

ߚ߼߆ޔᣣਛ෺ᣇ౒ߦߘߩᄙߊ߇ᄢ߈ߐ߿㞲ᐲޔ ଔᩰߥߤߩቴⷰ⊛․ᓽߩ⸥ㅀߣߥߞߡ޿ࠆ߇ޔ ᄢⴐὐ⹏✂ߩࠢ࠴ࠦࡒߢߪ㘩ߴߚߎߣߦኻߔࠆ

⥄ᘟ⴫⃻߇ᄙߊ⷗ࠄࠇߚޕ੐଀㧞㨍ߣ੐଀㧞㨎ߪޔ

෺ᣇߣ߽ࠕࡢࡆᢱℂᐫߦኻߔࠆࠢ࠴ࠦࡒߣߒߡ 㜞޿⹏ଔࠍᓧߡ޿ࠆᛩⓂߢ޽ࠆ߇ޔᄢⴐὐ⹏✂

ߢ⹏ଔߩ㜞޿ࠢ࠴ࠦࡒߢߪޟ⷗ߚߎߣ߇޽ࠅ߹

ߔ߆㧫㘩ߴߚߎߣ߇޽ࠅ߹ߔ߆㧫ޠߣ޿߁ࠃ ߁ߥᖱേ⊛ߥᦠ߈ᣇߣ౒ߦޔޟ⑳ߩⷫᜰߣหߓߊ ࠄ޿ᄢ߈޿࠙࠾ޠޔޟ⥄ಽߩ㗻ߣหߓߋࠄ޿ߩᄢ ߈ߐߩࠕࡢࡆޠߩࠃ߁ߦౕ૕⊛ߥᄢ߈ߐࠍឭ␜

ߒߡޔߘߩᗵേߩᅷᒰᕈߣ౒ߦᛩⓂ⠪ߩఝ⿧ᗵ ࠍශ⽎ߠߌߡ޿ࠆޕߎࠇߦኻߒߡޔ㘩ߴࡠࠣߩ ᣇߢߪޟ㧠ੱߢ㘩ߴߚߣߪ޿߃ޔ⚿᭴ߥㄼജޠ ߩࠃ߁ߦනߦ‛ℂ⊛ߥᄢ߈ߐߢߪߥߊޔ㘩੐ߩ ḩ⿷ᐲว޿ߣߒߡߩᄢ߈ߐ߇␜ߐࠇߡ߅ࠅޔޟ↢

߈ߚ߹߹ߩޟ޽ࠊ߮ߊࠎޠ߇὾߆ࠇࠆశ᥊ࠍ᜙

߼߹ߔޕߎࠇࠍ⷗ࠆߣޔߤࠇߛߌޟ޽ࠊ߮ߊࠎޠ ߇ᣂ㞲ߥߩ߆৻⋡⍎ὼޠߣ޿߁ࠃ߁ߦޔ㘩᧚ߩ ᣂ㞲ߐߦߟ޿ߡ߽ߘࠇ߇ࠊ߆ࠆ⁁ᴫߣߒߡ⴫⃻

ߐࠇߡ޿ࠆޕ

㜞⚖ߥ㘩᧚߿ᢱℂࠍ㘩ߒߚߎߣߦኻߒߡߪޔ ᓧᗧߥᗵᖱߣ౒ߦޔ๧ࠊ޿߿ᢱℂߣߒߡߩ⚛᥍ ࠄߒߐߥߤߩ୘ੱ⊛ᗵᕈߦᓥߞߚਥⷰ⊛⹏ଔ߇

⸥ߐࠇࠆߎߣߣߥࠆ߇ޔᄢⴐὐ⹏✂ߢ⹏ଔ߇㜞

޿ࠢ࠴ࠦࡒߢߪޔᛩⓂ⠪߇ᢱℂߦኻߔࠆ₸⋥ߥ ᗵേࠍ൮ߺ㓝ߔߎߣߥߊޔᗵᖱࠍㄟ߼ߡ⴫⃻ߒ ߡ޿ࠆ߽ߩ߇ᄙ޿ޕߎࠇߦኻߒߡ㘩ߴࡠࠣߩࠢ

࠴ࠦࡒߢߪޔ㘩᧚ߩ㞲ᐲ߿⚛᥍ࠄߒߐࠍ␜ߔቴ

ⷰ⊛ߥ⁁ᴫߥߤ߇ޔ㘩੐ߩᖱ᥊ឬ౮ࠍㅢߒߡ⺒

ߺᚻߦવࠊࠆࠃ߁ߦ⸥ߒߡ޿ࠆޕߟ߹ࠅޔਛ࿖

ߢߪޔ୘ੱߩ೑↪⠪߇ઁ⠪ߦหᗧࠍ᳞߼ߟߟ߽ޔ

৻୘ੱߩ┙႐ߢਥⷰ⊛߅ࠃ߮ᗵᖱ⊛ߦᓧࠄࠇߚ ᗵⷡࠍ⚛⋥ߦ⴫⃻ߒߚࠢ࠴ࠦࡒ߇⹏ଔߐࠇߡ޿

ࠆߎߣߦߥࠆޕ৻ᣇᣣᧄߢߪޔᢱℂߦኻߔࠆቴ

ⷰ⊛߅ࠃ߮ᄖᒻ⊛ߥ⹏ଔߣᖱ᥊ឬ౮ߢ✄ࠄࠇߚ 㘩ߴᱠ߈㔀⹹ߩ⸥੐ߩࠃ߁ߥޟ⺒ߺ‛ޠ߇⹏ଔ ߐࠇࠆ⚿ᨐߣߥߞߡ޿ࠆޕߘߩߚ߼ޔ㘩ߴࡠࠣ

ߢߩࠢ࠴ࠦࡒߪޔᄢⴐὐ⹏✂ߢߩࠢ࠴ࠦࡒߦᲧ ߴߡޔ୘ޘߩ⸥੐߇㐳ᄢߦߥߞߡ޿ࠆߎߣ߽․

ᓽߣߒߡ᜼ߍࠆߎߣ߇ߢ߈ࠆޕ

એ਄ߩ․ᓽ⊛੐଀ߩᲧセࠍㅢߒߡ᳇ߠ߆ߐࠇ ࠆߎߣߪޔห᭽ߩࠢ࠴ࠦࡒࠨࠗ࠻ߢ޽ࠅߥ߇ࠄޔ

ࠢ࠴ࠦࡒᛩⓂ⠪ߩࠢ࠴ࠦࡒߦኻߔࠆᗧ⼂߿ᝒ߃ ᣇ߇ᄢ߈ߊ⇣ߥߞߡ޿ࠆߎߣߢ޽ࠆޕᄢⴐὐ⹏

✂ߩࠢ࠴ࠦࡒ߆ࠄߪޔᛩⓂ⠪߇޽ࠆ⒳⥄Ꮖਛᔃ

⊛ߥᗧ⼂ߩਅߢޔ⥄Ꮖߩᗵⷡߦᓥߞߚ⚛⋥ߥᗵ ᖱ⴫⃻ࠍᭉߒࠎߢ޿ࠆߎߣࠍᒝߊᗵߓࠆߎߣ߇ ߢ߈ޔࠢ࠴ࠦࡒߩ⺒⠪߽ߘࠇࠍᭉߒߺ⹏ଔߒߡ

޿ࠆࠃ߁ߢ޽ࠆޕߎࠇߦኻߒߡޔ㘩ߴࡠࠣߩࠢ

࠴ࠦࡒ߆ࠄߪޔᛩⓂ⠪߇ࠗࡦ࠲࡯ࡀ࠶࠻਄ߩ⷗

⍮ࠄߧ⺒⠪ߩ⋡ࠍᗧ⼂ߒߡ⸒⪲㆜޿߿⴫⃻ߦ᳇

ࠍ㈩ࠅޔೝỗࠍਈ߃ߚࠅޔߪߞ߈ࠅ⸒޿ಾߞߚ ࠅߔࠆࠃ߁ߥᒝ޿ᗵᖱ⴫⃻ࠍㆱߌޔ⁁ᴫ߿ᖱ᥊ ࠍ⴫⃻ߒߚ♿ⴕᢥߩࠃ߁ߥශ⽎ࠍᒝߊฃߌࠆޕ ߟ߹ࠅޔᣣᧄߢߩࠢ࠴ࠦࡒᛩⓂ⠪ߪࠢ࠴ࠦࡒࠨ

