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Leadership=Motivation=Innovation+Productivity : Get ready for the latest global challenges. Kathleen Brush, 2011 (Paperback). Lexington, KY, USA (251 pp. ISBN 978-0-9828823-1-3).

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Leadership=Motivation=Innovation+Productivity:

Get ready for the latest global challenges.

KathleenBrush,2011(Paperback).

Lexington,KY,USA(251pp.ISBN978−0−9828823−1−3).



MosesYonggwanPark

1 Inherbook,KathleenBrusharguesthatbeinganeffectiveleadertodayrequires hardorfunctionalandsoftorbehavioralskills.Suchskillswillequipleadersforthe challengesofachievingcontinuousimprovementsininnovationandproductivityinafast paced,employee-centered,complexenvironmentsaturatedwithglobalissues.Thisbook isveryusefulforanyoneinterestedinaseriousengagementaboutgrowthbytackling innovationandincreasingproductivityamongthelatestglobalchallenges. Thebookhasfivesections:LeadershipandManagement,OrganizationalBehavior/ Motivation,Strategy,Integrity,andPartingThoughts.Eachsection’soverviewandmain arediscussedbelow. Inthefirstsection,Brushdiscussesthedifferencesbetweeneffectiveandineffective leaders.2Shepresentseffectiveleadersasthosehavingtheskillstomotivatetheirteams tocontinuouslyimproveinnovationandproductivitywithinaworldoperatingatinternet speedsandfilledwithglobalchallenges.3Ontheotherhand,shedescribesineffective

1 I have spent my sabbatical at Lawrence Technological University from September 1, 2010 to August31,2011asavisitingscholar.Duringmysabbatical,IhaveattendedanMBAlectureentitled “Leadership&LeadershipDevelopment”(Spring2011)byDr.PattyCastelliattheuniversity. Thisreviewisrevisedversionsubmittedtotheprofessorasanassignmentaspermyviewpoint. I received some insights from Michael Dubois and Phillip Van Buren, who were in the same assignmentteam.IexpressmyappreciationtoDr.PattyCastelli,PhillipVanBuren,andMichael Duboisfortheirconsiderationandcooperationduringthewritingofthisbookreview.

2 Inherbook,Brushusestheterms“leadership”and“management,”and“leaders”and“managers” interchangeably,whichrespectivelyimplyleadingandmanaging(Brush,2011:11−12).

3 AccordingtoBrush,ourinterconnected,trade-friendlyworldisfilledwithopportunitiesandthreats that every leader must manage, survey, and prepare for. The previous challenges involved in

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leadersasthosewithoutsuchskills. Shecategorizeseffectiveleadershipintowho,what,when,where,andhow.First, sheidentifiesthecriterianecessarytobeaneffectiveleader,statingthatbecoming aneffectiveleaderisnotanaccidentorbirthright,andthatanyonewhoiswillingand passionateaboutlearningthepracticalapplicationofthecompulsoryhardandsoftskills continuouslyimprovingthemcanbeaneffectiveleader.

Second, Brush explains the“when”of leadership, using Daniel Goleman’s six

leadership styles(coercive, authoritative, affiliative, democratic, pacesetting, and

coaching).4AccordingtoBrush,noonestylecanbeeffectiveforallcircumstances;

rather,sheexplainsaneffectiveleadershipstyle,whichisacompositestyleoftheabove stylescombinedwitharangeofcompulsoryhardskillsandsomeadditionalsoftskills. Thiscompositestylewillprovideaskillfoundationformanagingtherangeofresponses everyleadercanusewhenfacedwithasituation.

Third, she presents the principles of Geert Hofstede and Gert Jan Hofstede’s,

Cultures and Organizations.5Whenleadersleademployeesoverseas,andmaximize

motivation,innovation,andproductivity(MIP),theymustadjusttheirbehaviorsto matchthesensibilitiesofthelocalculture. Fourth,accordingtoBrush,effectiveleadersguideandmotivatetheirteamsat presentandtowardamorepromisingfuture,thatis,theymaximizestakeholders’values. Theydothisbybuildingandsellinginnovative,marketableproductsandcontinuously improvingproductivityinsupportoftheirorganization’sobjectivesforgrowthand profitability. Fifth,Brushcategorizestherequiredskillsforaleaderintotwobroadcategories: hardandsoftskills.Hardorfunctionalskillspertaintowhatleadersneedtoknow,while softorbehavioralskillsprovideguidanceonhowtousethatknowledgeeffectively. Sheemphasizesthatleaderswithsufficientfunctionalknowledgecannotsucceedif theydonotknowhowtomotivateemployeestousethatknowledge,andviceversa. AccordingtoBrush,effectiveleadersmusthavesufficientknowledgewithintheglobal enteringforeignmarketsarenowfadingowingtorecentdevelopmentssuchastariffreductions, globallyaccessiblewebsites,e-commerce,anddoor-todoor,next-dayglobalcourierservices(Ibid: 231). 4 Goleman,2000. 5 Hofstede&Hofstede,2004.

