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ChiikiNoudou: An“eco-preneurial” approach for building communities, the environment, and local economies.

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Ⅱ . ポスターセッションの部

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ChiikiNoudou: An“eco-preneurial” approach for building communities,

the environment, and local economies.

Kloepfer Thomas Michael

(広島大学大学院国際協力研究科/たおやかで平和な共生社会創生プログラム 博士課程後期 1 年)

 Due to the current increase in abandoned farm land, the increasing average age of farmers, and the lack of organic farming in Japan, new models and approaches must be considering to revitalize rural and local communities, creating businesses, and improving the management of the underutilized natural resources. Chiikinoudou is one such model that can be used to actively counter the current issues facing local communities. Chiiki and Noudou are two concepts in Japan that should be reevaluated and approached a the root level. Chiiki 地域 share the root 土 meaning soil, and soil becomes the main focus of our practice. Noudou means active as in noudou teki, because these methods require active thinking, farming, and communication amongst all parties that are involved. Noudou can also be a “way or road” farmers can navigate to build their businesses, make connections, and follow principles to constantly maintain and reexamine their farm practices.

 Farmers must create, challenge, and celebrate their work considering the value they can provide to local communities, not only through food but rich experiences and education.

Chiikinoudou is farming, failing, fixing, fighting, and again farming as a circular approach for beginning farmers to help navigate many of the challenges farming can bring. A continual analysis of Sales and Sources, i.e. resources and sourced materials will work to sustain both of the farmers improvement of Sales and Sources. Using the principles of sustainability, the farmer reviews a long term holistic plan that can maintain the environment, build economic resources, and provide equity through fair wages for fair work and appropriate prices that meet the need of the consumer. Farmers are eco-preneurs, meaning the act as entrepreneurs building their business models with environmentally sound practices reducing waste and impact.

 People wanting to create sustainable opportunities for their communities can take many of the concepts of Chiikinoudou and apply them to their beginning farm operations. These concepts can also be applied to existing operations. We hope many future issues like food security, resource depletion, and local and rural abandonment can be deterred through the adaptation of Chiikinoudou.

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