Working to enhance our corporate value as
an all-embracing company for building materials
Last year, Daiken Corporation celebrated the 70th anniversary of its founding. In that milestone year, the Company formulated GP25 (Grow/Glow Plan 25), a long-term vision for its business in 2025. In keeping with this vision, we aim to a housing material manufacturer becomes an all-embracing company for building materials, and to grow and glow as an attractive enterprise that is
highly regarded by society. GP25 is also the Daiken Group’s promise to its stakeholders.
This makes fiscal 2017 all the more important for the Daiken Group, as the year to mark its first step toward realizing its vision of becoming an all-embracing company for building materials.
Recent years have seen dramatic changes in economic and social structures, with increasingly
intensifying international competition brought about by rapid globalization. Given these circumstances, I am well aware that we have to overcome many difficulties as we move toward the future.
Nevertheless, these adverse conditions also provide us with real opportunities to transform ourselves into a company that is one step ahead of the competition.
What we need now is to create and offer new values that are made possible only by Daiken, through its strong commitment to “ecology” and “the qualitative improvement of spaces”̶the themes
we have steadfastly pursued since the Company’s founding. We should also respond to changes in society quickly and bring together the power and courage of all individual employees to take on new challenges. The Daiken Group will redouble its efforts to become a corporate group capable of winning trust from all its stakeholders and continuing sustainable growth.
I would like to ask your further support in this endeavor.
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R e p r e s e n t a t i v e D i r e c t o r , P r e s i d e n t
Masanori Okuda
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