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contextoffinanceandeconomics,marketing,humanresourcemanagement,corporate governance,informationtechnology,qualitymanagement,businesslaw,organizational behaviors,strategy,andintegritytoadequatelyperformalltheirresponsibilities.These leadersmustalsobesuitablyequippedwithsoftorbehavioralskills.Theseskillslaythe foundationforhowleaderscangrowandimprovetheirorganizations. Inthesecondsection,Brushmentionsthatthemostvaluableleadershipskillisthe abilitytounderstandhowemployeesarewiredandhowtheyareaffectedbydifferent catalysts.Thisskillwillenableleaderstomotivateanyemployeetocontinuallyimprove innovationandproductivitybyhelpingthemunderstandtheiremployees’behaviors. First,Brushexplainsthatorganizationalbehavioristhestudyofhumanbehaviors inorganizationalcontextsanditfacilitatesanunderstandingofthefactorsthatinfluence employeemotivationandconsequentlyimproveinnovationandproductivity.

Second, she argues that motivating employees is one of the most important

responsibilitiesofleaders;howeverwemaynevercompletelyunlockitsmysteries.6

Brush then offers some insights she says they are key to unlock the mysteries of

employeemotivation:employeesaremotivatedbyleaderswithhardandsoftskills,7 leaderswhoaremissingtheseskillsarenotrespected,unrespectedleadersconsequently affecttheirbusinessesinatoxicslipperyslopebyfailingtomotivatetheiremployeesto beinnovativeandproductive. Third,shestatesthathowemployeesaremotivatedvarybymotivationaltypes, motivationalneeds,andemployeeinclinations,thatis,understandingwhetheranemployee isachievementmotivated,affiliationmotivated,orcompetitionmotivated8;whattheir 6 Thisisbecausehumansareverycomplicated,ever-changingbeings,andorganizationsaresimilarly verycomplexsocialsystems.Therearenosinglerewardthatcanmotivateallemployees(Brush, op. cit.:81−82). 7 Withqualitymanagement,employeesareinspiredbyleaderswhovigorouslymentorandencourage them to partake in the development and execution of well-defined processes that will lead to continuousimprovementsininnovationandproductivity.Itisdemotivatingthough,foremployees toworkonproductsthatarenotinnovativeorcompetitiveandtoworkforaleaderwhoseesthe chaosthataccompaniesalackofprocessesasnormal(Ibid:84).

8 DavidMcClellandidentifiedthreetypesofmotivationalneedsinhisbookThe Achieving Society(Free Press,1967):achievementmotivated,affiliationmotivated,andpowerorcompetitionmotivated. Brushappliesthemotivationaltypesasfollows:employeesarenaturallymotivatedbypoweror competition,achievement,oraffiliation.Appealingtothesemotivationscanyieldhugedividendsin productivityandinnovation(Brush,op. cit.:110−117).

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currentpersonalandprofessionalneedsarebasedonMaslow’shierarchyofneeds9;and howtheyareessentiallywiredusingtheMyers-BriggsTypeIndicator(MBTI)10or asimilarpersonalitytest.Thesetasksareindispensableforleaderstounlockseveral mysteriesoftheiremployees’motivation. Fourth,Brushexplainsthatleaderswhomasterorganizationalbehaviorarewell preparedconflictsinorganizations,11diagnosethecauseofconflictsthatsurface,and implementresolutions.