ࠗ࠻ߣ޿߁⥰บߢ޽ࠆ⒳૞ኅߩࠃ߁ߥᗧ⼂ࠍḩ

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༛ߒߡ޿ࠆࠃ߁ߦᗵߓࠄࠇ⁶³ޔࠢ࠴ࠦࡒߩ⺒⠪

߽ߘߩౝኈߩ⚻㛎⍮ߩߺߥࠄߕޔ⺒ߺ‛ߣߒߡ

߽⹏ଔߒߡ޿ࠆߣᝒ߃ࠆߎߣ߇ߢ߈ࠆߩߢ޽ࠆޕ

㧠㧚ᖱႎࠪࠬ࠹ࡓߣߒߡߩ

ࠢ࠴ࠦࡒᛩⓂⴕὑߦ㑐ߔࠆ⠨ኤ

ࠢ࠴ࠦࡒࠨࠗ࠻ߦᛩⓂߐࠇߚࠢ࠴ࠦࡒ⸥੐߇ޔ ߘߩฃߌᚻߢ޽ࠆઁߩᄙߊߩ೑↪⠪ߦࠢ࠴ࠦࡒ ߣߒߡ⹺⍮ߐࠇࠆߚ߼ߦߪޔߘߩౝኈ߇⴫㕙⊛

ߥᯏ⢻ᕈ߿ല↪ߩༀߒᖡߒએ೨ߦޔฃߌᚻߩ┙

႐߿⁁ᴫਅߢ⹏ଔ߅ࠃ್߮ᢿߢ߈ࠆ߽ߩߢߥߌ ࠇ߫ߥࠄߥ޿ޕߘߩࠃ߁ߥࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦ ߇ᚑ┙ߔࠆߚ߼ߦߪޔᛩⓂ⠪ߦߪฃߌᚻߩ␠ળ

⊛ᢥ⣂߿ᢥൻ⊛⢛᥊ߣ޿ߞߚᢥൻⅣႺߩℂ⸃߇ ਇนᰳߢ޽ࠆߚ߼ޔᄙߊߩ೑↪⠪ߦ⾼⺒ߐࠇ⹏

ଔߐࠇࠆࠢ࠴ࠦࡒߩᛩⓂ⠪ߪޔߘߩᢥൻⅣႺࠍ

〯߹߃ߡᛩⓂߒߡ޿ࠆߎߣߣߥࠆޕ

߹ߕޔᣣᧄߣਛ࿖ߢߩࠢ࠴ࠦࡒࠨࠗ࠻ߦ߅ߌ ࠆࠢ࠴ࠦࡒᛩⓂᢙ߇ᄢ߈ߊ⇣ߥࠆὐߦߟ޿ߡߢ

޽ࠆ߇ޔߘߩⷐ࿃ߣߒߡߪߘࠇߙࠇߩ೑↪⠪߇ ᜬߟᗧ⷗ߩᄙ᭽ᕈߩ⋧㆑߇᜼ߍࠄࠇࠆޕߘࠇߪ

᭎ᔨ⊛ߦ࿑㧝ߩࠃ߁ߦ␜ߔߎߣ߇ߢ߈ޔ࿑㧝㨍 ߩࠃ߁ߦᄙ᭽ߥᗧ⷗߇޽ࠆ႐วߦߪޔᐢߊಽᢔ ߒߚᗧ⷗ߩਛߢߩ஍ࠅߩߥ޿วᗧὐߣߒߡߩ⛔

⸘⊛ዤᐲߦࠃࠆ㊀ᔃࠍ⷗಴ߔߚ߼ߦޔᄙߊߩᗧ

⷗߇ᔅⷐߣߥࠈ߁ޕਛ࿖ࠍ฽߻ޔ৻⥸⊛ߥࠢ࠴

ࠦࡒࠨࠗ࠻ߩ⁁ᴫߪߎߩ⁁ᘒߦ޽ࠆ߽ߩߣ⠨߃ ࠄࠇࠆޕߘࠇ᡿ޔ⥄ᘟ⹤߿ᗵᖱ⊛ౝኈߩࠢ࠴ࠦ

ࡒ߫߆ࠅߢ޽ߞߚߣߒߡ߽ޔࠢ࠴ࠦࡒࠨࠗ࠻ో

૕ߢ஍ࠅߩዋߥ޿᦭ᗧߥ⹏ଔᖱႎࠍឭଏߔࠆߚ

߼ߦߘࠇࠄߩᛩⓂ߇ᔅⷐߣߐࠇޔߒ߆߽ᄙ᭽ᕈ ߇⸵ኈߐࠇߡ޿ࠆߎߣߢޔᭉߒࠎߢ⊒⸒ߢ߈ࠆ

ⅣႺ߇ᒻᚑߐࠇߡ޿ࠆߣ߽⠨߃ࠄࠇࠆߩߢ޽ࠆޕ ߎࠇߦኻߒߡޔ࿑㧝㨎ߩࠃ߁ߦᗧ⷗ߦᄙ᭽ᕈ ߇ዋߥߊห⾰ᕈ߇㜞޿႐วߦߪޔᄙߊߩᗧ⷗ߪ ᔅⷐߣߐࠇߕޔߒ߆߽ᬌ⚝߿⛔⸘ಣℂߣ޿ߞߚ

ᖱႎಣℂࠦࠬ࠻ߩὐ߆ࠄ߽ޔᗧ⷗߇᳞߼ࠄࠇߥ

޿ߎߣߣߥࠆޕ࿑㧝㨎ߩ⁁ᘒߎߘ߇ޔᱜߦᣣᧄ ߩࠢ࠴ࠦࡒࠨࠗ࠻ࠍᎼࠆ⁁ᴫߢ޽ࠅޔ೑↪⠪߇ ߘ߽ߘ߽ห⾰ߩᗧ⷗㓸วⓨ㑆ߦዻߒߡ޿ࠆߚ߼ޔ ᗧ⷗ߩᄙ᭽ᕈ߽ߘߩ▸⇵ߦ㒢ቯߐࠇߡߒ߹޿ޔ

