Selecting better products and services with peace of mind Selecting food without worry

(1)

13

Selecting better products and services with peace of mind - For informed food choices

3

Selecting better products

and services with peace of mind

Rules on fair labeling

Examples of fair competition code and fairness mark

Labeling of quality and price is important keys to select a product or service.

There is a law that regulates unfair labeling, such as untrue

descriptions and misrepresentation : the Act against n usti a le remiums an islea ing epresentations

If businesses start competing for sales by offering a far excessive prize or service addition, people might be swayed to buy products or services that are poor in ualit or lo in alue for mone his is h the ct against n usti a le remiums an islea ing epresentations places a restriction on e cessi e premiums

A fair competition code constitutes rules on representations and premiums that a business or trade association sets as approved by the Secretary General of the Consumer Affairs Agency and the Japan Fair Trade Commission. In accordance with such a code, approved companies sometimes puts a "Kousei (fairness) mark," on their product package or storefront telling consumers that their product/services can be purchased without worry.

There are rules for premiums

Household Goods Quality Labeling Act

The Household Goods Quality Labeling Act is a law that requires household products (manufactures) to label correct components, performance, handling procedures and other information so that general consumers can understand quality of such products correctly for purchase and using.

s one of ac groun of this issue insuf cient pu lication of the purpose an etails of ct against n usti a le the remiums an islea ing epresentations as pointe out

etc un er the ct against n usti a le remiums an epresentations ui eline an release it to the pu lic on

arch

against n usti a le remiums an islea ing epresentations

inistr of griculture orestr an isheries as onsumer e ruar

40

綿　100％

○○繊維㈱ TEL 03ー9999ー9999

omposition of ers an care la eling (Indication of special caution) [Examples of description of accordance with the Household Goods Quality Labeling Act]

[Kousei (fairness) mark]

Formulation and release of the Approach to representations of dishes se ed in restaurant etc under the Act against n ustiﬁabe remiums and isleading epresentations n usti a le remiums an islea ing epresentations

ualit or lo in alue for mone his is h the ct against n usti a le remiums

an islea ing epresentations places a restriction on e cessi e premiums s one of ac groun of this issue insuf cient pu lication of the purpose an etails of ct against n usti a le the remiums an islea ing epresentations as pointe out

arch

40

綿　100％

○○繊維㈱ TEL 03ー9999ー9999 omposition of ers an care la eling

Formulation and release of the Approach to representations of dishes se ed in restaurant etc under the Act against n ustiﬁabe remiums and isleading epresentations

(2)

n usti a le remiums an islea ing epresentations

ualit or lo in alue for mone his is h the ct against n usti a le remiums

an islea ing epresentations places a restriction on e cessi e premiums s one of ac groun of this issue insuf cient pu lication of the purpose an etails of ct against n usti a le the remiums an islea ing epresentations as pointe out

arch

40

綿　100％

14

3 Ensuring correct description of menu, etc…

n usti a le remiums an islea ing epresentations

ualit or lo in alue for mone his is h the ct against n usti a le remiums an islea ing epresentations places a restriction on e cessi e premiums

Concurrent assignment of Food Description Inspector at the Consumer Affairs Agency Since fall in 2013, some incidents occurred from some hotel restaurant in which the ingredients of served dishes there were different from those described in a menu, which lead social problems. The Consumer Affairs Agency has taken a variety of steps so that similar problems should not take place again.

s one of ac groun of this issue insuf cient pu lication of the purpose an etails of ct against n usti a le the remiums an islea ing epresentations as pointe out So the Consumer Affairs Agency formulated the "Approach to

representation of dishes served in menu and dish descriptions, etc un er the ct against n usti a le remiums an epresentations ui eline an release it to the pu lic on

arch

For the purpose of enhancing the structure of administrative oversight, we have engaged in the oversight operation over restaurants, department stores, etc. pursuant to the Act against n usti a le remiums an islea ing epresentations

Act by assigning Food Description Inspector, etc. from the inistr of griculture orestr an isheries as onsumer Affairs Agency staff for a certain period of time starting

e ruar

40

綿　100％

(3)

15

3

For informed food choices

Food Labeling Act

Food labeling provides consumers with important information for voluntary and rational food choices.

Many different acts provide the requirements for food labeling; the Food Sanitation Act provides the labeling requirements for ensuring food safety, the JAS Act establishes quality labeling standard, including labeling of ingredients and place of origin, to help consumers choose products, and the Health

romotion ct e nes nutrition la eling for protecting an promoting consumer health.