Fifth, she argues that environmental events and industry forces can have a profoundinfluenceonemployeemotivation.Externaleventsarejustaslikelyasinternal eventstoposechallengestoanorganization’slongevity.Leaderswhounderstandhow externaleventsinfluencemotivationarewellontheirwaytounlockthemanymysteries ofemployeemotivation. Sixth,sheemphasizesthatitisthroughthevarioustypesofcommunications(i.e., verbalandnon-verbal,convertandovert,inphysicalandvirtualsettings)thatleaders inspireMIP.Itisthroughtheirwayofcommunicationthatleaderscanbedescribed aseffectiveorineffective.Leaderswhosecommunicationsarethoughtfullydeveloped, timely,honestly,persuasive,conveyedwithsensitivity,andeffectivelytransmittedwill seepositiveoutcomes. 9 ThehierarchyofneedswasdevelopedbyAbrahamHaroldMaslowinhispaper“ATheoryof HumanMotivation,”whichwaspublishedinPsychological Review50(4)(1943:370−96).Maslow studied the hierarchy through which human motivations generally ascend. He classified needs intothefollowingcategories,fromthelowesttothehighestinthehierarchy:physiological,safety, belongingnessandlove,esteem,andself-actualizationneeds. 10 BrushalsoarguesthattheMBTIhelpsleadersunlockothermysteriesofmotivation.Theintrovert/ extrovertbehavioralassessmentisusefulbecauseitexplainswhysomeemployeesreignwhile othersdonot.ThesecondMBTIbehavioralassessmentisintuition(N)andsensing(S).S-type employeesarequantitativelyoriented,liveinpresent-dayreality,andarepracticalanddetailed.On theotherhand,N-typeemployeesarequalitatively-oriented,future-oriented,conceptual,innovative, pro-change,andprefersummariestodetails.ThethirdMBTIassessmentinvolvesdetermining whatapersonthinks(T)aboutthebusinessaspectsorwhatarehis/herfeelings(F)ofaffected employeeswhenmakingdecisions.T-typeemployeesthinkaboutlogicandconsistency,whileF-type employeesconsiderpeopleandspecialcircumstances.ThefourthMBTIassessmentisjudging(J) andperceiving(P).J-typeemployeesprefermakingdecisions,workingwithschedules,andmeeting deadlines,whileP-typeemployeesprefertokeeptheiroptionsopen(Brush,op. cit.:124−131). 11 AccordingtoBrush,organizationsareinnatehotbedsofconflictbroughtaboutbyissuessuchas poorlydesignedstructures,flawedcommunications,roll-your-owngoals,on-the-flyprocesses,and limitedresources(Ibid:154).

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Seventh,Brushrevealsthataleader’sabilitytomotivateemployeesisdirectly

relatedtothesumofhisorherpowersources.12Thus,allleadersmustbevigilantin

buildingandprotectingtheirsourcesofpower.Ifleadersfailtobuildpowersourcesand confrontchallengestotheirpower,theunimaginablecanhappen.

Eighth, she argues that micro-management is just one way to disempower employeesandcrippleMIP,placingunreasonablerestrictionsonhowworkiscompleted isanotherway.Shestronglyadvisesthatleadersmustbefullyempoweredtodotheir jobsinordertobeheldaccountable,andthattheymustpassonthisempowermentto theiremployeesinordertoreasonablyholdthemaccountable.

In section three, the topic focuses on strategy and the importance of strategic thinking. Brush offers essential insights for developing, validating, deploying, and supportingstrategies.Strategyistheskillthatallowsleaderstosortoutthecomplexities andchallengesthattheyfaceinordertomakeplanstoguidetheirteamsonapathon whichtheorganizationcannotlose.

Shestatesthattheelementsofthestrategyhierarchy,fromtoptobottom,are vision, mission, strategies, strategic objectives, and strategic plan. A vision is used to describe how leaders view the future of their industry and give employees a hypotheticalendgoalthatrealizesthisvisionreal.Amissiondescribestherolethat theorganizationwillplayinfulfillingitsvision,andismeanttobeabeaconthatguides anorganization’sgeneraldirectionwithinitsindustry.Astrategydefinesthepathsof innovationandproductivitythatanorganizationshouldtaketoachieveitsmission.The currentandfuturestrategiesidentifyhowanorganizationwillachieveitsobjectives, whilethestrategicobjectivesdefinethestrategiesthatmustbeachievedandidentify pathsthatmustbeavoided.13Finally,thestrategicplandefinesthetasksandschedules 12 Brushexplainsthataleader’sactualpowerortotalpowerisderivedfromseveralsources:legitimate power,rewardpower,coercivepower,referentpower,expertpower,professionalpowerandpolitical power.ThefirstfivepowerswereidentifiedbyJohnR.P.French,Jr.andBertramRavenintheir 1959article,“TheBasesofSocialPower”inD.CartwrightandA.Zander.Group Dynamics(New York:Harper&Row,1959),whilethelasttwopowerswereaddedbyBrush(Brush,op. cit.:171). 13 Brushcommentsthatwhendefiningobjectivesitisimportanttokeepafewthingsinmind.For instance,theobjectivesmustbeachievable;theydonothavetobeeasilyachieved,butrather justachievable.Inaddition,leadersmustachievewhattheymeasure.Attheleast,theremust beobjectivesforincreasingrevenue,managingexpenses,increasingproductivity,andincreasing innovation(Ibid:203).