⚦߆ߥㇱಽࠍ㒰޿ߡ߶ߣࠎߤหߓᗧ⷗ߢ޽ࠆߎ ߣ߆ࠄ⊒⸒ᗧ᰼߇㜞߹ࠄߥ޿ޕߘߩ৻ᣇߢޔห

⾰ߩ▸⇵ߦ౉ࠄߥ޿ᗧ⷗ߪㅺ⣕ߒߚᗧ⷗ߣ⸃㉼

ߐࠇޔ⊒⸒ߒߡ߽ήⷞߐࠇࠆ߆ޔᧄ⾰⊛⼏⺰ࠍ ឃ㒰ߒߚៃឦ߿ਛ்ߦࠃࠆᗵᖱ⊛ߥᗧ⷗ኻ┙ࠍ

᜗ߊෂ㒾ᕈߐ߃޽ࠆ⁶⁴ޕᓥߞߡޔห⾰ߢ޽ࠆ߆

ุ߆ߦ᜔ࠊࠄߕޔᄙߊߩ೑↪⠪߇⊒⸒ࠍប߃ࠆ ߎߣߣߥࠆߣ⠨߃ࠄࠇޔᢓ߃ߡ⊒⸒ߔࠆ㓙ߦߪޔ

␠ળ⊛ߦ⹺߼ࠄࠇߚᮭᆭ߿ޔቴⷰ⊛ዤᐲ߿⍮⼂

ߦၮߠ޿ߚᗧ⷗ߩᱜᒰᕈߥߤ߇᳞߼ࠄࠇࠆߎߣ ߣߥࠆߩߢ޽ࠆޕߘࠇ᡿ߦޔᣣᧄߢߩࠢ࠴ࠦࡒ ߪቴⷰ⊛ⷞὐ߆ࠄߩ㑆ធ⊛ߥ⴫⃻߇ᄙߊߥߞߡ

޿ࠆߣ߽⠨߃ࠄࠇࠆޕታ㓙ޔᣣᧄߢߩࠢ࠴ࠦࡒ ࠨࠗ࠻೑↪⠪ߦኻߔࠆࡅࠕ࡝ࡦࠣߢ߽ޔᄙߊߩ

ੱ߇ࠢ࠴ࠦࡒࠍᛩⓂߒߥ޿ℂ↱ߣߒߡޔઁ⠪ߦ ឭଏߢ߈ࠆᣂߚߥᖱႎࠍᓧߡ޿ߥ޿ߎߣࠍ᜼ߍޔ ᛩⓂߦߪ޽ࠆ⒳␠ળ⊛ߥᮭᆭ߿⷗⼂߇ᔅⷐߣߩ

⷗ᣇࠍߒߡ޿ࠆߎߣ߇ᒝߊ┍߃ߚޕ

ᰴߦޔᄢⴐὐ⹏✂ߣ㘩ߴࡠࠣߣߦᛩⓂߐࠇߚ

ࠢ࠴ࠦࡒࠍᲧセߔࠆߎߣߢ᣿ࠄ߆ߣߥߞߚޔ⺒

⠪ߩᗧ⼂ߩ઀ᣇߩ⋧㆑ߦߟ޿ߡ⠨ኤߔࠆޕᄢⴐ ὐ⹏✂ߩᣇߢߪޔᛩⓂ⠪߇ታ㓙ߦ㘶㘩ߒߡᖱႎ ឭଏ⠪ߣߥࠇߚߎߣ߳ߩᗢᖝᗵ߿ḩ⿷ᗵޔߘߒ ߡߘߩߎߣࠍઁ⠪ߦ⥄ᘟߒߚ޿ߣ޿߁⥄Ꮖ㗼␜

᰼ߥߤࠍ⚛⋥ߦ⴫⃻ߒߡ޿ࠆࠢ࠴ࠦࡒ߇ᢙᄙߊ

⷗ฃߌࠄࠇߚޕታ㓙ޔਛ࿖ߢߩᛩⓂ⚻㛎⠪ߦኻ ߔࠆࡅࠕ࡝ࡦࠣ߆ࠄ߽ࠢ࠴ࠦࡒᛩⓂߔࠆߎߣࠍ ᭉߒࠎߢ޿ࠆߣ޿߁࿁╵߇ᄙߊᓧࠄࠇߡ޿ࠆޕ

ࠢ࠴ࠦࡒᛩⓂߦኻߔࠆᛩⓂ⠪ߩߎߩࠃ߁ߥᗵⷡ

ߪޔኻ㕙ߢߩญࠦࡒ߇ᨐߚߒߡ߈ߚ⹤㗴ឭଏߣ หߓല↪ࠍ߽߽ߚࠄߒߡ޿ࠆߎߣࠍ␜ໂߔࠆ߽

ߩߣ޿߃ޔࠢ࠴ࠦࡒࠍ੺ߒߡᛩⓂ⠪ߣߩኻ⹤ߐ

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߃ߥߐࠇߡ޿ࠆ⁶⁵ޕ߹ߚޔࠢ࠴ࠦࡒߦኻߒߡ߽

ޟ㞲⧎ޠࠍㅍࠆߣ޿߁ᛩ␿ߛߌߢߥߊޔઁߩࠢ

࠴ࠦࡒᛩⓂ⠪߆ࠄߩࠦࡔࡦ࠻߿୘೎⹏ଔ߇ነߖ ࠄࠇߡ޿ࠆޕߘࠇߪᛩⓂ⠪㑆ߢ⋧੕ߦⴕࠊࠇߡ ߅ࠅޔ⋧੕⹏ଔߒว߁ߎߣߦࠃࠆ৻⒳ߩࠢ࠴ࠦ

ࡒᛩⓂ⠪ࠦࡒࡘ࠾࠹ࠖࠍᒻᚑߒߡ޿ࠆߣ޿߃ࠆޕ ߎߩ⁁ᴫߪ࿑㧞ߩࠃ߁ߦ␜ߔߎߣ߇ߢ߈ޔߎߩ ࠃ߁ߥࠦࡒࡘ࠾࠹ࠖߩሽ࿷߇ޔࠢ࠴ࠦࡒⴕὑ⠪

ߩᛩⓂ߳ߩᦼᓙᒻᚑߣ⽸₂ᗧ⼂ࠍ㜞߼ࠆߎߣߣ

౒ߦޔ೑↪⠪ࠍࠢ࠴ࠦࡒᛩⓂ߳ޔߐࠄߦߪࠃࠅ

⽸₂ᗧ⼂ߩ㜞޿ᛩⓂ⠪߳ߣ޿ߑߥ߁ߚ߼ޔᄙߊ ߩࠢ࠴ࠦࡒᛩⓂ߇⛮⛯⊛ߦߥߐࠇࠆߣ⠨߃ࠆߎ ߣ߇ߢ߈ࠆߩߢ޽ࠆޕ

ߎࠇߦኻߒߡ㘩ߴࡠࠣߩᣇߢߪޔනߦ㘶㘩ߒ ߚߣ޿߁૕㛎⺣ߛߌߢߪߥߊޔઁ⠪ߦή޿૗ࠄ ߆ߩ⹏ଔዤᐲ߿⍮⼂ߦၮߠ޿ߚᖱႎࠍᓧߚߣ޿

ᄙ᭽ߥᗧ⷗ߩ㊀ᔃὐ

ߣߒߡߩวᗧⓨ㑆 ␠ળⷙ▸ߦᓥߞߚᥧ㤩ߩ

ੌ⸃ߣߒߡߩวᗧⓨ㑆 a. ᗧ⷗ߩᄙ᭽ᕈ߇ᒝ޿႐ว b. ᗧ⷗ߩห⾰ᕈ߇ᒝ޿႐ว

୘ޘߩᗧ⷗

ਥᒛߩ▸࿐

࿑㧝 ᗧ⷗ߩಽᢔᐲว޿ߦࠃࠆวᗧⓨ㑆ߩᯏ⢻⊛Ꮕ⇣

ࠢ࠴ࠦࡒⴕὑ⠪

ᦼᓙߣ⽸₂

ⴕὑ⠪ߣߒߡ ߩ⽸₂ᗧ⼂

ᗧ⼂ߩ౒᦭ ࠦࡒࡘ࠾࠹ࠖߣߒ ߡഃ⊒ߐࠇࠆⓨ㑆

৻⥸ߩ⺒⠪

ࠢ࠴ࠦࡒઁߩ ⴕὑ⠪

ᦼᓙߣ⽸₂ ᗧ⼂ߩ౒᦭

ᗧ⼂ߩવ᠞

ⴕὑ⠪ߣߒߡ⽸₂

ࠢ࠴ࠦࡒᛩⓂ

ᛩⓂᢙߦࠃࠆ

⹏್ᒻᚑ

ࠢ࠴ࠦࡒࠨࠗ࠻

⺒⠪ߣߩ

⋥ធ⊛ኻ⹤

ળ⹤⊛ߥ

ࠢ࠴ࠦࡒⴕὑ

ઁߩᛩⓂ߳ߩ⹏ଔ

࿑㧞 ᄢⴐὐ⹏✂ߢߩࠢ࠴ࠦࡒⴕὑ⠪ࠍᎼࠆᖱႎࠪࠬ࠹ࡓ

(14)

߁ߎߣߢߩࠢ࠴ࠦࡒ߇ᄙ޿ޕߘߩߚ߼ޔታ㓙ߦ 㘶㘩ࠍⴕߞߚߣ޿߁ߎߣࠃࠅ߽ޔᆎ߼߆ࠄࠢ࠴

ࠦࡒߔࠆߎߣࠍ⋡ᜰߒߡข᧚ߔࠆࠃ߁ߦ㘶㘩ߒ ߚߎߣࠍ␜ߒߚౝኈߣߥߞߡ޿ࠆޕߘࠇߪޔߘ ߩ⹏ଔߦ⋧ᔕߒ޿⍮⼂߿⚻㛎ࠍ஻߃ߡ޿ࠆߎߣ ࠍ␜ߒߚ㑆ធ⊛ߥ⥄Ꮖ㗼␜ߣ߽ᝒ߃ࠄࠇࠆ߇ޔ