With the aim of improving this complex situation, the integrated Food Labeling Act was enacted in June 2013 and s h a l l c o m e i n t o f o r c e w i t h i n t w o y e a r s f o l l o w i n g i t s establishment.

groups oo for peci e ealth ses an oo ith utrient unction laims

oo for peci e ealth ses refers to an foo containing ingre ient ith functions for health an of ciall appro e to ma e claims for speci e health uses he onsumer ffairs oo ith utrient unction laims refers to an foo that ma e la ele ith nutrient function claims hese foo s ma

or noti cation to the national go ernment pro i e that it meets the esta lishe stan ar s an speci cations speci e

istri utors etc to ma e ealth laims ase on scienti c

Relationships between JAS Act, Food Sanitation Act, and Health Promotion Act

J A

S A

ct

Ingredient lists quantity of contents Origin of foods

,etc.

Foo ^d

Sa ⁿ

it ^a

ti ^o

n ^A

c t

H e

a lth

Promotio ⁿ

A ^c

t

Food allergens Food additives ,etc.

Nutrition labeling

Special dietary uses labeling 　　　　　　　　　　 ,etc

Statement of identity

Expiration date

Storage condition

eneticall modiﬁed foods

Manufacturer’s name

and address

,etc.

he comprehensi e an integrate foo la eling s stem as enacte in compliance ith all la eling requirements set out in Food Sanitation Act, JAS Act, and Health Promotion Act, in order to protect Food Safety and to ensure the voluntary and rational food choices for consumers. In addition, nutrition labeling that is currently voluntary, may be mandatory under the new regulatory framework. Overview of

Food Labeling Act

Integrated Food labeling System

Food for Speciﬁed

for Speciﬁed Health ses

ietar ﬁbers 　 romotion ct e nes nutrition la eling for protecting an

eneticall modiﬁed foods

he comprehensi e an integrate foo la eling s stem as enacte in compliance ith all la eling

Food for Speciﬁed

for Speciﬁed Health ses

ietar ﬁbers 　

(4)

romotion ct e nes nutrition la eling for protecting an

eneticall modiﬁed foods

Food for Speciﬁed

for Speciﬁed Health ses

ietar ﬁbers 　

16

3 Regulatory systems of Health Claims in Japan

romotion ct e nes nutrition la eling for protecting an

The Current System of Health Claims

Foods labeled with Health claims are categorized into two groups oo for peci e ealth ses an oo ith

utrient unction laims

oo for peci e ealth ses refers to an foo containing ingre ient ith functions for health an of ciall appro e to ma e claims for speci e health uses he onsumer ffairs Agency gives approval to each application.

oo ith utrient unction laims refers to an foo that ma e la ele ith nutrient function claims hese foo s ma be manufactured and distributed without any permission from

or noti cation to the national go ernment pro i e that it meets the esta lishe stan ar s an speci cations speci e by the Consumer Affairs Agency.

Health Claims promote consumers to improve dietary intake and enhance their health.

A new regulatory system is under consideration, which would authorize operators, such as manufacturers, importers, istri utors etc to ma e ealth laims ase on scienti c evidence on their own responsibility

eneticall modiﬁed foods

Food for Speciﬁed

Health Uses

Allowed to indicate Claims

for Nutrient Function

Allowed to indicate Claims

for Speciﬁed Health ses

Vitamins Minerals

ietar ﬁbers

Oligosaccharides ,etc

Food with Nutrient

Function Claims

Foods

^Drugs

Prescription drugs

Over-the- counter drugs

Quasi-drugs (Ex.) Calcium is an essential nutrient

for the normal development of bones and teeth.

(Ex.) Helps maintain good GI condition.

Selecting better products and services with peace of mind Selecting food without worry

3

Selecting better products

and services with peace of mind

Rules on fair labeling

Examples of fair competition code and fairness mark

Household Goods Quality Labeling Act

3

Ensuring correct description of menu, etc…

3

For informed food choices

Food Labeling Act

J A

S A

ct

Foo d

Sa n

it a

ti o

n A

c t

H e

a lth

Promotio n

A c

t

Statement of identity

Expiration date

Storage condition

eneticall modiﬁed foods

Manufacturer’s name

and address

,etc.

Food for Speciﬁed

for Speciﬁed Health ses

eneticall modiﬁed foods

Food for Speciﬁed

for Speciﬁed Health ses

eneticall modiﬁed foods

Food for Speciﬁed

for Speciﬁed Health ses

3

Regulatory systems of Health Claims in Japan

eneticall modiﬁed foods

Food for Speciﬁed

Health Uses

Allowed to indicate Claims

for Nutrient Function

Allowed to indicate Claims

for Speciﬁed Health ses

Food with Nutrient

Function Claims

Foods

Foo ^d

Sa ⁿ

it ^a

ti ^o

n ^A

Promotio ⁿ

A ^c