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thatneedtobeexecutedtorealizethestrategiesandachievethestrategicobjectives whileaccomplishingthemission.

AccordingtoBrush,strategy-weakleaderslookforbright,shinybulletssuchas acquisitionsandpartnershipstoconcealtheirfailuresandkeeptheirproductportfolios fresh and/ or open up new markets. Leaders who plan to pursue acquisitions and partnershipsmustresearchandvalidatetheirstrategies,similartoanyotherstrategy fortheirplanstobesuccessful.

Sheexplainsthatperenniallyhealthycompaniesareprocess-drivenorganizations led by process-oriented leaders who are walking-talking role models for continual processimprovement.Thestrategyprocessshedevisedisasimpletwo-partstrategy:(1) disinvestinmatureproductsandincreasetheproductivityoftheemployeesworking ontheseproductsand(2)increaseinvestmentsininnovationsfornew,introductory, developingproducts.

Brush comments on the information imparted through lifecycles,14 and advises

leaderswhenandhowtochangeindustryandproductstrategies.Intheintroductory andgrowthphases,leadersusetheirskillstopromoteinnovationandgrowth.Inthe matureanddeclinephases,theirskillsarefocusedonloweringcostsandmaximizing profitabilitythroughincreasingproductivityandreducingexpenses. Insectionsfourandfive,Brushconcludesstatingtheimportanceofintegrityfor leadersandtherelationbetweenintegrityandeffectiveleadership.Shestatesthat thereisnothingmoredamagingtoMIPthanaleaderwithanintegrityproblem.15She proceedstoexplainthatineffectiveleaderscaneasilyplacethemselves,theiremployees, andtheirorganizationonperilousfootingbybeingserialintegrityviolators.Further, Brushstatesthatwhenleadersdemonstrateanabsenceofskillsetsorpersonalintegrity suchasthroughunprofitablecontracts,scheduledelays,anddissatisfiedcustomers,they destroytheintegrityoftheveryorganizationstheylead. Overall,thebookisexcellentinthatitprovidesusefulandhelpfulinsights,tips,and

14 According to Brush, industries and products have lifecycles with four distinct phases: The introductoryphasetriestoascertaintheproduct’sdispositionorpotential.Thegrowthphaseis chaotic,energetic,andthephasethatdemonstratestheproduct’smaximumpotential.Themature phaseistheexperienced,mellowedphase.Thedeclinephaseisthephasethatdetermineswhether theproductshouldbemaintained,harvested,ordiscontinued(Ibid:226). 15 Brushsaysthatemployeesarenotinspiredbyleaderswithintegrityissuesaswellasbythosewith skillsetdeficienciesandbyorganizationswithdiminishedintegrity(Ibid:247).

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knowledgeongloballeadershipbasedonBrush’ssignificantexperienceasaturnaround executiveandglobalbusinessconsultantintheUSandabroadsince1991.Thevarious examplesoranecdotesshegivesareveryusefulforglobalbusinesses;theyserveasa prescriptionforgloballeadership,especiallyonhowleaderscanwinstraightvictories bymotivatingtheiremployeestocontinuouslyinnovateandbeproductiveinaglobal environmentthatoperatesatlightning-fastspeeds,andhowtheirorganizationscan succeedtodayandtomorrow.Thisbookprovidesveryusefulinsightsonhowleaders canmotivateemployeesandunlockthemanifoldmysteriesofemployeemotivationin ordertodrivethehighestlevelsofMIPbyeliminatingsourcesofdemotivation,knowing how to acquire, build, and keep their sources of power, and knowing how to align rewardstodesiredemployeebehaviors.Thisbookalsoprovidesguidanceforleadersto manageandleverageglobalcomplexityandtomoveinafast-pacedworld.Thisbook talksabouthoweffectiveleadersthinkstrategically,whentheyshouldbuildoracquire strategiccomponents,theimplicationsofproductsandindustrylifecycles,howthey canglobalizestrategies,andhowtheycancompetentlycreateandexecuteastrategy process.IagreewithBrush’semphasisonintegrityasafirmfoundationforthe21st century,whichshouldbeimplementedthroughtheireffectiveleadership.