߻ߒࠈනߦ৻୘ੱߩਥⷰߦࠃࠆ⚻㛎⺣ߢߪߥ޿

ߎߣࠍ␜ߒߚ⥄Ꮖ㒐ⴡ⊛⴫⃻ߣ⷗ࠆߩ߇ᅷᒰߣ

⠨߃ࠄࠇࠆޕ㘩ߴࡠࠣࠍᆎ߼ߣߔࠆᣣᧄߩࠢ࠴

ࠦࡒࠨࠗ࠻ߢߩࠢ࠴ࠦࡒⴕὑߪޔᯏ⢻⊛ߦߪ⺕

ߢ߽ᛩⓂߢ߈ࠆࠃ߁ߦߥߞߡ޿ࠆ߽ߩߩޔ␠ળ

⊛⁁ᴫߣߒߡߪޔ৻⥸ߩ೑↪⠪߇ਇ↪ᗧߦᛩⓂ

ߢ߈ߥ޿ޔᮭᆭઃߌࠄࠇߚ․೎ߥⴕὑߣ⹺⼂ߐ ࠇߡ޿ࠆߎߣࠍߎࠇࠄߩߎߣ߇␜ໂߒߡ޿ࠆ߆ ࠄߢ޽ࠆޕߘࠇ᡿ߦޔ৻⥸⺒⠪ߪࠢ࠴ࠦࡒⴕὑ

⠪ߣ⋥ធ⊛ߦߪળ⹤ߖߕޔࠢ࠴ࠦࡒࠨࠗ࠻ࠍㅢ ߒߚ㑆ធ⊛ߥ⹏ଔ߿ࠢ࡟࡯ࡓ߇ਛᔃߣߥࠆߎߣ ߆ࠄ෺ᣇߩ〒㔌ߪ߹ߔ߹ߔᐢ߇ࠆߎߣߣߥࠅޔ ߐࠄߦࠢ࠴ࠦࡒⴕὑߩᢝዬ߇㜞ߊߥࠆߣ޿߁⽶

ߩᓴⅣ᭴ㅧߦ㒱ߞߡ޿ࠆߣᝒ߃ࠆߎߣ߇ߢ߈ࠆޕ ᣣᧄߢߩࠢ࠴ࠦࡒࠨࠗ࠻ࠍᎼࠆߎߩࠃ߁ߥ␠

ળ⊛⁁ᴫߪ࿑㧟ߩࠃ߁ߦ␜ߔߎߣ߇ߢ߈ޔᣣᧄ ߢߩࠢ࠴ࠦࡒᛩⓂߪޔᄙߊߩ৻⥸೑↪⠪߇ᭉߒ ࠎߢⴕ߃ࠆⴕὑߢߥ޿ߎߣࠍ‛⺆ߞߡ޿ࠆޕߘ ߒߡࠢ࠴ࠦࡒࠨࠗ࠻ߩ೑↪⠪ߪޔ⺒⠪ߣߒߡߩ

⽸₂ᗧ⼂߆ࠄޔ߻ߒࠈਇ↪ᗧߥ⊒⸒ࠍᘕߺޔ⾫

᣿ߥ⺒⠪ߣߒߡ⇐߹ࠆ㆏ࠍㆬᛯߔࠆ߽ߩߣ⠨߃ ࠄࠇࠆߩߢ޽ࠆޕ

㧡㧚߅ࠊࠅߦ

ᧄ⺰ᢥߢߪޔࠗࡦ࠲࡯ࡀ࠶࠻਄ߢߩࠢ࠴ࠦࡒ ⴕὑࠍනߦᛩⓂ⠪ߦࠃࠆ⚻㛎⍮߿ᖱႎߩવ㆐ⴕ ὑߣߒߡߢߪߥߊޔࠢ࠴ࠦࡒࠍ੺ߒߡᒻᚑߐࠇ ࠆᖱႎࠪࠬ࠹ࡓߦ߅ߌࠆⴕὑߣߒߡᐢߊᝒ߃ߡ

⼏⺰ߒߚޕࠢ࠴ࠦࡒࠨࠗ࠻ߦ߅ߌࠆࠢ࠴ࠦࡒߪޔ

␠ળ⊛ߥᖱႎવ᠞⃻⽎ߣߒߡญવߡߩญࠦࡒߣ 㘃ૃὐ߇ᄙ޿߇ޔኻ⹤⠪ߩ⹺⍮ᐲ߿વ㆐ࡔ࠺ࠖ

ࠕߩὐߢ⇣ߥࠆߣ޿߁ߛߌߢߥߊޔੱޘߩࠦࡒ ࡘ࠾ࠤ࡯࡚ࠪࡦߦ߅ߌࠆ୘ੱ⊛߅ࠃ߮␠ળ⊛ല

↪ߩὐߢ߽ᄢ߈ߊ⇣ߥߞߡ޿ࠆޕ․ߦޔᄙߊߩ ญࠦࡒ߇⹤㗴ឭଏ߿⹤ߩಾߞដߌ૞ࠅߣߒߡߥ

ࠢ࠴ࠦࡒࠨࠗ࠻

ࠢ࠴ࠦࡒⴕὑ⠪

ⴕὑ⛮⛯ߦၮߠߊ ᦼᓙߣ⽸₂

⺒⠪ߣߒߡ ߩ⽸₂ᗧ⼂

ⴕὑߩⵣઃߌ

৻⥸ߩ⺒⠪

ࠨࠗ࠻߳ߩ

ା㗬ᗵ

ⴕὑߩ⹏ଔၮḰ㧛 ⴕὑ⠪ߣߩ᫮ߺಽߌ

ၮ␆ߣߥࠆ⷗⼂߿

␠ળ⊛ߥᮭᆭઃߌ

ᥧ㤩ⵣ ߩ⹏ଔ

ࠢ࡟࡯ࡓ

߿๔⊒

⾫᣿ߥ⺒⠪

ߦ⇐߹ࠆ

⁛┙ߒߚᗧ⼂

ࠢ࠴ࠦࡒᛩⓂ _{⺒⠪߆ࠄߩ} 㑆ធ⊛⹏ଔ

࿑㧟㘩ߴࡠࠣߢߩࠢ࠴ࠦࡒⴕὑ⠪ࠍᎼࠆᖱႎࠪࠬ࠹ࡓ

(15)

ߐࠇߡ޿ࠆߎߣߪޔญࠦࡒౝኈߩવ㆐ᯏ⢻ߣߒ ߡᄢ߈ߊነਈߔࠆ৻ᣇߢޔ߻ߒࠈߘߩⴕὑߩ⁓

޿ߪઁ⠪ߣߩࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦࠍᭉߒ߻ߎߣ ߦ⟎߆ࠇߡ޿ࠆߎߣ߇ᄙ޿ޕ߹ߚޔࠢ࠴ࠦࡒࠨ

ࠗ࠻ߢߪࠢ࠴ࠦࡒⴕὑࠍଦߔߚ߼ߩ⒳ޘߩ⺃࿃

߿ᚻ┙ߡ߇ឭଏߐࠇߡ߅ࠅޔߘࠇࠄࠍᓧࠆߎߣ ࠍ⋡⊛ߣߒߚⴕὑ߽ᢙᄙߊ⷗ฃߌࠄࠇࠆ⁶⁶ޕߒ ߆߽ޔㅙᰴ⊛ߦ⫾Ⓧߐࠇࠆࡔ࠺ࠖࠕ߳ߩᖱႎ⊒

ାߪޔญ㗡ߣߪ⇣ߥࠆᗧ⼂߿Ḱ஻߇ᔅⷐߥߛߌ ߢߥߊޔߘߩࡔ࠺ࠖࠕ߇ᜬߟ␠ળ⊛ߥᗧ๧߿ฃ ߌᚻߩ⸃㉼ࠍᔨ㗡ߦ⟎޿ߚᖱႎ⴫⃻ߢߥߌࠇ߫

ฃኈߐࠇߕޔ⺋⸃ࠍ᜗ߊෂ㒾ᕈߐ߃ሺࠎߢ޿ࠆޕ એ਄ߩࠃ߁ߥⷰὐ߆ࠄޔᧄ⺰ᢥߢߪࠢ࠴ࠦࡒ ⴕὑࠍ⁛┙ߒߚવ㆐ⴕേߣߒߡߢߪߥߊޔࠢ࠴

ࠦࡒⴕὑࠍᎼࠆᢥൻⅣႺߣߒߡߩ৻ㅪߩᖱႎࠪ

ࠬ࠹ࡓߣߒߡᝒ߃ߡ⼏⺰ߒߡ߈ߚࠊߌߢ޽ࠆ⁶⁷ޕ ựጟࠄߩ⎇ⓥߢߪޔG. Hofstede߇␜ߒߚᢥ ൻᰴర⁶⁸ࠍෳ⠨ߦߒߡ᭴▽ߐࠇߚޔ࿖ߩ㆑޿ߦ ࠃࠆࠢ࠴ࠦࡒฃାߩ⋧㆑ߦߟ޿ߡߩ઒⺑߇᫈ළ ߐࠇߚߎߣ߇ႎ๔ߐࠇߡ߅ࠅ⁶⁹ޔߘߩઁߩ⎇ⓥ

ߢ߽ห᭽ߦ࿖ߦࠃࠆᏅ⇣ߪ⛔⸘⊛᦭ᗧ᳓Ḱࠍḩ ߚ ߐ ߥ ߆ ߞ ߚ ߎ ߣ ߇ㅀߴ ࠄ ࠇ ߡ ޿ ࠆ ޕG.

Hofstede ߩ⎇ⓥ߇ડᬺ⚵❱ߦ߅ߌࠆ࿖᳃ᕈߩ

⋧㆑ߣ޿߁ⷰὐߢߩ⺞ᩏߢ޽ߞߚߎߣ߆ࠄޔࠗ

ࡦ࠲࡯ࡀ࠶࠻ߣ޿߁ࠣࡠ࡯ࡃ࡞ⓨ㑆ߦ߅ߌࠆ୘

ੱ⊛ߥࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦⴕὑߦߪޔ⚵❱ᵴേ

ߦ․᦭ߥ࿖᳃ᕈߪ߻ߒࠈ⊒⃻ߒߥ޿ߣᝒ߃ࠄࠇ ࠆ⚿ᨐߢ޽ࠆߣ߽⠨߃ࠄࠇࠆޕߒ߆ߒߥ߇ࠄޔ ᧄ⎇ⓥࠍ⌕ᚻߔࠆᄾᯏߣߥߞߚὐߢ߽޽ࠆ߇ޔ ዋߥߊߣ߽ᣣᧄߣਛ࿖ߣߢߪޔࠢ࠴ࠦࡒⴕὑߘ ߩ߽ߩߦኻߔࠆᝒ߃ᣇ߿ᗧ⼂߇ᄢ߈ߊ⇣ߥߞߡ

޿ࠆࠃ߁ߦᗵߓࠄࠇߚޕߘߎߢޔታ㓙ߦᣣᧄߣ ਛ࿖ߩࠢ࠴ࠦࡒࠨࠗ࠻ߢߩࠢ࠴ࠦࡒⴕὑߩታᘒ ࠍ㊂⊛߅ࠃ߮⾰⊛ߦᲧセ⺞ᩏߒߚߣߎࠈޔవⴕ

⎇ⓥߩ⍮⷗ߣߪ⇣ߥࠆౕ૕⊛ߥᏅ⇣߇᣿ࠄ߆ߦ ߐࠇߚߛߌߢߥߊޔߘߩࠃ߁ߥᏅ⇣ࠍዉ߈಴ߔ ᢥൻⅣႺߩ⋧㆑߇ᶋ߈ᓂࠅߦߐࠇߚࠊߌߢ޽ࠆޕ

ߘߩ⋧㆑ߪࠢ࠴ࠦࡒⴕὑࠍᎼࠆᖱႎࠪࠬ࠹ࡓ ߦᅤታߦ⴫ࠇߡ߅ࠅޔਛ࿖ߢߪฦ⥄ߩ⥄Ꮖਥᒛ ߇ᒝ޿ߎߣߣหᤨߦޔਥᒛߦኻߔࠆᢥൻ⊛⸵ኈ ᐲ߽㜞޿ߎߣ߆ࠄޔᄙߊߩੱޘ߇ࠢ࠴ࠦࡒⴕὑ ࠍᭉߒࠎߢ޿ࠆޕߒ߆߽ޔࠃࠅା㗬ᕈߩ㜞޿ࠢ

࠴ࠦࡒ⊒ା⠪ߪޔ৻⒳ߩࠦࡒࡘ࠾࠹ࠖࠍᒻᚑߒ ߡᗧ⼂ߩ౒᦭ࠍ࿑ࠆߣ౒ߦޔࠢ࠴ࠦࡒ⊒ାࠍ⾰

⊛߅ࠃ߮㊂⊛ߦ㜞߼ว߁ߎߣߢޔࠢ࠴ࠦࡒⴕὑ ߩᵴᕈൻߦነਈߒߡ޿ࠆߣ⠨߃ࠄࠇࠆޕߎࠇߦ ኻߒߡᣣᧄߢߪޔห⾰ᕈ߇ᒝ޿ߎߣ߆ࠄห⾰ߥ ᗧ⷗߇ළߞߡ⇹߹ࠇࠆ৻ᣇߢޔ⷗⼂߿ᮭᆭߩࠃ ߁ߥ␠ળ⊛૏⟎ߠߌࠍ઻ࠊߥ޿୘ੱߩਥᒛ߽ฃ ኈߐࠇߥ޿ߚ߼ޔᄙߊߩੱޘ߇ࠢ࠴ࠦࡒࠍ․೎

ߥⴕὑߣߺߥߒߡᢘ㆙ߒߡߒ߹߁ߩߢ޽ࠆޕߘ ߩ߁߃ޔࠢ࠴ࠦࡒⴕὑ⠪߳ߩ⹏ଔߪᛩ␿ὐએᄖ ߢߪ᣿␜⊛ߦὑߐࠇߕޔࠢ࡟࡯ࡓ߿๔⊒߇ήߌ ࠇ߫ᥧ㤩ⵣߦ⹏ଔߐࠇߡ޿ࠆ߽ߩߣߺߥߔߣ޿

߁ᥧ␜⊛ߥࠪࠬ࠹ࡓ․ᕈ߆ࠄޔࠢ࠴ࠦࡒⴕὑ⠪

ߪࠃࠅᄙߊߩ⍮⷗߿ᒝ޿ᮭᆭߦ❂ࠆߎߣߣߥࠅޔ

৻⥸೑↪⠪ߣߩḴࠍ⋉ޘᷓ߼ࠆࠃ߁ߦᯏ⢻ߒߡ ߒ߹߁ߎߣߣߥࠈ߁⁷⁰ޕ

ታ㓙ޔൻ♆ຠߩࠢ࠴ࠦࡒࠨࠗ࠻ߢ޽ࠆਛ࿖ߩ 㑖Ᵽ✂㧔䯎㳰㔥⁷¹㧕ߣᣣᧄߩ㧬cosme⁷²㧔ࠕ࠶࠻

ࠦࠬࡔ㧕ߢߩൻ♆ຠߦ㑐ߔࠆࠢ࠴ࠦࡒࠍᲧセߒ ߡߺࠆߣޔਛ࿖ߩᣇߢߪ㘶㘩ᐫߩ႐วߣห᭽ߦ ᗵⷡ⊛ߥ⴫⃻߇ᄙߊޔߘߩ૶↪ᗵ߿․㐳ࠍ⋥ធ

⊛ߥᗵᖱ⴫⃻ࠍ੤߃ߡᾲߊ⺆ߞߡ޿ࠆ߽ߩ߇㜞

޿⹏ଔࠍᓧߡ޿ࠆޕߘࠇߦኻߒߡޔᣣᧄߢ㜞޿

⹏ଔࠍᓧߡ޿ࠆࠢ࠴ࠦࡒߪᔅߕߒ߽ޟ⾼౉ຠޠ ߣߒߡ૶↪ߒߚ⚿ᨐߣߒߡߢߪߥߊޔࡕ࠾࠲࡯

߿ࠨࡦࡊ࡞໡ຠࠍ૶↪ߒߚ⚿ᨐߣߒߡᦠ߈ㄟ߹

ࠇߚ߽ߩ߇ᄙߊߥߞߡ޿ࠆޕߘߩℂ↱ߪޔ໡ຠ

ߩᚑಽࠍ⹦ߒߊ⺑᣿ߔࠆᯏ⢻⊛ߥᦠ߈ᣇࠍߒߡ

޿ࠆߎߣߦ޽ࠆ߽ߩߣ⠨߃ࠄࠇࠆޕ

ߒ߆ߒߥ߇ࠄޔࡕ࠾࠲࡯߿ࠨࡦࡊ࡞໡ຠ૶↪

⠪ߪޔ໡ຠ⍮⼂ࠍ⼾ንߦᜬߜޔ໡ຠߩ࠮࡯࡞ࠬ

ࡐࠗࡦ࠻߽ᄙዋ⍮ߞߡ߅ࠅޔߒ߆߽ߘߩኻଔߣ

(16)