Despite the book’s many strong points, it has several limitations, particularly

regardingthefurtherdeploymentofthetheoryofgloballeadership,whichIdiscussin detailbelow. First,althoughBrushmentionsthedisadvantagesofmicro-managementandthe importanceofempowerment,shearguesforeffectiveleadershipandmanagementfrom theviewpointofpowerleadershipbecauseshestilldoesnothaveenougharguments fromtheviewpointofserviceleadership.Fromtheviewpointofserviceleadership, leadersconsider,stand,raise,andsupporteverymemberoforganizationsothatheor shecangrowandmeetnewchallengesinthefutureduringwhichheorsheinnovate andraiseproductivity.16 Second,Brushdoesnotdifferentiateleadershipfrommanagement;shesuggests thatargumentsordebatesaboutthedifferencesbetweenleadershipandmanagement arenonsensicalbecauseleadersleadpeopletocompleteprojects,andmanagersmanage 16 Keith,2009:14;Park,2012.

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projects by leading people.17 Although her opinion is reasonable, and I agree that leadershipandmanagementtogetherareimportant,Ithinkthatthedistinctionbetween

leadershipandmanagementsuchasthosebyKotter18andBennis19areimportant.The

distinctionbetweenleadershipandmanagementhelpusgainabetterunderstandingof greatleadershipandenableustoreflectonourownbehaviors.

The third limitation concerns her formula for leadership(i.e., leadership = motivation = innovation + productivity). The formula is clearly understandable; it equates leadership with motivation and raising innovation and productivity. Nevertheless, this formula raises the following questions: Is leadership completely thesameasmotivation?Canleadershiponlybeachievedbyraisinginnovationand productivity?Thesequestionsstemfromthefactthatleadershipnotonlyimproves productivity or efficiency but also includes other aspects such as the growth and maturityofthepersonalityofthefollowers,improvementinthequalityoflife,and trainingthenext-generationleader.Further,Ithinkthatleadershipconcernsnotonlya

short-termpurposesuchastheorganization’sachievementbutalsoalong-termpurpose

suchasshowingthedirectionorvisionoftheorganization.

Fourth, the book is divided into five sections. I would say that section one is the theoretical portion while the other four sections are applications of the theory. AlthoughBrushdevotessignificantspacetosectionsone,two,andthree,shedevotes comparativelylessspacetosectionsfourandfive.Therefore,Iwouldsaythatthereis animbalanceinthetreatmentofthedifferentsectionsofthebook.20 Fifth,althoughthebookhaspracticalandsubstantialsignificanceowingtothe prescriptionsbasedonherreal-lifeexperiences,thebookdoesnotnecessarilycontribute tothedevelopmentofleadershiptheoriesbecausethebookisnotatreatisebutrather sharesinformationforeveryleader,asBrushsayssoherself.21

Sixth,althoughIcanagreewithBrush’sopinionthatMaslow’shierarchyofneeds

helpsleadersunlockothermysteriesofemployeemotivationandpredictthebehaviors 17 Brush,op. cit.,11. 18 Kotter,1996;Kotter,1999. 19 Bennis,2003. 20 Sectionsone,two,andthreeare62pages,115pages,and46pageslong,respectively,whilesection fourisonly12pages. 21 Brush,op. cit.:7,25.

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ofemployees,wealsohavetoconsiderthatMaslow’shierarchyofneedshassome

limitationsorcriticisms.22Forexample,somepeopleconsidersocialneedstobemore

importantthanotherneeds,whileotherschoosetofulfillself-actualizationneedsatthe expenseoftheirneeds.