ߒߡ૗ࠄ߆ߩޟߊߜࠦࡒޠ⊒ା߇᧦ઙઃߌࠄࠇ ࠆ╫ߢ޽ࠆߎߣ߆ࠄޔᓐᅚࠄߩࠢ࠴ࠦࡒߪ৻

⒳ߩ࠮࡯࡞ࠬ࠻࡯ࠢߣ߽⸒߃ޔ୘ੱߩ⚐☴ߥ૶

↪ᗵߣߪ⇣ߥࠆᛩⓂߣᝒ߃ࠆߴ߈ߢ޽ࠈ߁ޕߘ ߩ್ᢿ᧚ᢱߣߒߡ@cosme ߩࠢ࠴ࠦࡒߦߪ⾼౉

ຠ߆ุ߆ߩᖱႎ߇ઃടߐࠇߡ޿ࠆࠊߌߢ޽ࠆ߇ޔ ߘࠇߦ᜔߽ࠊࠄߕ߻ߒࠈ৻⥸⊛ߥ૶↪ᗵߢߥ޿

ࠢ࠴ࠦࡒߩ⹏ଔ߇㜞޿ߎߣߦ㑐ߒߡߪޔߘߩ⴫

⃻ౝኈߣ౒ߦࡕ࠾࠲࡯ߦኻߔࠆ⹏ଔᗧ⼂ߩᜬߜ ᣇߣߒߡ੹ᓟߩ⺞ᩏ߇ᔅⷐߣߥࠈ߁ޕ

߹ߚޔᣣᧄߢߪ⧓⢻ੱ߇ᄙߊߩࠢ࠴ࠦࡒࠍነ ߖߡ߅ࠅޔ⁛⥄ߩࡉࡠࠣߢ߽ൻ♆ຠ߿㘶㘩ᐫߥ ߤߩࠢ࠴ࠦࡒᖱႎࠍ⚫੺ߒߡ޿ࠆޕ⧓⢻ੱ߇໡

ຠᐢ๔ߦ⊓႐ߔࠆߎߣߪޔᣣᧄߢߪ໡ຠߩࠗࡔ

࡯ࠫࠕ࠶ࡊߣߒߡᝒ߃ࠄࠇࠆ߇ޔਛ࿖ࠍߪߓ߼

ߣߔࠆᣣᧄએᄖߩ࿖ޘߢߪޔ໡ຠߦࠃߞߡ⥄ಽ ߩࠗࡔ࡯ࠫ߇ᄌࠊࠆߎߣࠍ ᔨߒߡᢘ㆙ߐࠇߡ

޿ࠆ⁷³ޕߎߩࠃ߁ߥ⃻⽎߽ࠢ࠴ࠦࡒⴕὑ⠪ߩ␠

ળ⊛ዻᕈ߿┙႐ߦ㑐ଥߒߡ߅ࠅޔ㕖Ᏹߦ⥝๧ᷓ

޿ߎߣߢ޽ࠆޕૉߒߎࠇࠄߪޔઁߩ࿖߿࿾ၞ㑆 ߢߩᏅ⇣ߢߪߥߊޔ߻ߒࠈᣣᧄߩ․ᱶᕈࠍ␜ߒ ߚ⃻⽎ߣ߽⠨߃ࠄࠇޔߘࠇࠍ⷗ᭂ߼ࠆߚ߼ߦ߽

੹ᓟߐࠄߥࠆ⎇ⓥ߇ᔅⷐߣߐࠇࠃ߁ޕ

ࠢ࠴ࠦࡒߩࠃ߁ߥࡄ࡯࠰࠽࡞ࡔ࠺ࠖࠕߦߟ޿

ߡߩ⺞ᩏ⎇ⓥߪޔࡄ࡯࠰࠽࡞ߢ޽ࠆ߇᡿ߦりㄭ ߦᄙߊߩ⃻⽎߇޽ࠅޔᄙ⒳ᄙ᭽ߥ࠺࡯࠲ࠍኈᤃ ߦ෼㓸น⢻ߣ⠨߃ࠄࠇ߇ߜߢ޽ࠆ߇ޔㅒߦߘࠇ ࠄߩ࠺࡯࠲ಽᨆߦߪᄙ᭽ߥࠕࡊࡠ࡯࠴߇ᔅⷐߣ ߐࠇޔߒ߆߽৻⥸ൻߐࠇߚ⍮⷗ࠍ⷗಴ߔߎߣߪ 㔍ߒ޿ޕߒ߆ߒߥ߇ࠄޔࠗࡦ࠲࡯ࡀ࠶࠻߇਎⇇

ਛߦ᥉෸ߒޔ⌀ߦࡄ࡯࠰࠽࡞ߥࡔ࠺ࠖࠕߩ೑ᵴ

↪߇น⢻ߣߥߞߚ⃻ઍ␠ળߦ߅޿ߡޔߘߩࠃ߁ ߥࡔ࠺ࠖࠕߩ․ᕈࠍ⷗ᭂ߼ޔ߭޿ߡߪੱޘߩࠦ

ࡒࡘ࠾ࠤ࡯࡚ࠪࡦⴕὑߩᧄ⾰ࠍឞ߻ߎߣߪޔᶖ

⾌⠪ⴕേ߿ડᬺ⚵❱ౝⴕേߩࠃ߁ߥ␠ળ⊛ⴕὑ ߩ▸⇵ࠍ⿥߃ޔੱޘࠍ⢒ᚑߒޔ␠ળ⊛ᗧ⼂ࠍ㜞

߼ޔ౞ᾫߒߚᢥൻⅣႺࠍᒻ૞ࠆߚ߼ߦ㊀ⷐߥ⺖

㗴ߣ޿߃ࠃ߁ޕᧄ⎇ⓥߢߩᚑᨐ߇ޔ੹ᓟߩࡄ࡯

࠰࠽࡞ࡔ࠺ࠖࠕ߅ࠃ߮ࡄ࡯࠰࠽࡞ࠦࡒࡘ࠾ࠤ࡯

࡚ࠪࡦ⎇ⓥߩ৻ഥߣߥࠇ߫ᐘ޿ߢ޽ࠆޕ

⻢ㄉ

ᧄ⺰ᢥࠍ߹ߣ߼ࠆߦ޽ߚࠅޔਛ࿖⺆ࠨࠗ࠻ߢ ߩ⺞ᩏߥࠄ߮ߦ⠡⸶૞ᬺࠍᡰេߒߡߊࠇߚၯ₹

ᄢቇᄢቇ㒮ᢥൻ⑼ቇ⎇ⓥ⑼ୃ჻⺖⒟ߩ⍹૫᳁ߦ ᗵ⻢ߩᗧࠍ⴫ߒ߹ߔޕ

1 ߎߎߢߪ⵾ㅧర߿⽼ᄁరߦࠃࠆ⋥ធ⊛ߥ㘈ቴ߳ߩ⽼

ᄁ⓹ญߢߪߥߊޔࠬ࡯ࡄ࡯ࡑ࡯ࠤ࠶࠻߿ዊᄁᐫߩࠃ߁ ߦหߓࠞ࠹ࠧ࡝࡯ߩ⇣ߥࠆ໡ຠࠍ⽼ᄁߔࠆ໡ຠᵹㅢᬺ

⠪ࠍᜰߔޕ

2 ᧄ⺰ᢥߢߪޔᓟㅀߔࠆࠃ߁ߦࠗࡦ࠲࡯ࡀ࠶࠻਄߳ߩ୘

ੱߦࠃࠆᖱႎឭଏⴕὑࠍޟࠢ࠴ࠦࡒޠߣߒޔߎࠇ߹ߢ ߩญવ߃ߩᖱႎવ㆐ⴕὑߢ޽ࠆޟญࠦࡒޠߣ᣿⏕ߦ඙

೎ߒߡ⴫⸥ߔࠆޕߥ߅ޔ୘ੱߦࠃࠆᖱႎឭଏⴕὑో૕

ࠍᜰߒ␜ߔߣ߈ߪޟߊߜࠦࡒޠߣ⴫⸥ߔࠆޕ

3 ޟࠢ࠴ࠦࡒޠߩౝኈߪ޽ࠄࠁࠆࡔ࠺ࠖࠕࠍㅢߒߡવ᠞

ߐࠇࠆߚ߼ޔ৻᭎ߦญવߡߢߪߥ޿ߣߪ⸒޿ಾࠇߥ޿

߽ߩߢ޽ࠆ߇ޔᖱႎࠪࠬ࠹ࡓߣߒߡߩޟࠢ࠴ࠦࡒޠߩ

․ᕈࠍᶋ߆߮਄߇ࠄߖࠆߚ߼ޔᧄ⺰ᢥߢߪᢓ߃ߡಾࠅ 㔌ߒߡ⼏⺰ߔࠆޕ

4 ╩⠪ࠄߪ߽ߜࠈࠎߩߎߣޔ๟࿐ߩੱޘ߽⒳ޘߩ໡ຠ߿

ࠨ࡯ࡆࠬߩ⾼⾈ᗧᕁ᳿ቯߦ㓙ߒߡޔᣣᏱ⊛ߦߎࠇࠄߩ ᖱႎࠍෳᾖߒߡ߅ࠅޔᐜᐕఽ߿㜞㦂⠪ࠍ㒰޿ߡߪ೑↪

ߒߡ޿ߥ޿ੱࠍតߒ಴ߔߎߣߪ࿎㔍ߥ⒟ߦ᥉෸ߒߡ޿

ࠆߩ߇⃻⁁ߢ޽ࠆޕ

5 ᧄ⺰ᢥߢขࠅ਄ߍࠆޟࠢ࠴ࠦࡒޠߣߪ⇣ߥࠆ߇ޔⓍᭂ

⊛ߦขࠅ⚵ࠎߛ଀ߣߒߡᧄ↰ᛛ⎇Ꮏᬺᩣᑼળ␠ߢߪޔ 2010ᐕ3᦬ߦ⊒⴫ߒߚᣂဳゞCR-Zߩ⽼ᄁߦะߌߡޔ SNSࠨࠗ࠻ߩ೑↪⠪IDࠍ”CR-Z”ࠍ฽ࠎߛIDߦᄌᦝ ߔࠆߣ᛽ㆬߢታゞ߇ᒰߚࠆߣ޿߁ࠠࡖࡦࡍ࡯ࡦࠍ➅ࠅ ᐢߍޔ⧯ᐕጀࠍਛᔃߦᣂဳゞ߳ߩ⥝๧ࠍ༐⿠ߒޔCR-Z ߩ⍮ฬᐲࠍะ਄ߐߖߡ޿ࠆޕ

6 ޟࠢ࠴ࠦࡒޠߦ㒢ࠄߕޔ[㐳੗ 2007]ߢ߽ᜰ៰ߐࠇߡ

޿ࠆࠃ߁ߦޔࡑࠬࠦࡒߢขࠅ਄ߍࠄࠇࠆ৻ㇱߩࠨࠗ࠻

ࠍ㒰޿ߚᄙߊߩᣣᧄߩᛩⓂࠨࠗ࠻ߢߪޔ⼏⺰߿ᄙ᭽ߥ

⍮⷗߇੤ࠊߐࠇࠆߩߢߪߥߊޔⓏ߿߆ߥᗧ⷗੤឵߇ὑ ߐࠇߡ޿ࠆߩ߇ታᖱߣ޿߃ࠆޕ

(17)

7 ၯ₹⋵ߐ޿ߚ߹Ꮢౝ࿷૑ߢޟࠢ࠴ࠦࡒᛩⓂޠ⚻㛎ࠍᜬ ߟ20ઍቇ↢߅ࠃ߮ળ␠ຬ߳ߩࡅࠕ࡝ࡦࠣߦࠃࠆޕߎߩ ࠃ߁ߥታᘒߪޔ[᛬↰, ਃᧁ, ዊᎹ 2007]߿[ựጟ, ㉿᧛

2009, pp.137-149]ߩ⺞ᩏߢ߽ห᭽ߦ␜ߐࠇߡ޿ࠆޕ

8 ߘߩⷰὐ߆ࠄߪޔᣣᧄߢߩޟࠢ࠴ࠦࡒޠߪ৻⥸⊛೑↪

⠪ߩන⚐ߥ⥄⊒ᕈߦࠃࠆ߽ߩߪᭂ㒢ࠄࠇߡ߅ࠅޔᱶൎ ߥ೑↪⠪ߦ⷗߃ࠆߎߣ߆ࠄ㊄㌛⊛߅ࠃ߮‛⾰⊛ߥ૗ࠄ ߆ߩ೑ኂ㑐ଥߦၮߠ޿ߚឭଏ⠪ਥዉဳߩⴕὑ߇ᄙ޿߽

ߩߣ߽⠨߃ࠄࠇࠆޕựጟࠄߩ⺞ᩏ⚿ᨐ߆ࠄ߽ߘߩࠃ߁ ߥ⺃࿃߇ޟࠢ࠴ࠦࡒޠⴕὑࠍᡰ㈩ߒߡ޿ࠆน⢻ᕈ߇␜

ߐࠇߡ޿ࠆ[ựጟޔ㉿᧛ 2009, p.144]ޕ

9 20ઍߩਛ࿖ੱ⇐ቇ↢߳ߩࡅࠕ࡝ࡦࠣޕ

10 ࠝࡦ࡜ࠗࡦࠦࡒࡘ࠾࠹ࠖ⎇ⓥߢߩᢥൻ⊛ࠕࡊࡠ࡯࠴

ߩᔅⷐᕈߦߟ޿ߡߪޔ㊄߇ᣣᧄߣ㖧࿖ߩᲧセ⺞ᩏ⎇ⓥ

ࠍㅢߒߡᒝߊਥᒛߒߡ޿ࠆ㧔㊄⋧⟤ޟᢥൻߣࠗࡦ࠲࡯

ࡀ࠶࠻ޠ[ਃᶆ, ᫪የ, Ꮉᶆ 2009, pp.251-284]ᚲ෼㧕ޕ

11 ᢥൻⅣႺߣߒߡߩᖱႎࠪࠬ࠹ࡓߩᨒ⚵ߺߦߟ޿ߡߪޔ [ౝᧁ 2009]ࠍෳᾖޕ

12 [ựጟ⼾ޟᶖ⾌⠪㑆ߩ⋧੕૞↪ޠ[↰ਛ, ᷡ᳓ 2006, ᚲ

෼] pp.57-93]ߦ◲ẖߦ߹ߣ߼ࠄࠇߡ޿ࠆޕ

13 ญ ࠦ ࡒ ߦ㑐ߔ ࠆవ 㚟⊛ ⎇ⓥߣ ߒ ߡ ߪ[Katz and

Lazarsfeld 1955]߇޽ࠅޔࡑ࡯ࠤ࠹ࠖࡦࠣ⎇ⓥߣߒߡ

ߪ[Arndt 1967]߇᜼ߍࠄࠇࠆޕ

14 ධඳ 1976, p.i.

15 ධඳߪޔࡑࠬࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߣߩኻᲧߦࠃࠅޔࡑ

ࠬࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߩᯏ⢻ࠍᨐߚߔࡄ࡯࠰࠽࡞ࠦࡒ ࡘ࠾ࠤ࡯࡚ࠪࡦߩ৻ᒻᘒߣߒߡޔߘࠇࠍ․ᓽઃߌߡ޿

ࠆ[ibid. p.114]ޕ

16 ࡑ࡯ࠤ࠹ࠖࡦࠣߦ߅ߌࠆญࠦࡒ⎇ⓥߪޔ⚂ඨ਎♿೨ߦ

J. Arndt߇㘩ຠ߿ࠛࠕࠦࡦߥߤߦߟ޿ߡߩవ㚟⊛ߥ⺞

ᩏ⎇ⓥࠍታᣉߒߡ߅ࠅޔฃߌᚻ߇㕖໡ᬺ⊛ߦ⍮ⷡߔࠆ ኻ⹤ߢ⹤㗴ߣߥࠆ໡ຠߩᐢ๔ലᨐߣߒߡߊߜࠦࡒ (word of mouth communication)ࠍᝒ߃ߡ޿ࠆޕựጟ ߪߎࠇࠍេ↪ߒߡޔධ߽ᜰ៰ߒߡ޿ࠆࠃ߁ߦ㔚⹤߿┙