Seventh, although Brush’s argument that leaders must consider industry and

product lifecycles, as shown in her statement“many US leaders who are brilliant whenitcomestoproductinnovationsthatsellwellintheintroductoryandgrowth phases, but who are skill-deficient at increasing productivity, which is required to

succeedinthematureanddeclinephases,”23isrelevantandreasonableintheageof stabilityandcontinuity,Ithinkthatthetheoryisnotalwaysrelevantandreasonable. Thisisbecauseproductinnovationsratherthaninnovatingproductionarerequired torespondtotheinstabilityanddiscontinuityofchangesintheglobalsociety.Take thecaseofSonyCorporation,forexample.Untilrecently,SonyCorporationhasbeen innovatingincrementallyandprosperingsinceputtingtheWalkmanonthemarketin 1979.However,thecompanyiscurrentlyfacingproblemswithitscompetitor,Apple, themakersofiPod.Further,theSonybrandvalueisalsofacingstiffcompletionwith SamsungElectronics.Ithinkthatinnovatingproductionisinsufficient,andthatproduct innovation is required more than anything else during instable and discontinuous

changesintheglobalsociety.24

Eighth,althoughIagreewithBrush’sargumentthateffectiveleaderswhowant

tomotivatetheirteamstomaximizeinnovationandproductivityhavetounlockthe mysteries of employee motivation, organizational behaviors, environmental factors, strategicknowledge,andintegrity,Idonotthinkthatthebooknecessarilyprovides

effective prescriptions for the global world in the 21st century because new times

demandnewkindsofleadership.Leadershipstylesandskillsthatmayhaveworkedin stable,predicableenvironmentswillbeinadequateinaneraofradicaluncertainty.To bealeaderinturbulenttimesrequirescapabilitiesandskillsthatarefardifferentfrom thosethatwereconsideredeffectiveinthe20thcentury.25 22 WahbaandBridwellfoundlittleevidencefortherankingofneedsasMaslowdescribed,orevenfor theexistenceofadefinitehierarchyatall(Wahba&Bridwell,1976). 23 Brush,op. cit.:229. 24 Pleaseseemyarticleaboutthesubject:Park,2010. 25 AccordingtoMichaelJ.MarquardtandNancyO.Berger,tobeaneffectiveleaderinthe21stcentury,

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These points are only my opinions or suggestions that I think the author can considerincludinginherbook.IbelievethatBrushcancontributegreatlyinsolving organizational problems in the real world by researching on leadership and global societyconsideringthesepoints.

Bibliography

Bennis,Warren.2003.On Becoming a Leader: The Leadership Classic (revised edition).Basic Books.

Brush,Kathleen.2011.Leadership=motivation=innovation+productivity: get ready for the latest global challenges,KathleenBrush,Lexington,KY.

Cartwright,DorwinandA.Zander.1959.Group Dynamics,NewYork:Harper&Row. Goleman,Daniel.2000.LeadershipThatGetsResults.Harvard Business Review78(2):78−90. Goldsmith, Marshall et al. 2003. Global Leadership: the Next Generation, Financial Times

PrenticeHall.

Hotstede,GeertandGertJanHofstede.2004. Cultures and Organizations, Software of the Mind (2nd edition).McGraw-Hill.

Keith,KentM.2009.Servant-Leaders:theBestLeadersinTimesofChange.Branches21(6) (January-February):14.

Kotter,JohnP.1996.Successfulchangeandtheforcethatdrivesit.Canadian Manager21(3) (Fall).

Kotter,JohnP.1999.What Leaders Really Do,HarvardBusinessSchoolPress.

Marquardt,MichaelJ.andNancyO.Berger.2000.Global Leaders: for the 21st Century,State

UniversityofNewYorkPress.

Maslow,AbrahamHarold.1943.ATheoryofHumanMotivation,Psychological Review50(4): 370−96.

McClelland,David.1967.The Achieving Society,FreePress.

Park,MosesYonggwan.2010.OrganizationforEnablingforEmergentInnovationinChanging Times.Annual Research Bulletin of Osaka Sangyo University No. 2(May):1−28.

Park, Moses Yonggwan. 2012. Seven Pillars of New Leadership for Enabling Emergent Innovation.Annual Research Bulletin of Osaka Sangyo University No. 4 (March):1−17.

oneneedstopossesseightkeyattributes:(1)theabilitytodevelopandconveyasharedvision,(2) aservice/servantorientation,(3)commitmenttorisk-takingandcontinuousinnovation,(4)aglobal mindset,(5)confidencewithtechnology,(6)competenceinsystems-basedthinking,(7)recognition oftheimportanceofethicsandspiritualityintheworkplace,and(8)amodelforlifelonglearning (MarquardtandBerger,2000:1−32).

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Wahba,A,L.Bridwell.1976.Maslowreconsidered:Areviewofresearchontheneedhierarchy theory.Organizational Behavior and Human Performance (15):212−240.

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