ߜ⡞߈ߥߤ߽ߘߩ▸⇵ߦ฽߹ࠇࠆޟ⹤ߒᚻߣฃߌᚻߩ 㑆ߩኻੱࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦޠߣߒޔߘߎߢߩޟ㕖໡

ᬺ⊛ߥ⋡⊛ߣ⍮ⷡߐࠇࠆޠޔޟࡉ࡜ࡦ࠼߿ޔ໡ຠޔࠨ࡯

ࡆࠬޔᐫߦ㑐ߔࠆ⹤㗴ޠࠍࡑ࡯ࠤ࠹ࠖࡦࠣߦ߅ߌࠆޟߊ ߜࠦࡒ㧔ේᢥߢߪࠢ࠴ࠦࡒ㧕ޠߣቯ⟵ߒߡ޿ࠆ[ựጟ

1994, p.30]ޕựጟߩߎߩቯ⟵ߪޔએ㒠ߩᶖ⾌⠪ⴕേ⎇

ⓥߢߒ߫ߒ߫ᒁ↪ߐࠇߡ޿ࠆޕߒ߆ߒޔญࠦࡒ߇฽ᗧ ߒߡࠆญ㗡(Oral)ࠍቯ⟵ਛߦ᣿␜ߒߥߊߥߞߚߎߣ߇ޔ ญࠦࡒߣޟࠢ࠴ࠦࡒޠߩⴕὑߩ⋧㆑ࠍᝒ߃㔍ߊߒߚⷐ

࿃ߣ╩⠪ࠄߪ⌮ࠎߢ޿ࠆޕ

17 20਎♿ೋ㗡ߦߪޟߐߐ߿߈ᚢⴚޠߩࠃ߁ߥᎿ૞ຬߦ ࠃࠆᖡ޿སߩᵹᏓߐ߃ታᣉߐࠇߡ߅ࠅޔߘߩࠃ߁ߥ੐

଀ߣࡑࠬࠦࡒߣߩવ᠞ലᨐᲧセࠍߒߚ⎇ⓥ߽ߎߩ㗃߆

ࠄߥߐࠇߡ޿ࠆ[ibid. p.177]ޕ

18 ଀߃߫[Rosen 2000] ߿[Sernovitz 2006]ߥߤߩ಴

‛߇ᄙᢙೀⴕߐࠇߡ޿ࠆ߽ߩߩޔቇⴚ⊛⍮⷗ߣߒߡߪ ਲߒ޿ߩ߇ታᖱߢ޽ࠅޔડᬺ⚻༡ߩࠃ߁ߥታോ⊛ಽ㊁ ߦ߅޿ߡߪޔ໡ᬺਥ⟵⊛ⷰὐ߆ࠄޔ߻ߒࠈᩮర⊛⍮⷗

ࠍ౏⴫ߖߕߦࡌ࡯࡞ߦ൮߻௑ะߦߐ߃޽ࠆޕߒ߆ߒߥ ߇ࠄޔߎࠇࠄߩࡁ࠙ࡂ࠙⊛ߥ⍮⷗ߩਛߢޔᶖ⾌⠪ࠦࡒ ࡘ࠾࠹ࠖߩᒻᚑ߿ᶖ⾌⠪ߣߩࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦߩ㊀ ⷐᕈ߇ਥᒛߐࠇߡ޿ࠆὐߪޔ฽ᗧߦንࠎߢ޿ࠆޕ

19 Sproull and Kiesler 1991a.

20 Sproull and Kiesler 1991b. ߹ߚޔ[ౝᧁ 2001]ߢߪޔ

L. Sproullࠄߣหߓⷰὐ߆ࠄޔవ┵ᛛⴚߣߒߡߩੱᎿ

⍮⢻ࠪࠬ࠹ࡓࠃࠅ߽ޔ૶޿ฎߐࠇߚ㔚ሶឝ␜᧼ߦડᬺ

ౝߩ⚻㛎⍮ࠍᛩⓂߐߖࠆ⺃࿃ࠍࡑࡀࠫࡔࡦ࠻ߔࠆࠪࠬ

࠹ࡓߩᣇ߇ޔ઀੐ߩ⃻႐ߢߪ޽ࠆᗧ๧㆔߆ߦ᦭↪ߥޟ⍮

⼂ࠪࠬ࠹ࡓޠࠍ᭴▽ߔࠆᚻߛߡߣߥࠅᓧࠆߎߣࠍޔޟ⍮

⼂ࠪࠬ࠹ࡓޠߩᝒ߃ᣇࠍᄌ㕟ߔߴ߈ߎߣߣ౒ߦ⼏⺰ߒ ߡ޿ࠆޕ

21 [ᳰ↰ 1997]ߦ৻ㅪߩ⎇ⓥ߇⚫੺ߐࠇߡ޿ࠆޕ

22 ࠗࡦ࠲࡯ࡀ࠶࠻㤡᣿ᦼߩ1980ᐕઍᓟඨ߆ࠄ1990ᐕ ઍೋ㗡ߦ߆ߌߡ⥝㓉ࠍᭂ߼ߡ޿ߚޔ”fj”ߣ޿߁㔚ሶࡔ࡯

࡞ࠕ࡯ࠞࠗࡉߦࠃࠆ”news group”ߩߎߣߢޔ㔚ሶឝ␜

᧼ߩࠃ߁ߦᯏ⢻ߒߡ޿ߚޕ

23 L. Sproullࠄߩ⎇ⓥߣߪᤨ㑆⊛ߦ߽૶↪น⢻ߥᛛⴚ࡟

ࡌ࡞⊛ߦ߽⇣ߥߞߡ޿ࠆ߇ޔੱޘߩ㔚ሶࡀ࠶࠻ࡢ࡯ࠢ

ࠍ੺ߒߚࠦࡒࡘ࠾ࠤ࡯࡚ࠪࡦⴕὑ߿ߘߎߢ⊒↢ߔࠆ␠

ળ⊛⃻⽎ߩ㔇ᒻߪޔ1980ᐕઍߩ⎇ⓥߢᣢߦ㔺⷗ߒߡ޿

ߚߣᝒ߃ࠆߎߣ߇ߢ߈ࠆޕ

24 ᳰ↰ 1997, pp.26-51.

25 ች↰ 2005.

26 ibid, pp.108-123.

27 ዊᎹ, ૒ޘᧁ, ᵤ↰, ศ᧻, ࿡㗔 2003.

28 [ች↰, ᳰ↰ 2008]ߩᧄᢥਛߢߪޔ[ựጟ 1994]ࠍេ↪

ߒߡ޿ࠆߚ߼ޔޟࠢ࠴ࠦࡒޠߣ⴫⸥ߐࠇߡ޿ࠆ߇ޔ೨಴

੐଀ߣห᭽ߦޔᧄ⺰ᢥߩ⴫⸥࡞࡯࡞ߦᓥߞߡޟߊߜࠦ

ࡒޠߣ⴫⸥ߒߡ޿ࠆޕ

29 ች↰, ᳰ↰ 2008, pp.114-144.

30 ችᧁ 2009b, p.33.

31 ⹏ଔࠨࠗ࠻ߪޟਇ․ቯᄙᢙߩ୘ੱ߇⊒ାߒߚᖱႎ߿⍮

⼂ࠍ⫾Ⓧޔ౏㐿ߒߡ޿ࠆ࠙ࠚࡉࠨࠗ࠻ޠߢ޽ࠅޔߎࠇ ࠄߩᖱႎ߿⍮⼂ߦ✬㓸߇ടࠊࠆߎߣߦࠃߞߡޔනߦឝ

␜᧼ߥߤߦᦠ߈ㄟ߻ߎߣߣߪ㆑߁ଔ୯߇↢߹ࠇߡ޿ࠆ ߎߣߦࠃࠆ߽ߩߣ⠨߃ࠄࠇࠆ[૒ޘᧁ 2005]ޕ

32 ችᧁ 2009a, 2009b, 2010, 2011.

33 ựጟ, ㉿᧛ 2009, p.5.

34 ựጟࠄߩᢥ₂ਛߢߪޔޟ㨑ࠢ࠴ࠦࡒޠએᄖߪోߡޟࠢ

࠴ࠦࡒޠߣ⴫⸥ߐࠇߡ޿ࠆ߇ޔ೨಴੐଀ߣห᭽ߦޔᧄ